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Time Warner CEO 'hopes Apple makes a TV'

post #1 of 34
Thread Starter 
During Business Insider's IGNITION conference on Wednesday, Time Warner CEO Jeffrey Bewkes said that he "hopes" Apple builds a television set with its own take on the medium, noting the company's history of disruption in already-established markets.

Jeffrey Bewkes
Time Warner CEO Jeffrey Bewkes. | Source: Time Warner


When asked about Apple's possible plans in the TV space, especially as it pertains to manufacturing an in-house designed HDTV, Bewkes told Business Insider, "I hope they do. I think Apple is a great device company."

The executive went on to echo statements made by analysts, pointing out that Apple's strength lies in its ability to invent intuitive user interfaces, something that the cable and TV industry is sorely lacking.

"They bring good interface and navigation skills," Bewkes said, referring to the hundreds of channels now available from many cable providers.

A new sleek UI coupled with a content discovery engine like the one implemented in iTunes could very well be a game changer, however Apple may not be alone in introducing such improvements to the marketplace. Consumers are going to see "as many interfaces as you can get," Bewkes said. Just last week, a rumor said Microsoft was planning to build its own Xbox-branded set-top streaming device to take on the current Apple TV.

Speculation as to what Apple is planning to take over the living room has persisted for over a year, with possible products ranging from a smart iOS-based remote control to a full-fledged television set. Rumors surfaced after the first Apple TV was released in 2009, but a quote from late Apple cofounder Steve Jobs saying he had "cracked" the code to creating a simple TV sparked a flood of conjecture that the company would soon unveil a totally new product.

Further reports noted that while Jobs was "excited" about the possibility of building an Apple-branded HDTV, content rights distribution was a major hurdle to bring such a device to market.

Another rumor from August said Apple was shopping around the idea of an advanced set-top cable box with cloud-based DVR capabilities to national and regional providers, though again, content rights management was though to be a significant stumbling block in the purported talks.

The IGNITION: Future Of Digital conference is scheduled to run for two days, and explores the successful and emerging business models of digital media.
post #2 of 34
At firat ,the idea of an Apple television to me sounded odd, but now it actually makes sense. Bring it 1biggrin.gif

Ismael072307

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Ismael072307

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post #3 of 34
Of course, they don't hope Apple cuts the cable companies out of the picture... which is what must happen for progress to be made with the goal of selling channels, or programming as individual apps.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #4 of 34

Wait until Apple comes out with it.

 

I predict you'll see the usual bunch of lowlifes coming out of the woodwork blithely and ignorantly waxing eloquent about how it was all obvious, after the fact...... despite the fact that every TV/cable user interface out there (including whatever pathetic nonsense Google has been attempting) today is an assault on one's senses.

post #5 of 34

If Apple goes into the Television business, that is the day I am ditching all my Macs, iPads, and iPhones and getting DEC Alphas and Silicon Graphics machines...Apple will prove to me that they are no longer interested in being a computer company, so they don't deserve my interest either.

post #6 of 34
Quote:
Originally Posted by WardC View Post

If Apple goes into the Television business, that is the day I am ditching all my Macs, iPads, and iPhones and getting DEC Alphas and Silicon Graphics machines...Apple will prove to me that they are no longer interested in being a computer company, so they don't deserve my interest either.

So even if its just a 50 inch screen computer with tv features you'll ditch?
post #7 of 34
Of course they want it, Apple would guarantee a profit increase.
post #8 of 34
If he really wants to see the industry disrupted he should do it himself. Have all TW content on the store faster, cheaper etc. Say all movies are up in 1080p with subtitles, alt audio, features etc within a month of being out of the theaters for $9.99. All shows are the same within a week of OTA for $.99 for half hour shows and $1.99 for hour long, season passes with 'complete my' for no more than $14.99 on a half hour and $19.99 for an hour long (with 22 eps). And in all global stores at that time.

THAT would disrupt the whole thing and potentially reduce pirate copies.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #9 of 34
Quote:
Originally Posted by WardC View Post

If Apple goes into the Television business, that is the day I am ditching all my Macs, iPads, and iPhones and getting DEC Alphas and Silicon Graphics machines...Apple will prove to me that they are no longer interested in being a computer company, so they don't deserve my interest either.

 

Do us all a favor and sell your Apple products now. Your whining is epic.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #10 of 34
Quote:
Originally Posted by WardC View Post

Apple will prove to me that they are no longer interested in being a computer company, so they don't deserve my interest either.

 

Nose, face, I'd like you to meet a friend of mine called knife.

 

Do you recall Apple dropping the word 'Computer' from their name a while back?

 

Great to see the Time Warner are getting all excited about Apple's possible TV when they don't even have some of their titles available to purchase in HD.

 

Matrix Trilogy, anyone?

 

Almost as annoying as those music companies that want you to go back to purchasing entire albums on iTunes...

post #11 of 34
LOL...if Apple was only a computer company today it would join the ranks of DEC and SGI and be part of history...not making history with brilliant new computing products for the rest of us. Not arcane VMS and unix machines for the tiny few grey beards longing for a command line and computing only for the elite geeks.

What a laughable troll and an unimaginative one at that. Apple not in education? Is that why the computer lab at my kids school is full of iMacs? And why educators are excited about iPads? What an insanely stupid remark.
post #12 of 34
Quote:
Originally Posted by anantksundaram View Post

Wait until Apple comes out with it.

I predict you'll see the usual bunch of lowlifes coming out of the woodwork blithely and ignorantly waxing eloquent about how it was all obvious, after the fact...... despite the fact that every TV/cable user interface out there (including whatever pathetic nonsense Google has been attempting) today is an assault on one's senses.

"Blah blah walled garden blah blah customization blah blah open blah blah iSheep blah blah innovate don't litigate blah blah kool-aid blah blah"

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #13 of 34

Time Warner CEO 'hopes Apple makes a TV'

 

This tells me that the idea is absolutely horrible. If the telecoms want it, consumers shouldn't.

 

Originally Posted by WardC View Post
Apple will prove to me that they are no longer interested in being a computer company, so they don't deserve my interest either.

 

SO YOU MISSED MACWORLD 2007, THEN, HUH.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
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post #14 of 34
Quote:
Originally Posted by AppleInsider View Post

Time Warner CEO 'hopes Apple makes a TV'

Apple customer Pooch 'hopes Apple releases iTunes 11 in the next 48 hours ...'
"Personally, I would like nothing more than to thoroughly proof each and every word of my articles before posting. But I can't."

appleinsider's mike campbell, august 15, 2013
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"Personally, I would like nothing more than to thoroughly proof each and every word of my articles before posting. But I can't."

appleinsider's mike campbell, august 15, 2013
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post #15 of 34
Quote:
Originally Posted by Tallest Skil View Post

Quote:

Time Warner CEO 'hopes Apple makes a TV'


This tells me that the idea is absolutely horrible. If the telecoms want it, consumers shouldn't.

Absolutely. Not to mention the consumers best friends, the MIAA and RIAA.
post #16 of 34

Wow. Posts just vanished? Deleted?

The state is nothing more than a criminal gang writ large.

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The state is nothing more than a criminal gang writ large.

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post #17 of 34
Quote:
Originally Posted by Curtis Hannah View Post

So even if its just a 50 inch screen computer with tv features you'll ditch?

How so?
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #18 of 34
Quote:
Originally Posted by ismael072307 View Post

At firat ,the idea of an Apple television to me sounded odd, but now it actually makes sense. Bring it 1biggrin.gif

My guess is that it would be a IGZO based TV.  IGZO is supposed to be high resolution, low power consumption, high quality screens from Sharp.  Who knows what Apple has planned for 2013 for new high res displays for the high end professional MacPro systems.

 

If Apple does it, I'm sure they will be worth the wait.  I would like them to make a really cool box with DVR capabilities, etc. much like Tivo, only better.

post #19 of 34
Quote:
Originally Posted by anantksundaram View Post

Wait until Apple comes out with it.

I predict you'll see the usual bunch of lowlifes coming out of the woodwork blithely and ignorantly waxing eloquent about how it was all obvious, after the fact...... despite the fact that every TV/cable user interface out there (including whatever pathetic nonsense Google has been attempting) today is an assault on one's senses.

Even Apple's. With the iPhone and iPad Apple introduced a progression in hardware which they cannot do with a TV. They can't introduce new technology because it's already out there, IPS, IGZO, LCD/LED, plasma and soon OLED. iPhones and iPads are popular because they're personal devices and have transformed how people communicate with each other and has become the computer of choice in people's lives. The UI on a phone/tablet is constantly manipulated so it being intuitive is important, but not so much on a TV. One finds a show they want to watch and that's it. Roku recently introduced a unified search, a query will search Netflix, Amazon, and Hulu Plus. This time the competition is standing pat waiting to see what Apple is coming out with.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #20 of 34

CEO of TWC isn't the only one!!!!

 

 

we're all patient as we know that when Apple brings it out it's going to be done right!!!

post #21 of 34
The best disruption will be no cable monopoly.
post #22 of 34
Quote:
Originally Posted by lightstriker View Post

The best disruption will be no cable monopoly.

That already happened, find another disruption.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #23 of 34
Quote:
Originally Posted by ismael072307 View Post

At firat ,the idea of an Apple television to me sounded odd, but now it actually makes sense. Bring it 1biggrin.gif

One by one you'll all come round.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #24 of 34
Quote:
Originally Posted by WardC View Post

If Apple goes into the Television business, that is the day I am ditching all my Macs, iPads, and iPhones and getting DEC Alphas and Silicon Graphics machines...Apple will prove to me that they are no longer interested in being a computer company, so they don't deserve my interest either.

You'll survive. And it!s going to happen.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #25 of 34
Quote:
Originally Posted by Tallest Skil View Post

This tells me that the idea is absolutely horrible. If the telecoms want it, consumers shouldn't.

Oh holy crap.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #26 of 34
Quote:
Originally Posted by drblank 
If Apple does it, I'm sure they will be worth the wait.  I would like them to make a really cool box with DVR capabilities, etc. much like Tivo, only better.

The R stands for recorder, you don't need to record iPTV.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #27 of 34
Quote:
Originally Posted by Ireland View Post


The R stands for recorder, you don't need to record iPTV.

 

And if you can't to record it, Mr TV Company doesn't have to worry about you lending it to all your friends.

post #28 of 34
Quote:
Originally Posted by WardC View Post

If Apple goes into the Television business, that is the day I am ditching all my Macs, iPads, and iPhones and getting DEC Alphas and Silicon Graphics machines...Apple will prove to me that they are no longer interested in being a computer company, so they don't deserve my interest either.

 

Don't worry. Apple will never build a teevee. They cannot create the UI now 'cause Scott is fired. You can keep all your Apple  stuff - forget DEC Alphas and stuff.

 

You didn't say how many shares you own though - I'm sure you have a few.

 

OT, I'm planning to reply to certain messages without any sarcasm indicators. I wonder if it will be picked up.

post #29 of 34
Quote:
Originally Posted by WardC View Post

If Apple goes into the Television business, that is the day I am ditching all my Macs, iPads, and iPhones and getting DEC Alphas and Silicon Graphics machines...Apple will prove to me that they are no longer interested in being a computer company, so they don't deserve my interest either.

Don't let the door hit ya in the butt on the way out....
post #30 of 34
Quote:
Originally Posted by dasanman69 View Post

That already happened, find another disruption.

The monopoly is at the local level. TWC is the only option here, besides dish who can't give me broadband.
post #31 of 34
Originally Posted by Ireland View Post
Oh holy crap.

 

I see no disagreement. Going once. Going twice.

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #32 of 34
Quote:
Originally Posted by Suddenly Newton View Post

"Blah blah walled garden blah blah customization blah blah open blah blah iSheep blah blah innovate don't litigate blah blah kool-aid blah blah"

You should be banned for plagiarism! I read that exact comment yesterday wriiten by an Android user ... 1wink.gif
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #33 of 34
Quote:
Originally Posted by digitalclips View Post

Quote:
Originally Posted by Suddenly Newton View Post

"Blah blah walled garden blah blah customization blah blah open blah blah iSheep blah blah innovate don't litigate blah blah kool-aid blah blah"

You should be banned for plagiarism! I read that exact comment yesterday wriiten by an Android user ... 1wink.gif

LOL! He did put it in quotes though...
"Fibonacci: As easy as 1, 1, 2, 3..."
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"Fibonacci: As easy as 1, 1, 2, 3..."
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post #34 of 34
So they'll buy the panels from Samsung, get them assembled at Foxconn, put a reasonable margin on them and compete with the market leader who is... Samsung. I wonder how that worked out for Sony. Let's hope they don't go with another rounded rectangle design or all hell will break loose. Parallelograms FTMFW.

They could get supplies from LG but they are competing with LG too so Apple's higher margins have to be justified by the added value.

If that value is to be a distribution method, it won't take off if it's tied to just Apple's TVs because the audience wouldn't be high enough to justify an infrastructure change. 50 million Smart TVs this year:

http://www.telecoms.com/54119/smart-tv-sales-to-hit-50-mil-in-2012-but-most-will-be-unconnected/

and Apple's share would be a fraction of it. The market leader sold 1.15m TVs in a month in the US and that's a lot apparently:

http://www.highdefdigest.com/news/show/HDTVs/Samsung/Industry_Trends/Samsung_Sold_a_Record_Breaking_115_Million_TVs_in_the_US_Last_Month/10466

If some new fangled content distribution can't be tied to their TV but an 'open standard', it will presumably be shipped along with other TVs and set-top boxes so why would people buy Apple's more expensive TV? Not for the remote.

If the distribution method works across all iOS devices, Macs and TVs, the audience is there (0.5 billion) to justify an infrastructure change but why would people buy a TV when they can Airplay the content from an iPad to a TV they already have?

I don't see what the big deal is with the TV itself. The content is the most important part because Apple can be raking the money in just from pushing the content out all the time to customers they already have.
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