First discovered by The Loop, the partnership was announced by Starbucks, which is partnering with (RED) for the fifth year in offering the special donations. Apple also participates in a similar fashion with its (RED) line of iPods and iPad SmartCovers.
From the Starbucks release:
Give a gift that gives back this holiday season with Starbucks iTunes (RED)? eGift basket. You can send loved ones a thoughtful gift of two digital eGifts?$15 eGift to Starbucks and $15 eGift to iTunes?for $30. Plus, for every gift sold, Starbucks and iTunes will together contribute 5% of the purchase price to the Global Fund to help deliver an AIDS free generation by 2015. With the convenience of a Starbucks Card, Starbucks Card eGifts can be used for purchases in-store at participating company-owned and licensed stores in the U.S. and online. This unique and meaningful eGift basket can be purchased online
In addition to the gift card, Starbucks will be making a five-cent donation for every "handcrafted beverage" purchased on World AIDS Day, or Dec. 1.
Those interested in purchasing the $30 gift card bundle can click here to send the eGift to a friend. Buyers have the option to have the digital cards to recipients immediately or at any time before Dec. 30.