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Tim Cook to be feature of NBC profile next week in 'first of its kind' interview

post #1 of 40
Thread Starter 
It was announced on Friday that Apple CEO Tim Cook will be the subject of a special interview with NBC's Brian Williams, with the profile scheduled to air on Rock Center next Thursday, Dec. 6.

Time Cook Interview
NBC's Brian Williams (left) interviews Apple CEO Tim Cook (right). | Source: TVNewser


At the close of NBC's Nightly News on Friday, Williams announced that he had spent the day with Cook for an exclusive one-on-one set to air next week, marking the first in-depth TV interview the CEO has granted since taking over the reins from late Apple cofounder Steve Jobs.

"Unlike the man he replaced, Steve Jobs, Tim Cook was able to walk all but unrecognized across the central floor of Grand Central Station," Williams said. "Once we got to his Apple store that changed, of course, as devoted fans approached and treated him like a rock star.?

A preview of the interview will be aired on Thursday's edition of the Nightly News before the entire profile is broadcast at 10 p.m. eastern on Rock Center.

Pictures of the meeting were published to TVNewser (via Business Insider) earlier on Friday.


Source: NBC
post #2 of 40
Can someone record this please? Perhaps put it on WeTransfer; we don't get Rock Center at this side of the pond...should be worth the watch!
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How to enter the Apple logo  on iOS:
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post #3 of 40
Tim Cook... Rock Star!

Hmmmmm... I wonder if the Diesel was treated in the same way...
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post #4 of 40
Quote:
Originally Posted by PhilBoogie View Post

Can someone record this please? Perhaps put it on WeTransfer; we don't get Rock Center at this side of the pond...should be worth the watch!

I won't record it but I'll certainly let you know if I find it, and I'm pretty sure it will be tormented torrented within a day of it airing.

edit: Typo. Apparently the past tense of torrent is not yet common enough for auto-correct to understand.

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #5 of 40
Quote:
Originally Posted by SolipsismX View Post

I won't record it but I'll certainly let you know if I find it, and I'm pretty sure it will be tormented within a day of it airing.

That's one of your classics.lol.gif
post #6 of 40
Quote:
Originally Posted by island hermit View Post

Tim Cook... Rock Star!
Hmmmmm... I wonder if the Diesel was treated in the same way...

 

I fondly remember the story about The Diesel hiding under his desk when Apple was circling the drain in the 90's. 

post #7 of 40
Hopefully someone will create a link to YouTube for it for non watchers on tv, it was kind of a good point where city territory it was unrecognized, yet of course in the apple store welcomed.
post #8 of 40
Mobile forums are live finally, nice!

Anyway looking forward to this.
post #9 of 40
Quote:
Originally Posted by Slurpy View Post

Mobile forums are live finally, nice!
Anyway looking forward to this.
Yes, forums that work on the iPhone! What an improvement! And yes - that Rodent is definitely a rat.
post #10 of 40
This new mobile setup work brilliantly on iOS devices.

A big thanks to the AppleInsider staff working...inside...AppleInsider for implementing this and giving us some lovin'.
post #11 of 40
Quote:
Originally Posted by GTR View Post

This new mobile setup work brilliantly on iOS devices.
A big thanks to the AppleInsider staff working...inside...AppleInsider for implementing this and giving us some lovin'.

They really should have created an article about this going live (something I requested in the trial thread) so we all don't muck up the other threads once we all start to realize this new feature. But they didn't so we might as unleash out platitudes everywhere we can like a rabbit droppings. 1biggrin.gif

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #12 of 40

AAPL & Tim Cook's authority have being under attack from the bears… etc. The timing of this is nice - if convenient for Apple's Pr machine  - Apples Reality needs to be put in perspective, BS and speculation needs to be diminished. On a personal note - I sent Apple a photo of my 2 kids playing with their iPads to the warmth of an open fire,  whilst in the 6th day of our power outage in NY after Sandy. I got a personal response from Tim. Say no more...

post #13 of 40
He is very cautious in interview situations (such as answering questions on the quarterly financials call), he never gives anything away and sticks to the company line.

I don't think there will be much to see.
post #14 of 40
Quote:
Originally Posted by ascii View Post

He is very cautious in interview situations (such as answering questions on the quarterly financials call), he never gives anything away and sticks to the company line.
I don't think there will be much to see.

 

As he should be. Although more open than Steve, he doesn't have a loose tongue, and yes is extremely cautious about letting anything specific slip. Still, it should be better than nothing. 

post #15 of 40
Quote:
Originally Posted by Slurpy View Post

 

As he should be. Although more open than Steve, he doesn't have a loose tongue, and yes is extremely cautious about letting anything specific slip. Still, it should be better than nothing. 

Yes, he shouldn't give product details away, and neither did Steve. But Steve would wax philosophical and make predictions about the future and I wish Tim would do more of that.

 

If Tim wants to make his mark on Apple, but is worried about harming the culture, he could expand in to more business and pro products. The battle against MS has pretty much been won (or rather, victory is inevitable) in the home space, but in the office space it's another story.

post #16 of 40
"first of its kind"

Will someone please explain what could possible be original about another corporate CEO interview?

We're primates%u2026 We worship wealth and the power it represents, and long to suck up to people we imagine are somehow superior. It's a fact of life, but do we have to pretend that there's something novel about it?

Steve Jobs was just a guy. Tim Cook is just a guy. Jesus Christ was just a guy. And the celebrity/hero worship/messiah complex thing is just monkey business, literally.
post #17 of 40
Quote:
Originally Posted by rbryanh View Post

"first of its kind"
Will someone please explain what could possible be original about another corporate CEO interview?

They're going to do it naked.

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post #18 of 40
Quote:
Originally Posted by island hermit View Post

They're going to do it naked.
Now that is funny!
post #19 of 40
I wonder how much of this interview will be about Cook or about Apple
post #20 of 40
Quote:
Originally Posted by AppleInsider 
"Unlike the man he replaced, Steve Jobs, Tim Cook was able to walk all but unrecognized across the central floor of Grand Central Station,"

I think some people did a double-take but that was possibly because:



His name is Williams.... Brian Williams. License to grill (interviewees).
Quote:
Originally Posted by AppleInsider 
Williams said. "Once we got to his Apple store that changed, of course, as devoted fans approached and treated him like a rock star.?

Yeah, teenage girls tend to approach rock stars one at a time and politely shake their hands in an awkward sort of 'I like you but not in a gay way' approach with such reassuring statements as 'I just want to say, we believe in you' delivered in a lacklustre manner. Next time, middle-aged rucksack man, throw your y-fronts in his face and scream his name while having a schizophrenic fit until you pass out.

Let's hope Brian asks him about Forstall and doesn't let it go until he answers.
post #21 of 40
Quote:
Originally Posted by Marvin View Post

I think some people did a double-take but that was possibly because:

 

It's your man off the TV. I thought Williams was dead? Who's the news guy who kind of looks like Williams, who is dead?

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #22 of 40
Mr Tim Cook needs to come to my apple store to get his autograph 1wink.gif

Ismael072307

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Ismael072307

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post #23 of 40
Quote:
Originally Posted by SolipsismX View Post

Quote:
Originally Posted by GTR View Post

This new mobile setup work brilliantly on iOS devices.
A big thanks to the AppleInsider staff working...inside...AppleInsider for implementing this and giving us some lovin'.

They really should have created an article about this going live (something I requested in the trial thread) so we all don't muck up the other threads once we all start to realize this new feature. But they didn't so we might as unleash out platitudes everywhere we can like a rabbit droppings. 1biggrin.gif

How do you zoom to make the text larger for old eyes?
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #24 of 40
Quote:
Originally Posted by Marvin View Post

Let's hope Brian asks him about Forstall and doesn't let it go until he answers.

 

Brian Williams is not a forum troll.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #25 of 40
Quote:
Originally Posted by ismael072307 View Post

Mr Tim Cook needs to come to my apple store to get his autograph 1wink.gif

 

Would you settle for Mr. Ballmer's autograph instead?

 

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #26 of 40
Quote:
Originally Posted by rbryanh View Post

We're primates%u2026 We worship wealth and the power it represents, and long to suck up to people we imagine are somehow superior. It's a fact of life, but do we have to pretend that there's something novel about it?
Steve Jobs was just a guy. Tim Cook is just a guy. Jesus Christ was just a guy. And the celebrity/hero worship/messiah complex thing is just monkey business, literally.

 

An interview is not the same thing as worship, sucking up, or whatever hang up you have. It's a series of questions and answers. People get interviewed all the time.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #27 of 40
Quote:
Originally Posted by Suddenly Newton View Post

 

Would you settle for Mr. Ballmer's autograph instead?

 


That's pretty funny!

post #28 of 40
Quote:
Originally Posted by rbryanh View Post

"first of its kind"
Will someone please explain what could possible be original about another corporate CEO interview?
We're primates%u2026 We worship wealth and the power it represents, and long to suck up to people we imagine are somehow superior. It's a fact of life, but do we have to pretend that there's something novel about it?
Steve Jobs was just a guy. Tim Cook is just a guy. Jesus Christ was just a guy. And the celebrity/hero worship/messiah complex thing is just monkey business, literally.

 

Oh, really? You just blew my mind. 

 

Seriously, who the **** here, or anywhere, thinks of Cook as a hero or messiah? Sucking up? Whether you like it or not, he has the most influential position in the most influential technology company of today. He's an incredibly accomplished, skilled person and people like to gleam insights from these kinds of people. I would defintely take admiration of someone like Tim Cook as more rational than that of 99% of the shitty celebrities/popstars that have no real, tangible skill or accomplishments to speak of beyond raving fans based on electronically modified voices, and shitty lyrics that appeal to 13 year old emo girls. I don't think Cook is 'superior', but I respect what he's accomplished in this life, which has been a combination of hard work, intelligence, skill, etc. And yes, if I saw him in an Apple store I would definitely shake his hand- why the hell wouldn't I? That doesn't mean I think he's a messiah, but it does mean I think he's worthy of a handshake and a couple words. 

 

Get over yourself and your 'wealth/power' rant, its pretty misdirected here. I doubt anyone here gives a shit about Cook's wealth, what we do give a shit about is the decisions he makes while leading Apple. Cook has also always been a behind the scenes guy, and there's no evidence at all that he seeks the spotlight or wants others to see him as some sort of star- and if he's decided to do this interview, it's because he believes it will be something positive for the company, not himself personally or any kind of stardom. 

post #29 of 40
Quote:
Originally Posted by Suddenly Newton View Post

Quote:
Originally Posted by Marvin View Post

Let's hope Brian asks him about Forstall and doesn't let it go until he answers.

Brian Williams is not a forum troll.

He is a journalist though, which has the same qualification as 'forum troll' these days, which is addressing topics people might not like. Scott Forstall is Apple's most senior software engineer, has been at Apple for 15 years and led the small team that developed Apple's most successful software product. It's a big deal that he got the boot and it would be nice to find out what happened.

I doubt Brian Williams would go for the jugular, he doesn't seem the type but it's a standard practise in interviews. There was the Nixon interview with Frost, the Bashir interview with Jackson, the battery interview with Ive:

http://www.youtube.com/watch?feature=player_detailpage&v=Rkhc4FECjeU#t=278s

everything goes fine and then 5:17 he tries to stick the knife in - that might be his 'visibly winced' face. I imagine Williams will have gone over the interview topics beforehand but the state of Apple at present is bound to come into it and inevitably the state of the senior staff is a big part of that. I'm sure Tim Cook will at least want to reassure people that everything is ok.
post #30 of 40

Brian Williams is easily awed by celebrities and "powerful" people. The fawning he displayed in one memorable Bono (from U2) interview was hilarious. He is someone who should never have been hired by a news organization because he certainly is no journalist.

 

On the plus side, this gives Tim Cook a chance to tap dance and promote the Apple economy.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #31 of 40
Brian Williams is easily awed by celebrities and "powerful" people.

Sounds like a lot of people here are too.
post #32 of 40
Quote:
Originally Posted by NobodyButMe View Post

Brian Williams is easily awed by celebrities and "powerful" people.
Sounds like a lot of people here are too.

 

The point is, he sucks up to the subjects of his interviews and fails to ask tough questions.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #33 of 40
The average person has no clue who Scott Forstall is. Brian Williams won't be asking about him.
post #34 of 40
Quote:
Originally Posted by Rogifan View Post

The average person has no clue who Scott Forstall is. Brian Williams won't be asking about him.


The true meaning of news today... if it aint popular don't report it.

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post #35 of 40

So, terribly enough, the Guide data for this shows as an interview with "Jim Cook" at least as it was provided to DirecTV.  LAME, guide data purveyors, LAME.

post #36 of 40
Originally Posted by zeitgeist View Post
So, terribly enough, the Guide data for this shows as an interview with "Jim Cook" at least as it was provided to DirecTV.  LAME, guide data purveyors, LAME.

 

At least it's not "Brian Williams interviews Jim Bake, chairman of Apple Ltd."

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

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Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already fucked.

 

Reply
post #37 of 40
Quote:
Originally Posted by Tallest Skil View Post

 

At least it's not "Brian Williams interviews Jim Bake, chairman of Apple Ltd."

or Brian Williams interviews Tim the cook for Apple Inc.

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post #38 of 40
Quote:
Originally Posted by rbryanh View Post

"first of its kind"
Will someone please explain what could possible be original about another corporate CEO interview?
We're primates%u2026 We worship wealth and the power it represents, and long to suck up to people we imagine are somehow superior. It's a fact of life, but do we have to pretend that there's something novel about it?
Steve Jobs was just a guy. Tim Cook is just a guy. Jesus Christ was just a guy. And the celebrity/hero worship/messiah complex thing is just monkey business, literally.

Go away.

 

Thank you.

post #39 of 40
So Brian Williams was unrecognized as well, and he's on TV every night....
post #40 of 40
Quote:
Originally Posted by thrang View Post

So Brian Williams was unrecognized as well, and he's on TV every night....

 

They thought he was Chris Hansen and avoided making eye contact for fear they might be recognized.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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