Ridiculous comment IMO. iFixit did not ask Apple to consult them. Sites like this one legitimately have criticisms of Apple's and other products. It's perfectly legitimate to criticize Apple's products and how easy it is to upgrade or repair them when it's warranted. If you disagree with the conclusion, argue the point rationally. But if your argument is "like Apple's products no matter what or go buy something else" then any review site should just shut down because they serve no purpose.
While I care far less about repairability than upgradability, I think Apple has made a bad tradeoff for consumers. I have upgraded, over time, virtually all of my Apple computers at one point or another. I had a G4 tower and I upgraded the memory, changed out the hard disk twice and converted the original read-only CD drive to a read/write drive. I now have a late 2008 MacBook pro and I was able to quite easily switch out the hard disk for a larger unit when I ran out of storage space. I purchased the machine with upgraded memory, but it's nice to know that I can still upgrade it myself with more memory and that I don't have to buy that memory from Apple.
Apple is now forcing consumers to make memory and hard disk decisions up front and not letting them upgrade (for the most part) after the fact. If you run out of disk space, tough, you either have to buy an external drive or buy a new computer. I don't consider that very friendly. IMO, we're giving away too much because of Apple's obsession with thinness. Thinness is great, but not at the cost of not being able to upgrade a machine.
I also happen to be a long-time Nikon camera user. But Nikon recently changed their repair policy in that they no longer sell parts to third parties, not even simple user-replacable parts like a battery door. They've also substantially increased their own repair prices AND they have a big backlog, so if you send them a camera or lens, it make take months to get it back. I consider that to be very consumer unfriendly as well.
It's perfectly legitimate to criticize this.