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Apple takes number two spot behind Samsung for all US mobile marketshare

post #1 of 75
Thread Starter 
For the first time since market analysis firm comScore began tracking mobile phone use in the U.S., Apple has taken the second place spot overall, exhibiting positive growth to edge out LG while nipping at the heels of leader Samsung.

comScore Overall Share
Source: comScore


According to data from the comScore MobiLens service, Apple jumped from third place at the end July to second place three months later, garnering a 17.8 percent share of the U.S. smartphone market while LG fell to 17.6 percent.

Overall, Apple's iPhone saw the highest level of growth with a 1.5 percent positive change over the three months ending in October as three of the top five phone makers saw declines, with LG, Motorola and HTC losing 0.8 percent, 0.2 percent and 0.4 percent of the U.S. market, respectively. Top brand Samsung saw gains of 0.7 percent, meaning Apple's handset lineup more than doubled the performance of the South Korean company's combined growth in smartphones and feature phones.

At the end of the three month period, Samsung was still the market's dominant player, and held well over one-fourth of all U.S. mobile users with 26.3 percent. Following Apple's 17.8 percent share of all mobile subscribers was LG with 17.6 percent, Motorola with 11 percent and HTC with 6 percent.

comScore Smartphone Share


In general, the consumer shift toward smartphones continued during the three months as some 121.3 million people owned a handset by the end of October, which represented a 51.9 percent penetration of the mobile market. Google's Android was once again the top performer, mirroring similar worldwide numbers, and finished with 53.6 percent of the U.S. market, up 1.4 percent from July. Apple's iOS managed 0.9 percent growth during the same period, bringing its share of the market to 34.3 percent. Continuing its steep fall, RIM lost 1.7 percent of the smartphone base and now stands with a 7.8 percent share, followed by Windows Phone and Symbian, which managed to eke out a 3.2 percent and 0.6 percent share, respectively.

Apple rise can be attributed to the record-setting launch of its iPhone 5 handset, which hit store shelves at the end of September, though a sellout of initial stock could mean the company will see further gains through the holiday season as supply stabilizes.
post #2 of 75
Why do I feel tense about the tense in this article? 1smile.gif Proofreaders don't work on Sundays I guess.
post #3 of 75
Surely I'm being pedantic here but I'd say Apple has plenty of ground to make up before it's nipping at Samsung's heels.

Assuming the growth rate stays constant Apple will increase by 0.8 points every 4 months, or 2.4 points per year. At this rate, with a current divide of 8.5 points it will take over 3.5 before they are tied.

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post #4 of 75
Oh no. Looks like Shamsung will have to spend even MORE money in advertising to try to hold off Apple.
post #5 of 75

Once again, the big loser here:

 

Windows Phone.

post #6 of 75
Quote:
Originally Posted by Quadra 610 View Post

Once again, the big loser here:

 

Windows Phone.

 

Well, NOKIA, too.

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post #7 of 75
Quote:
Originally Posted by Dookie Howsre View Post

Oh no. Looks like Shamsung will have to spend even MORE money in advertising to try to hold off Apple.

 

Those Samsung commercials showing iSheep standing in line acting like they have a case of Samsung Galaxy envy? It's a fandroid fantasy.

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post #8 of 75

No, WP8 phone is not yet a loser here as it wasn't released officially until mid October 2012. Those WP numbers are for previous versions. Numbers for Q4-2012 and Q1-2013 will tell a more telling story about any shifting in market share for any of these systems and on whether Apple gains any market share with its new iPhone 5.

Quote:
Originally Posted by Quadra 610 View Post

Once again, the big loser here:

 

Windows Phone.

post #9 of 75
Samsung and Android have the market share for a few reasons, 1: No Licence fee - meaning Android runs on everything thats not made by Apple and Nokia. This is Googles sly tactic to be able to track as many people it can. 2: Carriers push phones that can preinstall bloatware. 3: People who want a new but don't care what it does beside txt and calls and up with a Samsung thanks to reason #2 Its been shown many times that iOS is FAR more profitable to develop apps & games for than Android. I wonder how much the refund policy from Google play has to do with this?
post #10 of 75
Quote:
Originally Posted by SolipsismX View Post

Surely I'm being pedantic here but I'd say Apple has plenty of ground to make up before it's nipping at Samsung's heels.
Assuming the growth rate stays constant Apple will increase by 0.8 points every 4 months, or 2.4 points per year. At this rate, with a current divide of 8.5 points it will take over 3.5 before they are tied.

 

Yet the fandroids love to portray Samsung as the underdog, while big bad Apple is bullying everyone around. Their reality is very flexible. I have to point out that Apple is very late to the phone business, and they have just one current model. Samsung and the rest sell a flood of phones at every price point, running various operating systems.

"Apple should pull the plug on the iPhone."

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post #11 of 75
Quote:
Originally Posted by Dookie Howsre View Post

Oh no. Looks like Shamsung will have to spend even MORE money in advertising to try to hold off Apple.
Well they already spend something like $13B on marketing and advertising so they can afford it. We know why the S3 is so popular. Samsung can afford to market the crap out of it.
post #12 of 75
Quote:
Originally Posted by SolipsismX View Post

Surely I'm being pedantic here but I'd say Apple has plenty of ground to make up before it's nipping at Samsung's heels.
Assuming the growth rate stays constant Apple will increase by 0.8 points every 4 months, or 2.4 points per year. At this rate, with a current divide of 8.5 points it will take over 3.5 before they are tied.
Yet Woz says Apple's days of domination are over. I'd love for him to tell us exactly what market Apple dominates. 1hmm.gif

http://www.theaustralian.com.au/news/world/rivals-taking-bite-out-of-us-apple-co-founder-steve-wozniak-says/story-fnb64oi6-1226528787362
post #13 of 75
Quote:
Originally Posted by Suddenly Newton View Post

Yet the fandroids love to portray Samsung as the underdog, while big bad Apple is bullying everyone around. Their reality is very flexible. I have to point out that Apple is very late to the phone business, and they have just one current model. Samsung and the rest sell a flood of phones at every price point, running various operating systems.

It is amusing how Android and all their vendors are the underdog. It's not hard to come across comments that portray Apple as having a "head start" in the smartphone market, but I guess that's what you have to say once their claims in 2007 that the iPhone will fail because it doesn't have a keyboard and uses horrible technology like a glass touchscreen instead of plastic.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #14 of 75
Quote:
Originally Posted by fireside View Post

No, WP8 phone is not yet a loser here as it wasn't released officially until mid October 2012. Those WP numbers are for previous versions. Numbers for Q4-2012 and Q1-2013 will tell a more telling story about any shifting in market share for any of these systems and on whether Apple gains any market share with its new iPhone 5.

 

Windows Phone release:  October 2010. You can call it 7, 7.whatever, 8, etc. It's *already* been consigned to oblivion by consumers. In fact, it has done nothing but lose share for over two years now. The needle has barely budged, even after all the monumental marketing efforts by Nokia and Microsoft. 

 

 

 

Quote:
Originally Posted by fireside View Post

 and on whether Apple gains any market share with its new iPhone 5.

 

 

It should be obvious they will. It's a new iPhone. This holiday quarter belongs to Apple. 

post #15 of 75
Quote:
Originally Posted by Rogifan View Post

Yet Woz says Apple's days of domination are over. I'd love for him to tell us exactly what market Apple dominates. 1hmm.gif
http://www.theaustralian.com.au/news/world/rivals-taking-bite-out-of-us-apple-co-founder-steve-wozniak-says/story-fnb64oi6-1226528787362

Financially, all the HW markets they are in. PC, PMP, handset, and tablet.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #16 of 75
Quote:
Originally Posted by SolipsismX View Post

Financially, all the HW markets they are in. PC, PMP, handset, and tablet.
yes I know that, but somehow I doubt Woz was referring to profit margins. Sad thing is I think there are a lot of people who think Apple dominates just because they get so much press ink. And for many perceived domination = hatred.
post #17 of 75
Quote:
Originally Posted by Rogifan View Post

yes I know that, but somehow I doubt Woz was referring to profit margins. Sad thing is I think there are a lot of people who think Apple dominates just because they get so much press ink. And for many perceived domination = hatred.

They do dominate in mindshare. Asymco posted an article recently about marketing costs. Apple pays very little but seems to be everywhere. I guess that domination could drop but I don't see it happening anytime soon. I like Woz but I wouldn't look to him to predict market trends.





PS: Everyone knows Apple dominates because they charge so much for their machines. If only other vendors weren't so altruistic to charge you so little that they lose money nearly every quarter. 1tongue.gif

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #18 of 75
Quote:
Originally Posted by Rogifan View Post

[...] We know why the S3 is so popular. Samsung can afford to market the crap out of it.

 

That, and the fact that it's a decent product. If I wasn't invested in an Apple environment I'd consider it.

 

I wish there was an iPhone with a screen that size.

post #19 of 75
Quote:
Originally Posted by igriv View Post

 
When was the last time Woz said something intelligent?
 
A long time.
post #20 of 75
Quote:
Originally Posted by igriv View Post

I could be wrong, but I don't think Samsung had huge market share before the iPhone came out (the big platforms were Symbian, BB, and Windows Phone, and HTC was the biggest player in that space). Re many models: apple sells several iPhone versions. And as for being the underdog, Apple makes more money (probably by a factor of two or three) than all of the competition combined, so in terms of profits Samsung is definitely the underdog.
 
Last quarter Samsung made over $7B in profits. I believe a large chunk of that came from the Samsung Electronics division. I don't think the people trying to portray Samsung as the underdog are doing so based on profits.
post #21 of 75
Quote:
Originally Posted by igriv View Post

I could be wrong, but I don't think Samsung had huge market share before the iPhone came out (the big platforms were Symbian, BB, and Windows Phone, and HTC was the biggest player in that space). Re many models: apple sells several iPhone versions. And as for being the underdog, Apple makes more money (probably by a factor of two or three) than all of the competition combined, so in terms of profits Samsung is definitely the underdog.
 

Samsung have been the number one handset vendor in the US for almost a decade.
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post #22 of 75
Quote:
Originally Posted by hill60 View Post

Samsung have been the number one handset vendor in the US for almost a decade.

Really? I thought Nokia and SE were in front for many years.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #23 of 75
Oops!
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post #24 of 75
Nipping at the heels seems like a bit of a stretch. Looks like Samsung is still 50% ahead. Am I missing something?
post #25 of 75
Quote:
Originally Posted by SolipsismX View Post


They do dominate in mindshare. Asymco posted an article recently about marketing costs. Apple pays very little but seems to be everywhere. I guess that domination could drop but I don't see it happening anytime soon. I like Woz but I wouldn't look to him to predict market trends.
PS: Everyone knows Apple dominates because they charge so much for their machines. If only other vendors weren't so altruistic to charge you so little that they lose money nearly every quarter. 1tongue.gif

 

I trust Horace Dediu. But, I fail to see where Samsung is spending the money. If there are more Samsung ads, the margin is not as large as the spending gap.

post #26 of 75
Quote:
Originally Posted by SolipsismX View Post

Surely I'm being pedantic here but I'd say Apple has plenty of ground to make up before it's nipping at Samsung's heels.
Assuming the growth rate stays constant Apple will increase by 0.8 points every 4 months, or 2.4 points per year. At this rate, with a current divide of 8.5 points it will take over 3.5 before they are tied.

That begs the question of why Apple needs to sell as many phones as Samsung. Apple doesn't need to sell as many TOTAL phones as Samsung to be successful.

Furthermore, many Samsung phones are simple feature phones - or maybe a tiny step into the smartphone category.
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post #27 of 75
Quote:
Originally Posted by hill60 View Post


Samsung have been the number one handset vendor in the US for almost a decade.

 

Quote:
Originally Posted by SolipsismX View Post


Really? I thought Nokia and SE were in front for many years.

 


Nokia was #1 worldwide. But unless I am mistaken, they were amongst top 5 in the US but rarely (never?) #1.

post #28 of 75
Quote:
Originally Posted by Dookie Howsre View Post

Oh no. Looks like Shamsung will have to spend even MORE money in advertising to try to hold off Apple.

Or make 20 more different devices, release the Galaxy S4 with a 6 inch screen, as well as the Note III with a 7 inch screen.

Samdroids are making up for a little sumtin sumtin. A size complex if you will.
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post #29 of 75

Wonder if LG will get propped back up in the next report by the Nexus 4.   

post #30 of 75
Does this mean that apple can take that ridiculous download cap of its operating system software now that others make up for the most downloads without any download possibilities crippled. Why isnt those droids cippled the same way??? Its really just idiotic to begin with and exists probably only because of those mobile operators needs and wants (AT&T).

I can steam hours of video via 3G/4G on Netflix but I cant buy a game thats say 50MB if im not on wifi?!? Now that is just ridiculous nowadays. Apple should remove it at least abroad if the cant do that in the US because of their obligations to AT&T.

I blame AT&T for this just like the tethering cap that was there for years, even if we have tethered without problems in other parts of the world with the operators consent. It took quite a while before that cap was lifted where it has been ok all along.
Edited by habi - 12/3/12 at 10:33pm
post #31 of 75
Well i hope those antitrust regulators bring the blowtorch with them.... this is just more fuel in that fire!!!
post #32 of 75
Quote:
Originally Posted by SolipsismX View Post

Surely I'm being pedantic here but I'd say Apple has plenty of ground to make up before it's nipping at Samsung's heels.
Assuming the growth rate stays constant Apple will increase by 0.8 points every 4 months, or 2.4 points per year. At this rate, with a current divide of 8.5 points it will take over 3.5 before they are tied.

But if this counts SUBSCRIBERS how many of those are "throw away" budget phones... The ones you get for $19.99 with prepaid cards?? The other companies numbers are well padded with cheap phones. Apple ONLY sells iPhones.

Apple's $300+ iPhones are pushing out other companies disposable < $50 phones.... Apple won't ever win the raw numbers game... But if Apple is selling JUST AS MANY $300-$800 phones as the other big player is selling $50-$300 phones, Apple is ROLLING in the money hands down. Apple owns nearly all the PROFIT in the market right now.
post #33 of 75
I used to think the Android bashing here was fun. Then now I got a Nexus 7 and Xperia S got updated to 4.0.4.

Android phones on 4.x are a legitimate contender, and in terms of marketshare they are overtaking Apple, for better or worse. It just is.

As for tablets, check out the news that iPad is down to 55% share.

Android is coming. In fact, it's here. And without Steve, sorry Apple, I'm switching to Android.

The Apple apologists on these forums, including myself at one stage, is... sad.
post #34 of 75
Quote:
Originally Posted by sr2012 View Post

I used to think the Android bashing here was fun. Then now I got a Nexus 7 and Xperia S got updated to 4.0.4.
Android phones on 4.x are a legitimate contender, and in terms of marketshare they are overtaking Apple, for better or worse. It just is.
As for tablets, check out the news that iPad is down to 55% share.
Android is coming. In fact, it's here. And without Steve, sorry Apple, I'm switching to Android.
The Apple apologists on these forums, including myself at one stage, is... sad.

Lol.

 

Why do you trolls talk like if Apple is losing sales or something similar? They can't ramp up production, for now.

 

Obviously Android will surpass Apple's market share until markets saturate, after all Apple is always catching up to demand and their products are premium only. In countries where the smartphone market is getting saturated, Apple's market share (that means nothing, only to fandroids, so when this happens is very funny) is only going up. You talk like if Android is rolling over Apple, like if Apple was for once the number 1 in sales and it isn't, but they never were. They never sold as many devices, and they are only going up.

 

So, again, what's your point?

 

You do realize that if any innovation comes to the phone market, it will be Apple doing it, right? You do realize that almost all android OEMs are in tremendous difficulty (Sony being one of them, with their shitty "highend" phones that only someone that doesn't know what they are doing can like.), right? You do realize that developers prefer iOS to android, and the discrepancy is only growing, right?

 

Performance

 

Every single android device out there, even those based on A-15 ARM, are absolutely trounced by the iPhone in real world tests. The iPhone 5 beats the Galaxy s3 in pretty much every single test, some of them (especially graphics) by a factor of 3. Add to this the fact of Android/java, iOS/cocoa+native Apps, more quality Apps on iOS, and what do we get?

 

We get that only ignorants will leave the iOS ecosystem, if they can justify buying Highend models. We get that only stupid people will buy the galaxy S3 when even better android phones in every aspect are out there, we get that only someone stupid or ignorant would write what you did write.

 

Apple is doing just fine. In fact, they never did better. From an engineering point of view, from a design POV, the difference between the iPhone and others was never as great as it is. The problem is that stupid people are allowed to post their opinions as facts, such as yourself.

 

evidence:

 

http://www.macworld.com/article/1166236/instagram_release_illustrates_why_developers_pick_ios_over_android.html

(developer interest)

 

http://techpinions.com/android-v-ios-part-4-developers/9535

(developer interest)

 

http://www.anandtech.com/show/6324/the-iphone-5-performance-preview

(performance, a must read for trolls like you that understand 0 about it)

 

http://news.cnet.com/8301-13579_3-57519190-37/iphone-5-galaxy-s3-displays-go-head-to-head-iphone-wins/

(screens, iphone 5 vs S3)

 

http://reviews.cnet.com/8301-6454_7-57519018/apple-iphone-5-vs-samsung-galaxy-s3-vs-htc-one-x-the-cameras/

(cameras, iphone 5 vs S3 vs One x)

 

http://bgr.com/2012/08/06/apple-mobile-industry-profit-share-q2-2012/

(profits)

 

Are you going man up and say that your opinion is irrelevant, because you understand nothing?

Have a nice day.

post #35 of 75
Quote:
Originally Posted by pedromartins View Post

Lol.

 

<Post>

 

Hey, no point replying. He's already branded you an Apple apologist and calls you sad. Of course he isn't going to man up.

post #36 of 75
Quote:
Originally Posted by jragosta View Post

Furthermore, many Samsung phones are simple feature phones - or maybe a tiny step into the smartphone category.

I thought so too, but when looking at their 183 phones they're mostly smart- and feature phones.

Your point still stands though.
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post #37 of 75
Quote:
Originally Posted by Rogifan View Post


Well they already spend something like $13B on marketing and advertising so they can afford it. We know why the S3 is so popular. Samsung can afford to market the crap out of it.


funny... android fanboys use the same argument against apple.

 

takeaway: advertising actually works.

post #38 of 75
Quote:
Originally Posted by Rogifan View Post


Well they already spend something like $13B on marketing and advertising so they can afford it. We know why the S3 is so popular. Samsung can afford to market the crap out of it.

oh please! EVERY company markets thew heck out of their products! I love all the Apple commercials......love the ipad commercial where the iPad and iPad mini play the piano :-)

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post #39 of 75
Quote:
Originally Posted by geekdad View Post

oh please! EVERY company markets thew heck out of their products! I love all the Apple commercials......love the ipad commercial where the iPad and iPad mini play the piano :-)
I just saw a chart the other day that shows how Samsung vastly outspends Apple on marketing and advertising. And there's a good reason to believe most of that is spent by their Electronics division. I love Apple's commercials too, but where I live I hardly ever see them on TV yet I see Samsung Galaxy commercials on TV all the time.
post #40 of 75
Quote:
Originally Posted by pedromartins 
Lol. Why do you trolls talk like if Apple is losing sales or something similar? They can't ramp up production, for now.

No, I'm talking 2013 it will be 50-50 in tablets, already losing ground to Android as a total for smartphones ~ just what it is.
Quote:
Originally Posted by pedromartins 
Obviously Android will surpass Apple's market share until markets saturate, after all Apple is always catching up to demand and their products are premium only. In countries where the smartphone market is getting saturated, Apple's market share (that means nothing, only to fandroids, so when this happens is very funny) is only going up. You talk like if Android is rolling over Apple, like if Apple was for once the number 1 in sales and it isn't, but they never were. They never sold as many devices, and they are only going up.

Nobody's rolling over anything, but 50-50 in tablets, and Android is yes, going to saturate everything non-Apple.
Quote:
Originally Posted by pedromartins 
You do realize that if any innovation comes to the phone market, it will be Apple doing it, right? You do realize that almost all android OEMs are in tremendous difficulty (Sony being one of them, with their shitty "highend" phones that only someone that doesn't know what they are doing can like.), right?

Not true. Android 4 has quite a lot of interesting things. Swype is pretty impressive. Sony on 4.0.4 has become much, much more useable. The days of thinking only Apple is going to innovate in the phone market is... blind.
Quote:
Originally Posted by pedromartins 
You do realize that developers prefer iOS to android, and the discrepancy is only growing, right?

If we're talking revenue then iOS definitely has an edge. At the same time though for paid apps there are interesting niches in Android. For free apps, there is no doubt most of them will be cross-platform if they already aren't (Twitter, Facebook, Evernote, etc. etc.)
Quote:
Originally Posted by pedromartins 
Every single android device out there, even those based on A-15 ARM, are absolutely trounced by the iPhone in real world tests. The iPhone 5 beats the Galaxy s3 in pretty much every single test, some of them (especially graphics) by a factor of 3. Add to this the fact of Android/java, iOS/cocoa+native Apps, more quality Apps on iOS, and what do we get?

That's interesting. Apple in terms of raw speed has advantages. But on Android 4 the other phones are no longer slouches and do hold their own. Xperia S, Samsung S3 etc. do have impressive performance. Nexus 7" Shadowgun: Deadzone on quality graphics at 720p is quite nice and responsive.
Quote:
Originally Posted by pedromartins 
We get that only ignorants will leave the iOS ecosystem, if they can justify buying Highend models. We get that only stupid people will buy the galaxy S3 when even better android phones in every aspect are out there, we get that only someone stupid or ignorant would write what you did write.

Right, "ignorant", "stupid"... I wonder who that will apply to. "High-end" models depends on what you are talking about. I pay more for my iPhone 5 on contract than Sony Xperia S... If you're talking Nexus, which is cheaper than iPad mini, and Sony and Samsung S3 which are around iPhone 4S/ iPhone 5 prices, the mainstream smartphone user has a lot of choices.
Quote:
Originally Posted by pedromartins 
Apple is doing just fine. In fact, they never did better. From an engineering point of view, from a design POV, the difference between the iPhone and others was never as great as it is. The problem is that stupid people are allowed to post their opinions as facts, such as yourself.

Yet more insults. FYI it can be reported to the mods, but I'm not going to, because...
Quote:
Originally Posted by pedromartins 
I wonder... Will you respond to my post, or will you go to mommy's basement to root and change some ROMs?

...you're just being hilarious.
Quote:
Originally Posted by BestKeptSecret View Post

Hey, no point replying. He's already branded you an Apple apologist and calls you sad. Of course he isn't going to man up.

Oops! Wrong.

And for you two, here's some reading for you:
http://forums.androidcentral.com/general-help-how/137252-apple-users-guide-android.html

Notice the welcoming tone too. Might be something to learn from.
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