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Re/Max real estate agents to sport Passbook business cards on Apple's iPhone

post #1 of 29
Thread Starter 
Re/Max is turning to Apple's iPhone and the new Passbook feature of iOS 6 to equip its real estate agents with digital business cards.

Passbook


Mobile business card maker Vizibility announced on Tuesday that Re/Max Regional Services, one of the real estate organization's largest franchisors in the U.S., is now offering digital business cards to its 4,500 real estate brokers and agents. Those agents are based in Georgia, Tennessee, Kentucky, Southern Ohio, and Southeastern Michigan.

With Apple's Passbook, agents will be able to share their mobile business cards through a feature dubbed "CardSense." That will allow Passbook users to select locations where their mobile business card pass can be accessed from the iPhone lock screen.

Passes featured on the iPhone include a scannable QR code. This allows anyone with a smartphone and QR code reading application to scan the code and obtain a copy of the business card.

"This capability makes it a snap to share contact information at the office, trade shows, networking events, open houses, or anywhere else frequent, fast access to a Mobile Business Card is needed," Vizibility said in a press release. "Locations are set right on the back of the Pass."

Vizibility claimed it is the first company to use Passbook for sharing mobile business cards, while Re/Max Regional Services is believed to be the first to implement the functionality on a large scale.

"Technologies like Vizibility's Mobile Business Card can help our agents get more opportunities to share their listings, provide mobile virtual tours and engage effortlessly with prospective home buyers," said Dane Ellison, CEO of RE/MAX Regional Services. "By making it a little easier to close sales, we're making it a lot easier for our RE/MAX agents to be more successful."
post #2 of 29
Great, take a nascent feature that's already struggling and f*ck it up by using it for something it was never intended to be used for.
post #3 of 29
Originally Posted by Gazoobee View Post
Great, take a nascent feature that's already struggling and f*ck it up by using it for something it was never intended to be used for.

 

Sounds more like, "Hey, when you get around to updating Passbook, have a go at adding in specific support for business cards. We've tried out this new way of using it, and here's our results. See if you think it's viable," to me.

 

I agree that it shouldn't be used like this, but they've brought up a valid usability point with the platform.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #4 of 29
Quote:
Originally Posted by Tallest Skil View Post

I agree that it shouldn't be used like this, but they've brought up a valid usability point with the platform.

Shouldn't?
This is a feature they have created on their own that doesn't require jailbreaking or any other kind of manipulation against what Apple would want them to use. And very likely doesn't use any private API. So why shouldn't they.

Just because its not something Apple mentioned on their own doesn't make it some now bad, just not something they perceived the greater mass using so why put it in at this point. But this kind of creative thinking is how the iPhone because a 'business' capable device and how many new features came to be native to iOS. Hell if folks back in the day had said that Apple does want users screwing with the software and they shouldn't jailbreak etc, we likely wouldn't had had an App Store as soon if it all. That folks did what they shouldn't have in noticeable amounts could have the straw that broke Steve Jobs 'web apps are all they need' back

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(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

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post #5 of 29
Originally Posted by charlituna View Post
Shouldn't?
This is a feature they have created on their own that doesn't require jailbreaking or any other kind of manipulation against what Apple would want them to use. And very likely doesn't use any private API. So why shouldn't they.

 

It's designed for what it's designed for. It's a sub-par solution for business cards. That's why I specifically mentioned that, if this method of presenting business cards is viable, Apple should consider adding specific support for them in a future update, with a specialized Passbook pass for this very purpose.

 

Top it all off, they look bad here. I'm not saying "the way business cards look now is they way they should always look", but if you're gonna change how they look, this isn't how they should.


Originally Posted by GadgetCanada View Post
I would rather see a feature like this built-into the contacts app, not in the passbook app.

 

Truly it does make more sense there. Perhaps Passbook-like functionality, but designed specifically for contact cards and only in Contacts.

 

Downloadable, though, exactly like Passbook passes, either on your computer or iOS device. So you go to someone's website and can get their card like that. Or you have a personal representative for your insurance company or whatever; you can be sent their contact information to put in Contacts. 

 

Ooh! And since it's separate from the Passbook paradigm, they could be auto-updating! On creation, have the creator choose whether or not to keep it synced across all devices that have that card. That's the first step to iCloud collaboration.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #6 of 29
An advertisement disguised as pointless Apple news. That's how declined AI has become. I was once a big fan of AI for it's great content.
post #7 of 29
Quote:
Originally Posted by Tallest Skil View Post

 

Sounds more like, "Hey, when you get around to updating Passbook, have a go at adding in specific support for business cards. We've tried out this new way of using it, and here's our results. See if you think it's viable," to me.

 

I agree that it shouldn't be used like this, but they've brought up a valid usability point with the platform.

 

Yeah, I'm not really 100% against them doing it and it is interesting, but my first thought was that after you had five business cards in it, Passbook would become something that was hardly useable for it's original purpose.  Then I looked at my 1,000 plus contacts and imagined Passbook holding a business card for even half of them and it just seemed ridiculous.  

post #8 of 29
Passbook really needs a major overhaul. The idea is cute, but the implementation is miserable (on all sides). Specifically: there is a lack of security in using a fixed bar code for a financial transaction; airline tickets should auto-delete; it needs to be web/mail enabled; and it needs to resolve the clutter between app and passbook.

Happy it auto-adjusts brightness though...
post #9 of 29
Quote:
Originally Posted by Gazoobee View Post

Yeah, I'm not really 100% against them doing it and it is interesting, but my first thought was that after you had five business cards in it, Passbook would become something that was hardly useable for it's original purpose.  Then I looked at my 1,000 plus contacts and imagined Passbook holding a business card for even half of them and it just seemed ridiculous.  

I think the use case may be ok. The problem may be the Passbook client. Apple should enhance its capability (e.g., better integration with OS and other apps) and presentation (e.g., more sophisticated management and organization).
post #10 of 29
Quote:
Originally Posted by aaarrrgggh View Post

Passbook really needs a major overhaul. The idea is cute, but the implementation is miserable (on all sides). Specifically: there is a lack of security in using a fixed bar code for a financial transaction; airline tickets should auto-delete; it needs to be web/mail enabled; and it needs to resolve the clutter between app and passbook.
Happy it auto-adjusts brightness though...

I agree in general. Boarding pass should not auto-delete immediately. The deletion time may need to be after 24 hours, or an option for the user to set. Sometimes, the boarding pass is used as a proof of purchase to get discount for airport car rental.

My gut feel is for financial transaction. Passbook should/will kick off a separate authentication, authorization and accounting process/protocol. The barcode in the Passbook should be for identifying the intent or parameters to transact.

Btw, Passbook is already integrated with web and email. You can send a pass to your iPhone by clicking on a URL, or a mail attachment on iOS and Mac OSX.
Edited by patsu - 12/4/12 at 9:53am
post #11 of 29
Quote:
Originally Posted by Tallest Skil View Post

 

It's designed for what it's designed for. It's a sub-par solution for business cards. 

 

Oh so you've used it. You must have if you know that it's 'sub par'

 

Or perhaps this is just you saying 'it's not the way I would do it and so it's automatically crap'. Yeah that sounds more like it. 

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply
post #12 of 29
Quote:
Originally Posted by andre402 View Post

An advertisement disguised as pointless Apple news. That's how declined AI has become. I was once a big fan of AI for it's great content.

 

It's hardly an advertisment at all. If this is what you call such then this whole site is one giant advertisement. For iOS, Apple etc. 

 

Now if this had been about some newly released game and how awesome it is, then your comment would be apt. Otherwise, seems more like the issue is that you don't like the site but for some reason keep wasting time coming back. Maybe what's needed isn't for AI to change styles but for you to find a new website to read. Or even make your own, the 'right' way. 

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

Reply
post #13 of 29
Originally Posted by charlituna View Post
Oh so you've used it. You must have if you know that it's 'sub par'

 

Y…eah. Obviously. 

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #14 of 29
I agree there may be specialized Passbook client apps. Right now, most Passbook apps vend passes. But equally important or perhaps more so are the app(s) receiving the passes. At the moment, we only get a simplistic one.
post #15 of 29

To each his or her own, if they like it, good for 'em.

 

To be honest, I was really excited about Passbook.  Now that I've used it 9 or 10 times, it's sort of boring.  This is MY opinion and experience.  I'd like to see Apple do something more with iOS 7.  I'm hoping Passbook is just a placeholder for something really big.

post #16 of 29
Quite a few companies are experimenting with Passbook as we speak. There is a comprehensive list of intriguing implementations in the Passbook wiki page.

To further anchor the concept, I think Apple need to get companies like Yelp and Facebook to adopt the tech. I think website integration is more important than app integration.

For apps, they should allow developers to make specialized Passbook organization and redemption app, like integrating the Passbook protocol into Contacts for Vizibility's use cases.
post #17 of 29
Quote:
Originally Posted by patsu View Post

I agree in general. Boarding pass should not auto-delete immediately. The deletion time may need to be after 24 hours, or an option for the user to set. Sometimes, the boarding pass is used as a proof of purchase to get discount for airport car rental.
My gut feel is for financial transaction. Passbook should/will kick off a separate authentication, authorization and accounting process/protocol. The barcode in the Passbook should be for identifying the intent or parameters to transact.
Btw, Passbook is already integrated with web and email. You can send a pass to your iPhone by clicking on a URL, or a mail attachment on iOS and Mac OSX.

Edited by mrdowntown - 12/4/12 at 11:30am
post #18 of 29
Passbook doesn't auto-delete your boarding pass. Still have mine on my phone. Have you used this feature yet?
post #19 of 29
Quote:
Originally Posted by charlituna View Post

Quote:
Originally Posted by Tallest Skil View Post

I agree that it shouldn't be used like this, but they've brought up a valid usability point with the platform.

Shouldn't?
This is a feature they have created on their own that doesn't require jailbreaking or any other kind of manipulation against what Apple would want them to use. And very likely doesn't use any private API. So why shouldn't they.

Just because its not something Apple mentioned on their own doesn't make it some now bad, just not something they perceived the greater mass using so why put it in at this point. But this kind of creative thinking is how the iPhone because a 'business' capable device and how many new features came to be native to iOS. Hell if folks back in the day had said that Apple does want users screwing with the software and they shouldn't jailbreak etc, we likely wouldn't had had an App Store as soon if it all. That folks did what they shouldn't have in noticeable amounts could have the straw that broke Steve Jobs 'web apps are all they need' back

 

I totally agree...

 

This is a very creative use of a standard iOS feature by a business sector.  This should increase the attractiveness of the iPhone and iOS to the real estate sector -- a sector that is monopolized (the last time I looked) by Wintel.

 

There are a few excellent iOS real estate apps, especially for the iPad.  But access to the various MLSes requires Wintel...  

 

You get enough realtors networking with iPhones and iPads -- maybe  they will crack that monopoly.

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #20 of 29
Quote:
Originally Posted by mrdowntown View Post

Passbook doesn't auto-delete your boarding pass. Still have mine on my phone. Have you used this feature yet?

No it doesn't right now. I was saying should it auto-delete, it should not do so upon arrival. It needs to wait a day or two. Or even let the user decides. This is because there may be follow up workflow, like the proof of purchase discount I mentioned above.

Passbook is good for transferring/forwarding workflow between apps and business entities. For example, the airline's boarding pass may qualify for other discounts in the airport within the working day. Think of it like the HTTP cookie for mobile platforms. Some cookies can auto delete but not all.

As I understand the London Heathrow Airport is implementing Passbook support. Such boarding pass usage would encourage transactions within the airport.
Edited by patsu - 12/4/12 at 11:41am
post #21 of 29

Hmmm....

 

On reflection, there is potential for other "business" sectors...

 

Maybe "Pimp your Passbook"... or vice versa...

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #22 of 29

When I meet someone at a trade show, I hand them my business card and say "here's my card".

 

that still works.

 

if someone needs your contact info you can always email your v-card to them.

post #23 of 29
Quote:
Originally Posted by patsu View Post

Quite a few companies are experimenting with Passbook as we speak. There is a comprehensive list of intriguing implementations in the Passbook wiki page.

To further anchor the concept, I think Apple need to get companies like Yelp and Facebook to adopt the tech. I think website integration is more important than app integration.

For apps, they should allow developers to make specialized Passbook organization and redemption app, like integrating the Passbook protocol into Contacts for Vizibility's use cases.

 

AFAICT, you can write an app that would allow you to access both Contact and Passbook data.

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
post #24 of 29
Sadly I don't get it. Why would anyone want contact info in something like Passbook. Now if Passbook was integrated with Comtacts then maybe it would make sense. That is someone could send you a Passbook ticket giving you the option of transferring contact info to your contacts database. I actually could see this being very useful feature added on to Passbook as sometimes unique contact information can be associated with a ticket or reservation.
post #25 of 29
Quote:
Originally Posted by wizard69 View Post

Sadly I don't get it. Why would anyone want contact info in something like Passbook. Now if Passbook was integrated with Comtacts then maybe it would make sense. That is someone could send you a Passbook ticket giving you the option of transferring contact info to your contacts database. I actually could see this being very useful feature added on to Passbook as sometimes unique contact information can be associated with a ticket or reservation.

 

I think a developer can write an app that receives/extracts data from a pass then updates your contacts... deleting the pass if desired...

 

One significant advantage to using Passbook for such an app -- is that the Pass, itself, is an entity that can receive Push notifications and be updated at the user request.

 

So, if you had a "Pass" for a contact, that Pass could be used to detect any change to the contact data -- and update the contact info on your devices.

 

...kind of a "Find My Contacts" app.

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"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
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post #26 of 29
Quote:
Originally Posted by Dick Applebaum View Post

AFAICT, you can write an app that would allow you to access both Contact and Passbook data.

Yes, Passbook is perceived by many as an app. That's why people often ignore the web and email redemption capability. It is in fact a platform. I have not studied it deep enough. I think Apple should embrace the Passbook "Marketplace" protocol in all its built-in apps where it makes sense.

The Passbook JSON "wrapper" should be able to carry additional payload for different use cases.
E.g., carrying a vCard for the Contact app; carrying a location-aware Badge for real-world event say... for Game Center achievements; carrying a receipt to be eligible for lucky draw in a shopping mall app; so on and so forth. In fact, a Passbook pass may be able to carry multiple payloads at the same time.

People may be too negative or confused to see the full potential. Perhaps someone is already hard at work to make it happen.

For Vizibility's use case, perhaps they can add the element of commission or referer fee as part of scanning the business card. It's all about the workflow where Passbook is concerned. vCard or not, the Passbook pass already has the mechanism to record or retrieve associated info.
Edited by patsu - 12/4/12 at 2:49pm
post #27 of 29
Quote:
Originally Posted by GadgetCanada View Post

I would rather see a feature like this built-into the contacts app, not in the passbook app.

 

I agree.  It make more sense there than in Passbook. 

post #28 of 29
I agree that it should be part of Contacts. The Visibility app is not ready for prime time.
post #29 of 29
Quote:
Originally Posted by leesmith View Post

I agree that it should be part of Contacts. The Visibility app is not ready for prime time.

There is no Vizibility iOS app.

 

Vizibility keeps the agents' business cards online (on its website). It pushes Passbook "name cards" to the user's iPhone, or email vCard to the user. When the card information in the web database changes, the associated Passbook "name card" will renew itself. The process is fragile and clunky.

What's missing is a beefed up Contacts app that can interact with Passbook and download vCard directly. Vizibility doesn't provide any app

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