That would be a complete fail IMO.
Loewe TV sets are a classic example of what people *think* Apple design is all about while actually being almost the *opposite* of what Apple design is really all about. Aside from the smooth lines and sexy materials there is absolutely nothing a Loewe TV does or is that is any different from any other TV. An Apple branded TV would instead (hopefully) re-define the category like all their other products. Despite the smooth looks of their products, Apple is about design, not just sexy materials and cool looking photography.
At the very least, I would hope that Apple goes beyond this crappy 1980's idea that to get decent sound quality you have to have a separate amplifier, 5 speakers cluttering up your living room and all the associated tangle of wires leading from each to each. Any audio engineer could tell you that it's not true at all that this kind of gear is necessary to get good quality sound. They do it that way because it means you have to buy more crap. It's fins on Cadillacs all over again.
If they don't do at least that, then (like the Loewe products) you can bet it's just going to be "just another TV" with basically zero innovation. All this stuff about Siri being the main innovation, or some kind of f*cked up idea that we will be using our iPads as the remote and that will be the main innovation is just nonsense. That's not innovation at all, that's just replacing a working product with a half-baked, not-quite-functional one.
IMO the simplest answer to the "problem" of bringing TV into the modern era was thought of many years ago although it was so far ahead of it's time it never really caught on. Podcasts.
Obviously they would have to use iOS software on the Apple version of the TV but the but the physical Loewe designs are nice. Loewe designs are right in line with existing Apple product designs. The Loewe audio designs don't look shabby either.
Time will tell.
Edited by AppleSauce007 - 12/7/12 at 10:41am