Originally Posted by SolipsismX
You are completely ignoring or not seeing the scope of the issue if you think the YoY iPhone changes are in any the same as Apple doing a TV. This is a completely different paradigm with a completely different set of rules. Until you address those issues and proffered some viable option for circumventing or working within the paradigm you have not presented anything that could conceivably be the "cracked nut" that Jobs referred to.
The very fact that you think the solution is simply a big as monitor with an Apple logo on it is proof that you have not thought it through because a big ass monitor with an Apple logo is not something difficult to do. There are plenty of difficulties affecting the way we watch television and yet only a few people on this forum seem to give that any regard
I think the problem is the TV paradigm is wrong. Cable didnt' change the paradigm, it just multiplied it by 100. the iPhone changed the model from a phone with a web browser, to a computer with a phone app.
Apple TV would be a computer application with video content management system tailored to me, assessible on what ever device I currently closest to my personal device.
I didn't say it's an Big Apple Monitor. I said it would be be bigger (so the progression from iPhone/PodTouch - iPad Mini, iPad, MBA, MBP, iMac, Mac Pro/Cinema, then... the TV made by Apple (as opposed to AppleTV). Nor did I infer the difficulty is in in the size.
The Difficulty is not how we 'watch' television. the iPad pretty much solves the 'watching' problem. The Difficulty is how we 'navigate features/content' from multiple sources. The TV model hasn't changed since.... radio. It's a network deciding when/howmany content should be delivered to l generate the most revenue . The apple solution has to build a 'MyChannel' from Internet/OTA/Cable sources, which you can search by just saying "I'd like to watch the Football Game" and that context have it decide I mean the most recent Pittsburgh Steeler or Iowa Hawkeye game. Not needing to understand satellite channel, cable channel, torrent, BigTenApp, OTA channel, whatever. Doing that without the person buying an intermediary device that is in house that requires the person to learn how to debug connectivity problems (Apple will NOT send a technician to your house), one that holds true to their 'experience design.' and not about building another product line independent of their other products... they not only complement each other, they are interdependent to each other, in a semi-open way. (They don't want to be another Sony). That's the difficulty.
The glass is the easy part.
Edited by TheOtherGeoff - 12/7/12 at 1:08pm