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iPad mini ad impressions growing 28% per day, outperforms last year's Kindle Fire

post #1 of 38
Thread Starter 
A month after hitting store shelves, Apple's iPad mini is showing 28 percent growth in ad impressions per day, beating the performance of last year's hot-selling Amazon Kindle Fire, says one mobile advertising firm.

iPad mini


In a study tracking device impressions within the first month of a product's sales, Millennial Media saw the iPad mini net a daily growth of 28 percent, trouncing Amazon's Kindle Fire which saw a 19 percent daily growth rate over the same period last year.

Just as in 2011, many electronic devices will be sitting under Christmas trees worldwide, waiting to be unwrapped, but the initial user base has already made an impact on the advertising firm's platform.

"Every holiday season there seems to be one particular item that stands out as the 'must have gift' of the year, and in 2012, early figures lead us to believe that this could be the iPad mini," writes Millennial Media SVP of Global Monetization Solutions Matt Gillis. "Truth be told, don?t tell my kids but there are already two sitting under our tree at home."

From the data, the firm expects the overall number of tablet-using consumers will significantly increase without cannibalizing sales of other tablets. Citing a November report from Nielsen, the ad company notes a strong interest from children for both the full-size iPad and iPad mini, illustrating the smaller tablet is more likely to add new users than take away from the existing an potential user base.

Another takeaway from the mini's strong out-of-the-gate performance is consumer demand for tablets of multiple sizes. The firm sees the success of the smaller iPad as confirmation of high interest from users looking to engage with tablets of various sizes, a trend first established by devices like Google's Nexus 7 and Amazon's Kindle Fire.

iPad mini Ad Impressions
Source: Millennial Media


The forward-looking estimate is in line with a November report that saw the iPad mini taking a sizable chunk out of the PC market while leaving the existing full-size model largely untouched.

Apple debuted the iPad mini at a special event in October, and immediately saw high demand as preorders for all available models sold out within hours of going live. The company later announced three million iPad mini and fourth-generation iPad units were sold over the two tablets' launch weekend.

It was reported last week that supply was finally catching up with demand as U.S. shipment dates for the device improved for the first time since launch.
post #2 of 38
it will be interesting in January to see how many college kids show up with the mini as opposed to this year's iPad population.

Personally, I don't see why anyone would get a "full-sized" (actually "stupidly large") iPad when they could get a mini.
post #3 of 38
Meanwhile the stock keeps annoyingly stagnant... Ugh...
post #4 of 38
Originally Posted by Gazoobee View Post
it will be interesting in January to see how many college kids show up with the mini as opposed to this year's iPad population.
Personally, I don't see why anyone would get a "full-sized" (actually "stupidly large") iPad when they could get a mini.

 

You mention college kids and then you knock the only iPad on which you can actually type?

That's pretty funny.

Originally posted by Marvin

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Originally posted by Marvin

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post #5 of 38
You think the mini craze is crazy now?
Wait until next when it goes retina and A6. All hell will break loose up in this bi***!
post #6 of 38
What I'm wondering is how they've collected this data? As far as I know the iPad Mini doesn't have it's own identifier, but rather just identifies as a regular iPad.
post #7 of 38
Quote:
Originally Posted by Beloved View Post

What I'm wondering is how they've collected this data? As far as I know the iPad Mini doesn't have it's own identifier, but rather just identifies as a regular iPad.


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post #8 of 38
Originally Posted by Beloved View Post
What I'm wondering is how they've collected this data? As far as I know the iPad Mini doesn't have it's own identifier, but rather just identifies as a regular iPad.

 

Model Identifier, which can be collected by websites, I believe.

Originally posted by Marvin

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Originally posted by Marvin

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post #9 of 38
I want to see a 6.3" hand held iMac with a full sized gaming card, and a 27" iPad super mini. Oh yeah and a Mac Refrigeroaster™
post #10 of 38
Quote:
Originally Posted by Tallest Skil View Post

 

You mention college kids and then you knock the only iPad on which you can actually type?

That's pretty funny.

 

I can type faster on the mini than the full-sized one already.  Easier to type, easier to hold, easier to carry etc.  

 

I'll turn your own argument about why the mini shouldn't exist at all back on you (paraphrased) ... "There is nothing that the larger iPad can do that the mini can't do so there isn't a reason for the large one to exist at all." 

post #11 of 38
Quote:
Originally Posted by Gazoobee View Post

it will be interesting in January to see how many college kids show up with the mini as opposed to this year's iPad population.
Personally, I don't see why anyone would get a "full-sized" (actually "stupidly large") iPad when they could get a mini.

I agree. Since I have the mini my iPad 3 feels clunky and heavy, icons much too big. On spite of the lower resolution screen I actually prefer reading on the mini due to its lightness.
Yeah, well, you know, that's just, like, my opinion, man.
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Yeah, well, you know, that's just, like, my opinion, man.
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post #12 of 38
Originally Posted by Gazoobee View Post
"There is nothing that the larger iPad can do that the mini can't do so there isn't a reason for the large one to exist at all." 

 

Touch type with ten fingers, like on a proper computer.

Originally posted by Marvin

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Originally posted by Marvin

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post #13 of 38
Quote:
Originally Posted by Gazoobee View Post

Personally, I don't see why anyone would get a "full-sized" (actually "stupidly large") iPad when they could get a mini.

For around the house, the iPad is simply great and crushes the mini IMO.  If you plan of taking it out and about, however, the mini has very distinct advantages.

post #14 of 38
I think it will quickly outpace the iPad 4th generation (If it has not already). I have had mine for about two weeks now and my wife's iPad 2 (lightest full size iPad) feels like a brick. I find myself using the mini more often and taking it more places that I did the original iPad.

I got the 4G LTE (Verizon) version. Having 4G built in is great!!!! In the past I have often used my phone to do wifi tether for my laptop. Using WiFi tether on a smart phone will deplete the battery quite quickly. The iPad can do this for several hours and still have power left. I know the larger iPad can do this as well, but this is so much more portable.

I can type as easily on the mini as I could my original iPad. I see little difference in usability when using the smart cover as a typing stand. In fact it is easer to type on when holding the device. When you hold it in portrait mode, you can easily type with your thumbs. Something difficult to do on the larger iPad. With the iPad It was very difficult yo take notes while standing. In my work, i visit many manufacturing plants. I need to be able to walk around a plant at take notes or add annotations to photos. The iPad is perfect for this.

My biggest worry with the Mini was how well I could read text on the device. My 48 year old eyes are not that great. I was happy to find that I could read just about all of the text on most web sites and documents with or without my glasses or contacts.


If Apple can put a rental display in the Mini and not add weight or sacrifice battery life, it will be the perfect tablet in my opinion. I would not turn down a retinal display, but I definitely would not want it if it adds much weight. The display looks great as it is.....

For me it is simply the best iPad to date.....
post #15 of 38
It killed me to drop from a 15%u201D PowerBook to an 11%u201D Air... and now I%u2019d never look back.

I suspect the same will happen with the Mini. It might just be my next iPad, in 6-18 months when it goes retina.
post #16 of 38
Quote:
Originally Posted by Gazoobee View Post

it will be interesting in January to see how many college kids show up with the mini as opposed to this year's iPad population.
Personally, I don't see why anyone would get a "full-sized" (actually "stupidly large") iPad when they could get a mini.

 

A college student is the best customer for the large iPad, as you call it, I would think. I personally prefer the full sized iPad.

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #17 of 38
Quote:
Originally Posted by Ireland View Post

 

A college student is the best customer for the large iPad, as you call it, I would think. I personally prefer the full sized iPad.

 

Each to their own. 

 

I bought the original iPad but sold it not long after - it was too big and heavy for me. Found myself using my MacBook Air or iPhone rather than the iPad. But the mini is the iPad I've been waiting for - just so much more comfortable to use and carry with me.

post #18 of 38
Quote:
Originally Posted by allmypeople View Post

Meanwhile the stock keeps annoyingly stagnant... Ugh...


because Apple hasn't reinvented a market in like almost three years! What's wrong with them. Other companies have invented...um...copied Apple's lead all the time. oh.

post #19 of 38
Quote:
Originally Posted by Gazoobee View Post

I'll turn your own argument about why the mini shouldn't exist at all back on you (paraphrased) ... "There is nothing that the larger iPad can do that the mini can't do so there isn't a reason for the large one to exist at all." 

 

How about... The larger type on the full size iPad lets me read when I've forgotten my reading glasses. You'll see the benefits when your eyesight starts degrading.

post #20 of 38
Quote:
Originally Posted by Gazoobee View Post

it will be interesting in January to see how many college kids show up with the mini as opposed to this year's iPad population.
Personally, I don't see why anyone would get a "full-sized" (actually "stupidly large") iPad when they could get a mini.

 

I have both, have been to college (though longer ago than I'll admit here) ... And I don't see why a college kid would want to use a mini for college.   I love the mini as a grab-n-go, but no, I would not want to type notes or compose papers on it.

post #21 of 38
Quote:
Originally Posted by Gazoobee View Post

Personally, I don't see why anyone would get a "full-sized" (actually "stupidly large") iPad when they could get a mini.

Well, you already got many peoples view on this one, but I'll add mine nonetheless:

Perhaps people like the choice. Otherwise what's the reason for releasing a 27" iMac if they are already selling a smaller version?
post #22 of 38
Quote:
Originally Posted by Tallest Skil View Post

Touch type with ten fingers, like on a proper computer.

 

1) The iPad isn't a "proper computer" either in the eyes of many folks you like to laugh at so having "proper computer" anywhere in the discussion is stupid.  If folks are using it as a computer it's a proper computer.

 

2) You can touch type with ten fingers on the mini as well as you can on the full sized.

 

http://www.gadgetreview.com/2012/11/11-of-the-best-ipad-mini-keyboards-list.html

 

I use my iPad for work and the BT keyboard is IMHO pretty much a must for fast note taking.  

 

The iPad mini with keyboard is still a smaller form factor than the 11" MBA.

post #23 of 38
Originally Posted by nht View Post
1) The iPad isn't a "proper computer" either in the eyes of many folks you like to laugh at so having "proper computer" anywhere in the discussion is stupid.

 

Confirmed for not having read my post at all.

 

2) You can touch type with ten fingers on the mini as well as you can on the full sized.

 

That's physically impossible, but believe what you will.

 

I suppose children, but what seven year old knows how to touch-type?

Originally posted by Marvin

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Originally posted by Marvin

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post #24 of 38
Quote:
Originally Posted by Tallest Skil View Post

 

Confirmed for not having read my post at all.

 

 

That's physically impossible, but believe what you will.

 

I suppose children, but what seven year old knows how to touch-type?

 

Your post was asinine and yes I read it.  Two finger typing on an iPad Mini is every bit as legitimate as touch typing on a regular iPad if the speed and error rates are comparable.  

 

http://news.cnet.com/8301-27076_3-20077031-248/guinness-world-record-for-ipad-typing-broken/

 

iPad record beaten (unofficially) on the iPhone using 2 thumbs.  The odds are that 2 thumb typing on the iPad mini is comparable in speed to the iPhone and even if slower on par with the typing speed on the full iPad.

 

You obviously didn't click on my link because you'd have noted that those are all hardware keyboard for the iPad Mini...which is actually the only way to touch type (i.e. not looking at the keyboard) on either the iPad or iPad mini.

 

And given that you can't rest your fingers on the iPad anyway the size difference is less of a hindrance on the iPad mini for 10 finger typing than you would imagine since you have to look at the keyboard anyway and the key sizes are adequate targets.

post #25 of 38
Originally Posted by nht View Post

You obviously didn't click on my link because you'd have noted that those are all hardware keyboard for the iPad Mini...

 

Yes, I'm waiting for a valid response to my point, is all.


which is actually the only way to touch type (i.e. not looking at the keyboard) on either the iPad or iPad mini.

 

No.

Originally posted by Marvin

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Originally posted by Marvin

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post #26 of 38
Quote:
Originally Posted by Tallest Skil View Post

 

Yes, I'm waiting for a valid response to my point, is all.

 

 

You didn't have a point, you had another snide remark about the mini that I refuted.

 

 

Quote:

No.

 

Yes.  Touch typing requires using touch rather than sight.  For that you need to be able to tell where the keys are without looking.

post #27 of 38
Originally Posted by nht View Post
You didn't have a point, you had another snide remark about the mini that I refuted.

 

iPad mini. Point: portability (or so I'm yelled at about). Defeat of point: carrying a keyboard with it.

 

iPad. Point: ruling the world*, also portability. Defeat of point: also carrying a keyboard with it, which you don't actually have to do.

 

I very much had a point.

 

Yes.  Touch typing requires using touch rather than sight.  For that you need to be able to tell where the keys are without looking.

 

This seems to be a really hard concept for you to comprehend, despite being able to define what it means. 

 

I. can touch-type. with ten fingers. on my iPad. I could do it about two weeks after its launch, and that's probably in part aided by having had an iPhone since its launch.

 

*"Make the screen 5" by 8" and you'll rule the world. -Alan Kay

Originally posted by Marvin

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Originally posted by Marvin

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post #28 of 38
Quote:
Originally Posted by Tallest Skil View Post

iPad mini. Point: portability (or so I'm yelled at about). Defeat of point: carrying a keyboard with it.

iPad. Point: ruling the world*, also portability. Defeat of point: also carrying a keyboard with it, which you don't actually have to do.

I very much had a point.


This seems to be a really hard concept for you to comprehend, despite being able to define what it means. 

I. can touch-type. with ten fingers. on my iPad. I could do it about two weeks after its launch, and that's probably in part aided by having had an iPhone since its launch.

*"Make the screen 5" by 8" and you'll rule the world. -Alan Kay

Well, thanks for bringing back that Alan Kay quote, but does it not apply to the 8-inch iPad mini, rather than the 10-inch original?

Edit: I just measured the OG iPad screen. 5 7/8 by 7 3/4 inches. Close enough to apply to Kay's prediction for world domination. But I still think the little one will end up selling more sometime in the future.

But will it rule the world? Probably no more determinable than whether paperbacks were more influential than hardcovers. The point is that the portable screen connected to the microprocessor will rule the world. (I don't know whether Kay foresaw the Internet.)

Edit 2: He does mention connection to something like the ARPA net, as well as libraries and file-downloading vending machines, for his Dynabook:
http://www.mprove.de/diplom/gui/Kay72a.pdf
Edited by Flaneur - 12/13/12 at 8:54am
post #29 of 38
Originally Posted by Flaneur View Post
Well, thanks for bringing back that Alan Kay quote, but does it not apply to the 8-inch iPad mini, rather than the 10-inch original?

 

Screens are measured diagonally. Alan's doing what few do and saying the dimensions.

Originally posted by Marvin

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Originally posted by Marvin

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post #30 of 38
Quote:
Originally Posted by Tallest Skil View Post

Screens are measured diagonally. Alan's doing what few do and saying the dimensions.

That was too fast, or I was too slow with my edit above.
post #31 of 38
I've no doubt iPad mini is selling faster than Kindle. But the 28% v. 19% argument is either a statistical sleight of hand or ignorance. You cannot compare demographics merely by using two random growth rates.
post #32 of 38
Quote:
Originally Posted by Tallest Skil View Post

 

iPad mini. Point: portability (or so I'm yelled at about). Defeat of point: carrying a keyboard with it.

 

iPad. Point: ruling the world*, also portability. Defeat of point: also carrying a keyboard with it, which you don't actually have to do.

 

I very much had a point.

 

*"Make the screen 5" by 8" and you'll rule the world. -Alan Kay

 

 

iPad mini + keyboard is still smaller than the ipad 4.

 

You can type with both hands on the iPad Mini:

 

https://www.youtube.com/watch?v=U1LVv6UnBwE

 

https://www.youtube.com/watch?v=cDsdTv0aI-Y (starting at 30 secs)

 

It is just thumb typing is faster.

 

Regarding Alan Kay's quote it is truncated and lacks context:

 

“When Steve showed me the iPhone at its introduction a few years ago and asked me if ‘it was good enough to criticize,’ which is what I had said about the Mac in 1984, I held up my Moleskine notebook and said ‘make the screen at least 5"x8" and you will rule the world,’ Kay said

 

http://www.tomshardware.com/news/alan-kay-steve-jobs-ipad-iphone,10209.html

 

In context a regular moleskin notebook is 5" x 8.5".  An iPad Mini is 5.3" x 7.87".  

 

A picture is worth a thousand snide comments:

 

"iPad mini is a Moleskine, down to the exact corner radius. It’s the little thingshttp://t.co/NDUwppV2"

 

 

It's not quite the exact match as implied but damned close.  They make bigger (extra large) and smaller moleskins (pocket sized) but folks largely prefer the classic size which is a comfortable balance between portability and useful size.

 

Quote:

This seems to be a really hard concept for you to comprehend, despite being able to define what it means. 

 

I. can touch-type. with ten fingers. on my iPad. I could do it about two weeks after its launch, and that's probably in part aided by having had an iPhone since its launch.


If you really hate thumb typing then after a couple weeks "touch typing" I'm sure your speed and accuracy will be pretty good on the mini as well.  
 
What you wrote is both factually wrong (as in what you said can't be done in fact can be done) and pedantically wrong (your definition of touch typing itself is wrong).  So you still have no point and what you wrote is still simply a snide comment where everyone understood what you meant and where it was still stupid and incorrect.

Edited by nht - 12/13/12 at 9:35am
post #33 of 38
Originally Posted by nht View Post
iPad mini + keyboard is still smaller than the ipad 4.

 

How?


Regarding Alan Kay's quote you truncated it:

“When Steve showed me the iPhone at its introduction a few years ago and asked me if ‘it was good enough to criticize,’ which is what I had said about the Mac in 1984, I held up my Moleskine notebook and said ‘make the screen at least 5"x8" and you will rule the world,’ Kay said

 

Yeah, I shortened it to the part that mattered. I don't see what the rest adds. Seems it detracts from your point.


An iPad Mini is 5.3" x 7.87".  

 

And this means what? Please read the Alan Kay comment again and explain how what you have said doesn't detract from YOUR point.


…pedantically wrong (your definition of touch typing itself is wrong).

 

I used your definition. So either your definition is wrong or you have no argument and are flip-flopping just to be on whatever side isn't mine.

Originally posted by Marvin

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Originally posted by Marvin

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post #34 of 38
Quote:
Originally Posted by Tallest Skil View Post

Yeah, I shortened it to the part that mattered. I don't see what the rest adds. Seems it detracts from your point.

 

And this means what? Please read the Alan Kay comment again and explain how what you have said doesn't detract from YOUR point.

 

Given that Alan Kay held up a Moleskine notebook as an example of what he meant and the mini is closest in size then the iPad mini applies as much, if not more (IMHO more), than the original iPad to that comment.  This should be obvious.

 

The match is so close as not to be an accident.  You can make an iPad Mini case out of the Moleskine notebook.

 

http://www.byjohnchandler.com/2012/12/12/the-worlds-niftiest-ipad-mini-case/

 

I'll wait for an official Moleskine case with an insert for actual paper...the iPad one is just too large and the iPhone one makes it more awkward to use as a phone.  An iPad mini moleskine case should be juuust right.

 

On the other hand a keyboard case might be better since I can just draw on the iPad mini and I can type a hell of a lot faster than I can write.  And a lot more neatly too.  A physical keyboard is typically a must for typing large amounts of text quickly even if it is most distracting than writing on paper. 

 

Quote:

I used your definition. So either your definition is wrong or you have no argument and are flip-flopping just to be on whatever side isn't mine.

 

Really, you can type purely by touch (hence the name "touch typing") without looking at your iPad while doing so?  With no physical reference points to where your fingers are, especially given that you can't lay your fingers down but must hover above the screen.  Bullshit.

 

You did NOT use my definition.  Your definition is to be able to use 10 fingers which can also be done on the mini.  Less comfortably, yes, but can be done.  But on neither is actual touch typing really possible because you look at the keyboard to make sure your fingers are hitting the desired keys.

post #35 of 38
Originally Posted by nht View Post
Given that Alan Kay held up a Moleskine notebook as an example of what he meant and the mini is closest in size then the iPad mini applies as much, if not more (IMHO more), than the original iPad to that comment.  This should be obvious.

 

Hmm. So where he said "make the screen" instead of saying "make the device," he meant "make the device."


Really, you can type purely by touch (hence the name "touch typing") without looking at your iPad while doing so?  With no physical reference points to where your fingers are, especially given that you can't lay your fingers down but must hover above the screen.

 

This seems to be really, really difficult for you to understand, for some reason. YES. This is exactly the concept that I am trying to pass on to you. 

 

I'd really like to know why you can't comprehend this.


Bullshit.

 

lol, this is gonna be spectacular. Give me an hour or so to get a video up on my YouTube account.


You did NOT use my definition. Your definition is to be able to use 10 fingers which can also be done on the mini.

 

Mmm, no. My definition is to not have to look at my fingers to type, and since that's the definition of the phrase "touch typing", I used the phrase "touch typing" earlier.

 

EDIT: Uploading. Will be here when done.

 

For reference, the control text:


This is a test to prove that I can touch type on my iPad.
 
Note that there are no Bluetooth or Wi-Fi icons in the Menu Bar.
 
This is to prove that there is neither an external keyboard nor an external screen connected to the iPad.
 
This is being shot with a camera on one of those flexible tripods. Sorry for the quality.
 
The box is just a grapefruit box lid.

Edited by Tallest Skil - 12/13/12 at 5:48pm

Originally posted by Marvin

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Originally posted by Marvin

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post #36 of 38
Quote:
Originally Posted by Tallest Skil View Post

lol, this is gonna be spectacular. Give me an hour or so to get a video up on my YouTube account.

 

Go for it.  Unlike some folks around here when I'm wrong I readily admit it.

 

However, even if you can manage to type a few words without looking I bet you can do that on the mini as well. 

 

Edit:  I've been out of research for the last few years and not following touch research as closely.  However, here's the last thing I saw from earlier this year.  While the discussion is regarding making better keyboards if you go to 22:30 you see that with no visible keyboard (i.e. no keyboard to see but with looking at the screen, hands and asterisk feedback) the accuracy is 70.5.  Looking at a visible keyboard the accuracy increases to 93%.

 

http://research.microsoft.com/apps/video/default.aspx?id=163613

 

MSR publishes a lot more than Apple does.  I believe this is the related paper:

 

http://faculty.washington.edu/wobbrock/pubs/chi-11.02.pdf


Edited by nht - 12/13/12 at 1:02pm
post #37 of 38
Originally Posted by nht View Post
Go for it.  Unlike some folks around here when I'm wrong I readily admit it.

 

And if you can recommend me a more… accurate method of testing, feel free and I'll do it that way instead. I just did what I figured would be easiest and quickest to set up and go. lol.gif

 

You'll see what I mean once the video's loaded. 

 

And of course I screwed up the very first time. I typed far more accurately…

 

700

…but I forgot to check the camera framing with the box in the way. 😳

 

700

Originally posted by Marvin

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Originally posted by Marvin

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post #38 of 38
Quote:
Originally Posted by Tallest Skil View Post

And if you can recommend me a more… accurate method of testing, feel free and I'll do it that way instead. I just did what I figured would be easiest and quickest to set up and go. lol.gif

 

You'll see what I mean once the video's loaded. 

 

They don't work for me so I'll just take your word for it.

 

Typically we used "The quick brown fox jumps over the lazy dog" somewhere in our testing since it covers all the letters.  You can also hit one of the various touch typing test sites around for examples.  Evidently I type around 62 wpm...which is faster than I thought but not very fast.

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