I agree. I got tired of waiting to see what Apple "might" be doing in the TV space. I needed a new set so I did my homework and bought one. Hint: the Samsung logo is no where in sight. The Samsung sets look nice, but I still won't buy one. Nor will I buy the Dyson Bladeless fan copy that they are reportedly working on.
I wound up buying an 55" LG and love it! I have yet to see a TV that has a noticeably better picture. Truthfully, there are a lot of very nice sets out there to choose from.
I think by now a lot of people agree that the Apple TV will be a real TV equipped with an OS. The funny thing is no so-called Apple competitors dare to make one equipped with Android OS. May be they still remember the embarassment in 2010 CES show. Many companies were displaying a version of tablet. Because most of them know tablet will be the next big thing. When Apple introduced iPad in late January all of them withdrew their tablets from the market. With this lesson, I think all the Apple competitors are just waiting for Apple TV first then began copying it as soon as it is introduced.