Originally Posted by Blastdoor
My hope is that MS will also decide to stop just living off their past successes and actually start trying to make some killer apps for the 21st century. For example, Microsoft Word is an app designed primarily to create documents that will be printed on paper. That's so last century! What we need are apps that are as easy to use and widely accessible as Office but that are aimed at creating content for tablets and the web.
The 1980s version of MS would have been one of the first companies to make first class apps for the iPad (MS was there early for the Mac, even though MS sold DOS at the time). That was because Bill Gates was smart enough to realize that it would take years for MS to catch up with the Mac, and that in the meantime, the best way to learn how to copy the Mac was to write software for it. Ballmer has done the exact opposite and he's failing miserably.
MSFT isn't a software company anymore than Apple is. They have tried to copied Apple since day 1. Apple comes out with Mac, MSFT answers with Windows 3 (graphical user interface), then XP. Apple comes out with iPod, MSFT answers back with Zune. Apple comes out with their own retail stores, MSFT comes out with their retail stores. Apple makes their App store, MSFT answers back with their App store. Apple comes out with iPhone, MSFT answers back with Windows Phone. Apple comes out with iPad, MSFT answers back with Surface.
MSFT thinks they are Apple, but they are not. They think they are premium brand, that's the problem. MSFT makes their own hardware in the Surface and there's a Windows Phone on the horizon that is made by MSFT as well. They've always made pretty decent mice and keyboard, now they just to make their own desktop and voila! Apple!
If you look at the way they work in Redmond, the employees only use Windows phone and PC's, they are very anti apple. There is a running joke that employees use Windows devices at work, but at home they use iPhones and iPads. It's really bad mentality because Apple actually makes some pretty damn good products.
What many analysts were secretly hoping, was that MSFT would copy Apple shamelessly (like Google did with Android). MSFT didn't, they made the same kind of tablet they've been making for the past 10+ years, which is basically a PC in a tablet form (yes MSFT has been making tablets for over 10 years). They just updated the form factor to make it more palatable for users (touch screen, camera, app store, etc).
The fact of the matter is, MSFT doesn't have any of their own ideas. Every new business they've ventured into, with exception of XBox has been in response to what Apple has done. Windows 8 was MSFT's first attempt to not copy Apple shamelessly and it's not being met with great fanfare. In my opinion the way Win8 has been implemented, MSFT hasn't done anything to improve the user experience, they've just made it different which in the words of Jony Ive is very easy to do.
Edited by White Lotus - 1/6/13 at 5:59pm