Is it a loss leader? Is it a short term sale? It doesn't show on their web site.
Shrinking the device costs money too. I'm sure a higher ppi costs more than the money saved by the area shrink. Then you still have the power consumption, especially since it would need a better chip, with the higher GPU core versions of A5X or A6. Would it still be as light and offer as good battery life? Let's say I have my doubts.
Not sure if it's going to be a permanent markdown or not. The article is over at 9to*.
If I was guessing I'd say it a permanent price roll-back, but with the bonus $30 iTunes card only a special for the Holiday's.
Edited by Gatorguy - 12/14/12 at 10:24am