The general need to stay in business is one thing. Components always get faster. Bigger. Better. Cheaper. (Unless you're buying Apple kit...where Mac pricing defies the gravity of a 2008-2012 World Recession...)
I've been an Apple watcher/fan/owner since 1997.
But the one thing I tend to notice about Apple when they're on top. They get greedy. And that Hubris ultimately costs them. Well, it did do in the MS vs Apple wars. (Holy War?) They didn't react to the pricing democracy and it almost killed them...along with a lack of innovation perhaps.
I can't fault their iOS strategy. They nailed the iPod from top to bottom end. They haven't quite done the same with the iPhone because they're creaming great profits (but the whiff of hubris may force them into similar moves to the iPod family...) The iPad should have (to experts?) released at £1000. It didn't. It blew away the Apple is pricey notion with a stunning £399 price. The iPad Mini shows Apple will turn the screw.
In the Mac market. Hmm. The laptops are pretty stunning. But they're overpriced. By how much?
...the desktop strategy...is... I'm not surprised Wizard rails at the red sky.
Customers keep you in business. Apple computer sales growth has slowed. Apple upped the price of the iMacs again where you have to pay £1095 to get in. For a so-so GPU. We used to have 2 iMacs under 1K. Now we don't have any.
The Pro is an insane joke for a quad core. Just to get access to an upgradeable machine. The useless update this year speaks for itself. It had Tim Cook back peddling quicker than he did on maps. :P
They can put a gpu in a Mini. Which one as you say. But they dropped the dedicated gpu on the Mini as we know.
The move away from dedicated gpus for me is very premature. Being able to select upgradeable parts or not at point of sale on certain machines is more cynical upsell. SSD drives are dirt cheap...and so are TB HDs. Far less than the £200 Apple charges for the Fusion. (and they hiked the price of the iMac by a hundred...) Dropped the DVD which costs £65.
So the 'New' sexy thin iMac is costing £365 extra in my view. To get the DVD functionality back and for a 128 SSD drive. :P
Cynical? I think so. I think Apple are nickle and diming their Mac customers. (I can't complain about the iPad at £399. A great deal.) But the desktop Macs should be cheaper.
I don't consider myself a poor person. Nor many Apple 'could' reach. (Look at the run away hit of the iPad. I thought they couldn't make 'junk' for £399? *looks at the iPad. Doesn't look like junk to me...) I look at the price of the decked out mini or the entry iMac. And I look at the 'cheapo' PC at £399.
I see a price difference of £700. I don't see a 10% or 20% mark up. I see something ridiculous. I see a p*ss take in this kind of economy. Don't get me wrong. I'm thrilled Apple have reached about 5 million customers per quarter and clearly the stores have allowed those with disposable income to buy Apple kit at those prices. But I curl my lip at their prices. But I look at the disparity in PC/Mac prices and wonder if Apple's hierarchy realise we don't all have millions in stock options.
Crikey. The last time I had a real bee in my bonnet about Mac prices was when Apple had a £995-£1200 entry tower. When they had 3 iMacs under the 1k mark. Matsu must be rolling in his grave...or wherever he got to...
Shouldn't the entry iMac be as cheap as the entry Air? And the air comes with SSD as standard on all models. You even get a 256 SSD drive for a little more than the entry iMac. Yet in the pricey (yes, I'm going to call the new iMacs price-er, pricey...) iMacs as you go up the range you don't get SSD drives which in my view should be standard. SSD drives, 240 gig ones are about £100-ish pounds.
It's ironic that Apple sells many of it's Macs with crap integrated crappics (and I don't doubt the Mini's number crunching with an i7...but they've dropped the ball with the lack of dedicated on a machine that could cost over 1k all in...) seeing as the iPad's gpu cripples the opposition.
Apple are selling laptops 4/5 to 1 over desktops. They've been pushing this for a while. The Pro and iMac have seen lethargic updates...the Mini too. No accident there.
They clearly see themselves as a mobile company...and that's where the next war is...and where the money and mindshare is to be won.
I'm a Mac fan. I don't have to agree with Apple's pricing. (I guess they're sitting on 120 billion and don't care.) Is there a middle ground on pricing? £399 vs £1095? £1200 vs £2000+?
Anyway. I feel better now I've got that off my chest. (Again. :D)
I hope Apple don't suffer the Hubris of the pre-Jobs 2nd coming. At least he left Apple with a fully fleshed out legacy this time.
Cheers for the reply, Marvin.
Lemon Bon Bon.