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Nvidia showcases Tegra 4 CPU on Android & PC-compatible 'Project Shield'

post #1 of 33
Thread Starter 
Nvidia surprised on Monday by unveiling a new device dubbed "Project Shield," a hybrid game console with a dedicated controller and screen that runs Android and can wirelessly stream PC games.

Shield


The Project Shield hardware is powered by the company's newly revealed Tegra 4 mobile processor, which is a quad-core chip based on ARM's Cortex A15 reference design. Apple's iPhone and iPad also feature low-power ARM chips.

On its own, Project Shield plays Android games from the Google Play store on its dedicated 5-inch screen. The device can also stream games from a Windows PC powered by Nvidia GeForce GTX GPUs, including titles on Valve's popular Steam platform.

"Project Shield was created by Nvidia engineers who love to game and imagined a new way to play," said Jen-Hsun Huang, co-founder and chief executive officer at Nvidia. "We were inspired by a vision that the rise of mobile and cloud technologies will free us from our boxes, letting us game anywhere, on any screen. We imagined a device that would do for games what the iPod and Kindle have done for music and books, letting us play in a cool new way. We hope other gamers love Shield as much as we do."

Android titles optimized for Project Shield will also be available on Nvidia's TegraZone game store. Streaming Windows PC games requires an Nvidia GeForce GTX 650 or higher.

The device's 5-inch touchscreen has a 1,280 by 720 display packing in 294 pixels per inch. Nvidia referred to the screen as a "retinal" display, clearly taking influence from Apple's own Retina display branding for pixel-packed screens.

Pricing and availability of Project Shield was not announced by Nvidia on Monday, but the company did say at the Consumer Electronics Show that the hardware is expected to ship in the second quarter of 2013.
post #2 of 33

Note that the OS is the most recent version Jellybean as would be expected.

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post #3 of 33
I don't get the "streaming Windows PC games" part. I presume they mean stream PC games to this device? But why? If you've got a PC with a GeForce GTX 650, you've already got everything you need to play PC games on a PC.

Either way, it sounds even less intriguing than competing handheld consoles like he Sony PlayStation Vita and the Nintendo 3DS. And the portable console market is struggling to find footing against rival smartphones and tablets. I predict an uphill battle for this device, if it is going to market.

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post #4 of 33
Nvidia referred to the screen as a "retinal" display, clearly taking influence from Apple's own Retina display branding for pixel-packed screens.
 

Apple's lawyers start your engines...

post #5 of 33
Probably more a challenge for PS Vita and 3DS than Apple.
post #6 of 33
Re: "Pricing and availability of Project Shield was not announced by Nvidia on Monday..."

This is the problem with CES (and yearly legacy trade shows in general.) CES happens every January, whether or not your products are ready. No, it's not a consumer-focused show. More of an industry insider show. But it doesn't help that CES is scheduled 1 month after the end of the big holiday season and 10 months before the start of the next big holiday season.

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post #7 of 33
I am more keen to see Sony's Gaikai and Steam on iOS directly.
post #8 of 33
I find it odd, albeit not surprising, that the list Tegra 4 as being only slightly faster than the iPad 4. We're talking about at least a half a year between when Tegra 4 will start shipping and when the iPad 4 was shipping. I would have expected them to do better and I fully expect this image to be the best variance they could find.

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post #9 of 33
Quote:
Originally Posted by Suddenly Newton View Post

I don't get the "streaming Windows PC games" part. I presume they mean stream PC games to this device? But why? If you've got a PC with a GeForce GTX 650, you've already got everything you need to play PC games on a PC.
Either way, it sounds even less intriguing than competing handheld consoles like he Sony PlayStation Vita and the Nintendo 3DS. And the portable console market is struggling to find footing against rival smartphones and tablets. I predict an uphill battle for this device, if it is going to market.

 

I imagine it streams the picture over the network to a TV.

post #10 of 33
Quote:
Originally Posted by SolipsismX View Post

I find it odd, albeit not surprising, that the list Tegra 4 as being only slightly faster than the iPad 4. We're talking about at least a half a year between when Tegra 4 will start shipping and when the iPad 4 was shipping. I would have expected them to do better and I fully expect this image to be the best variance they could find.

That's load time. It's not so meaningful until we have a more well rounded picture for the entire environment, plus battery life and such.

Hmm... Availability is not specified. Given Apple's new release cycle, and rumored Intel partnership. We will probably see a completely different picture when the dust has settled.
post #11 of 33
My god that thing is ugly. I'm glad I'm not into hard core gaming. Yuck.
post #12 of 33
Quote:
Originally Posted by Gatorguy View Post

Note that the OS is the most recent version Jellybean as would be expected.

4.1 or 4.2?

post #13 of 33
Quote:
Originally Posted by SockRolid View Post

Re: "Pricing and availability of Project Shield was not announced by Nvidia on Monday..."
This is the problem with CES (and yearly legacy trade shows in general.) CES happens every January, whether or not your products are ready. No, it's not a consumer-focused show. More of an industry insider show. But it doesn't help that CES is scheduled 1 month after the end of the big holiday season and 10 months before the start of the next big holiday season.
Seems to me CES is for the geeks at the Verge, Engadget, c|net to get off on. I'm waiting for Samsung to announce their 8-core greater than 1080p 5" smartphone that everyone can proclaim the death of Apple over. Lenovo is showing off a 27" multi touch table. That sounds real practical, I'm sure it will be a big seller. lol.gif
post #14 of 33
Quote:
Originally Posted by Rogifan View Post


Seems to me CES is for the geeks at the Verge, Engadget, c|net to get off on. I'm waiting for Samsung to announce their 8-core greater than 1080p 5" smartphone that everyone can proclaim the death of Apple over. Lenovo is showing off a 27" multi touch table. That sounds real practical, I'm sure it will be a big seller. lol.gif

I like tech and i like CES.

 

What i don't like is that the press only focus on stupid things like this "tegra 4". It's useless and it's already DOA (If you try and sell something because it has tegra 4 on it). Tegra and devices like this one only matter to irrational fandroids. Even for gamers, the 4th gen iPad will murder any mobile gaming device (if not because of raw power alone, optimization and good titles comes to the table).

I just can't wait for Apple to be on stage again, later this year.

post #15 of 33
Quote:
Originally Posted by patsu View Post

Probably more a challenge for PS Vita and 3DS than Apple.

 

I think straight-up iOS and Android has been the challenge for PS Vita and 3DS - I can't picture a world in which someone would go and buy this 'Shield' thing. Vita's justification to me was the physical controls and some exclusive games, and while it's fine, I spend way more time on the iPad with the bigger/sharper screen. :P

 

(OK, part of my justification was that I figured the Vita is the last hurrah of dedicated handheld gaming, so eventually it will end up next to my Merlin, Nintendo LCD Octopus game, Lynx, etc... but "Shield" doesn't change that opinion at all! ;) )

post #16 of 33
Quote:
Originally Posted by bdkennedy1 View Post

I imagine it streams the picture over the network to a TV.

And that's nothing special of course.
It looks more like a technology demonstrator for Tegra 4 or reference design than a real product that nvidia plans to sell anytime soon.
Console business is notoriously hard to break into. Portable consoles even more so. If it's not core to nvidia's business, then it'll be canceled if it fails to gain traction, leaving early adopters with a nice piece of console trivia. Nokia N-GAGE, anyone?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #17 of 33
Quote:
Originally Posted by AppleInsider View Post

.. Nvidia referred to the screen as a "retinal" display, clearly taking influence from Apple's own Retina display branding for pixel-packed screens...

 

Quote:
Originally Posted by ifij775 View Post

Apple's lawyers start your engines...


And rightfully so.

This just goes to show the sad, pathetic, non-innovate state of Apple's competitors.  Leave it to Apple to not only make products that iHaters and Phandroids criticize, but gets copied by the entire industry while "pretending" that it was the natural progression of technology and not Apple's R&D (i.e. "Ultrabooks Inspired by Intel"), but now these a$$hats are copying Apple's marketing phrases too?  That's just shameful.  With the countless number of words in the dictionary, they could not come up with something entirely original???  WTF??

How will the iHaters spin this?  They eschewed Apple for trying to define the technical description of "retina" displays, and wrote it off as a marketing ploy, yet now a key Android chip provider is using a variation of that same word?  That's total bu11sh!t!

This reminds me of the movie "Coming to America", where a character essentially copies McDonald's franchise and pretends it's original.  From Wikipedia:

In the film, the restaurant is owned by Cleo McDowell (John Amos) and based in QueensNew York.[5] It is under investigation from the McDonald's Corporation for allegedly copying their franchise. At one point, McDowell confronts a photographer shooting outside the restaurant, who McDowell believes is working to gather evidence for McDonald's. The logos and typeface are extremely similar, including the names of the dishes: the "Big Mac" becomes the "Big Mc" - Mr. McDowell explains, "They both contain two all-beef patties, special sauce, lettuce, cheese, pickles and onions. But they use a sesame seed bun. My buns have no seeds." McDowell, in describing the differences between his logo and McDonald's, explains, "They got the Golden Arches, mine the Golden Arcs." Later in the film, when McDowell is first confronted by King Jaffe Joffer, he is seen reading a McDonald's Operation Manual.

You getting my drift NVidia?  Samsung?

 

post #18 of 33

For some reason the first thing I thought of was an XBox controller.  It looks like a 1st generation XBox controller with a screen.

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post #19 of 33
Anything "Hardcore" gaming always looks like someone sneezed whilst holding a pen. I mean Jesus... Being that type of gaming device, its probably going to have shit-tonnes of LEDs adorning it as well.

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post #20 of 33
Quote:
Originally Posted by pedromartins View Post

I like tech and i like CES.

What i don't like is that the press only focus on stupid things like this "tegra 4". It's useless and it's already DOA (If you try and sell something because it has tegra 4 on it). Tegra and devices like this one only matter to irrational fandroids. Even for gamers, the 4th gen iPad will murder any mobile gaming device (if not because of raw power alone, optimization and good titles comes to the table).
I just can't wait for Apple to be on stage again, later this year.

It's a technology in search of applications. Nvidia Tegra is predominantly for gaming, so they're trying to rally excitement around a product concept. I'm sure if the public goes ape over Project Shield, nvidia will interest one of their partners like Asus or Razer to build and market them. I predict nothing will come of it.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #21 of 33
Quote:
Originally Posted by Suddenly Newton View Post


It's a technology in search of applications. Nvidia Tegra is predominantly for gaming, so they're trying to rally excitement around a product concept. I'm sure if the public goes ape over Project Shield, nvidia will interest one of their partners like Asus or Razer to build and market them. I predict nothing will come of it.

Of course! Are you watching Intel? They are pulling a "nvidia".

 

I sure hope Sony comes with their own OS (for everything). That would be real news. For now, all tech companies are trying to do something together against Apple. What a pity...

 

They aren't even showing the screen! What sort of demo is this?

post #22 of 33
The only really interesting thing about this is the ability to stream Steam Games from your PC and even that is limited to in home wifi. Now if you could stream them over internet that would be something -- sort of like play-on. That is what they are trying to do with their Grid could service.
post #23 of 33
Quote:
Originally Posted by SolipsismX View Post

I find it odd, albeit not surprising, that the list Tegra 4 as being only slightly faster than the iPad 4. We're talking about at least a half a year between when Tegra 4 will start shipping and when the iPad 4 was shipping. I would have expected them to do better and I fully expect this image to be the best variance they could find.

Not to mention despite the fact that this is NVidia (the king of PR spin and overhyped chips: see Tegra 2/3) there wasn't a big emphasis on 3D performance, at least how it was presented by journalists. Why are they showing only browser load time?

Also, while they have finally moved to dual-channel memory wih Tegra 4, I read that the shaders are supposedly still not unified --- thus OpenCL/CUDA and openGL ES 3.x are NOT supported.

With the hype and corresponding flop (GPU-wise) of Tegra 1, 2, and 3, I won't be surprised if ImgTech PowerVR continues to crush them...
post #24 of 33
Soon you will have to compare Tegra4 SoCs with PowerVR series 6 (Rogue) - I'm confident an Apple A7 will comfortably beat all-comers this year!
post #25 of 33
Quote:
Originally Posted by roninja View Post

Soon you will have to compare Tegra4 SoCs with PowerVR series 6 (Rogue) - I'm confident an Apple A7 will comfortably beat all-comers this year!

Exactly... Even if Apple goes quad a6, they will comfortably have by far the best GPU and processor. 

post #26 of 33

There are a couple of issues here.   First; A15 has been over sold by those that just don't understand electronics.   That is not so say it is a crap chip rather it is an excellent chip for what it was designed for which is low power servers and the like.

 

Second; in part due to Apple secrecy the industry and the public really don't know just how good Apples A6 is.   It is certainly bleeding edge ARM technology and as such It would be surprising to see a generic A15 do significantly better.

 

Third; I haven't looked into the specifics of the release so i don't know anything about clock rates, memory bandwidth or the like.    All of these are significant in judging the performance of a chip.   Also it is understood that this is prototype hardware not something set in stone.   Come shipping time the clock rates could change as could memory configurations.   Given that; by the time this ships Apple should be on version two of A6.

 

To sum it up give A15 the credit is deserves but don't expect miracles. 

Quote:
Originally Posted by SolipsismX View Post

I find it odd, albeit not surprising, that the list Tegra 4 as being only slightly faster than the iPad 4. We're talking about at least a half a year between when Tegra 4 will start shipping and when the iPad 4 was shipping. I would have expected them to do better and I fully expect this image to be the best variance they could find.
post #27 of 33

actually there is nothing really special about retina and is merely a verb describing a screen.   As for NVida using it that is something that is actually pretty wise on their part as it puts the screen into the same class as Apples products.

 

As for this product I suspect it is dead out of the box.   That really has little to do with Apple but rather the strangeness of the object.   I just don't see a compelling reason to spend money on it.    It is actually a rather significant disappointment as NVidia needs to expand its horizons if it expects to stay in business and even grow as a company.   In the end the use of the word retinal means nothing here other than to classify the screen.

 

Quote:
Originally Posted by sflocal View Post

 


And rightfully so.

This just goes to show the sad, pathetic, non-innovate state of Apple's competitors.  Leave it to Apple to not only make products that iHaters and Phandroids criticize, but gets copied by the entire industry while "pretending" that it was the natural progression of technology and not Apple's R&D (i.e. "Ultrabooks Inspired by Intel"), but now these a$$hats are copying Apple's marketing phrases too?  That's just shameful.  With the countless number of words in the dictionary, they could not come up with something entirely original???  WTF??

How will the iHaters spin this?  They eschewed Apple for trying to define the technical description of "retina" displays, and wrote it off as a marketing ploy, yet now a key Android chip provider is using a variation of that same word?  That's total bu11sh!t!

This reminds me of the movie "Coming to America", where a character essentially copies McDonald's franchise and pretends it's original.  From Wikipedia:

In the film, the restaurant is owned by Cleo McDowell (John Amos) and based in QueensNew York.[5] It is under investigation from the McDonald's Corporation for allegedly copying their franchise. At one point, McDowell confronts a photographer shooting outside the restaurant, who McDowell believes is working to gather evidence for McDonald's. The logos and typeface are extremely similar, including the names of the dishes: the "Big Mac" becomes the "Big Mc" - Mr. McDowell explains, "They both contain two all-beef patties, special sauce, lettuce, cheese, pickles and onions. But they use a sesame seed bun. My buns have no seeds." McDowell, in describing the differences between his logo and McDonald's, explains, "They got the Golden Arches, mine the Golden Arcs." Later in the film, when McDowell is first confronted by King Jaffe Joffer, he is seen reading a McDonald's Operation Manual.

You getting my drift NVidia?  Samsung?

 

post #28 of 33

They very likely will continue to be crushed by the Power VR series in mobile.   NVidia has a lot to learn about low power electronics, even AMD whips their ass here.   Of course one thing to consider here is that maybe they have gotten smart and are specifically avoiding real performance statements until something can be shipped.

 

I'm still of the opinion that when this actually ships Apple will not be far at all from shipping A6 Mk2.   Mk2 could be nothing more than the current A6 CPU's coupled with new PowerVR cores.   It will be hard to catch up with Apple at the rate they are going, their only limitation right now is fab capacity.

Quote:
Originally Posted by winterspan View Post


Not to mention despite the fact that this is NVidia (the king of PR spin and overhyped chips: see Tegra 2/3) there wasn't a big emphasis on 3D performance, at least how it was presented by journalists. Why are they showing only browser load time?
Also, while they have finally moved to dual-channel memory wih Tegra 4, I read that the shaders are supposedly still not unified --- thus OpenCL/CUDA and openGL ES 3.x are NOT supported.
With the hype and corresponding flop (GPU-wise) of Tegra 1, 2, and 3, I won't be surprised if ImgTech PowerVR continues to crush them...
post #29 of 33
Quote:
Originally Posted by sflocal View Post

This reminds me of the movie "Coming to America", where a character essentially copies McDonald's franchise and pretends it's original.  From Wikipedia:

In the film, the restaurant is owned by Cleo McDowell (
John Amos
) and based in 
Queens

New York
.
[5]

 It is under investigation from the 
McDonald's Corporation
 for allegedly copying their franchise. At one point, McDowell confronts a photographer shooting outside the restaurant, who McDowell believes is working to gather evidence for McDonald's. The logos and typeface are extremely similar, including the names of the dishes: the "
Big Mac
" becomes the "Big Mc" - Mr. McDowell explains, "They both contain two all-beef patties, special sauce, lettuce, cheese, pickles and onions. But they use a sesame seed bun. My buns have no seeds." McDowell, in describing the differences between his logo and McDonald's, explains, "They got the 
Golden Arches
, mine the Golden Arcs." Later in the film, when McDowell is first confronted by 
King Jaffe Joffer
, he is seen reading a McDonald's Operation Manual.

Quote:
Originally Posted by wizard69 View Post

As for NVida using it that is something that is actually pretty wise on their part as it puts the screen into the same class as Apples products.

I think they used retinal, not retina which might get them past the Retina® trademark. I'm not sure how they other displays will officially be marketed but I can't imagine that Retinal® will be allowable. As a simple descriptor at an event I think it would be fine but not officially.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #30 of 33
I'm happy with my Wii U streaming COD BO2 to my gamepad. No need for this. Nintendo beat you to this one. But it will be nice for the dedicated PC gamers I think.
post #31 of 33
Quote:
Originally Posted by Rogifan View Post

My god that thing is ugly. I'm glad I'm not into hard core gaming. Yuck.

Whenever I think gaming consoles can't get uglier anymore, I am proven wrong.

post #32 of 33
I can see why someone would want something like this. Fist, the controls are very familiar to Xbox junkies and second, Android games are a couple of bucks each compared to the $20-50 they want for other platforms.
Edited by ruel24 - 1/8/13 at 7:06am
post #33 of 33
i might get me one of these things.
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