Crayola Light Marker | Source: Griffin Technology
Leading off the product suite is the Crayola Light Marker, a marker-shaped pen that enables users to draw in the air in front of an iPad. The system uses Crayola's multi-activity Light Marker app to capture the pen's movement with the iPad's front-facing camera and display the strokes on screen.
Applications that support the Crayola Light Marker include Dot to Dot, Paint Splatter, Coloring Pages, Puzzles, Hide and Seek and Free Draw. The Crayola Light Marker will ship in Spring 2013 for $29.99 while compatible apps will free to download through the App Store.
Next up is is a combination lap desk and iPad cover called the Crayola Digital Activity Center. Built from a canvas material, the sleeve-like case sports a cushioned back that cradles the iPad and features an integrated screen protector. Access to the iPad's headphone jack, front facing camera and dock connector are unobstructed, allowing for easy access. Without the iPad, the activity center serves as what the company calls a functional lap desk and features a built-in handle, hard coloring surface and a dry erase board. Also built in is a storage pocket for Crayola crayons, markers, and input devices such as the Crayola Light Marker. The Crayola Digital Activity Center is available now for $39.99.
Crayola's Color & Play Workstation turns the iPad into an all-in-one iPad workstation designed for "tabletop creativity." Children just flip open the lid and snap an iPad in place to start creating digital masterpieces. Featuring a built-in carrying handle and three storage "cubbies" to stow crayons, markers and input devices such as the Crayola ColorStudio HD and DigiTools, the Color & Play is secured on all sides, giving unhindered access to the headphone jack and the home button. The product will be out in spring for $19.99.
Color and Play Workstation
Finally, Crayola is showcasing Crayola ColorStudio HD Barbie Edition and Hot Wheels Edition, apps that feature Barbie and her friends and Hot Wheels vehicles, respectively. Both include coloring e-books that feature digital Crayola crayons and markers, animations, sound and music. Both apps will be available in January on the App Store for $2.99 and are compatible with the ColorStudio HD iMarker stylus.