The incredible thing is that these aren't just claims, it's the truth. I've went up to their booths (and other carriers) a few times pretending to be a potential customer to see what happens. EVERY SINGLE TIME I got recommended the S3. When I ask about the iPhone, the general response I get is 'yeah i guess its a good phone if you like apple, but doesnt have near as many features as the SAMSUNG GALAXY S3." They they go on about screen size and start listing all the touchwiz gimmicks, as if they're Samsung employees. Never in my life have I seen a phone that has been advertised and pushed so, so heavily. Massive banners in every mall/store I go to, constant radio ads by the carriers, prominently displayed on all their brochures, never-ending TV ads, etc. Compared to the level of iPhone 5 advertising, the S3 is in another universe. Which makes iPhone sales in the US all the more impressive and stunning.
I guess Apple Stores are to be given credit, one of the smartest and most forwarding thinking moves SJ did.