Originally Posted by Slicksim
Why can't you do it with a phone and iOS?
Apple took the same OS and used it in the iPhone 4 and 5 and the iPod Touch, and the previous iPod Touch, and modified it for the Apple TV. In a more extreme fashion Android is used in a crazy number of different phones with different capabilities?
The Apple TV doesn't run iOS apps. It runs iOS probably just for "simplicity"...
You can't do it with a phone and iOS because that would be an iPhone.
Since Apple is already making LOTS of profits, their only interest in incrementing the market share of their phone is for the positive impact of the ecosystem. That is: the more iPhone users outside, the more and better apps, and this generates a positive feedback. As you can see, it's not about increasing the market share of the device itself, but of the operating system.
Because of this, their answer to the problem was clever.
First of all, there is the iPod Touch, which can be bought by children as well and also helps with a "lock-in" effect.
Second, they keep selling older models, for those who want an iPhone but can't afford it. In this way, they are not diluting the brand value, because everyone would still buy the newest model if they could.
An Apple-made phone without iOS not only would be useless to the purpose of maximizing the market share of the operating system, but would instead cannibalize the iPhone itself (which runs iOS).
An Apple-made phone with iOS would instead diluite the brand value and so on, as I explained above.
Originally Posted by changeover
I know of people who would answer to this question.
"Because it's not an iphone."
The sad part is, that there is almost nothing more mainstream than owning an iphone. So it's almost exclusive to not own one. There are some people out there that buy other smartphones instead of an iphone because
"owning an iphone is too mainstream."
"Because it's not an iPhone" just reinforces my thesis. A critical success factor of the iPhone is that it is an iPhone. So people buy or DON'T buy exactly because it's an iPhone!
Instead, it's hard to hear someone who admits he buys or doesn't buy a phone because it's a Samsung...
(By the way, in the past Nokia was probably in the same situation: people were buying Nokia phones just because they were made by Nokia: the brand was really the conditio sine qua non in this case).