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Facebook to take on Google with personalized 'Graph Search'

post #1 of 35
Thread Starter 
Facebook on Tuesday announced a new feature for the social networking site that promises to make it easier to locate personalized content through searching.

Facebook


The new "Graph Search" functionality unveiled by Facebook is an easier way for users to search what they and their friends have shared on Facebook. For example, searching in natural language for "photos of my friends in Palo Alto, California taken in 2010" will serve those specifically tailored results.

In its first version, Graph Search will focus on four main areas of interest: people, photos, places and interests. Example queries provided by Facebook include "software engineers who live in San Francisco and like skiing," "photos of the Eiffel Tower," "Indian restaurants liked by my friends from India," and "strategy games played by friends of my friends."

For information that exists outside of Facebook, the site will continue to serve results scoured by Microsoft's Bing search engine, and not Google.

Facebook


But graph search varies from Web search in that every piece of content hosted by Facebook has its own audience, and most of that content isn't public ? unlike the results offered by Google or Bing.

"We've built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook," the site said. "It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook."

Graph Search is currently in beta and is available to some users of the site in a limited preview. Users can sign up by visiting facebook.com/about/graphsearch. Initially it will only be available in the browser, and not as a part of Facebook's mobile site or apps.

"Graph Search will appear as a bigger search bar at the top of each page," the company said in a statement. "When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. You can edit the title ? and in doing so create your own custom view of the content you and your friends have shared on Facebook."

Facebook, which has more than a billion active monthly users, has strengthened its partnerships with Apple in the last year, as Facebook integration has found its way into both the iOS and OS X platforms. Late Apple co-founder also said that he admired Facebook founder Mark Zuckerberg, saying he had an "intuitive feel" for company needs and passion.
post #2 of 35
Literal: "Facebook to take on Google"

Implied: "Facebook becoming more Google-creepy"

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post #3 of 35
Quote:
Originally Posted by SockRolid View Post

Literal: "Facebook to take on Google"

Implied: "Facebook becoming more Google-creepy"

 

Facebook has alway been Google-creepy, it's just that Facebook is somewhat avoidable, Google isn't

post #4 of 35
Its just a trumped up on-site search facility, no threat to Google at all in its present form.
post #5 of 35

At what point will Facebook be required to delete user accounts upon request a la Google+?  I think I'm over fb.

post #6 of 35
Quote:
Originally Posted by 1983 View Post

Its just a trumped up on-site search facility, no threat to Google at all in its present form.

 

Unless you consider the marketing potential--which is Google's bread & butter.  Over a billion consumers, complete with associations, likes, and other sorts of data.  A marketer's dream.

post #7 of 35
Quote:
Originally Posted by anonymouse View Post

 

Facebook has alway been Google-creepy, it's just that Facebook is somewhat avoidable, Google isn't

Google is hard to avoid, but not impossible. It's not like they force you to create a Google+ account just to do a search.

 

I now search using Duck-Duck-Go and use Bing for mapping. I'm finding search results aren't as good, but the order appears to be actual relevancy and not who is paying to be at the top of the list. There aren't any explicitly "sponsored" results either. Bing's bird's eye view is much better than Google's standard overhead imaging.

post #8 of 35
Please hook Siri upto that and destroy Google
post #9 of 35
It looks like ass.

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post #10 of 35
Quote:
Originally Posted by ifij775 View Post

Please hook Siri upto that and destroy Google

Exactly what I was thinking. Not sure if its coincidence, but it sure looks like they're preparing to take advantage of Siri APIs.

   

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post #11 of 35
Here's a quarter.....
post #12 of 35

What a freaking useless feature for the useless product from the useless company.

Target audience - wasted teenagers and soccer moms.

 

But how does it make the world better? How does it increase the efficiency?

post #13 of 35
I actually didn't know Facebook was doing anything till this past weekend when I read they would announce something today. They may have a billion users, but how many people use it? I have an account, only because a friend took pictures at a party and didn't wants to share over other means than Facebook. When I read that some have multiple accounts that Billion number drops fast. Not into oblivion, obviously, but you get the picture.

Now, this Graph Search, will it work because people left the photo metadata in before uploading? Because that will happen when uploading from a smartphone. But as the picture in the article implies it also works on scanned images? People will need to have added that info to their scans - most don't. It's probably the info people put into their timeline, so accuracy is down the shitter, just like Google search results.
post #14 of 35
Quote:
Originally Posted by Bregalad View Post

Google is hard to avoid, but not impossible. It's not like they force you to create a Google+ account just to do a search.

 

I now search using Duck-Duck-Go and use Bing for mapping. I'm finding search results aren't as good, but the order appears to be actual relevancy and not who is paying to be at the top of the list. There aren't any explicitly "sponsored" results either. Bing's bird's eye view is much better than Google's standard overhead imaging.

 

It's not like you need a Google+ account for them to track you all over the web. It's nearly impossible to completely avoid Google's various tracking systems which are embedded on most web sites these days. Sure, Facebook's tracking systems are on lots of web pages too, but easy to block and not terribly meaningful to them unless you have an account. But, why anyone would want to post their lives in a public place is beyond me.

post #15 of 35
Quote:
Originally Posted by PatchyThePirate View Post


Exactly what I was thinking. Not sure if its coincidence, but it sure looks like they're preparing to take advantage of Siri APIs.

A Siri API that can search my phone for info held in my apps will be huge. I think this will be an important feature of iPhone 5S/iOS 7 or should be.

post #16 of 35
Quote:
Originally Posted by jason98 View Post

What a freaking useless feature for the useless product from the useless company.

Target audience - wasted teenagers and soccer moms.

 

But how does it make the world better? How does it increase the efficiency?

1 Billion people can't be wrong.

post #17 of 35
Quote:
Originally Posted by jason98 View Post

What a freaking useless feature for the useless product from the useless company.
Target audience - wasted teenagers and soccer moms.

But how does it make the world better? How does it increase the efficiency?

Then don't use it. Problem solved.
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Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #18 of 35

My take is that it is marginally useful for the users.

 

However, this will be incredibly useful for advertisers, and probably good for Facebook profits.  Remember, with Facebook, you are the product being sold.
 

E.g. A Japanese restaurant can search for people in downtown Manhattan who like Sushi.  Boom, send them coupons.  I know this feature is not currently available, but it will be in short order.

post #19 of 35
When will Zuckerberg realize that most of my family and friends have very different tastes than I do?

My brother's CD collection has nothing I want in it.

My college friends have gone on to like a lot of crazy stuff.

My wife's friends have nothing that I like in common except my wife.

The social graph is 90% crap.
post #20 of 35
Quote:
Originally Posted by MacCentric View Post

My take is that it is marginally useful for the users.

 

However, this will be incredibly useful for advertisers, and probably good for Facebook profits.  Remember, with Facebook, you are the product being sold.
 

E.g. A Japanese restaurant can search for people in downtown Manhattan who like Sushi.  Boom, send them coupons.  I know this feature is not currently available, but it will be in short order.

 

This is exactly what I thought of, only I thought of pizza in my example.  Talk about a targeted audience.  FB is sitting on a gold mine with this.

post #21 of 35
Quote:
Originally Posted by scott6666 View Post

When will Zuckerberg realize that most of my family and friends have very different tastes than I do?

My brother's CD collection has nothing I want in it.

My college friends have gone on to like a lot of crazy stuff.

My wife's friends have nothing that I like in common except my wife.

The social graph is 90% crap.

Then don't use it. Problem solved.

No one is forcing you to use it.
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post #22 of 35
Originally Posted by ifij775 View Post
1 Billion people can't be wrong.

 

Sure they can. Ever heard of [insert religion/political bent/economic policy/operating system here]? 1wink.gif

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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post #23 of 35
Quote:
Originally Posted by GadgetCanada View Post

 

I gave Duck-Duck-Go a try just now. It's now my default search engine so thanks for that. So far the searches are just as good but the peace of mind knowing Google is not tracking everything I do is the best part. I'll try it for a few weeks before I fully commit.

 

They are still tracking everything you do, just maybe not your searches. (It would be ironic if Duck-Duck-Go used Google Analytics.) But, most of the sites the results point to will be reporting back to Google that you came there.

post #24 of 35

Facebook is just amazing (currently the only amazing company that i know that is doing great things (besides apple) is dropbox). Can't wait :)

post #25 of 35
Quote:
Originally Posted by Tallest Skil View Post

 

Sure they can. Ever heard of [insert religion/political bent/economic policy/operating system here]? 1wink.gif

 

Yes, and it wouldn't be the first time.

post #26 of 35
Quote:
Originally Posted by ifij775 View Post

1 Billion people can't be wrong.

 

73% of iOS-6 users can't be wrong by NOT turning on Facebook integration:

 

http://techcrunch.com/2013/01/04/how-many-mobile-users-does-facebook-have/

"only 27.5 percent of devices have turned on Facebook’s iOS 6 integration"

post #27 of 35
Quote:
Originally Posted by Bregalad View Post

Google is hard to avoid, but not impossible. It's not like they force you to create a Google+ account just to do a search.

 

I now search using Duck-Duck-Go and use Bing for mapping. I'm finding search results aren't as good, but the order appears to be actual relevancy and not who is paying to be at the top of the list. There aren't any explicitly "sponsored" results either. Bing's bird's eye view is much better than Google's standard overhead imaging.

 

 

I use to dislike Bing, but it has come a long way. I now prefer it for most things. Further, I get points. Microsoft has bought me a dozen Starbuck's Lattes. I also like the daily picture with trivia, and how the picture sometimes is an animation. Google also borrowed the format of Bing's image search. Duck Duck Go is decent for plain search, but it is not integrated into products like my iPhone. I do use Google on the iPhone occasionally because the new voice feature is top notch, but I hate doing it. 


Edited by TBell - 1/15/13 at 6:55pm
post #28 of 35
Quote:
Originally Posted by anonymouse View Post

 

They are still tracking everything you do, just maybe not your searches. (It would be ironic if Duck-Duck-Go used Google Analytics.) But, most of the sites the results point to will be reporting back to Google that you came there.

 

 

Maybe, but by using Little Snitch, disabling cookies, and opting out of tracking you can keep most information away from Google. 

post #29 of 35
Quote:
Originally Posted by scott6666 View Post

When will Zuckerberg realize that most of my family and friends have very different tastes than I do?

My brother's CD collection has nothing I want in it.

My college friends have gone on to like a lot of crazy stuff.

My wife's friends have nothing that I like in common except my wife.

The social graph is 90% crap.

Agreed.  And the reason Graph Search is shit and will continue to be shit is that it doesn't have any click throughs.  The way you make search good is by having 100,000 people click through the wrong links so that you can quickly figure out what people are looking for (and serve up the right links to another billion people).  Facebook is a bunch of dumb shits.  After 10 years of Googling, they don't even understand what makes Google successful. 

 

Every time these monkeys come out with something I just roll my eyes.  They are true idiots.  They best they will ever do is Farmville.

post #30 of 35

Facebook has no clue what will make money.  They should have been touting the "Nearby" feature that came out a month ago.  At least that app has the potential to serve up ads that are relevant to commerce.  Someone searching for pictures of their dog isn't going to produce click-throughs on advertising.  The decisions coming from FB remind me of Steve Ballmer. They just don't make sense. 

post #31 of 35
This new feature, like so many things, smacks of "just because you can doesn't mean you should".
These guys seem to be playing around introducing stuff - seeing how the market responds and then making a decision on continued support.

I don't know about the benefits of FB - don't have an account - never used it. Don't have time for it.

Photos I have liked - lol, jeez fer chrissakes. That just reeks of lamo
Edited by RobM - 1/15/13 at 10:07pm
post #32 of 35

Along with their new "graph search" it's being reported that Facebook has changed their privacy policies once again. Up until last month you could choose to keep your Facebook profile out-of-sight except for your "friends".  You had the option to only be seen by those you invited. Not any longer. 

 

http://qz.com/44261/ahead-of-graph-search-launch-facebook-removed-the-ability-to-opt-out-of-search-results/

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post #33 of 35
Ooh, that's an informative post, thanks!
post #34 of 35
Quote:
Originally Posted by PhilBoogie View Post

Ooh, that's an informative post, thanks!

There's suddenly a few different articles about it that's cropped up in the last few hours. There's a "creep factor" in their new graph search that some Facebook users who still tried to keep some modicum of profile privacy need to be aware of.

 

http://www.stateofsearch.com/search-graph-privacy/

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post #35 of 35
Quote:
Originally Posted by Gatorguy View Post

Quote:
Originally Posted by PhilBoogie View Post

Ooh, that's an informative post, thanks!
There's suddenly a few different articles about it that's cropped up in the last few hours. There's a "creep factor" in their new graph search that some Facebook users who still tried to keep some modicum of profile privacy need to be aware of.

http://www.stateofsearch.com/search-graph-privacy/

So, no Opt-Out of FB search once this Graph thing launches. I don't use FB, but some will find this new privacy setting, or lack thereof, well, disturbing, unwanted.
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