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Google's Nexus 7 outsells Apple's iPad in Japan over holidays

post #1 of 147
Thread Starter 
Sales of the ASUS-made Nexus 7 beat out Apple's entire tablet lineup in Japan in December, displacing the dominant iPad from the number one spot for the first time since its launch in 2010, says one market research firm.

iPad mini
Google's Nexus 7 outsold all Apple iPad models in December. Source: Google


According to data released on Thursday by BCN, Google's Nexus 7 outperformed Apple's iPad in Japan over the lucrative holiday season, with the firm citing price as a driving factor behind shift, reports the Nikkei (via CNET).

A survey of 2,400 electronic stores across the country showed the Nexus 7 captured 44.4 percent of the market in December, while Apple's share came in at 40.1 percent. The firm noted that the iPad has been the top-selling tablet in Japan since its launch in 2010. Devices made by domestic companies like Sony and Fujitsu accounted for only two to three percent of sales over the same period.

Apple started 2012 with a Japanese market share of just under 50 percent ,which rose to a peak of about 70 percent when the fourth-generation iPad was released in March. ASUS's share, meanwhile, remained at less than 10 percent until the Nexus 7 debuted in September, when the company's marketshare skyrocketed to almost 40 percent within one month. The November launch of the iPad mini tamped down Nexus 7 demand, but lack of inventory due to supply chain issues caused the Apple tablet to see a decline in sales during December.

Cost was also major player in the Nexus 7's market growth, the report said. In Japan, the tablet is priced at 19,800 yen (about $224) for a 16-gigabyte model, or $100 less than a comparable iPad mini which sells for 28,800 yen (about $326).

The publication cited an IDC Japan report that estimated some 3.6 million tablets were sold in December, nearly tripling sales during the same period in 2011. That number is expected to rise to 4.9 million units in 2013 as tablets are seen as being one of the few consumer electronics segments to grow this year.
post #2 of 147
Who made more money?

Which tablets are being used and generate more internet traffic?
post #3 of 147
Quote:
Originally Posted by AppleInsider View Post

A survey of 2,400 electronic stores across the country showed the Nexus 7 captured 44.4 percent of the market in December, while Apple's share came in at 40.1 percent. The firm noted that the iPad has been the top-selling tablet in Japan since its launch in 2010. Devices made by domestic companies like Sony and Fujitsu accounted for only two to three percent of sales over the same period.

1. Their hands are too small to hold the iPad with one hand anyway

2. It's only a 4.3 percent difference

3. Japanese aren't as patriotic as the Americans

4. Does the survey account for returns as well

5. See, no Samsung sold here

and so on and so forth. I just wonder if price is the main factor, and how long it will take for a 2nd report from an analyst saying the numbers in this survey are way off.
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post #4 of 147
44% unit share (perhaps). But $0 profit for ASUS or Google

ASUS is another of Google pawns. Why on God are these OEMs doing these Nexus deals at cost? Google completely devalued the Android tablet space with this launch. ASUS and Samsung are either way too shortsighted or too F***** dumb to see what is happening

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post #5 of 147
Probably because Apple didn't get the cellular versions ready in time and they didn't have the full quarter of sales.

Desperate companies buying market share only backfire.
post #6 of 147
Just out of curiosity, does this take into account all the Apple Store sales when they say "electronic stores" or just the Japanese equivalent of Best Buy? And even if it does... okay, physical store sales. How many iPads of various models did Apple sell via their own online store to Japanese customers, and what effect does that have on the suppose shift in market share? Same question then repeated twice, with "Amazon" and "other online retailers" substituted in for "their own online store".
post #7 of 147
Quote:
Originally Posted by PhilBoogie View Post


1. Their hands are too small to hold the iPad with one hand anyway

2. It's only a 4.3 percent difference

3. Japanese aren't as patriotic as the Americans

4. Does the survey account for returns as well

5. See, no Samsung sold here

and so on and so forth. I just wonder if price is the main factor, and how long it will take for a 2nd report from an analyst saying the numbers in this survey are way off.

The iPad mini didn't start shipping until Nov, so the Nexus 7 had a month longer, plus was the cellular version even allowed to ship?

 

Some people don't read each word or write each word of the actual situation, but when the iPad mini started shipping, the article says it slowed the Nexus 7 sales.

post #8 of 147
Looks promising for Google if those figures are accurate. Does Google actually make a profit on a Nexus 7 sale?

I will say that in the article's picture tategaki may be a better read on a 16:9 display than on a 4:3 display. Any Japanese readers (or those that read other vertical languages) want to comment?

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post #9 of 147

And Windows PCs outsells Macs. 

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post #10 of 147
Quote:
Originally Posted by SolipsismX View Post

Looks promising for Google if those figures are accurate. Does Google actually make a profit on a Nexus 7 sale?

I will say that in the article's picture tategaki may be a better read on a 16:9 display than on a 4:3 display. Any Japanese readers (or those that read other vertical languages) want to comment?

The Nexus 7 has a 7" diagonal 16:9 display, while the iPad Mini has a 7.9" diagonal 4:3. Even assuming the two were both 7" or 7.9" for direct comparison, the gain in terms of vertical space would come at the expense of horizontal space. So essentially, think of it as if you were reading any Latin alphabet language in landscape mode. Would you rather have more words per line and less lines per page? Or less words per individual line and more lines per page?

post #11 of 147
It doesn't matter what company makes more money.

If this trend keeps going, Apple will lose someday. You can see those in smart phone market already. I think it's actually late for Apple to change their tactic to persuade more people to Apple's devices.
I like Apple's. However, people should not close their eyes to the real world. Not so many people can see the considerate behavior of Apple's UI and underlying systems.

Also, some companies with lots of cash intentionally throws their devices to the market without virtually any profit. by distributing that way, once they become dominant in market share, S/W companies, H/W accessory companies will start to make products for those devices. Then, the company's influence becomes huge and they can make money due to that.

Although it's good to love a company, Apple, but Apple fans should worry about this trend. It happened before even in Apple's history and in many other sector of industry.
Just praising Apple blindly doesn't help anything.
post #12 of 147

I'm assuming that the majority of iPads would be sold from Apple stores in Japan, am I wrong?

 

Did that market research firm just walk into various Apple stores and say, excuse me, I'd like to speak with the manager, because I need to know exactly how many iPads you have sold over the holidays? And did the Apple store managers just gladly hand over that confidential information? lol.gif

 

Something about this story just doesn't jive.

 

I'm not doubting that the no profit or very little profit Nexus 7 did sell a few units, since it is fairly cheap, and for certain people, price is the main motivating factor behind their purchasing decision, but I am questioning how the market research firm obtains their figures, especially the number of iPads sold.

post #13 of 147
Quote:
Originally Posted by skottichan View Post

The Nexus 7 has a 7" diagonal 16:9 display, while the iPad Mini has a 7.9" diagonal 4:3. Even assuming the two were both 7" or 7.9" for direct comparison, the gain in terms of vertical space would come at the expense of horizontal space. So essentially, think of it as if you were reading any Latin alphabet language in landscape mode. Would you rather have more words per line and less lines per page? Or less words per individual line and more lines per page?

None of that answers my question. It can not be answered simply by looking at a horizontal language on a 16:9 display. There are many factors involved that include but not limited to biology and culture. Since I don't read any vertical Asiatic language I simply can't answer that question by looking at what I know as natural and comfortable.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #14 of 147
Quote:
Originally Posted by SolipsismX View Post


None of that answers my question. It can not be answered simply by looking at a horizontal language on a 16:9 display. There are many factors involved that include but not limited to biology and culture. Since I don't read any vertical Asiatic language I simply can't answer that question by looking at what I know as natural and comfortable.

I was trying to couch things in terms directly applicable to you so that you could see things from your own perspective and realize that it is - to a degree - personal preference. But if we want to speak purely in terms of broad Japanese societal trends and such, I do read (and speak) Japanese. The short answers is no. Chinese is about the only language where they have long lines that scroll downward, and your theory might possibly apply. If a company wanted to cater to the reading habits of the Japanese? They'd abandon the 4:3 display ratio and go with either 4:5 or possibly even a square display.

post #15 of 147
Quote:
Originally Posted by EggSpectre View Post

It doesn't matter what company makes more money.

If this trend keeps going, Apple will lose someday. You can see those in smart phone market already. I think it's actually late for Apple to change their tactic to persuade more people to Apple's devices.
I like Apple's. However, people should not close their eyes to the real world. Not so many people can see the considerate behavior of Apple's UI and underlying systems.

Also, some companies with lots of cash intentionally throws their devices to the market without virtually any profit. by distributing that way, once they become dominant in market share, S/W companies, H/W accessory companies will start to make products for those devices. Then, the company's influence becomes huge and they can make money due to that.

Although it's good to love a company, Apple, but Apple fans should worry about this trend. It happened before even in Apple's history and in many other sector of industry.
Just praising Apple blindly doesn't help anything.

1) So Apple flipped the cellphone industry on its head 6 years ago and yet still, after 6 years, makes 75$% of the profits, is still growing and yet you claim you can see them losing right now? Really?¡

2) Sure, companies sell loss leaders to get market share but Apple has a significant hold of their market and is making considerable profit. They will likely falter as all thing eventually come to an end but you just sound like you're wishing it to be true when there is no evidence they are dying. They also have all the mindshare in all their markets. What is mindshare? It's what other companies pay billions a year for to get a fraction of what Apple gets without trying. Samsung is besting other Android-based vendors with over a billion a year on advertising but they aren't even close to Apple. So we have Apple with the best marketing at the lowest cost, the best phone with the lowest TCO due to the resale value, and the most customers for a smartphone per model. So where exactly is Apple trending down?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #16 of 147
And Asus/google will release actual numbers, right? Right?
post #17 of 147
Quote:
Originally Posted by skottichan View Post

I was trying to couch things in terms directly applicable to you so that you could see things from your own perspective and realize that it is - to a degree - personal preference. But if we want to speak purely in terms of broad Japanese societal trends and such, I do read (and speak) Japanese. The short answers is no. Chinese is about the only language where they have long lines that scroll downward, and your theory might possibly apply. If a company wanted to cater to the reading habits of the Japanese? They'd abandon the 4:3 display ratio and go with either 4:5 or possibly even a square display.

Thanks for the reply. I'd think structure would have a lot to do with it so I agree with your hypothesis that a language that requires longer lines might find 16:9 more beneficial.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #18 of 147
Quote:
Originally Posted by SolipsismX View Post


Thanks for the reply. I'd think structure would have a lot to do with it so I agree with your hypothesis that a language that requires longer lines might find 16:9 more beneficial.

Even in Chinese, though, the problem boils down to the "Western in landscape" problem. If there's a 7" 16:9 and a 7" 4:3, that extra length comes at the expense of width and decreases the number of visible lines in exchange for providing more words per line. To correct, they'd need to counter their opponent's offerings with a tablet that's actually larger than 7" so that they match the width while still providing extra length. That would increase costs and therefore cut into the profit margins of the 16:9 tablet's company if it was matching the price of the 4:3 tablet's company as part of most non-Apple companies' "race to the bottom" strategy with tablets.

 

All that being said, if one of these goes on sale for dirt cheap? I'll probably get it for my brother to redress as a prop for a handful of different sci-fi cosplays because a number of alien races across several genres use vertical writing and long strings of alien characters do look slightly more impressive than shorter clumps.

post #19 of 147

The original Nikkei article seems indicate that the survey only includes large department stores.

Nobody buys iPads from Apple Stores these days right?

post #20 of 147
There's so much anti Apple news out there that it beggars belief. Analysts reporting crap - quasi authorities getting told what to report or their funding disappears and so on. Really sad.

Journalism is a joke these days. Murdoch and his mad pack of bum boys fingers are everywhere to distort reality into their contrived view or that of their advertisers. Sick, sad and really needs some higher power to slap em round a bit.

This seems to me just another anti Apple piece of crap journo - no real sources. No real sales figures - meh no real nada. Similar to the pre release iPhone 5 stats that heralded the demise of Apple. Just BS
post #21 of 147
Quote:
Originally Posted by EggSpectre View Post

Although it's good to love a company, Apple, but Apple fans should worry about this trend. It happened before even in Apple's history and in many other sector of industry.
Just praising Apple blindly doesn't help anything.

 

Wait until we find out if this report is bullshit or not and then we can talk about trends.

 

We should find out quite a bit in less than a weeks time.

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post #22 of 147
It's good that the financially handicapped have an opportunity to buy tablets on the cheap. Hey, not everyone can afford a Mercedes-Benz. Some will just have to settle for Toyotas. The Nexus 7 is the is like the Toyota of tablets. Just as Toyota is not putting Mercedes-Benz out of the auto business, neither will ASUS put Apple out of the tablet business. It's different strokes for different folks.

Windows PCs outsell Macs. They certainly do. However, the Windows PC business is in a huge slump and most of the companies selling them are losing money. So, let them sell cheap Windows PCs at razor-thin margins. There are plenty of consumers out there who can't afford better. But even as cheap as these Windows computers are, consumers are still hesitant about purchasing them. Apple makes good profits selling their computers and Apple has increased sales over the past year while most companies selling Windows PCs are not doing financially well at all.
post #23 of 147
Quote:
Originally Posted by EggSpectre View Post

It doesn't matter what company makes more money.

If this trend keeps going, Apple will lose someday. You can see those in smart phone market already. I think it's actually late for Apple to change their tactic to persuade more people to Apple's devices.
I like Apple's. However, people should not close their eyes to the real world. Not so many people can see the considerate behavior of Apple's UI and underlying systems.

Also, some companies with lots of cash intentionally throws their devices to the market without virtually any profit. by distributing that way, once they become dominant in market share, S/W companies, H/W accessory companies will start to make products for those devices. Then, the company's influence becomes huge and they can make money due to that.

Although it's good to love a company, Apple, but Apple fans should worry about this trend. It happened before even in Apple's history and in many other sector of industry.
Just praising Apple blindly doesn't help anything.

Define "lose"

Android already dominates the smartphone market with 75% market share to Apple's 15%

But I have yet to see the result of Android having all that market share... other than simply being able to say they have the most market share.

Apple... a distant 2nd place with only 15% market share... has already captured the eyes of the developers and the accessory makers. Market share alone won't make developers rush over to Android... and you can count on one hand the number of speaker docks or alarm clocks available for MicroUSB Android devices.

Oh there are a few speaker docks for Android... but the USB plug is only used for power. You still have to use an AUX cable or Bluetooth for audio.

I think it's pretty safe to say that the accessory makers still favor Apple products... despite Android having 5 times more market share. Again... market share alone doesn't attract 3rd parties.

As for Apple... they don't need market share to stay in business. They are making more money with only 15% than the rest of the industry combined.

But they certainly need a market. And as long as Apple is selling millions and millions of products... I think they've got a market.

So... more money, more accessories, more developers... all from a company who is NOT in the dominant position. That kinda disproves the market share myth, huh.

.
Edited by Michael Scrip - 1/16/13 at 10:56pm
post #24 of 147
Quote:
Originally Posted by Constable Odo View Post

It's good that the financially handicapped have an opportunity to buy tablets on the cheap.

Rolls Royce had record sales in 2012.

 

How many cars did they sell? 3,575 

 

Some people claim that Apple needs to be selling to the financially handicapped, and basically the entire third world market including every poor person on the planet, but I've yet to hear a single good argument as to why this would be a good idea.

 

Essentially Apple is doomed, unless people in mud huts can afford iPads, based on the demented and faulty reasoning of certain people.


Edited by Apple ][ - 1/16/13 at 11:30pm
post #25 of 147
Quote:
Originally Posted by SolipsismX View Post

Looks promising for Google if those figures are accurate. Does Google actually make a profit on a Nexus 7 sale?

I will say that in the article's picture tategaki may be a better read on a 16:9 display than on a 4:3 display. Any Japanese readers (or those that read other vertical languages) want to comment?

You didn't read the article carefully.  Apple didn't start selling the iPad mini until November, and when it did Nexus 7 started to fall.  I don't know if they sold the cellular versions at the same time, I think those got a late start, so I wouldn't be too worried, plus when Nexus 7 users start to realize that there aren't many apps, or even very many good ones, they'll switch.


Plus, Google doesn't make much money off of these Nexus 7 tablets.  So they are just trying to "buy" market share. Typical of desperate companies that don't know what they are doing.

post #26 of 147
Quote:
Originally Posted by AppleSauce007 View Post

Who made more money?

Which tablets are being used and generate more internet traffic?

Apple and, um, Apple.

 

'Nuff said.

post #27 of 147

Here's a breaking story that AI should write about, and it's about damn time that somebody is at least looking into all of the scummy analysts and other potential criminals who have been spreading FUD about Apple. 

 

 

US SEC examining whether Apple supply chain leaks constitute insider trading

 

http://www.smartcompany.com.au/information-technology/053682-us-sec-examining-whether-supply-chain-information-constitutes-insider-trading.html

post #28 of 147
I seriously doubt Apple would give them numbers for sales at either their retail stores or online, so if these numbers are based on surveys it only accounts for non-Apple brick and mortar sales. What percentage of sales does Apple make either online or by its own physical stores in Japan?
post #29 of 147
What the article failed to report is that the sales spike was due to a "Buy 1, Get 2 Free" sale. ;-)
post #30 of 147

Sure would explain Google's P/E jumping to nearly double what is was 6 months prior: They are attempting to garner mindshare by deep cost absorption.

 

This isn't software, Google. Good luck with that one.

post #31 of 147
Quote:
Originally Posted by Galley View Post

What the article failed to report is that the sales spike was due to a "Buy 1, Get 2 Free" sale. ;-)

Flooding the market, you mean?
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post #32 of 147
We have an iPad and an iPad mini and several Mini iPad Minis (aka iPod Touch). Oh, and two Apple laptops. So Apple are very pleased with us I'm sure. But my wife got a Nexus 7 recently simply because of the price difference in comparison to the iPad mini. She uses it primarily for eBooks, it's also somewhat easier to hold than the iPad mini. I also have an Engineer colleague who bought it primarily for viewing PDFs - again because of the price differential. He too has iPhones, iPod Touches, iPads and an iMac in the family.
post #33 of 147
Quote:
Originally Posted by AppleSauce007 View Post

Who made more money?

Which tablets are being used and generate more internet traffic?


I don't know, but I have a Nexus and it's a great tablet, which a much more pleasant screen than iPad Mini.

 

Only my opinion though, but I believe people would be wise to test both before they buy any...

At least here in Europe, you can return a tablet during the first week of ownership if you find out you like the competition better.

That said, I'm hoping withbaited breath for a Retina Mini.

 

Edit: it seems that this report is BS. If so, Ai might be wanting to check stories before repeating them. It's called "journalism".

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post #34 of 147
this report - and the AI headline - is horseshit.

because of course Apple does not respond to any surveys like this regarding its own direct Apple on-line and retail store sales in Japan or anywhere else. and those sales amounts are certainly very substantial, yet omitted from this report. at most (if accurate) this survey is tracking sales only at independent retailers.

i am rapidly losing respect for Apple Insider. it's "staff" should certainly be able to spot this flaw instantly. rather than just regurgitating the stupid CNET post that regurgitated the original careless Nikkei story, AI should have noted this key limitation and qualified the headline.

is AI turning into just another hit-whoring web dump?
post #35 of 147
Quote:
Originally Posted by pembroke View Post

We have an iPad and an iPad mini and several Mini iPad Minis (aka iPod Touch). Oh, and two Apple laptops. So Apple are very pleased with us I'm sure. But my wife got a Nexus 7 recently simply because of the price difference in comparison to the iPad mini. She uses it primarily for eBooks, it's also somewhat easier to hold than the iPad mini. I also have an Engineer colleague who bought it primarily for viewing PDFs - again because of the price differential. He too has iPhones, iPod Touches, iPads and an iMac in the family.


Can't say I have any Touch, but I do have a nice lineup of Apple hardware. However, Tallest Skil did make a thread about trolls and it seems that starting an argument (or finishing it) with "I own Apple hardware" automatically makes you a troll.

 

 

Then again, this is AppleInsider. Any comment not in favor of Apple (and particularly, any comment saying a Google product could maybe be better than an Apple equivalent) is automatically trolling. Different definition from the rest of the Internet.

 

You have been warned.

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post #36 of 147
Quote:
Originally Posted by Constable Odo View Post

It's good that the financially handicapped have an opportunity to buy tablets on the cheap. Hey, not everyone can afford a Mercedes-Benz. Some will just have to settle for Toyotas. The Nexus 7 is the is like the Toyota of tablets. Just as Toyota is not putting Mercedes-Benz out of the auto business, neither will ASUS put Apple out of the tablet business. It's different strokes for different folks.

Windows PCs outsell Macs. They certainly do. However, the Windows PC business is in a huge slump and most of the companies selling them are losing money. So, let them sell cheap Windows PCs at razor-thin margins. There are plenty of consumers out there who can't afford better. But even as cheap as these Windows computers are, consumers are still hesitant about purchasing them. Apple makes good profits selling their computers and Apple has increased sales over the past year while most companies selling Windows PCs are not doing financially well at all.


As I said just a post earlier, I believe Nexus to be superior to iPad Mini. It's my opinion, and you're not obliged to share it. However, please avoid insulting me with "financially handicaped" or that kind of car comparison. Mercedes/Audi is OK; Mercedes/Toyota is not OK.

 

Also, be aware that Apple doesn't actually need you defending them on some Internet forum. Everyone knows they make amazing products. And unless you work for them, in which case you probably should disclose it when making that kind of car comparison, you probably have no entitlement to feeling proud for their results, since you did not help, and insulting people with other opinions doesn't either.

 

 

Just my opinion, obviously.

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Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

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post #37 of 147
I'm struggling to understand why AI would report something like this when the data is clearly questionable. I can understand anti-Apple sites like c|net doing it as its good click bait for them. But AI shiould know better. 1oyvey.gif
post #38 of 147
Quote:
Originally Posted by Apple ][ View Post

Rolls Royce had record sales in 2012.

 

How many cars did they sell? 3,575 

 

Some people claim that Apple needs to be selling to the financially handicapped, and basically the entire third world market including every poor person on the planet, but I've yet to hear a single good argument as to why this would be a good idea.

 

Essentially Apple is doomed, unless people in mud huts can afford iPads, based on the demented and faulty reasoning of certain people.


Rolls-Royce is a german company making german cars. Of course, you'll tell me that Lamborghini is a german company too, but they still make Italian cars and that shows. That just to say, I hate the current Rolls-Royce lineup, it looks like some ugly sort of fat Mercedes cars.

 

I however agree with your base reasoning, Apple should cater to their customers, which are the top of the consumer triangle, the "(comparatively) few with lots of money". I don't mean "bring the iPhone to 3000$ a piece", but "keep the production standards high".

 

 

Which is why the Nexus is currently a better tablet than the iPad Mini, and why iPad Mini Retina will be a better tablet than iPad Mini and Nexus.

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

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Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

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post #39 of 147
I was under the impression Nexus 7 was not sold in stores. Also, it's hard to tell, but the word estimated showed up a few times in this document. Funny how estimates become fact so quickly. thats worth a 'Hmmmmmm'...
post #40 of 147
I think we should wait and see whether any other "research firms" confirm these statistics. They seem bogus to me. I doubt that Google Nexus could take so much share at the expense not only of Apple but also Samsung.

I suspect something was lost in translation, or this is just shoddy reporting by AI.
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