I love all this horse-shit narrative about APple not innovatiing since Steve's death and 'no new products'.
The shortest length of time in Apple's history between the launch of 2 completely new product lines is 3 YEARS between the iPhone and the iPad. That was an anomally, not a trend. Everything else, including iPod to iPhone, Mac to iPod, etc took much, much longer, yes under Steve Jobs. Yet people are acting as if there's been this shockingly long amt of time since Apple turned a market upside down. The iPad, which literally changed the direction of the entire computing landscape, only came out in 2010. Also, phones and tablets were the "low lying fruit" so to speak, in terms of products that can be re-invented. It's not like there's a list of other form factors or industries that can be overhauled in this way. Apple refreshed pretty much their ENTIRE product lineup last year, significantly so. They've been busy, and haven't been sitting on their asses. Just off the top of my head, in 2012:
- Completely redesigned 15" MBP with highest resolution laptop of that size in the world
- Completely redesigned 13" MBP with highest resolution laptop of that size in the world
- New iPad with Retina display- again, massive achievement
- Completely redesigned iPod touch
- Completely redesigned iPod nano
- Completely redesigned iMac- most significant change in years
- Completely redesigned iPhone- 1st change in screen size/aspect ratio since inception
- iPad mini- Completely new iPad line
- 4th generation iPad- fastest refresh in their history
- refreshed Macbook Airs
- refreshed classic MBPs
- refreshed Mac mini
- refreshed Apple TV
- Biggest Apple TV interface change in its history
- New iTunes- most significant update since it first launched a decade ago
- New iOS appstore- biggest update since it 1st launched in 2008
- iOS 6- major release of iOS
- OSX 10.8- major release of OSX
- New maps- launched a completely new mapping product from the ground up, not an insignificant accomplishment
- Transition to new dock connector + cable for all products, 1st change in the last decade
- A6 and A6X chip- custom designed chip that has set new benchmarks for performance and has gotten rave reviews from anyone who knows anything about chips
- significant updates to all OSX/iOS apps
I'm sure I'm missing quite a few things, but all this shit happened last year, and many of those products needed thousands of decisions, both large and small. I don't recall any other time in Apple's history where it's been more aggressive and active. All this, while it has faced the toughest competition in its history, by the richest companies on the planet, who are willing to sell their shit at break even just to get some marketshare. All this, and Apple posted record profits, revenues, and sales. As a human species, we're getting increasingly spoiled, cynical, impatient, as well as losing any sort of perspective. Apple has been working it's asses off, regardless of how quickly people get bored of the new shiny. Never has Apple changed its porduct line so significantly in 1 year. Beyond all these things, no doubt Apple has been working on some very major things behind the scenes, like a revamped iOS + OSX, and maybe 1 or 2 completely new product lines. But Apple has never been a company to just 'take a risk' as some people are saying, and throw something new out there for the hell of it- they will do so when they have 100% confidence in the product, have figured out how it will fit tightly with the rest of their product line, and are willing to put significant resources behind it and its marketing. If Apple releases a new product line that is universally reviewed poorly, this will have an infiintely worse effect on its brand value and stock than all the bullshit stories in the past few months. It's easy to det distracted when all other companies are releasing and promoting new gimmicks everyday (which t the end of the day have zero effect in fundamentally changing anything) but Apple will never, and should never do this. So please, if you're 'bored' with Apple, please jump shit. God knows there's plenty of other products out there. Apple has been firing on all cylinders this year, any rational, reasonable person who has any historical context about the company and the most fundamental understanding of the industry and how things work should realize this.
Edited by Slurpy - 1/27/13 at 10:37pm