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Apple successfully trademarks Apple Store design and layout

post #1 of 26
Thread Starter 
The U.S. Patent and Trademark Office last week granted Apple a trademark for the unique design of the company's brick-and-mortar retail outlets, a process nearly two years in the making.

Apple Store TM
Source: USPTO


First applied for in May of 2010, Apple's newly minted trademark was awarded on Jan. 22 and covers the Apple Store's distinctive all-glass storefront and facade, recessed lighting, Genius Bar and rectangular tables, among other design cues.

The trademark goes into detail regarding the store's layout:

There are cantilevered shelves below recessed display spaces along the side walls, and rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store.

Apple Stores are known to offer a consistent experience that customers have come to enjoy, with stores in China being nearly identical to those in the U.S., save for minor tweaks necessitated by each location's dimensions. Apple's success has prompted other companies like Microsoft to mimic the open-space layout to mixed results.

In 2011, a number of "knockoff" Apple Stores popped up in Kunming, China, prompting a government investigation that resulted in the closure of the counterfeit operations.

As noted in Apple's quarterly earnings conference call for the first fiscal quarter of 2013, the company's retail segment generated an average revenue of $16.5 million with an average 396 stores open. In total, Apple Stores saw a record 121 million visitors over the three month period ending in December, compared to 110 million a year ago.
post #2 of 26
I can't see any future legal battles involving this ridiculous tm. I'm sure it'll just win every time.
post #3 of 26

OMG, our local Verizon Wireless and T-Mobile stores are in serious trouble, same design. lol.gif

post #4 of 26
What is the Microsoft store going to do now?
post #5 of 26

Granting a trademark is the first step to having it ruled invalid. /s

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #6 of 26
I presume the 2-row table isn't mandatory; my town is getting an Apple store and I don't think there's enough space. Though difficult to tell for you guys from just pics:


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post #7 of 26
Quote:
Originally Posted by pentae View Post

What is the Microsoft store going to do now?

Good point!
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From Apple ][ - to new Mac Pro I've used them all.
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post #8 of 26

The unique design: They actually use "brick" and "mortar" in their stores. Thus, brick-and-mortar is coined. Apple just patented the use of brick and mortar. Nice one! Good job Apple. Next up, they will be patenting the use of air to breathe or the color white.

post #9 of 26
Quote:
Originally Posted by pentae View Post

What is the Microsoft store going to do now?

 

They can just rearrange the deck chairs...

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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #10 of 26
Um, this is more about them getting injunctions etc when people like Samdung (the small s on my mac keyboard isn't working) use it in advertising etc etc. No one outside of China would actually build a store exactly like a....

Smart move of theirs even if most you don't see the reasons.
post #11 of 26
Originally Posted by gijoeinla View Post
Um, this is more about them getting injunctions etc when people like Samdung (the small s on my mac keyboard isn't working) use it in advertising etc etc.


But even when Samsung willfully infringes, they get away with it. Why bother protecting anything you do?

post #12 of 26

Next week Apple patents the wheel....

Seriously though, there store design is pretty unique and recognizable.  I just don't know that it's so unique as to warrant a patent.  Were there really not other stores with glass fronts, shelves against the walls and an open path down the middle to a service desk prior to this?

post #13 of 26
Quote:
Originally Posted by pentae View Post

What is the Microsoft store going to do now?

My first thought - do nothing as those stores will eventually die off on their own.

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post #14 of 26

I have always thought that, if you remove all the Apple products, the Apple Stores can be easily converted into Buddhist temples (and the genius guys into spiritual advisors).

post #15 of 26
Quote:
Originally Posted by waybacmac View Post

My first thought - do nothing as those stores will eventually die off on their own.

 

 

No ! Microsoft is invincible !!!!!!!

 

 

 

post #16 of 26

I was at the mall this weekend and heard someone mistake the Microsoft Store for the Apple Store. They were right in front of it too - pointing.

Should have stayed around to see their disappointment upon entering it.

post #17 of 26

deleted


Edited by MacRulez - 5/16/13 at 12:37pm
post #18 of 26

Apple has patented everything (or attempted to) within their field of vision from Day 1.

 

One of the smartest and most farsighted policies I've ever heard of.  

post #19 of 26
Quote:
Originally Posted by Quadra 610 View Post

Apple has patented everything (or attempted to) within their field of vision from Day 1.

One of the smartest and most farsighted policies I've ever heard of.  

Indeed. Who knows what we find in our shoes a decade from now...
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post #20 of 26
Originally Posted by PhilBoogie View Post
Indeed. Who knows what we find in our shoes a decade from now...

 

The Samsung logo…

post #21 of 26
Quote:

and rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store.

 

Wouldn't any stores with rectangular tables generally line them up parallel to the walls and throughout the store?   I love Apple, but they should not have been able to trademark these aspects of the store design.   They shouldn't have been able to trademark cantilievered shelves either.     Stores have been doing this for decades.  

 

Even if a direct competitor creates a store with lighted displays on the walls and parsons tables to display hardware, so what?     If a store has similar tables and shelves, but has carpeting, does it violate the Apple design?

post #22 of 26
Quote:
Originally Posted by Quadra 610 View Post

Apple has patented everything (or attempted to) within their field of vision from Day 1.

One of the smartest and most farsighted policies I've ever heard of.  

Trust me, IBM has been doing exactly that for DECADES. And no yet the fandroids only hate on Apple for it.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #23 of 26
This has to be a joke.
post #24 of 26

It is a "Trademark" not a patent.

post #25 of 26

Quote:
I presume the 2-row table isn't mandatory; my town is getting an Apple store and I don't think there's enough space. Though difficult to tell for you guys from just pics:
 

 

Beautiful locale! Where is that?

post #26 of 26
Quote:
Originally Posted by dnd0ps View Post

Beautiful locale! Where is that?

GoogleMaps

GoogleImages

And links to two Dutch pages, from a crap website, onemorething (don't get me started): one, two
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