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BlackBerry announces new company name, new Z10 & Q10 devices running BB10

post #1 of 107
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The company formerly known as RIM announced on Wednesday new BlackBerry Z10 and Q10 handsets running the BlackBerry 10 operating system, as it attempts to regain ground lost to Apple and Google.



The Z10 is BlackBerry's most direct competitor to Apple's iPhone, sporting a 4.2-inch display with a density of 356 pixels per inch. Like the iPhone, it features an all-touchscreen design and eschews a physical keyboard.

But BlackBerry also hopes to retain its devoted users who remain attached to the company's tactile keyboards. Those users will be served by the QWERTY-equipped BlackBerry Q10, which also features a 3.1-inch touchscreen.

The Z10 launches in the U.K. tomorrow, in Canada on February 5, and in the U.S. in March. Pricing will vary by carrier. The Q10 is expected to debut on the first global carriers in April.

Both devices run BlackBerry 10, the company's latest mobile operating system designed to take on the market leaders: Google Android and Apple's iOS.

BlackBerry 10


At Wednesday's event, the company showed off applications for BlackBerry 10 that will offer connectivity with Facebook, Twitter, LinkedIn and Foursquare. In all, the company has promised 70,000 applications will be available in the BlackBerry World store at launch.

Features of BlackBerry 10 highlighted by the company include:
  • BlackBerry Hub: A single place to manage all conversations, BBM messages, social media updates or notifications.
  • BlackBerry Flow: Enables features and apps to flow together. For example, tap on an attendee listed for a meeting to see their latest tweet or LinkedIn profile. Or tap the thumbnail of a picture to launch the Picture editor and quickly apply a transformation or filter.
  • An adaptable virtual keyboard.
  • BlackBerry Balance: Separates and secures work applications and data from personal content on BlackBerry devices.
  • Time Shift: Captures a group shot where everyone is smiling with their eyes wide open.
  • Story Maker: Bring a collection of photos and videos together, along with music and effects, to produce an HD movie.
  • BlackBerry Remember: Combines memos, tasks and more into a single experience. It helps organize and manage information around projects or ideas, letting users collect content such as websites, emails, photos, documents, and other files, and then create tasks, assign due dates, and your progress.

Among those to get a first look at BlackBerry's latest devices was Walt Mossberg of The Wall Street Journal. The seasoned technology journalist tested the Z10 for about a week, and said that the virtual keyboard on the touchscreen device is the best and fastest out-of-the-box option he's used.



"Master BlackBerry thumb typists might not find it as fast as the traditional physical keyboard, but, for a one-finger typist like me, it was faster and more accurate than either the native keyboards on the iPhone or Android," Mossberg said. "This is partly because it features predictive typing."

Ultimately he found that the hardware on the Z10 was "decent," while the user interface with BlackBerry 10 is "logical and generally easy to use." He's of the opinion that RIM could see a resurgence in the smartphone market if it can bolster the number of available applications for the platform.

In changing its name from Research in Motion to BlackBerry, the company's new stock ticker of "BBRY" will reflect the change. The company said BlackBerry 10 represents a reinvention of the company's brand, and the new name will reflect that.
post #2 of 107
Hope BB10 will be at least a modest success. Blackberry may not make it back to the "top" but it can survive as a 2nd tier company in this space.
post #3 of 107
It looked pretty decent all-in-all. I think BlackBerry Balance is a great tool for businesses that worry about personal phones at work, and the two phone models cover their target market pretty well. Overall a good showing by BB.
GIGO. The truth in all of life.
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GIGO. The truth in all of life.
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post #4 of 107
I hope BB does well. They had it going for a while until they stalled and became stale. This is a fresh new product, and although not for me, it will surely be popular
post #5 of 107
yeah, he sounds excited....
post #6 of 107

It looks great. Let's just hope they do not enter the spec game (let that to stupid fandroids that understand 0 about tech and engineering) and create an unique ecosystem.

 

I would love a blackberry for under 300 euros, I can't justify more than that.

post #7 of 107
Hmmm, battle of the fruits?

Apple better watch out, I heard Facebook is producing a new smartphone named Kumquat. /s

Why does Apple bashing and trolling make people feel so good?

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Why does Apple bashing and trolling make people feel so good?

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post #8 of 107
Is anyone collecting all the "eat crow" references already? I'll start with the first one:

One of RIM's 17 CEOs upon the introduction of the iPhone: "Users need a physical keyboard. A virtual keyboard sucks ass. This iPhone? What a f-ing joke. It'll last 3 weeks. The BlackBerry is king and will whip its ass."

Today: "eschews a physical keyboard."

One serving of crow delivered.
post #9 of 107
Each BlackBerry employee who stayed with the company since 2007 will receive a commemorative shirt that says "iPhone market disruption survivor".

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #10 of 107
This was a great presentation. Highly focused and highly organized. They truly brought their A-game today, save for the odd anecdote by Alicia Keys who is also their new Global Creative Director. Except for that whole Alicia Keys part I would have said this on par with an Apple event. Still, it was spectacular and well above all those failed attempts at CES.

There are so many brilliant and clever demos today.The gestures are well thought-out and being able to use BBM (like iMessage) and pop into a video chat (like FaceTime) with a single button within the same app is the way I'd like Apple to tie their communication apps together.

On top of that they also have screen sharing. As someone that uses this feature often with Windows and Macs to quickly resolve issues it can be a huge PITA to walk someone through their iOS device.

Even if BlackBerry nee RiM doesn't gain much traction today they have re-imagined the smartphone market in many ingenious ways.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #11 of 107
Nice looking phone. I really don't see how they'll dent the duopoly that is Apple/Android, not in the consumer space that is. But maybe they can stem the losses in the business sector?

Yes, I use the term "duopoly" loosely, I'm just saying it is pretty much a 2 horse race in the future. My opinion, I'm frequently wrong.
post #12 of 107
Quote:
Originally Posted by AppleInsider View Post

... Those users will be served by the QWERTY-equipped BlackBerry Q10, ...

 

Sigh.  1oyvey.gif

 

Are you people ever going to stop doing this?      It's NOT a "Qwerty" keyboard!

 

This isn't rocket science or brain surgery, it's simple English.  

 

Use the right term for cripes sake.  

If you "Donno" what that is, maybe you can "Axe" your "MOMA." 

post #13 of 107
Quote:
Originally Posted by Suddenly Newton View Post

Each BlackBerry employee who stayed with the company since 2007 will receive a commemorative shirt that says "iPhone market disruption survivor".

That would be great is they were allowed to acknowledge that the iPhone or Apple even exists.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #14 of 107
Quote:
Originally Posted by Dickprinter View Post

Hmmm, battle of the fruits?

Apple better watch out, I heard Facebook is producing a new smartphone named Kumquat. /s

I'm surprised Samsung hasn't made a PineApple division. They certainly pine for Apple.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #15 of 107
Quote:
Originally Posted by Smiles77 View Post

It looked pretty decent all-in-all. I think BlackBerry Balance is a great tool for businesses that worry about personal phones at work, and the two phone models cover their target market pretty well. Overall a good showing by BB.

 

I agree, but the essential problem Blackberry was facing remains.  If you *aren't* a business dude, why would you switch to this phone?  

 

Every new product should focus on having a reason why people would choose it over another product.  This product doesn't have one that I can see.  

 

RIM was in a situation wherein they couldn't produce a product that the non-business consumer wanted, and that their business users were buying into alternative platforms.  The additional factor was that the overall growth of the market was focussed on consumer use, not business use and the consumer portion of the pie has been growing in leaps and bounds over the business portion.  This new set of devices *might* slow down the migration of business users to other platforms, but it doesn't seem to do anything much to attract new consumer users.  

 

All of the new features are aimed at that shrinking portion of business users that Blackberry sees as their "core market."  There is no killer feature that a regular consumer who doesn't already use Blackberry would need to move onto this platform and away from iOS or Android.  I think they are going to have trouble getting any kind of market share numbers, soon enough to stave off the inevitable financial collapse.  

post #16 of 107
Originally Posted by Gazoobee View Post
It's NOT a "Qwerty" keyboard!

 

I see the letters q, w, e, r, t, and y in succession. Pretty dang sure that's what it is. No one knows what a Remington keyboard is.

 

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
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post #17 of 107
Quote:
Originally Posted by macinthe408 View Post

Is anyone collecting all the "eat crow" references already? I'll start with the first one:

One of RIM's 17 CEOs upon the introduction of the iPhone: "Users need a physical keyboard. A virtual keyboard sucks ass. This iPhone? What a f-ing joke. It'll last 3 weeks. The BlackBerry is king and will whip its ass."

Today: "eschews a physical keyboard."

One serving of crow delivered.

It's been 6 years, and in the tech industry no less. It's not important that they had no vision for the future or comprehension of it when looking at the iPhone. What's important is that they saw the error of their thinking and radically changed the entire company to adapt to these changes. I think that's commendable. Even today we still have MS thinking it's being radical when it's just doing the same thing it's always done with Windows except trying to shoehorn into the tablet market.

I'm quite impressed with what I've seen. The changing of the name was also a brilliant move. Eschew the tainted brand and adopt the one that still has some value, even of it's mostly nostalgic at this point. And anecdotally I've used the terms 'rim' and Research in Motion with people who had no idea what I was talking about until I said BlackBerry.

PS: Whenever Dell is doing bad we always get that old quote from 1997. Note that he said what he would do. He's not Steve Jobs and probably couldn't have saved it. I know I wouldn't have been able to… even knowing what I know now.
Edited by SolipsismX - 1/30/13 at 10:13am

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #18 of 107
I think taking time to produce something interesting will prove the right approach for them, as is changing the name. This will stem the business exodus, and keep them in retail outlets. I think Android and Windows phone will be most affected. Its software looks nice, but the phone itself is no iPhone 5 match, but perhaps it needs to be seen in person.
post #19 of 107

It seems that they are really addressing the problem, this time. But this is much too late ....

 

One thing analysts seem not to understand is that once a significant installed base has been created, unless users are deeply unsatisfied with what hey have bought (which is not the case, for Apple), challenging the champion is extremely difficult ... unless you propose something which goes far beyond the existing products ....

 

For smartphones, and probably even more for tablets, where Apple position is even more enjoyable, the time competitors have wasted in abandoning the market to Apple will never be regained.....

post #20 of 107
Quote:
Originally Posted by macinthe408 View Post

Is anyone collecting all the "eat crow" references already? I'll start with the first one:

One of RIM's 17 CEOs upon the introduction of the iPhone: "Users need a physical keyboard. A virtual keyboard sucks ass. This iPhone? What a f-ing joke. It'll last 3 weeks. The BlackBerry is king and will whip its ass."

Today: "eschews a physical keyboard."

One serving of crow delivered.

Right up there with Michael Dell eh?
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #21 of 107

I'm a little depressed after seeing the new BB phones.

 

I was hoping they'd knock it out of the park and really up their game by having a serious competitor. But after seeing early reviews and hands-on it doesn't look like they have anything other than a "competent" phone that's sort of middle-of-the-road.

post #22 of 107
Quote:
Originally Posted by Tallest Skil View Post

 

I see the letters q, w, e, r, t, and y in succession. Pretty dang sure that's what it is. No one knows what a Remington keyboard is.

 


 Bien sûr... and for French users it will be configured as an "AZERTY" keyboard.

post #23 of 107
Quote:
Originally Posted by Gazoobee View Post

Sigh.  1oyvey.gif

Are you people ever going to stop doing this?      It's NOT a "Qwerty" keyboard!

This isn't rocket science or brain surgery, it's simple English.  

Use the right term for cripes sake.  
If you "Donno" what that is, maybe you can "Axe" your "MOMA." 

Neither my mother nor I know what else to call it and that's what I've heard my entire life.


"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #24 of 107
0m32s: "It has an eye-popping 352 MegaPixel display."

Which means, it has 6833.55 PPI, is that a Peta-Retina Display?
post #25 of 107
Different form factors, slick features, secure communication, business customers will eat this up. Predicting a big gain of market share assuming they don't overprice their services.
post #26 of 107
Rearranging the deck chairs on the Titanic...
post #27 of 107
Originally Posted by mrmantle View Post
…business customers will eat this up.

 

They're already eating up iPhones.

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #28 of 107

Watched the video and drifted off.  Hm.

An Apple man since 1977
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An Apple man since 1977
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post #29 of 107

Looks like 4 years ago. 

 

Not sure which is more anticlimactic. This, or the Surface that's supposed to be the "real" one.

post #30 of 107
Quote:
Originally Posted by macinthe408 View Post

Is anyone collecting all the "eat crow" references already? I'll start with the first one:

One of RIM's 17 CEOs upon the introduction of the iPhone: "Users need a physical keyboard. A virtual keyboard sucks ass. This iPhone? What a f-ing joke. It'll last 3 weeks. The BlackBerry is king and will whip its ass."

Today: "eschews a physical keyboard."

One serving of crow delivered.

Old news. Get over it. Step over, not on someone trying to climb out of a grave.
post #31 of 107

It sure took them a long time to come up with their own copy based on the revolutionary iPhone. The iPhone was released in 2007 and here we are in 2013, and they are presenting their touch screen based phone.

 

They probably changed their name because they were tired of all of the RIM Job jokes. And the stock ticker was changed in the hope that shorters might forget the new name and continue to enter the old name when they place their orders.

 

I've never owned a Blackberry device in the past, so this release means nothing to me. In the past, many moons ago, when Blackberry devices were more popular, I usually saw two groups of people using them, one was people with suits, and the second group was people who looked like drug dealers and liked hip hop. I don't wear suits, I'm not a drug dealer, and I don't like hip hop too much, so I never used a Blackberry. I haven't bothered to watch the video of the event, but I read that they had some rapper there? And what's with Alicia Keys? Just who is their target audience?


Edited by Apple ][ - 1/30/13 at 10:10am
post #32 of 107
Kin
Quote:
Originally Posted by EricTheHalfBee View Post

I'm a little depressed after seeing the new BB phones.

I was hoping they'd knock it out of the park and really up their game by having a serious competitor. But after seeing early reviews and hands-on it doesn't look like they have anything other than a "competent" phone that's sort of middle-of-the-road.

Kind of ahree
post #33 of 107
Quote:
Originally Posted by "Apple 
[" url="/t/155720/blackberry-announces-new-company-name-new-z10-q10-devices-running-bb10/30#post_2268148"]It sure took them a long time to come up with their own copy based on the revolutionary iPhone. The iPhone was released in 2007 and here we are in 2013, and they are presenting their touch screen based phone.

They probably changed their name because they were tired of all of the RIM Job jokes. And the stock ticker was changed in the hope that shorters might forget the new name and continue to enter the old name when they place their orders.

I've never owned a Blackberry device in the past, so this release nothing to me. In the past, many moons ago, when Blackberry devices were more popular, I usually saw two groups of people using them, one was people with suits, and the second group was people who looked like drug dealers and liked hip hop. I don't wear suits, I'm not a drug dealer, and I don't like hip hop too much, so I never used a Blackberry. I haven't bothered to watch the video of the event, but I read that they had some rapper there? And what's with Alicia Keys? Just who is their target audience?

Hmmm ... Stereotype much?
post #34 of 107
Greatest iPhone rip off of all time RIM must have hired some Samsung Engineers
post #35 of 107
Quote:
Originally Posted by ankleskater View Post


Hmmm ... Stereotype much?

Fair or not, we all stereotype, and I am definitely guilty of stereotyping.1smoking.gif

post #36 of 107
Quote:
Originally Posted by SolipsismX View Post

The changing of the name was also a brilliant move. Eschew the tainted brand and adopt the one that still has some value, even fit's mostly nostalgic at this point. And anecdotally I've used the terms 'rim' and Research in Motion with people who had no idea what I was talking about until I said BlackBerry.

Yes.

 

I mean, who wants to be a rimmer anyway? Applogies to Red Dwarf.

post #37 of 107
Quote:
Originally Posted by pedromartins View Post

It looks great. Let's just hope they do not enter the spec game (let that to stupid fandroids that understand 0 about tech and engineering) and create an unique ecosystem.

 

I would love a blackberry for under 300 euros, I can't justify more than that.


Doesn't seem like a reasonnable price point. Let me check:

- Apple, nope doesn't do <300.

- NokiaSoft, nope, no smartphone (especially with enterprise quality) <300

- Android, nope no high quality smartphone <300

 

'f course, if you want iPhone quality with RIM-like Enterprise integration for 300 euros, you're probably not going to get it ever.

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

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Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

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post #38 of 107
Quote:
Originally Posted by Apple ][ View Post

Fair or not, we all stereotype, and I am definitely guilty of stereotyping.1smoking.gif


With a virtual keyboard, you can stereotype faster.

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

Reply

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

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post #39 of 107
Quote:
Originally Posted by dcolley View Post

Greatest iPhone rip off of all time RIM must have hired some Samsung Engineers

What?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #40 of 107
Quote:
Originally Posted by Fotoformat View Post


 Bien sûr... and for French users it will be configured as an "AZERTY" keyboard.


You have to love how "standard" is somehow synonymous with "north-american".

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

Reply

Social Capitalist, dreamer and wise enough to know I'm never going to grow up anyway... so not trying anymore.

 

http://m.ign.com/articles/2014/07/16/7-high-school-girls-are-kickstarting-their-awa...

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