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Apple TV may start carrying HBO shows in 2013 - Page 2

post #41 of 60
Quote:
Originally Posted by SolipsismX View Post


Maybe that's what Apple is trying to get them to agree to.


Let's hope so. It is the sort of deal that needs to happen to break the stranglehold the cable companies have over TV.

post #42 of 60

I just cut my Charter cable tv subscription this week, and after 33 years chained to it, it feels like a giant anvil has been lifted off my chest. Bloated, useless programming, crap interface, everything about "your cable provider" is awful, except for original programming from HBO, Showtime, and the like. And ESPN, and those guys are pushing it in terms of sensationalism. I get CNBC from my TD Ameritrade account, and over-the-air digital is better quality for local programming. History Channel has put their best programming on H2, which I refused to pay extra for; I can get it online. Everyone likes to speculate about Apple's cash hoard and how they should spend it - well, here you go. Make Time Warner and Disney an offer they can't refuse, and I'll trade in my 2 Ruku players for 2 Apple TVs and standalone subscriptions to HBO & ESPN. And so will everyone!

post #43 of 60
Quote:
Originally Posted by ifij775 View Post

DVR?! I don't think so. That's an obsolete technology invented for the old TV channel paradigm playing shows on a schedule. We have streaming video now. Watch what you want when you want.

Now if only Apple could get shows in iTunes when they are aired instead of hours later. No I don't want to watch new episodes of Big Bang Theory the next day at 5am. Ugh

Not every show is available on VOD.
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"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #44 of 60
If HBO would offer just an HBO Go subscription (without the need to have a cable connection), they would give Netflix streaming some very serious competition. It would be great have the option on Apple TV.

Also, it would be nice to have the option to purchase current HBO and Showtime shows with a "season pass" through iTunes.
post #45 of 60
Who cares about this if you're already an HBO customer. Why would it be any benefit to be on the Apple TV? I mean- you can mirror it from a 2011+ Mac now, so why have it on the box. It isn't more convenient. /s

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post #46 of 60
Quote:
Originally Posted by ifij775 View Post

DVR?! I don't think so. That's an obsolete technology invented for the old TV channel paradigm playing shows on a schedule. We have streaming video now. Watch what you want when you want.

Now if only Apple could get shows in iTunes when they are aired instead of hours later. No I don't want to watch new episodes of Big Bang Theory the next day at 5am. Ugh

DVR is needed for live sports. NFL isn't going to offer a channel for years. NHL, MLB, NBA teams all have exclusive broadcasting deals- they aren't going to either. So DVR is still needed in those cases. And streaming services still force a handful of commercials on you (Hulu or network replays). You might like to watch commercials, but I don't. 1smile.gif

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post #47 of 60
Quote:
Originally Posted by huffcw View Post

If HBO would offer just an HBO Go subscription (without the need to have a cable connection), they would give Netflix streaming some very serious competition. It would be great have the option on Apple TV.

Also, it would be nice to have the option to purchase current HBO and Showtime shows with a "season pass" through iTunes.

Netflix is in a race to be more like HBO before HBO can be more like Netflix.

http://mobile.theverge.com/2013/1/29/3930560/netflix-wants-at-least-five-new-shows-a-year-the-goal-is-to-become
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post #48 of 60
Quote:
Originally Posted by alandail View Post

 

Why do you think that you need cable service to watch video? .

 

you can watch it when you travel and don't have access to cable.

you can watch it in a room not wired for cable

if they allow you to subscribe that way, you can watch it without having cable/satellite TV at all.

 

Also, on demand video is 100x better than using DVR where you have to know in advance you want to record it and nave to manage the free space on the DVR.

Watching content of the quality found on HBO is a much better experience on my 47" TV than my 9.7" iPad. I don't need to be able to watch TV 24/7 regardless of where I am. Now give me an app that allows me to pay $10 a month to HBO instead of Comcast and you will get my interest and support.

post #49 of 60
Quote:
Originally Posted by alandail View Post

Why do you think that you need cable service to watch video? .

you can watch it when you travel and don't have access to cable.
you can watch it in a room not wired for cable
if they allow you to subscribe that way, you can watch it without having cable/satellite TV at all.

Also, on demand video is 100x better than using DVR where you have to know in advance you want to record it and nave to manage the free space on the DVR.

If you're staying in places not wired for cable you definitely need a new travel agent.
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post #50 of 60
Quote:
Originally Posted by kent909 View Post

To get HBO Go you need to be subscribing to HBO through your cable provider. Which means you already get HBO and you probably have a DVR to record HBO, so what is the big deal? Pointless and useless.

                              ^^^

                             this

The HBO go app is not going to be of benefit to TV, or any other add-on box unless there is a stand alone subscription fee to HBO programing for the reasons pointed out by kent909. If they were to start that type of service it would probably cost about $20 a month. That is a bit more than it costs from cable providers, but you have to start somewhere when you break ground like that.

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post #51 of 60
Quote:
Originally Posted by kent909 View Post

To get HBO Go you need to be subscribing to HBO through your cable provider. Which means you already get HBO and you probably have a DVR to record HBO, so what is the big deal? Pointless and useless.

The beauty of HBO Go is not the current content but the loads of old content that can neither be DVR'd nor watched on VOD'd.
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post #52 of 60
Quote:
Originally Posted by allenbf View Post


Correct. I'm able to get the audio to work but not the video. Fairly poor way to get my Bill Maher fix.

Yep, same here.  It's weird.  I can watch shows on the HBO website on my Macbook and then Airplay THAT onto my ATV, but that's just a pain.  Can't wait 'til they release an app.  I have HBO (obviously), but if I could purchase a streaming option separately through Apple I would much rather do that.

post #53 of 60
Quote:
Originally Posted by RogueDogRandy View Post

                              ^^^

                             this

The HBO go app is not going to be of benefit to TV, or any other add-on box unless there is a stand alone subscription fee to HBO programing for the reasons pointed out by kent909. If they were to start that type of service it would probably cost about $20 a month. That is a bit more than it costs from cable providers, but you have to start somewhere when you break ground like that.

 

I was thinking that Apple could act like the Cable/Sat TV company and handle the payments for it.  So you are still not paying HBO/Cinemax directly, but you are paying Apple who are then paying HBO.

 

If Apple did that, and then tied that access into your Apple ID, you would likely be able to access it on your computer/iDevice.  The only downside to the above idea, is that at the end of the day, it is still only On Demand, not a mirrored stream from the HBO channels, though maybe they launch that for all HBO Go Customers.  

post #54 of 60

I can almost guarantee you HBO won't be offering HBO GO as a pay service. It's just not worth it to HBO. One of the issues is cost. People saying they would pay $10 a month is way too low. Even paying $20 a month isn't worth it to HBO. HBO's cost for having a standalone pay service through HBO GO would go way up. HBO would have to start a customer service center, billing center, and have to take over for it's own marketing. Currently, the cable companies do all of that for them. The number of people who have cut their ties to cable is extremely small compared to cable subscribers in the U.S. According to an Economist article a few years ago over 100 million have a multichannel subscription with only 3 million homes with broadband internet and no cable service. IF HBO is trying to sell expensive content to people, they obviously are going after the cable audience. 

 

Bottom line, HBO gets more revenue from cable versus a potential standalone service through HBO GO. On the flipside, HBO can come to an agreement with Apple so they use Apple for content distribution and billing. Still, I really don't see that happening though unfortunately. For the international market, I can possibly see a pay service for users outside of the U.S. but again, the cost for HBO to have the ability to do that might make it not worth it for them. 

post #55 of 60
Quote:
Originally Posted by Boltsfan17 View Post

I can almost guarantee you HBO won't be offering HBO GO as a pay service. It's just not worth it to HBO. One of the issues is cost. People saying they would pay $10 a month is way too low. Even paying $20 a month isn't worth it to HBO. HBO's cost for having a standalone pay service through HBO GO would go way up. HBO would have to start a customer service center, billing center, and have to take over for it's own marketing. Currently, the cable companies do all of that for them. The number of people who have cut their ties to cable is extremely small compared to cable subscribers in the U.S. According to an Economist article a few years ago over 100 million have a multichannel subscription with only 3 million homes with broadband internet and no cable service. IF HBO is trying to sell expensive content to people, they obviously are going after the cable audience. 

 

Bottom line, HBO gets more revenue from cable versus a potential standalone service through HBO GO. On the flipside, HBO can come to an agreement with Apple so they use Apple for content distribution and billing. Still, I really don't see that happening though unfortunately. For the international market, I can possibly see a pay service for users outside of the U.S. but again, the cost for HBO to have the ability to do that might make it not worth it for them. 

 

Not to mention the fact that the Cable/Satellite providers would most likely go nuts.  If HBO were to try to sell the package without a subscription through a Cable/Satellite providers that could severely impact them.  If HBO tried to do it many of the Cable/Satellite providers would probably threaten or actually drop the HBO channels.  Imagine how many customers and how much money HBO would lose if someone like DirecTV with 30 million subscribers (around 15 million of which subscribe to HBO I think) dropped them.  If you estimated that HBO makes $10/month of the $16/month DirecTV charges, and my 15 million subscribers is estimate right, that would be $150 million dollars every month that HBO would lose if DirecTV dropped them.  Sure some people might subscribe to HBO directly, but probably only a small portion of those 15 million, so HBO would end up losing a lot of money, and that would be from only one fo their providers.  If all the providers dropped them HBO would most likely be out of business in a very short amount of time.

 

I acutally believe that HBO and the Cable/Satellite providers have this stuff covered in their contracts to keep this from happening.

post #56 of 60
Quote:
Originally Posted by jakeb View Post

I just don't understand HBO's position on this. Obviously I'm not alone. But why, why, why would they not want me to pay them to watch HBO shows online? 

They probably do.  

 

The article says that HBO will be on Apple TV but it's pretty much irrelevant information without the price, and the availability info as well.  It's likely that this will be a US only thing (so forget about more than half of the AppleTV customers), and that it will probably cost more than basic cable does in your area.  

 

So in effect, this is just a waste of time, both the act itself and the article about it.  

 

It still won't make any sense, or do anything at all for most of their potential non-cable customers.  They will all do what they have been doing up until now which is torrenting the stuff for free.  It would have to be priced lower than Netflix for most of the potential audience to sit up and take notice.  HBO shows are good, but they aren't the second coming or anything.  

post #57 of 60
Quote:
Originally Posted by Boltsfan17 View Post

I can almost guarantee you HBO won't be offering HBO GO as a pay service. It's just not worth it to HBO. One of the issues is cost. People saying they would pay $10 a month is way too low. Even paying $20 a month isn't worth it to HBO. HBO's cost for having a standalone pay service through HBO GO would go way up. HBO would have to start a customer service center, billing center, and have to take over for it's own marketing. Currently, the cable companies do all of that for them. The number of people who have cut their ties to cable is extremely small compared to cable subscribers in the U.S. According to an Economist article a few years ago over 100 million have a multichannel subscription with only 3 million homes with broadband internet and no cable service. IF HBO is trying to sell expensive content to people, they obviously are going after the cable audience. 

 

Bottom line, HBO gets more revenue from cable versus a potential standalone service through HBO GO. On the flipside, HBO can come to an agreement with Apple so they use Apple for content distribution and billing. Still, I really don't see that happening though unfortunately. For the international market, I can possibly see a pay service for users outside of the U.S. but again, the cost for HBO to have the ability to do that might make it not worth it for them. 

 

This is only true in the United States.  It's worth considering that AppleTV *could* give HBO a contract wherein it's available simultaneously around the world in hundreds of countries.  The first content provider to do this will have a great advantage over every other content provider and cable system on the planet.  It could be worth it for the leverage alone.  

 

However I agree with you about the cost.  HBO is currently vastly over-valued as content and the primary reason is the stranglehold they have on distribution.  While it's likely that they could make far more money at a lower cost with a much larger distribution on AppleTV, it takes vision to see that and one thing HBO executives don't have even a smidgen of, is vision.  They've just got some (currently) "popular" shows.  

post #58 of 60
Quote:
Originally Posted by Gazoobee View Post

This is only true in the United States.  It's worth considering that AppleTV *could* give HBO a contract wherein it's available simultaneously around the world in hundreds of countries.  The first content provider to do this will have a great advantage over every other content provider and cable system on the planet.  It could be worth it for the leverage alone.  

However I agree with you about the cost.  HBO is currently vastly over-valued as content and the primary reason is the stranglehold they have on distribution.  While it's likely that they could make far more money at a lower cost with a much larger distribution on AppleTV, it takes vision to see that and one thing HBO executives don't have even a smidgen of, is vision.  They've just got some (currently) "popular" shows.  

Over valued? I think not. The boxing alone is a cash cow.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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post #59 of 60
Quote:
Originally Posted by Gazoobee View Post

This is only true in the United States.  It's worth considering that AppleTV *could* give HBO a contract wherein it's available simultaneously around the world in hundreds of countries.  The first content provider to do this will have a great advantage over every other content provider and cable system on the planet.  It could be worth it for the leverage alone.  

However I agree with you about the cost.  HBO is currently vastly over-valued as content and the primary reason is the stranglehold they have on distribution.  While it's likely that they could make far more money at a lower cost with a much larger distribution on AppleTV, it takes vision to see that and one thing HBO executives don't have even a smidgen of, is vision.  They've just got some (currently) "popular" shows.  
Sopranos and The Wire are arguably the two best shows to ever air. Game of thrones is arguably the best TV show right now.
Give them a little more credit than "popular" shows. The Sopranos was groundbreaking television, and HBO is the best thing to happen to television dramas. This isn't just me saying it (I dont love the sopranos), but critics everywhere. Late 00s will be known as the golden age of TV.

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post #60 of 60
Quote:
Originally Posted by Andysol View Post

Sopranos and The Wire are arguably the two best shows to ever air. Game of thrones is arguably the best TV show right now.
Give them a little more credit than "popular" shows. The Sopranos was groundbreaking television, and HBO is the best thing to happen to television dramas. This isn't just me saying it (I dont love the sopranos), but critics everywhere. Late 00s will be known as the golden age of TV.

I think both Game of Thrones and Boardwalk Empire are better than The Sopranos. HBO has elevated TV shows like Apple elevated smartphones.
"Few things are harder to put up with than the annoyance of a good example" Mark Twain
"Just because something is deemed the law doesn't make it just" - SolipsismX
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