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Samsung pokes fun at Apple lawsuits in Super Bowl teaser ad

post #1 of 186
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Samsung has generated 1.7 million views with an online Super Bowl teaser ad that jokes about the company being sued for infringement.



The minute-long advertisement is intended as a teaser for Samsung's Super Bowl advertisement that will air during the National Football League's championship game on Sunday. It features comedians Paul Rudd, Seth Rogen, and Bob Odenkirk ? who is channeling his Saul Goodman lawyer character from the series "Breaking Bad" ? as the three brainstorm potential ideas for Samsung's "Big Game" advertisement.

In the ad, Odenkirk rejects Rudd and Rogen's repeated attempts to say trademarked words like "Super Bowl," "San Francisco 49ers" or "Baltimore Ravens." When Rogen asks who might sue Samsung for their use of the names, Odenkirk responds: "Everybody, nobody. Who knows?"

The ad doesn't specifically mention Apple, but viewers have interpreted the video as a not-so-subtle jab at the iPhone maker, which has filed a number of patent infringement suits accusing Samsung of copying the look and feel of the iPhone and iPad.

One top comment on YouTube joked that only Apple lawyers disapproved of the video. Another praised the company's willingness to poke fun at the situation with Apple, suggesting the South Korean company is "being extra careful about anything that could be misconstrued to be willful copyright infringement."

In the ad, Rogen and Rudd eventually settle on saying they are "doing a commercial for the 'Big Plate' featuring the 'San Francisco Fifty-Minus-One-ers' and the 'Baltimore Blackbirds.'"
post #2 of 186
Pretty stupid.

Obviously, there's nothing about their phone that's good enough to talk about in a commercial so they have to make something dumb like this.

Of course, they failed to mention that the jury ordered them to pay over $1,000,000,000 for their blatant copying.
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post #3 of 186
This is low class. Like most of Samsung's ads lately, they have focused on poking fun at Apple and sometimes outright insult Apple users.

What if Apple runs a counter-ads "what would Samsung copy if we stop innovating"?
post #4 of 186
Lol, don't start an advertising war with Apple, creators of the greatest Super Bowl ad ever (1984). They will tear you a new one.
Edited by ascii - 2/1/13 at 5:42am
post #5 of 186
Oh come off it, J rag. That was funny for anyone that doesn't have a chip on their shoulder or a stick up their keister.
post #6 of 186
Quote:
Originally Posted by AppleInsider View Post
viewers have interpreted the video as a not-so-subtle jab at the iPhone maker, which has filed a number of patent infringement suits accusing Samsung of copying the look and feel of the iPhone and iPad.

 

Really? I think the only people that have interpreted it that way are hyper sensitive Apple fans that just look for anything to bash Samsung over.

 

This is a jab at the NFL and has been a long running joke. The local radio station here has done this joke for years, long before the Apple and Samsung legal war. Every year when the station does a promo for the game or talks about it they make the same jokes.

 

So by the same logic the local radio station here is now an Apple hater? Even before the iPhone came out?

post #7 of 186
I don't know if they are making fun of Apple, its more like they didn't pay for the NFL license but still want to be in the Super Bowl. Like Nike did a couple years ago had commercials about "Athletes" during the Olympics.
post #8 of 186
Samscum's at it again.

They should mention they are having the Sudden Death Syndrome with their S3's..
post #9 of 186
Quote:
Originally Posted by winstein2010 View Post

I don't know if they are making fun of Apple, its more like they didn't pay for the NFL license but still want to be in the Super Bowl. Like Nike did a couple years ago had commercials about "Athletes" during the Olympics.
Yea, I didn't see this as a slight against Apple. It seemed to be making more fun of the litigious nature of pro-sports and "official sponsors" like what the Olympic Games sued over
post #10 of 186
Quote:
Originally Posted by Cash907 View Post

Oh come off it, J rag. That was funny for anyone that doesn't have a chip on their shoulder or a stick up their keister.

Really? So you're now the authority on what's funny?

If I were a Samsung stockholder, I'd be royally pi$$ed. The ad does nothing to improve their brand. It does nothing to explain why someone should buy a Samsung product. It leaves the message that lawyers control the company rather than people who create something.

And for the sake of creating that impression with customers, Samsung will be paying how much for a SuperBowl ad? You really don't think they could have found a better way to spend those millions of dollars? Is it worth spending $5,000,000 on a lame joke that does nothing for your company or product?
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post #11 of 186

Exactly......this has NOTHING to do with Apple....

 

 

winestein2012 said

 don't know if they are making fun of Apple, its more like they didn't pay for the NFL license but still want to be in the Super Bowl. Like Nike did a couple years ago had commercials about "Athletes" during the Olympics."

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post #12 of 186
Quote:
Originally Posted by geekdad View Post

Exactly......this has NOTHING to do with Apple....
It doesn't even seem to have much to do with Samsung
post #13 of 186

Incredibly lame commercial. Besides a few fanatical cheapskates using a particular brand of phone, I doubt that many will find that to be a particularly effective ad. And with the price of a super bowl ad, I'd say that's money down the drain. Has Samsung paid Apple the Billion dollars by the way? AFAIK, they lost, and they have to pay up soon, don't they?

 

Samsung has Apple on their brain 24-7-365. Firstly, virtually their entire line of phones and tablets is based on Apple's designs and OS, and they can hardly even make a commercial without the theme having something to do with either Apple or Apple customers. 

 

Apple is like Mozart, and Samsung is like Milli Vanilli.

post #14 of 186
This seems to be a copy of this video, and once again Samsung has no new ideas.
http://www.youtube.com/watch?v=32C0eKRQVt8
post #15 of 186
Quote:
Originally Posted by geekdad View Post

Exactly......this has NOTHING to do with Apple....


winestein2012 said
 don't know if they are making fun of Apple, its more like they didn't pay for the NFL license but still want to be in the Super Bowl. Like Nike did a couple years ago had commercials about "Athletes" during the Olympics."

It is interesting, however, how there is a very, very clear picture of Samsung's disrespect for intellectual property:

- Losing $1 B to Apple for theft of IP
- The lame commercial where the girl in the office takes credit for the guy's work.
- This commercial making fun of the SuperBowl and teams wanting their IP to be respected.
- All the evidence from the Apple trial - such as the management meetings that revolved around how they could copy the iPhone

Their message is consistent: "we feel that we should be able to use anyone's IP no matter whether they want us to or not. Stealing is OK".

Sorry, but I don't consider that to be an acceptable message.
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post #16 of 186
Quote:
Originally Posted by jragosta View Post


Really? So you're now the authority on what's funny?

If I were a Samsung stockholder, I'd be royally pi$$ed. The ad does nothing to improve their brand. It does nothing to explain why someone should buy a Samsung product. It leaves the message that lawyers control the company rather than people who create something.

And for the sake of creating that impression with customers, Samsung will be paying how much for a SuperBowl ad? You really don't think they could have found a better way to spend those millions of dollars? Is it worth spending $5,000,000 on a lame joke that does nothing for your company or product?

ok...i'll play....so now YOU are the authority on whats funny?

You are the decision maker on where Samsung should spend their advertising dollars?

You are the defacto Super Bowl ad critic..

C'mon now...put the kool aid down and really watch the video again with a clear mind....it has nothing to do with Apple.

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post #17 of 186
Quote:
Originally Posted by jragosta View Post


It is interesting, however, how there is a very, very clear picture of Samsung's disrespect for intellectual property:

- Losing $1 B to Apple for theft of IP
- The lame commercial where the girl in the office takes credit for the guy's work.
- This commercial making fun of the SuperBowl and teams wanting their IP to be respected.
- All the evidence from the Apple trial - such as the management meetings that revolved around how they could copy the iPhone

Their message is consistent: "we feel that we should be able to use anyone's IP no matter whether they want us to or not. Stealing is OK".

Sorry, but I don't consider that to be an acceptable message.

lol....you read ALL THAT into that one Super Bowl ad? Wow kinda sensitive this morning huh? Lighten up! Its Friday! :-)

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post #18 of 186
Quote:
Originally Posted by jragosta View Post

 It does nothing to explain why someone should buy a Samsung product.

 

Has any of their commercials ever explained why somebody should buy a Samsung product? The message that I got from their older commercials is that people are willing to wait in line for the superior products made by their competitor which they steal and copy from. And nobody is going to wait around to buy a Samsung phone.

 

Android manufacturers don't really need to convince certain people to buy their phone. It's as simple as a bum walking into a cell carrier store like AT&T or Verizon, and that bum simply gets whatever BOGOF deal is currently active.

post #19 of 186
Quote:
Originally Posted by geekdad View Post

ok...i'll play....so now YOU are the authority on whats funny?
You are the decision maker on where Samsung should spend their advertising dollars?
You are the defacto Super Bowl ad critic..
C'mon now...put the kool aid down and really watch the video again with a clear mind....it has nothing to do with Apple.

It's also not funny.

I never claimed to be the authority on what was funny. I stated that I did not find it to be funny and was criticized for that.

I did, however, point out that Samsung has a recurring trend in their advertising and management activities that suggest that they think that stealing IP is OK.
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post #20 of 186
Quote:
Originally Posted by geekdad View Post

lol....you read ALL THAT into that one Super Bowl ad? Wow kinda sensitive this morning huh? Lighten up! Its Friday! :-)

Your reading comprehension stinks. I didn't read that into one superbowl ad at all. As I stated, it's a trend that all Samsung activity and advertising seems to be showing.
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post #21 of 186
Quote:
Originally Posted by ascii View Post

Lol, don't start an advertising war with Apple, creators of the greatest Super Bowl ad ever (1984). They will tear you a new one.

I wish.

 

Apple needs to show a bit more cajones on a couple of fronts, both matters of perception than substance: competitive threats and stock price.

post #22 of 186

Samsung knows this could be interpreted as a swipe at Apple and that is intentional. Like Samsung's previous commercials trying to tag Apple products as "for old people", the focus of the advertising is someone else's products instead of Samsung's. Maybe that's effective for everybody, nobody, who knows?

post #23 of 186

Who is the target audience?

What is the message?

 

What is the purpose of the ad?

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post #24 of 186
Ironically the "shushing" is s copy of Dr Evil's mannerisms in the scene with Scott.
post #25 of 186
Quote:
Originally Posted by anantksundaram View Post

I wish.

 

Apple needs to show a bit more cajones on a couple of fronts, both matters of perception than substance: competitive threats and stock price.

Yep. I agree. That's why I was mentioning the whole "Donald Trump" thing in a recent thread, if you might remember, though you might not have agreed with my idea.

post #26 of 186
Quote:
Originally Posted by anantksundaram View Post

I wish.

 

Apple needs to show a bit more cajones on a couple of fronts, both matters of perception than substance: competitive threats and stock price.


I've been a little worried ever since Cook made that apology.

Hmmmmmm...
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post #27 of 186
Notice the '4' monkeys on the table: see, hear, say... but I can't make out the last one but it probably relates to 'what the hell, go for it'.
post #28 of 186
Quote:
Originally Posted by Apple ][ View Post

Yep. I agree. That's why I was mentioning the whole "Donald Trump" thing in a recent thread, if you might remember, though you might not have agreed with my idea.

My problem was with your Trump reference. If you had used a different analogy -- I still remember how Bush Sr. laid into Rather at CBS over innuendos -- I might agree.

 

At the moment, Apple is looking more like Dukakis.... lol.gif

post #29 of 186
I find it funny as hell. Too bad I don't buy phones based on how funny ads are.

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post #30 of 186

This isn't the entire SuperBowl ad, it's just a teaser.

post #31 of 186
Quote:
Originally Posted by anantksundaram View Post

My problem was with your Trump reference. If you had used a different analogy -- I still remember how Bush Sr. laid into Rather at CBS over innuendos -- I might agree.

 

At the moment, Apple is looking more like Dukakis.... lol.gif

No problem. You can simply switch out Trump with somebody else more to your liking.1smile.gif

 

I think we can agree that Apple needs to have and show some more balls.

post #32 of 186
Quote:
Originally Posted by geekdad View Post

Exactly......this has NOTHING to do with Apple....


winestein2012 said
 don't know if they are making fun of Apple, its more like they didn't pay for the NFL license but still want to be in the Super Bowl. Like Nike did a couple years ago had commercials about "Athletes" during the Olympics."

I agree but it also has nothing to do with any Samsung product, oh except for the Galaxy Note 2 that's facing away from the camera.
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post #33 of 186
Only those who are wrapped up in following news between Apple and Samsung is going to attempt to make any connection between the two.

When I read that Samsung had made this commercial, I was actually eager to view it. I was looking for a good laugh as I thought some of their other commercials have been kind of funny. I watched this and came away very disappointed. The actors are what make it even halfway work. One could go so far to pretty easily say that it's not even a commercial but a bad attempt at a comedy skit. I follow the Apple and Samsung news and I don't really see much of a connection other than just the topic of being sued. It's about trademarks, not patents and has nothing to do with their respective markets.

If anything, I would see it more of a jab at the US government or Superbowl/NFL licensing than anything and quite frankly who really cares if it is?

Samsung, you can do better than this.
post #34 of 186
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post #35 of 186

A poke at Apple? That's a stretch.

 

I thought the ad was jabbing the NFL. Like when the NFL sued fan sites for mentioning their teams and using team logos.
 

post #36 of 186
Quote:
Originally Posted by jragosta View Post


Really? So you're now the authority on what's funny?

If I were a Samsung stockholder, I'd be royally pi$$ed. The ad does nothing to improve their brand. It does nothing to explain why someone should buy a Samsung product. It leaves the message that lawyers control the company rather than people who create something.

And for the sake of creating that impression with customers, Samsung will be paying how much for a SuperBowl ad? You really don't think they could have found a better way to spend those millions of dollars? Is it worth spending $5,000,000 on a lame joke that does nothing for your company or product?

 

Quote:
Originally Posted by jragosta View Post

Pretty stupid.

Obviously, there's nothing about their phone that's good enough to talk about in a commercial so they have to make something dumb like this.

Of course, they failed to mention that the jury ordered them to pay over $1,000,000,000 for their blatant copying.

 

Wow...have you checked the expiration date of the milk in your fridge? Seriously...it's not that healthy to be walking around with that much aggression all day. 

 

It's a Super Bowl ad. Nearly all of them are written for branding surface humor value only. The outrageous Doritos, Go Daddy, Budweiser etc ads of recent years really served a purpose? Come on, lighten up. 50-1'ers was pretty funny. You really have to be deep inside the RDF to be that pissed off somehow. Everyone makes fun of the NFL's 'expressed written consent' jargon. See the forest for the trees. 

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post #37 of 186
This is a GREAT ad. First of all, it isn't funny, it is unintentionally funny. Not only is there nothing humorous about the joke, but it is a copied joke, and the joke is about copying but changing just enough to avoid getting sued. That is Samsungs MO!

"Can we make it exactly like the iphon...."

"Shhh!"

"Can we make it exactly like the... best selling phone but change the background color on the icons?"

"I like it!"

This is the perfect ad for Samsung! Ineffective, waste of money, a copy of someone else idea from much earlier, and doesn't work as well! It is literally perfect!

I think this may be one of Apples better ads. How did they get their team to work at Samsung?

...or did they just make and leak the ad, and wait for Samsung to copy it?
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post #38 of 186

Amazing how quickly Samsung brings out the trolls.  Some of that $12B in advertising is being used for astroturfing no doubt. 1biggrin.gif

post #39 of 186
Compare this ad to Apple's ads %u2013 especially for the Super Dish %u2013 and Samsung only confirms Apple's genius.
post #40 of 186
Some of the 12B is used for astroturfing? Based on this ad, if they spend any of their advertising budget on advertising, they are getting ripped off.
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