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128GB iPad with Retina display now available from Apple

post #1 of 30
Thread Starter 
Apple on Tuesday updated its online store to reflect availability of the new high-capacity 128-gigabyte iPad with Retina display.

iPad


The new high-end iPad model costs $799 for the Wi-Fi-only model, or $929 with cellular connectivity. It's available in both black and white, just like every other capacity, and is advertised to ship in one to three business days.

Apple first announced the product, which doubles the previous maximum capacity of 64 gigabytes, a week ago. Prior to the announcement, evidence of a larger capacity iOS device had just been discovered in the newly released iOS 6.1 software update.

In announcing the 128-gigabyte iPad, Apple suggested the expanded storage would be particularly appealing to enterprise users, educators, and artists. The company also noted that virtually all Fortune 500 and more than 85 percent of the Global 500 are currently deploying or testing the iPad.

Aside from the increased storage capacity, the 128-gigabyte iPad with Retina display is unchanged from the previous fourth-generation models. It includes the Apple-designed A6X processor, a 9.7-inch Retina display, and a forward facing FaceTime HD camera.
post #2 of 30
I saw that last night at my Dutch Apple site. So, what's the unofficial generation number? I say 5, but in previous threads many called it the 4th, which to me doesn't make sense. The 4th got much more changes then 'just' capacity.
post #3 of 30
The spring time launch of iPad 5 seems unlikely with this out now.

As nice as the added storage is it probably won't increase sales at all
post #4 of 30
Quote:
Originally Posted by PhilBoogie View Post

I saw that last night at my Dutch Apple site. So, what's the unofficial generation number? I say 5, but in previous threads many called it the 4th, which to me doesn't make sense. The 4th got much more changes then 'just' capacity.

It's still Gen 4. It's just another size option, why would it ever have a different generation?!

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I'm not a pessimist. I'm an optimist, with experience.
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post #5 of 30

I've needed this for my movies, music, and photos from the time of the first iPAD. I ordered my 128 this morning. At least half of my friends say they will be getting this model.

post #6 of 30
Quote:
Originally Posted by charly View Post

I've needed this for my movies, music, and photos from the time of the first iPAD. I ordered my 128 this morning. At least half of my friends say they will be getting this model.

 

I would have agreed a couple of years ago. Now I find that iTunes match, Spotify and various other cloud services mean that the only files that I still need to pre-load onto my iPad are video files.

post #7 of 30
At $929 there's no way I'd be buying this. This is Apple ramping up the prices so people get used to things getting more expensive, because last time they bumped the specs, the 8/16/32GB iPhones shifted prices to the 16/32/64GB models. With this, however, Apple is making a clear statement that the prices won't shift anymore, despite technological advancements.
post #8 of 30

I have to admit that I'm dissappointed that Apple did not scrap the 16gb model and make the line up 32/64/128 at the same prices as before, flash has come down a lot and you can bet that they are getting a damn good rate on the 128GB seeing as that's what's in the fusion drives.

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post #9 of 30
Quote:
Originally Posted by Vaelian View Post
. With this, however, Apple is making a clear statement that the prices won't shift anymore, despite technological advancements.

 

No they aren't. If the prices of the storage come down enough that it makes sense to go back to three models/drop prices we may still see them do it. But the prices aren't there right now and there is a need for this storage level with businesses etc.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #10 of 30
I wonder if other tablet makers will be able to match this price? I doubt it. Apple is leveraging their massive flash buying power to provide low-end laptop level capacities in a tablet.

It will have no direct competitors and therefore will completely own the premium tablet market.
post #11 of 30
Quote:
Originally Posted by charlituna View Post

[No they aren't. If the prices of the storage come down enough that it makes sense to go back to three models/drop prices we may still see them do it. But the prices aren't there right now and there is a need for this storage level with businesses etc.

Storage prices have nose dived since the last spec bump. SSDs are now being RETAILED at roughly $1/GB.
post #12 of 30
Quote:
Originally Posted by saarek View Post

I have to admit that I'm dissappointed that Apple did not scrap the 16gb model and make the line up 32/64/128 at the same prices as before, flash has come down a lot and you can bet that they are getting a damn good rate on the 128GB seeing as that's what's in the fusion drives.

 

That kind of thing generally happens during an actual new model launch. Although the 16gb isn't likely to be scrapped. It's the 8 GB iPhone of the lineup. 

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

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post #13 of 30
Quote:
Originally Posted by Vaelian View Post


Storage prices have nose dived since the last spec bump. SSDs are now being RETAILED at roughly $1/GB.

 

SSDs and flash storage aren't the same thing. Similar but not the same. And then you have to take into account that Apple isn't going to risk their rep on using the cheapest material to be cheap rather than something of quality that would retail at a higher price. 

A non tech's thoughts on Apple stuff 

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A non tech's thoughts on Apple stuff 

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post #14 of 30
Quote:
Originally Posted by Vaelian View Post

Storage prices have nose dived since the last spec bump. SSDs are now being RETAILED at roughly $1/GB.

It's too simplistic to base your kvetching on the price of parts alone. Those who buy this are paying for the production lines for the new logic boards, the separate lines for the radio options, and for all we know, the color options, and all the associated inventory costs. Do us a favor and factor those costs in.
post #15 of 30
Quote:
Originally Posted by Vaelian View Post

Quote:
Originally Posted by charlituna View Post

[No they aren't. If the prices of the storage come down enough that it makes sense to go back to three models/drop prices we may still see them do it. But the prices aren't there right now and there is a need for this storage level with businesses etc.

Storage prices have nose dived since the last spec bump. SSDs are now being RETAILED at roughly $1/GB.

But everything else has gone up. (manufacture / wholesale)

post #16 of 30

For digital flight bag?

I'll bet the 128MB configuration is for special cases, like airlines, so they can equip pilots with retina-resolution maps and checklists. The cost seems high for normal use.

post #17 of 30

I'll bet the 128MB configuration is for special cases, like airlines, so they can equip pilots with retina-resolution maps and checklists. The cost seems high for normal use.

post #18 of 30
Quote:
Originally Posted by isaidso View Post

But everything else has gone up. (manufacture / wholesale)

Please support this statement with evidence. What exactly has become more expensive in an iPad?
post #19 of 30
Quote:
Originally Posted by charlituna View Post

SSDs and flash storage aren't the same thing.

SSDs use NAND flash for storage. What the hell are you talking about? And if you aren't sure, why are you posting nonsense?
post #20 of 30
Quote:
Originally Posted by ascii View Post

I wonder if other tablet makers will be able to match this price? I doubt it. Apple is leveraging their massive flash buying power to provide low-end laptop level capacities in a tablet.

It will have no direct competitors and therefore will completely own the premium tablet market.

I don't think other tablet makers are going to have any problem matching this. 

Retail costs for flash are now under $1/GB, Apple is charging about $3/Gb to go from their base model to the 128Gb model.

post #21 of 30

deleted


Edited by MacRulez - 7/5/13 at 3:15pm
post #22 of 30
Quote:
Originally Posted by tjwal View Post

I don't think other tablet makers are going to have any problem matching this. 

Retail costs for flash are now under $1/GB, Apple is charging about $3/Gb to go from their base model to the 128Gb model.

Hard to compare though - in a 2.5" SSD enclosure there may be room for more, lower density chips than in an iPad.

post #23 of 30
Originally Posted by Vaelian View Post
With this, however, Apple is making a clear statement that the prices won't shift anymore, despite technological advancements.

 

Or that they're just adding it now and will be dropping it down into the regular lineup come an actual update.


Originally Posted by Vaelian View Post
SSDs are now being RETAILED at roughly $1/GB.

 

SSD ≠ this.


Originally Posted by Vaelian View Post
SSDs use NAND flash for storage. What the hell are you talking about? And if you aren't sure, why are you posting nonsense?

 

I'd like to ask you that.

Originally posted by Relic

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Originally posted by Relic

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post #24 of 30
As smart as Apple is, I still don't really understand why they don't go back to school for marketing 101.
In my opinion they would be better off with this type of stepped pricing.

499 for 16 gig
579 with cell
599 for 32 gig
679 with cell
699 for 64 gig
769 with cell
799 with 128 gig
869 with cell

Just a thought.
post #25 of 30
Originally Posted by fh-ace View Post
As smart as Apple is, I still don't really understand why they don't go back to school for marketing 101.

 

Probably because they've forgotten more in that regard than you'll ever know? Not an insult; being realistic.


499 for 16 gig
579 with cell
599 for 32 gig
679 with cell
699 for 64 gig
769 with cell
799 with 128 gig
869 with cell

 

Why the random change? Just do this: 499, 549, 599, 649, 699, 749, 799, 849.

 

They don't do this because people pay existing prices, they get more money this way, and it keeps demand down to a level they can physically manage.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #26 of 30

Hi Tallest,

 

Yeah the 49 dollar bump would be better ;-)

I used 79 as it is about half of their current premium and would still give them a profit on the cell chip set and might be an easier sell to the execs and stock holders.

 

PS. Really have enjoyed your posts in the past. 

Cheers

post #27 of 30
Originally Posted by fh-ace View Post
I used 79 as it is about half of their current premium…

 

Oh, I see. You just changed it to sixty halfway through, so I was confused.

 

They'll make a profit even if it's $50 above. What was it… the first-gen, 64GB 3G iPad's components cost roughly 80% of the sale price of the first-gen 16GB Wi-Fi model… something like that. Now, that's just components, of course, but they could have smaller steps up and still have a lot of profit overhead. Much of not doing that comes from people paying the current prices and not being able to make enough now, much less then.

Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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Originally posted by Relic

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post #28 of 30
Quote:
Originally Posted by ascii View Post

Hard to compare though - in a 2.5" SSD enclosure there may be room for more, lower density chips than in an iPad.

I didn't mention SSD in my post but hat doesn't matter. The point is that Apple charges at least 3 times the retail price for flash memory, so anyone stating that other makers won't be able to match are just posting drivel.

post #29 of 30
Quote:
Originally Posted by Tallest Skil View Post

SSD ≠ this.

 

Correct.  SSD = far more elaborate and expensive than what Apple does in their devices.

 

USB sticks, SSDs and Apple's iOS device storage all use NAND memory chips.

 

Judging from teardown chip numbers, Apple uses the least expensive type of NAND.   Which makes sense.  Smartphone or tablet storage hardly requires enterprise grade robustness, and users do not read/write data that often.  

 

(Which is why the Apple chips' limit of around 5,000 erase-write cycles is plenty... and now you also know why Safari doesn't save its cache to disk (last I looked).  It only uses available RAM, which is why the info in a tab often has to be re-downloaded.)

 

SSDs, on the other hand often have:

 

  • better memory that's been tested with faster (and/or more) write cycles.
  • multiple memory chips for parallel access.
  • better flash controller chips with delayed writes, fancy wear leveling, etc.
  • RAM buffers so that slow writes can take place later.

 

Note that Apple recently started using a custom flash controller related to their acquisition of an Israeli engineering group.   This controller can theoretically do 600MB/s reads... if the device had enough parallel memory chips, that is.   No such thing in an Apple tablet or phone (yet).

post #30 of 30
Wow the 1/10 a terribyte IPad is out, I hope it hits IPhone next?
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