The new section on the iTunes Store is advertised by Apple as a "hand-picked collection of books from emerging talents." The company has promised to add new titles regularly.
"All are independently published and have earned high ratings from customers like you," the page reads.
Titles are available in the categories "Romance," "Sci-Fi & Fantasy," "Mysteries & Thrillers," and "More to Explore." Each can be sorted by the best selling titles or release date.