Apple's public relations team pushing back in wake of bad press - Page 2

Macrumors is not a blog. Daringfireball is.

 

Does Apple need to get back on the "evangelism" bandwagon from years before. Remember Guy Kawasaki who is now an Android fanboy?

 

Now, that's the very definition of an ironic post, considering the (at the time) extremely expensive Apple Superbowl ad that propelled the Mac into mass public consciousness.

 

Sometimes a Superbowl ad can hit gold.

That was 29 damn years ago. Yours is the very definition of an obtuse post.

They were announcing the end of an empire, and the beginning of a revolution.

If they got another one of those in the works, then maybe they'll spend such obscene ad money.

 

If they have nothing positive to say about Apple, they'll reach as far back as needed to make their point.

 

lol... wait, you're serious?

 

How on earth did you get anything anti-Apple from my post?

 

If anything, it was pro-Superbowl-ad.

 

Cheers!

 

PS.  Although I do apologize to the OP for my sounding uncharacteristically snippy.

Edited by KDarling - 2/6/13 at 6:24am

Apple needs to do something... anyone holding apple stock has lost their shirt the last 6 months. 100 Shares lost the equivalent of about 21 MacBook Pro retina's. or about 50 iPad's. That's not a way to make the shareholders happy.

Like someone mentioned, I think Apple doesn't need to do anything. Matter of fact they should continue being a company that brings out quantity products. I am not sure having too many version of product is really a good thing. I think Apple learned that when Steve came back and removed all those variations of product lines and simplified the whole thing. Apple doesn't need to be emulate the likes of HTC, Samsung, LG, etc. by announcing multiple version of  iPhones within a year.

 

What I don't understand is a company that was a darling of Wall Street in September is now a trash in about 3 months? A company who was innovative last year is not innovative in less than 6 months. This is all because the wall street analysts are not real analyst. They are just number crunchers who looks at various number and they believe in gravity - What goes up must come down? What kind of nonsense is that? It is sad that Wall Street Analyst can make or break a company which has no relevance to reality. For example, how could a stock like NetFlix shoot up 70% in two days and what was considered not a gang buster report. There is no relevance here. 

 

Apple just need to focus on building great product and not listen to grab said by analysts - Because they are bozos and clueless. Don't hire PR people - get more good engineers and focus and building on next innovation.

At least we learned for sure this time around that stock value is determined by psychology and perception as much as, or more than, by numbers.

Has there ever been a case where such a highly valued company has been brought so low by so little factual consideration? It seems to be the opposite of a bubble.

The attacks are like a whispering campaign carried out in the open, the Internet news space. I think this is new in the history of markets and finance. As such, the defense may have to be new and unprecedented as well. What that defense might consist of is beyond me, but I think it has to address the Dan Lyonses and the rogue Forbes columnists as well as the "system" of analysts' projections. And the grunt journalists that work for the NY Times and NPR, etc., who report the analysts' missed expectations as if they were actual news items.

The problem is that Apple can't be the originator of a movement to reform this dysfunctional "news" system. It ideally ought to be initiated by the shareholders themselves.

You mean like never missing a chance to bring up Mac vs PC ads whenever someone is slightly critical of Samsung's advertising? 

It's not just about Wall Street though.  They're just taking their cues from the tech press.  And the tech press is hyping anything not named Apple right now.  Even though when a new Apple product is released it usually gets good reviews the day to day coverage is Apple has lost it's mojo, doesn't innovate anymore, Samsung is cooler, etc.  I mean right now they're pushing some survey that came out which shows Samsung getting higher customer loyalty marks than Apple.  Well shit, when you spend $12B on advertising that's not so surprising.  It's probably not loyalty as much as mindshare, brand awareness.  But whatever it is the press is pushing it as another reason Apple is doomed.

Correct.