Originally Posted by WisdomSeed
They're trying to make the sales to people who don't know about tablets. While people who post on sites like this will have all kinds of data about the differences between the two platforms and various products, most people haven't a clue. So Amazon is giving them a clue, 'We're comparable at a much lower price.' Since there is no set criteria for what is 'comparable' they won't be sued. While the car metaphor is apt, it doesn't work for a lot of people because they don't make that cognitive leap.
When I tell people about the virtues of buying an Apple product, they often bring up the matter of price. Even being the cheap bastard that I am, I fail to make that cognitive leap. Having only purchased Apple computers, I always figure that the price paid is simply what computers cost. Those $300-$400 computers in the ads don't register as computers to me.
Owning an iPad and having picked up a Kindle Fire, the ad pisses me off. The experiences and the devices aren't comparable. I feel the same way about Samsung products, but I recognize that as my own prejudice, since I, like everyone else, will subconsciously seek out data to support what I already believe to be true.
I know some people will see the commercial and believe the Kindle is a better buy. Good on them. Other people will know better. Good on us.
It's always difficult to explain the importance of quality to someone who has come to believe that cheaper is better .... that is why I love this quote from an earlier post from Mac Voyer.
Originally Posted by Mac Voyer
"Having been on the skeptic side of the fence, I know it is senseless to try and convince someone of the superiority of the Mac experience. Much of the difference amounts to a lot of small things that are difficult to put into words or on a spreadsheet. But all those little things equal more than the sum of their parts. You just have to be there.
As far as what windows can do, that is almost irrelevant. Coach passengers arrive at the same time on the same plane as first class. But you have never flown first class on a big plane if you think the experience is in the same arena. You might think all cars are alike if you've never owned a luxury car. You may think all clothes are alike until you've owned real designer fashion. Chinese knock offs look just like iPhones, but they most certainly are not iPhones. If you are willing to wait a bit and accept a cheap knock off of what Apple has done, then yes, your PC will end up with many of the features that are a part of the Mac experience. But make no mistake about it, they are not at all the same.
I work in both the Windows and Mac OS. I have the most advanced level of the OSs and have for many years. I can tell you that I have never had an experience of equivalence or parity between the systems. Every time I have to work in Windows, I find the experience almost painful, and am constantly reminded in a thousand little ways that do not show up on a spreadsheet how far those two worlds are apart.
The only way to know is to fly first class for a year. You may go back to coach for any number of reasons, but you will never again think they are the same."