Sadly you are agreeing with many of my points here, yet reject my solution which is to market a reasonable machine at a reasonable price.
I actually do agree and 'not' agree with many of your points. But it's not about what you or I want, is it? Let's just look at what Apple's doing? It's mobile. It's slimmer. It's portable. It's AIO.
Anything that's selling well?
iMac (old fashioned desktop concept.) (AIO) One million units? Laptops (portable desktop replacements...) (AIO) 4 million units. iPad. (AIO) (14 million?) iPhone (AIO) 35 million?
The iPhone in my pocket is more powerful than the G4 tower I have from 2001 in my living room (yup...it runs Os X...and youtube video...JUST!!!)
They'd have to tear up the 'desktop' line to do what you're talking about? What? 'Conservative' Apple tearing up their desktop line? When did they ever do this? When? When was the last time?
I can kinda see what you're wanting in the absence of 'hard' details such a machine. But it's unlikely to happen. There's nothing in the store...or in the design direction of the last ten years plus to indicate what you want.
You'll be lucky to get a Mini with Haswell gpu ...and count yourself lucky. It's that or another Macbook Pro for you? ;) Or start saving and just get a low end Pro for 2k+ (I'll be amazed if they drop the price on it...or even launch a compelling new one.)
Apple have more money in the bank 140 billion and more to roll in even if they sit still...and they have the Mac volume to broaden appeal with new models. But didn't they do that in the 1990s? It was disastrous. Apple do simple. Apple do slim. Apple do 75% of the power you need in smaller form factors. It's not about all out power. You want something more powerful than the top of the line iMac (which is eating the lunch of the Mac Pro in traditional market such as video, 3D, games? heh.., programming?, DTP? Photoshopping?...?) and you'll pay for it. All Apple's machines are about 'upsell'. Sure, I don't like it. You have to pay for it. You want all out access? it's the Pro. And you'll pay for it. It's been going that way for the last ten years...with no signs of reversal...and the ominous writing on the wall for the Pro isn't a good sign for those who want 'access.'
So why are people buying Laptops (sorry, desktop replacements...), iMacs (to a lesser degree but way more than Pro or Mini...), tablets or phones? Because people can get more done now with such machines than they could with a tower that costed almost 3k ten years ago. Most of what they want can be covered with cheaper, more powerful devices than ever.
Do people need access to all these AIO machines? Why not? Apple are building stores for 'most' people or the 'most' ones with money to pay their 'premium.' Nickle and diming on the up sell. For an X-Mac at £995 ...how much better would the gpu be? The cpu be? How much more ram? SSD included? Then add the price of 3rd party monitor and it's not such a good deal. Certainly not when you buy an Apple badged monitor. Apple force you all the wayyyy up the ladder for a gpu worthy of the name.
I think the best bang for buck gpu they offer right now is the 650 GT. You have to pay £1250 to get that in iMac flavour. And pay for it to get it in Macbook flavour... To get a 'high end' gpu now from Apple? You're looking at around 2k give or take below or higher depending on what you configure.
The heavy lifting of 'Dual processor' Mac Pros? Much of what it can do has been eating away by the top end iMac. The relative rump of the dual processor crowd is less relevant to where Apple is now. It's no longer Apple Computer. It's something very different.
Pro is what you do for a living. It can be any machine. Any 'desktop' any replacement desktop or an iPad...or phablet for some. The rump for a 'Pro' machine desktop? Seems tiny...or why isn't Apple breaking their neck to replace it...?
The desktop market as we define is just not there to support a desktop £995-£1495 X-Mac. They tried it three times and it didn't sell enough. Not as the Cube. Not as the G3 tower. Not as the G5 tower at £995. As past definitions go. You want your X-Mac tailored just for you as a slightly bigger any form factor Mini/Cube but won't recognise a great machine in the iMac that is pretty much the desktop's last stand as Apple defines it. (And the last time we looked...Apple defines what company it is...and what 'desktops' it offers.)
You don't have to like the iMac. But it's the best thing Apple offers as a 'desktop' right now. They'll have to go some to improve on it. It's the best AIO out there.
You're saying Apple should offer an X-Mac. Tell us how? What price? What form? How many units will it sell, Wizard? What's it going to replace? Will it be worth doing so? How many Windows convertors will it achieve?
There's nothing wrong with wanting something.
The reality of what Apple's track record and design direction and pricing policies...and incentive to do so?
Is it a desktop company? or a mobile computing company? (The latter words coming right out of Cook's mouth and he offered sales and market position to back it up. The latter of which makes the 'desktop' line a blip on the sales charts.)
Lemon Bon Bon.
Edited by Lemon Bon Bon. - 5/16/13 at 11:20am