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Apple grabs more than 20% of global PC market in Q4 2012

post #1 of 58
Thread Starter 
Counting tablets, Apple's share of worldwide PC shipments surpassed 20 percent for the first time ever during the last quarter of 2012, one research firm reported on Wednesday, with the iPad accounting for one in every six shipped computers.

iPad mini


Data from research firm Canalys shows Apple's PC shipments rose to 27 million units ? 23 million iPads and 4 million Macs ? over the three-month period ending in December.

Driving Apple's push was the iPad mini, which was estimated to account for over half of the company's tablet shipments.

"Apple timed the launch of the iPad mini well," said Canalys Research Analyst Pin-Chen Tang. "Its success proves there is a clear demand for pads with smaller screens at a more affordable price.
Without the launch, Apple would surely have lost more ground to its competitors."

Despite seeing record-breaking numbers, the iPad lineup garnered 49 percent of the overall tablet market, dropping its share below 50 percent for the first time since the device was released in 2010.

For the fourth quarter, the tablet segment grew some 75 percent year-over-year to reach 46.2 million units, contributing to the 114.6 million devices shipped over 2012. Netbook shipments were flat, according to the firm.

Behind Apple was HP and Lenovo, which came in second and third, respectively, on shipments of roughly 15 million units each.

Samsung entered the top five for the first time after strong tablet demand brought the company's PC shipments up to 11.7 million units. Low-cost products pushed the Korean company's tablet shipments to 7.6 million tablets over the last quarter of 2012, a 226 percent increase from last year.

"The sub-$200 price bands now feature products from established players that do not rely on low-quality components," said Research Analyst Tom Evans. "Those who control ecosystems, such as Amazon and Google, can obtain revenue from content sales, but pure hardware OEMs must accept decreasing margins or exit."
post #2 of 58
Definitely a reason to short AAPL...

SELL, SELL, SELL!
post #3 of 58
Oh no!

The descent continues. 20% is less than more than 20%. Doom.
post #4 of 58
How is it that they know how many tablets Samsung shipped? I thought Samsung didn't give out that number.
post #5 of 58

This is it!!! AAPL is finished. DOOM's DAY! 

post #6 of 58
Quote:
Originally Posted by Sacto Joe View Post

How is it that they know how many tablets Samsung shipped? I thought Samsung didn't give out that number.

They made it up. Just like all the other numbers they use for Android products.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #7 of 58
Include tablets in the global PC market stats? Since Microsoft wants to confuse Windows users these new compromised laptop tablet hybrids, why the hell not?

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #8 of 58
Quote:
Originally Posted by AppleInsider View Post

Counting tablets, Apple's share of worldwide PC shipments surpassed 20 percent for the first time ever during the last quarter of 2012, one research firm reported on Wednesday, with the iPad accounting for one in every six shipped computers.

While there's nothing technically wrong with including tablets in PC sales (as long as they explain what they are doing), I think this is extremely misleading. For most people, "PC" means one thing and tablet means another. Yes, there's some overlap in what they can do, but there's also overlap with mobile phones, AppleTV, a SmartTV, and even some cars. Just because an item can be used to perform some of the functions of a PC doesn't mean that it's useful to include it in the 'PC' category.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #9 of 58
Hey Canalys, I can make up numbers too. Apple has released number, no one else has.
post #10 of 58
Shouldn't that be 20% of the sales for given period? Unless of course "market share" does not include any device ever sold in the prior history of the universe outside of the period being reported.
post #11 of 58

Apple King?

Am I the only one who actually doesn't want to see Apple take over the PC industry? As much as I love Apple products I prefer they remain a secondary or third product to Windows. Cause once they become the frontrunner in every category (phones, tablets, PCs) then Apple's image and perception will inevitably change and I happen to think it will go down hill from there. 

post #12 of 58
Am I the only one who actually doesn't want to see Apple take over the PC industry? As much as I love Apple products I prefer they remain a secondary or third product to Windows. Cause once they become the frontrunner in every category (phones, tablets, PCs) then Apple's image and perception will inevitably change and I happen to think it will go down hill from there.
post #13 of 58
If this data is true, who exactly is selling 51% of all tablets in the world?

Please update the AppleInsider app to function in landscape mode.

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Please update the AppleInsider app to function in landscape mode.

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post #14 of 58

deleted


Edited by MacRulez - 7/5/13 at 3:15pm
post #15 of 58
Quote:
Originally Posted by Smallwheels View Post

Actually I'm the one with the problem, not Apple.

Yep.
post #16 of 58

Shouldn't the headline read Apple grabs more than 99% of the global PC market?

 

I mean, Apple alone in the cosmos reports what is sells. 

 

I thought that every other company just make products, ship them to resellers, and nobody ever buys them.

 

None.

 

They just disappear ...

post #17 of 58

I could not agree more it is miss leading.  This is the only firm that does this and it makes them look like they are in Apple's pocket and therefore no one takes them seriously.  I am a huge fan of Apple products but for the vast majority of people a PC and a Tablet are not the same.

post #18 of 58
Brilliant response.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #19 of 58
Quote:
Originally Posted by jragosta View Post

While there's nothing technically wrong with including tablets in PC sales (as long as they explain what they are doing), I think this is extremely misleading. For most people, "PC" means one thing and tablet means another. Yes, there's some overlap in what they can do, but there's also overlap with mobile phones, AppleTV, a SmartTV, and even some cars. Just because an item can be used to perform some of the functions of a PC doesn't mean that it's useful to include it in the 'PC' category.


The same argument about tablets could be made for netbooks and chromebooks.

For the majority of consumers, a tablet has all the personal computing power they need.
post #20 of 58
Quote:
Originally Posted by MacBook Pro View Post

The same argument about tablets could be made for netbooks and chromebooks.

Not really. Netbooks and Chromebooks are sold as and used as alternatives for laptops.

Tablets, generally are not.
Quote:
Originally Posted by MacBook Pro View Post

For the majority of consumers, a tablet has all the personal computing power they need.

Irrelevant. A bicycle is all the transportation some people need but that doesn't make it a car.

They're sold differently, used differently, and largely meet different market needs. While there is some overlap, the markets are distinct at this point.

Now, to use the bicycle analogy, one COULD talk about the total transportation market and include cars, trucks, bicycles, airplanes, etc. If you're talking about total transportation, that would make sense. But if you're talking about cars, it doesn't make sense to include bicycles because some people drive them to work.

Similarly, if one wanted to look at total computing devices, that would include smartphones, tablets, PCs, etc. In that case, it makes sense to include all of them. But that still doesn't make a tablet a PC.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
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post #21 of 58
Quote:
Originally Posted by AppleInsider View Post

Counting tablets

 

Uh.. what? Tablets aren't PC's anymore than Smart Phones are, so why are we "counting tablets?" What is their market share NOT counting tablets?

 

Where is this loopy math coming from anyway? BMW makes a killer motorcycle, but we don't count those when figuring out what percentage of the automotive market is made of of Beemers, do we?

post #22 of 58

When the iPad came out the nay sayers were all over this board. These same nay sayers still continually criticize Apple for this and for that. But Apple sales have increased because Apple designs and builds products that can used by almost anyone right out of the box. To many of us that is a comforting feeling and we will continue to buy their products because they just work without hassle. 

post #23 of 58
Quote:
Originally Posted by jragosta View Post

Not really. Netbooks and Chromebooks are sold as and used as alternatives for laptops.

Tablets, generally are not.

Can you provide any objective evidence that tablets are not purchased as alternatives to laptops?
Can you provide any objective evidence that netbooks and chromebooks are purchased as alternatives to laptops?

Quote:
Originally Posted by jragosta View Post

Irrelevant. A bicycle is all the transportation some people need but that doesn't make it a car.

They're sold differently, used differently, and largely meet different market needs. While there is some overlap, the markets are distinct at this point.

Now, to use the bicycle analogy, one COULD talk about the total transportation market and include cars, trucks, bicycles, airplanes, etc. If you're talking about total transportation, that would make sense. But if you're talking about cars, it doesn't make sense to include bicycles because some people drive them to work.

Similarly, if one wanted to look at total computing devices, that would include smartphones, tablets, PCs, etc. In that case, it makes sense to include all of them. But that still doesn't make a tablet a PC.

Can you provide any objective evidence that netbooks and chromebooks are not used differently than laptops?
How does it make sense to include smartphones to look at total computing devices?
post #24 of 58
Quote:
Originally Posted by GadgetCanada View Post

This is 103% B.S. ;)

you can be 3% wrong and still be 100% right! :)

post #25 of 58
Quote:
Originally Posted by bettieblue View Post

I could not agree more it is miss leading.  This is the only firm that does this and it makes them look like they are in Apple's pocket and therefore no one takes them seriously.  I am a huge fan of Apple products but for the vast majority of people a PC and a Tablet are not the same.

 

Um, what?

Apple is selling the idea that tablets and PCs are NOT the same.

Microsoft is selling the idea that tablets and PCs ARE the same.

 

Quote:
Originally Posted by WhoIsYoMacDaddy View Post

Am I the only one who actually doesn't want to see Apple take over the PC industry? As much as I love Apple products I prefer they remain a secondary or third product to Windows. Cause once they become the frontrunner in every category (phones, tablets, PCs) then Apple's image and perception will inevitably change and I happen to think it will go down hill from there.

 

What are you saying? That success breeds contempt???

If people are truly that petty, I wouldn't lose sleep over what they think at all.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #26 of 58

I'm using my iPhone and iPad for 90% of what I do anymore....I may not buy another laptop or desktop.

post #27 of 58

LOL. I just responded to two people who felt the need to state "I love Apple... but..."

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #28 of 58
Originally Posted by WhoIsYoMacDaddy View Post
Am I the only one who actually doesn't want to see Apple take over the PC industry? As much as I love Apple products I prefer they remain a secondary or third product to Windows. Cause once they become the frontrunner in every category (phones, tablets, PCs) then Apple's image and perception will inevitably change and I happen to think it will go down hill from there. 

 

Yeah, Apple gets nothing but positive press right now¡

No one has ever said anything bad or artificially tried to change perception through blatant lies¡ 1oyvey.gif1confused.gif1eek.gif

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #29 of 58
Quote:
Originally Posted by jragosta View Post


While there's nothing technically wrong with including tablets in PC sales (as long as they explain what they are doing), I think this is extremely misleading. For most people, "PC" means one thing and tablet means another. ...

 

I think that given the fact that "PC" sales have fallen off for the first time in history at the same time as tablet sales have boomed, this is actually a really dubious and quite unsupportable statement.  

 

It seems clear that people are actually replacing PC's with tablets.  Unless they all wake up next week and slap their foreheads and decide they were wrong, the tablet is clearly a device that does the exact same thing and means the exact same thing for a large category of people that the "PC" did earlier.  It's an unavoidable conclusion.  

post #30 of 58
Quote:
Originally Posted by jragosta View Post


Not really. Netbooks and Chromebooks are sold as and used as alternatives for laptops.

Tablets, generally are not.... 

 

This is again, a completely unsupportable assumption on your part.  

 

In fact, Netbooks and Chromebooks are by almost any definition just laptops, not "alternatives to laptops."  

Also, the figures show that tablets are being used for exactly that (alternatives to laptops).  They are also being used as alternatives to desktops.  

 

These are facts, supported by both the sales figures and by the specific description of those that are buying them, whereas your assertions seem to be coming from .... ?  

post #31 of 58
Quote:
Originally Posted by Cash907 View Post

 

Uh.. what? Tablets aren't PC's ...

 

"PC" == "Personal Computer" 

 

A tablet is a computer no?  It's your personal computer.  

 

While one can argue that it may not run this or that software or that a particular person can or cannot use it to replace whatever it is they use their personal computer for, it's pretty certain that it *is* a "personal computer" and that it *can* actually do anything that a laptop or a desktop computer can do.  

post #32 of 58
Quote:
Originally Posted by Sacto Joe View Post

How is it that they know how many tablets Samsung shipped? I thought Samsung didn't give out that number.

They didn't ship more than Apple, that's just a fact
post #33 of 58
Quote:
Originally Posted by Sacto Joe View Post

How is it that they know how many tablets Samsung shipped? I thought Samsung didn't give out that number.

 

Samsung reports how many units its ships into the retail channel. Apple reports how many units are sold to customers. The difference is clear. When Samsung first started selling its Galaxy Tablet it told the world it shipped several million. However, through court filings it turns out actual customers only bought about a 100, 000 thousand of them.

 

So Samsung's numbers include units in transit, sitting on store shelves, and in the warehouse. Apple's only include units actual sold to customers. Samsung's method is the more common method of reporting, but I think it fraudulent because the ship number is generally much higher then the sold number and companies use a high ship number to make people think a product is selling well that sometimes is really not. Apple's method is straight forward.

 

After Samsung reported earnings people compared Samsung's ship numbers to Apple's sold numbers and made comparison even though Samsung's numbers don't really tell how many units are sold to individual customers.

post #34 of 58

What does a chromebook do that a tablet doesn't?  Isn't it basically a cheap internet appliance?

post #35 of 58
Quote:
Originally Posted by TBell View Post

 

Samsung reports how many units its ships into the retail channel. Apple reports how many units are sold to customers. The difference is clear. When Samsung first started selling its Galaxy Tablet it told the world it shipped several million. However, through court filings it turns out actual customers only bought about a 100, 000 thousand of them.

 

So Samsung's numbers include units in transit, sitting on store shelves, and in the warehouse. Apple's only include units actual sold to customers. Samsung's method is the more common method of reporting, but I think it fraudulent because the ship number is generally much higher then the sold number and companies use a high ship number to make people think a product is selling well that sometimes is really not. Apple's method is straight forward.

 

After Samsung reported earnings people compared Samsung's ship numbers to Apple's sold numbers and made comparison even though Samsung's numbers don't really tell how many units are sold to individual customers.

Are resellers considered customers for the purpose of Apple's sales figures?

post #36 of 58
Quote:
Originally Posted by piot View Post


Yep.

Thanks for quoting me before my post was deleted, (though it isn't showing up in this quote). I wish you had quoted the whole thing so others could see that I'm very disappointed with the way Apple is headed. They've become an entertainment device company instead of a leading edge computer company.

 

I also said the only thing they have left to create is a game console to complete their shift from computer company to entertainment device company.

post #37 of 58
Originally Posted by Cash907 View Post
Tablets aren't PC's…

 

Oops.

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply

Originally Posted by Slurpy

There's just a TINY chance that Apple will also be able to figure out payments. Oh wait, they did already… …and you’re already f*ed.

 

Reply
post #38 of 58

And where the heck are they I ask, just where the heck are they???  

 

I see nothing but iPads in NYC.  

Hardly ever anything else.  

 

Although my experience<>your experience

post #39 of 58

We are getting to a point where PCs are starting to stagnent people need to upgrade their computer less and less while at the same time the tablet market is still developing. Most of the computers sold today will be working just fine and do the major thing required of them internet browsing and word processing (if they are properly maintained). We don't have to worry. A tablet purchased from apple today will be far obsolete in that five year span it may not even be usable with most of the apps released. People replace a computer every 3-5 years, a tablet every 1-3 years. That is the reason that the PC sells are slowing the tablet sales are raising.  

post #40 of 58
Quote:
Originally Posted by Gazoobee View Post

 

"PC" == "Personal Computer" 

 

A tablet is a computer no?  It's your personal computer.  

 

While one can argue that it may not run this or that software or that a particular person can or cannot use it to replace whatever it is they use their personal computer for, it's pretty certain that it *is* a "personal computer" and that it *can* actually do anything that a laptop or a desktop computer can do.  

 

Where do you draw the line then? What can an iPad do that an iPhone can't? They both run the same OS and run on near identical hardware. Would you include smartphones then? 

 

My Kindle is a computer and it's personal. Using your definition, why not include that too? 

 

That sound pretty dumb to me. Including anything other than traditional (i.e. desktop & laptop) PCs in these metrics makes them worthless. Even Apple doesn't believe that the iPad is a PC.

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