Apple has a fiduciary responsibility to protect the Apple brand and stock price. When baseless 'reports' come out about crashing demand Apple needs to speak up. Cook spoke about it in the earnings call but it was already to late.
Apple has almost $150 Billion and are doing NOTHING with it. The cost of doing nothing with the money is a 8-10% loss every year. There is no reason Apple needs to hoard so much cash. They need to return some of it to investors, make an acquisition, or at least tell investors what they plan to do in the future.
first of all, it's not just cash. It's investments. 1. dividends and buybacks. If you are too skittish, sell or have apple buy your stock. 2. They make strategic acquisitions. They aren't going to drop 12.5 billion on a has-been mobile company. 3. Um, investors don't need to know the details until AFTER the transactions are completed. Yeah, I can see Apple say we are looking to acquire x company. google or MS could steal that company out from under Apple. All the investors should know the product cycle right now. As for new products, why announce if it isn't shipping or ready?