or Connect
AppleInsider › Forums › General › General Discussion › Apple's 'aggressive' approach in India increases sales by 400%
New Posts  All Forums:Forum Nav:

Apple's 'aggressive' approach in India increases sales by 400%

post #1 of 62
Thread Starter 
Over the last three months, Apple has seen its sales grow 400 percent in India, thanks to the company's "aggressive" approach.

Apple's recent success in India was profiled on Friday by The Times of India, which said that while the iPhone maker has "ignored" India for years, its recent attention has paid off. Apple is said to have begun an "extensive advertising and marketing campaign" for the iPhone in particular.

Those efforts have resulted in sales increasing by as much as 400 percent, according to estimates from IDC. And there's much more room to grow in India, where smartphone penetration rates are less than 10 percent.

India


"Apple, founded by the late Steve Jobs who came to India in search of spiritual salvation, has had only a marginal presence in the country," Friday's report said. "It has a negligible share of the local smartphone market, where Samsung is the clear leader."

Apple's recent interest in India is reminiscent of the company's push into China that began a few years ago. That approach has also been highly successful for the company, as China has become a key component of the company's continued growth.

Last year's iPhone 5 launch represented the fastest ever global rollout for a new handset. The iPhone 5 launched in India on Nov. 2, and around the same time Apple started billing content through the iOS App Store in the Indian rupee currency, a switch from the previous billing done in U.S. dollars.

The iTunes Music Store also launched in India, along with 55 other countries, in early December, bringing Apple's total number of countries to 119. The iTunes Store also launched in India with local artists, such as AR Rahman, in addition to U.S. acts.
post #2 of 62

Although Tim Cook has not spoken much about India, it should be considered a market as important as China. So this is good news. Hopefully, it is a humble beginning. Perhaps an Apple Store is in the works.

post #3 of 62
This was always coming as the next market after China. Once China Mobile comes onboard there will little to no more rapid gains that will happen outside of a new breakthrough device.

I think it's markets like China and India that a larger iPhone might be a huge hit.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #4 of 62
Is that the flag from Niger, Tajikistan or India?
How to enter the Apple logo  on iOS:
/Settings/Keyboard/Shortcut and paste in  which you copied from an email draft or a note. Screendump
Reply
How to enter the Apple logo  on iOS:
/Settings/Keyboard/Shortcut and paste in  which you copied from an email draft or a note. Screendump
Reply
post #5 of 62
Quote:
Originally Posted by PhilBoogie View Post

Is that the flag from Niger, Tajikistan or India?

Applestan, United States of Apple, or People's Republic of Apple are my guesses.



PS: How many countries have a lower GDP than Apple's profit last year? How many countries could Apple buy with its cash?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #6 of 62
Quote:
Originally Posted by PhilBoogie View Post

Is that the flag from Niger, Tajikistan or India?

 

Yeah... Commercializing one's flag can be off-putting.

 

The article didn't mention any Apple actions that seemed particularly "aggressive" -- rather just "attentive" to the needs and preferences of the customer.

 

In any case, I am glad to see that Apple is making some efforts to address this massive marketplace.

 

I think that India is one of the societies that could benefit from an iPad Mini/iPhone combination..

"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
"Swift generally gets you to the right way much quicker." - auxio -

"The perfect [birth]day -- A little playtime, a good poop, and a long nap." - Tomato Greeting Cards -
Reply
post #7 of 62
Quote:
Originally Posted by SolipsismX View Post

This was always coming as the next market after China. Once China Mobile comes onboard there will little to no more rapid gains that will happen outside of a new breakthrough device.

I think it's markets like China and India that a larger iPhone might be a huge hit.

 

With the resources Apple has, why should focus on India start only after China? To me, investing in India is a good way of spending their cash, much more constructive than share buyback.

post #8 of 62
Ok. So they went from 1000 iPhones sold to 4000 sold. Not that big of a deal.

India really is sad when it comes to Apple hardware. BADA does better in India than iOS. Apple needs to pull 400% growth QoQ to even register in India with the next 18 months.
post #9 of 62
Quote:
Originally Posted by SolipsismX View Post


Applestan, United States of Apple, or People's Republic of Apple are my guesses.



PS: How many countries have a lower GDP than Apple's profit last year? How many countries could Apple buy with its cash?

 

Or maybe "Applia".

post #10 of 62
Quote:
Originally Posted by Steven N. View Post

Ok. So they went from 1000 iPhones sold to 4000 sold. Not that big of a deal.

India really is sad when it comes to Apple hardware. BADA does better in India than iOS. Apple needs to pull 400% growth QoQ to even register in India with the next 18 months.

The thing is most people who can afford it in india get it from the US through a friend or relative or during travel. Apple sells it at a significantly more price here than the exchange rate calculation. There are atleast 7 iPhones in my 50 member team here and all of them were bought in the US.  

 

Might be due to some import duties or other taxes, but that is the way it is. 

post #11 of 62
Quote:
Originally Posted by Steven N. View Post

Ok. So they went from 1000 iPhones sold to 4000 sold. Not that big of a deal.

India really is sad when it comes to Apple hardware. BADA does better in India than iOS. Apple needs to pull 400% growth QoQ to even register in India with the next 18 months.

I really don't get the purpose of such statements. Mostly factually untrue. Devoid of wit, insight or sincerity. No intellectual content whatsoever. Makes the person posting it look like he's trying too hard. What's the point?

post #12 of 62
Quote:
Originally Posted by stelligent View Post

With the resources Apple has, why should focus on India start only after China? To me, investing in India is a good way of spending their cash, much more constructive than share buyback.

Not sure where "only after" comes into play but for various reasons China's economy was a much better fit for Apple before India was for rapid expansion. Apple has put stores in China before India for a reason.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #13 of 62
AAPL will drop coz this news may have shown Apple growth may have peaked .
post #14 of 62
Quote:
Originally Posted by iamnemani View Post

The thing is most people who can afford it in india get it from the US through a friend or relative or during travel. Apple sells it at a significantly more price here than the exchange rate calculation. There are atleast 7 iPhones in my 50 member team here and all of them were bought in the US.  

 

Might be due to some import duties or other taxes, but that is the way it is. 

Its the import duty that hacks the price, since it is deemed a luxury good

Apple is perceived and seen as luxury goods in India with same status as Tag, Omega and Mont Blanc. All these brands have status symbol and owning Apple products in India, means you earning a good wage.

 

Apple even if their sold to the 5% that could afford their products in the India, that is still over 50,000,000 potential customers.

 

Also Airtel has started to sell iPhones with electronic monthly installments (EMI). You pay about 30% down and rest you can pay over 6 months. This makes even more affordable to Middle Class.

post #15 of 62
Quote:
Originally Posted by SolipsismX View Post


Not sure where "only after" comes into play but for various reasons China's economy was a much better fit for Apple before India was for rapid expansion. Apple has put stores in China before India for a reason.

I'm curious what the reasons are. On one hand, I have always perceived India as being more tech friendly. If I am not mistaken, India has been a strong market for Blackberry. OTOH, I appreciate that Apple may have established strong networks in China due to its manufacturing operations. Networking is how business is done in China, almost more so than most other regions in the world. So perhaps it is only natural for Apple to use those connections to open doors to the carriers and the government.

post #16 of 62
Quote:
Originally Posted by crazy_mac_lover View Post

AAPL will drop coz this news may have shown Apple growth may have peaked .

 

Give it a rest. And I mean that in all sincerity. Half of the people can only see Apple in the optics of $AAPL. You are simply giving yourself ulcers.

post #17 of 62
Quote:
Originally Posted by Steven N. View Post

Ok. So they went from 1000 iPhones sold to 4000 sold. Not that big of a deal.

India really is sad when it comes to Apple hardware. BADA does better in India than iOS. Apple needs to pull 400% growth QoQ to even register in India with the next 18 months.

It is really a huge deal, in India the iPhone is unsubsidized, meaning they have to pay full price for the phone, iPhone are not cheap, very expensive, it shows that try can afford to buy expensive things, good for their economy, good for the world economy, and great for Apple
post #18 of 62
Quote:
Originally Posted by Nathillien View Post

The purpose might be just to point out the lack of any actual numbers in this report apart of "whooping" 400%.

 

Yep.  Here are some numbers taken from old posts:

 

When it started, the iPhone was only selling about 50,000 a year in India.   Last year, that increased to about 50,000 per quarter .   Last Fall, Apple started an aggressive campaign, and now it's grown to about 180,000 a quarter.   (Between Fall and now is the "3-4 times" increase they're talking about.)

 

For comparison:

 

  • China - 2,500,000 iPhones per quarter (3Q12, not sure now)
  • India - .... 180,000 iPhones per quarter (was 50,000 in 3Q12)

China sales are about a dozen times India sales (they were fifty times as much last Fall), even though both nations have about 1 billion cell subscribers each, give or take a couple hundred million. 
 
Markets like India are why investors want a cheaper model.  Question is, will Tim Cook chase those sales?
post #19 of 62
Quote:
Originally Posted by Steven N. View Post

Ok. So they went from 1000 iPhones sold to 4000 sold. Not that big of a deal. .

Well, no. The article says that sales grew by 400%. So if they previously sold 1,000 iPhones, then the new number is 5,000.

If you're going to make a stupid joke, at least get the math right.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #20 of 62
Quote:
Originally Posted by stelligent View Post

I'm curious what the reasons are. On one hand, I have always perceived India as being more tech friendly. If I am not mistaken, India has been a strong market for Blackberry. OTOH, I appreciate that Apple may have established strong networks in China due to its manufacturing operations. Networking is how business is done in China, almost more so than most other regions in the world. So perhaps it is only natural for Apple to use those connections to open doors to the carriers and the government.

The manufacturing in China and call centers in India or other tech interests in a nation don't appear to me to correlate to consumer interest in sales even if it is consumer electronics. The reason China has taken off before India has many reasons but the biggest is simply their economy just happened to align with Apple's interests first.

As I stated, after China Mobile comes onboard there may not be another jump to maintain Apple's growth rate with the current product line. Apple will need another launching pad and India is looking like the next big thing to keep iPhone growth moving.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #21 of 62
Originally Posted by professorplumb View Post
Please change the flag.  It's a desecration to the Flag and the Country.

 

How would you feel if AI put an Apple where the stars should be on the USA flag?


Heck, I'll do that myself. There's nothing disrespectful about it at all. I'll even post an image of a US flag based on a different Revolutionary War.

 

 

In fact, your claim could easily extend to those countries that base their flag on the United States', either because we at one time owned them or their constitutions were based on ours. 

Except that's a compliment to us, not an insult. 


Originally Posted by professorplumb View Post
There.  I fixed it for you showing the same level of respect that AI showed the Indian Flag.  

 

I realize you're trying to insult every human on the face of the planet, but note that this is the Hindu swastika, not the Nazi one.


Steve Jobs was a Buddhist, and he'd probably be fine with this, despite the symbol being backward for his beliefs.

 

Basically, to use an English phrase, "chill". 


Edited by Tallest Skil - 2/8/13 at 10:02am

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #22 of 62
Quote:
Originally Posted by Tallest Skil View Post

I realize you're trying to insult every human on the face of the planet, but note that this is the Hindu swastika, not the Nazi one.


Steve Jobs was a Buddhist, and he'd probably be fine with this, despite the symbol being backward for his beliefs.

Basically, to use an English phrase, "chill". 
Quote:
Originally Posted by professorplumb View Post

There.  I fixed it for you showing the same level of respect that AI showed the Indian Flag.  


So it's not Godwin's Law it's Shivawin's Law?

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #23 of 62
Quote:
Originally Posted by iamnemani View Post

The thing is most people who can afford it in india get it from the US through a friend or relative or during travel. Apple sells it at a significantly more price here than the exchange rate calculation. There are atleast 7 iPhones in my 50 member team here and all of them were bought in the US.  

Might be due to some import duties or other taxes, but that is the way it is. 

You mean someone bought something overseas to minimize taxes? For shame. They should have paid the higher taxes to bring the money back to their own country. How dare they get out of paying there fair share!! /s
post #24 of 62
Quote:
Originally Posted by Tallest Skil View Post

I realize you're trying to insult every human on the face of the planet, but note that this is the Hindu swastika, not the Nazi one.

Aren't both orientations used by Hinduism? I think each has a specific meaning.

Also, The Nazis rotated their symbol 45 degrees, another reason why it's not correct for Nazism.

Quote:
Originally Posted by professorplumb View Post

There. I fixed it for you showing the same level of respect that AI showed the Indian Flag.

If you think your attempt is equivalent in lacking respect, then your idea of "same" as in degree, is delusional.

Edit: Ah forget it. A troll returns for at least the third time.
Edited by JeffDM - 2/8/13 at 9:37am
post #25 of 62
Originally Posted by JeffDM View Post
Edit: Ah forget it. A troll returns for at least the third time.

 

See, that's what I get for giving people the benefit of the doubt. 

 

I don't want to check every single person for past troll accounts! I have no problem doing that work, since I check accounts for spam IP sharing anyway, but I'd really just like the trolls to shut up and move on. 


And then you get the ones that act all indignant that their seventh account has been banned. WHAT DID YOU THINK WOULD HAPPEN?! lol.gif

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply

Originally Posted by helia

I can break your arm if I apply enough force, but in normal handshaking this won't happen ever.
Reply
post #26 of 62
I don't think they were thinking anything, just showing their single digit IQ.
How to enter the Apple logo  on iOS:
/Settings/Keyboard/Shortcut and paste in  which you copied from an email draft or a note. Screendump
Reply
How to enter the Apple logo  on iOS:
/Settings/Keyboard/Shortcut and paste in  which you copied from an email draft or a note. Screendump
Reply
post #27 of 62
Quote:
Originally Posted by SolipsismX View Post

This was always coming as the next market after China. Once China Mobile comes onboard there will little to no more rapid gains that will happen outside of a new breakthrough device.

I think it's markets like China and India that a larger iPhone might be a huge hit.

Agree totally. Not to mention Macs, which have a less than 1% share in these two markets. That is the sleeper growth opportunity. As families get wealthier in these two countries, they don't want to be caught dead being seen with a PC in public.
post #28 of 62
Quote:
Originally Posted by SolipsismX View Post


PS: How many countries have a lower GDP than Apple's profit last year? How many countries could Apple buy with its cash?

Approximately 150 countries have GDP less than Apple's cash hoard.

But that's an unfair comparison, since you'd be comparing a 'level' variable with a 'flow' variable.
post #29 of 62
Quote:
Originally Posted by Tallest Skil View Post

See, that's what I get for giving people the benefit of the doubt. 

I don't want to check every single person for past troll accounts! I have no problem doing that work, since I check accounts for spam IP sharing anyway, but I'd really just like the trolls to shut up and move on. 


And then you get the ones that act all indignant that their seventh account has been banned. WHAT DID YOU THINK WOULD HAPPEN?! lol.gif

With an absurd false equivalence, two posts to the name, and a possible attempt to Godwin the thread, I thought I'd check.

My "benefit of the doubt" and "put up with crap" fuses are getting a little short.
Edited by JeffDM - 2/8/13 at 10:27am
post #30 of 62
Quote:
Originally Posted by stelligent View Post

I really don't get the purpose of such statements. Mostly factually untrue. Devoid of wit, insight or sincerity. No intellectual content whatsoever. Makes the person posting it look like he's trying too hard. What's the point?
Apple has almost no presence India. That is a simple fact. Go to StaCounter or NetShare and see that BADA is used more to access the mobile web than iOS. That is a fact.

So a 400% gain is not that impressive when you are starting at almost 0 share. Apple needs 1000% to 2000% gains in India if they want to compete in that market. That is also fact.
post #31 of 62
Quote:
Originally Posted by SolipsismX View Post

This was always coming as the next market after China. 

Is India's economy growing? We all know that in China there is a huge increase in the middle class and wealthy demographics, but is India comparable at all?

 

Africa is probably decades away from becoming a viable Apple market.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #32 of 62
Quote:
Originally Posted by Steven N. View Post

So a 400% gain is not that impressive when you are starting at almost 0 share. Apple needs 1000% to 2000% gains in India if they want to compete in that market. That is also fact.

That may be true. But when they started with 50,000 phones per quarter (200,000 per year), that's not 'almost 0'.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
Reply
post #33 of 62
Quote:
Originally Posted by jragosta View Post

Well, no. The article says that sales grew by 400%. So if they previously sold 1,000 iPhones, then the new number is 5,000.

If you're going to make a stupid joke, at least get the math right.

Read the source article. Your right from the title but the title is wrong. The increase is between 3x and 4x so the iPhone grew by between 200% and 300%

Or...

Sales were 300% to 400% of previous quarters. The key point is Apple is at very low numbers so a 4x is not that impressive. Has it been 10x or 20x, that would have been impressive.

Numbers and percents are not your string suit are they?
post #34 of 62
Quote:
Originally Posted by mstone View Post

Is India's economy growing? We all know that in China there is a huge increase in the middle class and wealthy demographics, but is India comparable at all?

 

Africa is probably decades away from becoming a viable Apple market.

Do you read the news?

post #35 of 62
Quote:
Originally Posted by mstone View Post

Is India's economy growing? We all know that in China there is a huge increase in the middle class and wealthy demographics, but is India comparable at all?

Africa is probably decades away from becoming a viable Apple market.

They've had some ups and downs with the worldwide economy collapse but overall they are growing. More importantly their middle class is growing. Remember, like China it isn't about the percentage of people who are potential Apple customers but how large that total number is.


Edited by SolipsismX - 2/8/13 at 11:02am

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #36 of 62
Quote:
Originally Posted by anantksundaram View Post

Quote:
Originally Posted by mstone View Post

Is India's economy growing? We all know that in China there is a huge increase in the middle class and wealthy demographics, but is India comparable at all?

 

Africa is probably decades away from becoming a viable Apple market.

Do you read the news?

I read about gang rapes in India. What other news are you referring to?

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #37 of 62
Quote:
Originally Posted by mstone View Post

I read about gang rapes in India. What other news are you referring to?

Here is one article from the Google search I posted: http://www.livemint.com/Opinion/jOd9cKy4pQoN91iZccnUWP/Indias-growing-middle-class.html?ref=dd

There isn't any one story that took the world's news by storm. Just periodic stories about their continued growth.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #38 of 62
Quote:
Originally Posted by SolipsismX View Post

Here is one article from the Google search I posted: http://www.livemint.com/Opinion/jOd9cKy4pQoN91iZccnUWP/Indias-growing-middle-class.html?ref=dd

There isn't any one story that took the world's news by storm. Just periodic stories about their continued growth.

I read the article which states that a middle class family has a yearly earning between Rupee 2 lakh and Rupee 10 lakh which by my calculations equals about $3,500 and $18,000 USD.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #39 of 62
Quote:
Originally Posted by mstone View Post

I read the article which states that a middle class family has a yearly earning between Rupee 2 lakh and Rupee 10 lakh which by my calculations equals about $3,500 and $18,000 USD.

Sure, but remember 1) the cost of living is different so $600 for an iPhone or iPad every couple years might not be an issue, and 2) There is also an upper class to consider. The question isn't how much do they make but how much can they afford. If China is any indication Apple makes status symbols a lot of people think they can afford.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #40 of 62
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Apple's 'aggressive' approach in India increases sales by 400%