Originally Posted by stelligent
I'm curious what the reasons are. On one hand, I have always perceived India as being more tech friendly. If I am not mistaken, India has been a strong market for Blackberry. OTOH, I appreciate that Apple may have established strong networks in China due to its manufacturing operations. Networking is how business is done in China, almost more so than most other regions in the world. So perhaps it is only natural for Apple to use those connections to open doors to the carriers and the government.
One reason is that Apple (or any other MNC) is not allowed to setup a fully-owned (i.e 100%) stores in india. The changes to the law are currently in the parliament, and there is good chance of it happening this year. So, this meant companies like apple had to partner with a local business to set up stores here, which they were not interested in doing.
So, most of the selling has happened through 3-rd party retailers, which is not ideal. Also, a lot of people here go by word of mouth recommendations from a trusted family member or friend, and not necessarily by exhaustive analysis. Which means advertising and marketing plays a huge role to get people hooked in the first place.