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Home Depot abandoning BlackBerry platform in favor of Apple's iPhone and iOS

post #1 of 59
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EXCLUSIVE: Home improvement retailer Home Depot plans to replace thousands of BlackBerry smartphones issued to its managerial and corporate staffers with versions of Apple's iPhone 4S, AppleInsider has learned.

Home Depot
National chain Home Depot will abandon BlackBerry phones in favor of Apple's iPhone (image via Home Depot)


People familiar with the big-box retailer's plans said the company has already begun the process of abandoning the Blackberry platform for Apple's iOS, specifically for store managers and all corporate level employees.

A representative for the home improvement chain confirmed the news to AppleInsider, saying the move will displace roughly 10,000 Blackberry smartphones.

"We are replacing our current base of BlackBerry technology with iPhones," the representative said, clarifying that the move applies only to store managers, district managers, other corporate-level staffers, and field ops.

"We are replacing our current base of BlackBerry technology with iPhones," a representative for Home Depot confirmed.The initiative will not yet impact the approximately 60,000 rugged Motorola smartphones (34,000+ so-called "First Phones" and 25,000+ "First Phone Jrs") used by store employees. Those devices will remain in operation on retail store floors for mobile point-of-sale, analytical, walkie-talkie, and traditional telephony purposes.

As of the third quarter of 2012, the Atlanta, Georgia-based corporation operated some 2,252 retail stores across the United States, Canada, China, and Mexico, making it the world's world's largest home improvement specialty retailer. Managers at those stores will see their current BlackBerry handsets replaced with iPhones in the coming weeks, according to those familiar with the matter.

Home Depot, which is also the fifth largest retailer in the world, earning $947 million in profit on $18.13 billion in revenue in its most recently reported quarter, is the latest in a series of corporate and regulatory heavyweights to dump the BlackBerry platform that once served as the de facto standard in mobile enterprise technology.

In October of last year, the U.S. Immigrations and Customs Enforcement agency announced it would ditch BlackBerry in a move that would see it purchase $2.1 million iPhones for its more than 17,600 employees. Similar announcements followed from the National Transportation Safety Board and, more recently, Australia's Treasury Department.
post #2 of 59

And the stock will get hammered on this news. /s

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GOA

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Proud AAPL stock owner.

 

GOA

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post #3 of 59
The snow ball is getting bigger and bigger
post #4 of 59
This is why BB is still pretty fucked. No major company worth its salt is going to switch to the new BBs as its a completely new device and platform. At the very least they will wait until v2 to assess, and in that time iOS will make more and more headway into the enterprise as an extremely mature and tested platform. Some large companies who have been asessing the iPhone since 2008 are just now deciding to switch.
post #5 of 59

Wow this sucks so much for BB. I mean these companies had all this time to ditch them but they did not do it, just to wait till BB just released new phones and new OS to do so. WTF?

post #6 of 59
Quote:
Originally Posted by xtacee1990 View Post

Wow this sucks so much for BB. I mean these companies had all this time to ditch them but they did not do it, just to wait till BB just released new phones and new OS to do so. WTF?

1. Maybe their contracts just expired.

2. Maybe they wanted to see if the new phones would be worthwhile - and decided that they weren't.

3. Maybe they just wanted to punish RIM for letting them down.

Who knows?
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Gatorguy 5/31/13
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post #7 of 59
Quote:
Originally Posted by xtacee1990 View Post

Wow this sucks so much for BB. I mean these companies had all this time to ditch them but they did not do it, just to wait till BB just released new phones and new OS to do so. WTF?

Yes very tough news for BB.

Even tougher if the decision was made after evaluating the new BlackBerry Z10 phone.

 

Interesting that Home Depot  chose the iPhone 4s.

For their job the iPhone 4 would probably do the job just as well!

post #8 of 59
Quote:
Originally Posted by JoshA View Post

Yes very tough news for BB.

Even tougher if the decision was made after evaluating the new BlackBerry Z10 phone.

 

Interesting that Home Depot  chose the iPhone 4s.

For their job the iPhone 4 would probably do the job just as well!

Agreed, we only use the BB's for email and taking pictures of things that need to be fixed.

post #9 of 59
Quote:
Originally Posted by JoshA View Post

Yes very tough news for BB.
Even tougher if the decision was made after evaluating the new BlackBerry Z10 phone.

Interesting that Home Depot  chose the iPhone 4s.
For their job the iPhone 4 would probably do the job just as well!

The cost difference is almost insignificant, so why not choose the 4S which is better in almost every way?
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post #10 of 59
Can we finally shovel the dirt over Blackberry?
post #11 of 59
Quote:
Originally Posted by Slurpy View Post

This is why BB is still pretty fucked. No major company worth its salt is going to switch to the new BBs as its a completely new device and platform. At the very least they will wait until v2 to assess, and in that time iOS will make more and more headway into the enterprise as an extremely mature and tested platform. Some large companies who have been asessing the iPhone since 2008 are just now deciding to switch.

I was in Lowe's a few months ago and they were already using the iPhone for inventory. All the floor sales staff were carrying specially equipped iPhones with laser bar code readers. Home Depot is playing catch up.

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Life is too short to drink bad coffee.

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post #12 of 59
Quote:
Originally Posted by bro2ma View Post

The snow ball is getting bigger and bigger

That's no snow ball.  It's already become an avalanche.

 

 

What!  How come Home Depot isn't waiting for BB10 to come into its own?  I hear that Z10 is the wicked bomb.
 
/s
post #13 of 59

Wish it was Lowes (just read an earlier post - happy days)

post #14 of 59

Maybe ACE hardware will but up the handsets?  They can use then as selling points to get customers to come into the store and buy stuff.  Buy a cordless drill and get a blackberry.  Woo hoo.

An Apple man since 1977
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An Apple man since 1977
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post #15 of 59
Quote:
Originally Posted by xtacee1990 View Post

Wow this sucks so much for BB. I mean these companies had all this time to ditch them but they did not do it, just to wait till BB just released new phones and new OS to do so. WTF?

While Blackberry is still our primary mobile platform, we have iPhone and Android phones that we are testing as replacements.  We have no plans to buy additional Blackberries and we should be ready to make the switch by the end of the year.  This is not a decision that was made last week, this is something that has been in the works for close to two years.  Honestly it was the Playbook that had the IT manager green-light the evaluation of the other platforms, and the outage in October 2011 when management decided we were leaving Blackberry.  Changes this big take time.  Home Depot is far from the last major company to leave the BB platform.  Honestly, if the BB10 had come out a year ago some companies may have stayed with Blackberry, but at this point it is too little two late.

 

The Blackberry platform as we know it is mortally wounded, the only question is how long will it take to bleed out.  While the company may be able to be saved if it can reinvent itself, it will take a Hail Mary play like the iPod was for Apple to do so.

post #16 of 59
Why post this now? This was an article from back in October. An exclusive from 5 months ago posted today?
post #17 of 59
Quote:
Originally Posted by jragosta View Post

The cost difference is almost insignificant, so why not choose the 4S which is better in almost every way?

Large companies and the government buy cell phone service in a different way, their plans are completely unbundled. They usually pay for the phone unsubsidized. Then they pay a fee per month per line. Then they pay several cents per minute actually used.
post #18 of 59
More bad news for Apple. /s
Perhaps "analysts" can negatively spin this stating "the iPhone 5 fails to gain traction at Home Depot"
post #19 of 59
Quote:
Originally Posted by jungmark View Post

More bad news for Apple. /s
Perhaps "analysts" can negatively spin this stating "the iPhone 5 fails to gain traction at Home Depot"

 

It's really sad when a company's best and newest smart phone loses out to a competitor's previous model... 

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"That (the) world is moving so quickly that iOS is already amongst the older mobile operating systems in active development today." — The Verge
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post #20 of 59
I hear the fat lady .... BB - you had a good ride but like others before you, you could not adapt because of your management's inabilities to ( fill in the blank ).
post #21 of 59

whoops-y

Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #22 of 59

Hopefully the same thing (wait for reveal, abandon) doesn't happen when Apple redoes the Mac Pro.

 

It obviously will, but that will be mostly people who refuse to change. Whether enough new ones fill the gap is the important part.

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Originally Posted by Marvin

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post #23 of 59
I love Apple and iOS, but just like BB, the iPhone will fade. There are tends/fads that come and go. I studied them for years in College. An example is Sony, Nokia, and even Blackberry. Not to say that BB will ever regain the position they once were, but you have to remember; Many corporations still rely on Blackberry and their IT departments are not yet ready to switch platforms esp because of the Office Suits. And their new Z10 is solid. Right now Apple has the best devices on the market. There is no comparison IMHO, but they too will only be able to stay on top for so long.... We'll talk in 3-5 years and you'll see what I"m saying.

Now the PC, Mac, and Linux desktops.... Thats a different story. I see linux taking the reign in the next 10-15 years (for corporations that is).

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post #24 of 59
Quote:
Originally Posted by Colper View Post

I love Apple and iOS, but just like BB, the iPhone will fade. There are tends/fads that come and go. I studied them for years in College. An example is Sony, Nokia, and even Blackberry. Not to say that BB will ever regain the position they once were, but you have to remember; Many corporations still rely on Blackberry and their IT departments are not yet ready to switch platforms esp because of the Office Suits. And their new Z10 is solid. Right now Apple has the best devices on the market. There is no comparison IMHO, but they too will only be able to stay on top for so long.... We'll talk in 3-5 years and you'll see what I"m saying.

Now the PC, Mac, and Linux desktops.... Thats a different story. I see linux taking the reign in the next 10-15 years (for corporations that is).
Agree with you but unlike other companies that design an OS or new product, Apple take very serious anything they put on the market and improve it. Remember that Apple is a kind of conpany that innovate in anything new they desire to do. Microsoft in the other hand, have not innovate anything new for the consumer in years. The surface pro and RT are just products to compete with the iPad, nothing really innovative about it.
post #25 of 59
Quote:
Originally Posted by jungmark View Post

More bad news for Apple. /s
Perhaps "analysts" can negatively spin this stating "the iPhone 5 fails to gain traction at Home Depot"

"Home Depot chooses iPhone 4S over iPhone 5" sell! sell! aapl!

"Apple should pull the plug on the iPhone."

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"Apple should pull the plug on the iPhone."

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post #26 of 59

Ballsilie and Lazaridis.

 

^^^^

 

Where the trouble all started.  

post #27 of 59
Quote:
Originally Posted by Colper View Post

We'll talk in 3-5 years and you'll see what I"m saying.

 

 

We heard the same phrase three years ago. Then again three years before that. And then three years before that. 

 

There is *nothing* stopping a company from maintaining indefinite staying power by reinventing, re-imagining and redefining themselves. It all comes down to the intersection where visionary management meets understanding the consumer. 

post #28 of 59
Quote:
Originally Posted by Colper View Post

I love Apple and iOS, but just like BB, the iPhone will fade. There are tends/fads that come and go. I studied them for years in College. An example is Sony, Nokia, and even Blackberry. Not to say that BB will ever regain the position they once were, but you have to remember; Many corporations still rely on Blackberry and their IT departments are not yet ready to switch platforms esp because of the Office Suits. And their new Z10 is solid. Right now Apple has the best devices on the market. There is no comparison IMHO, but they too will only be able to stay on top for so long.... We'll talk in 3-5 years and you'll see what I"m saying.

Now the PC, Mac, and Linux desktops.... Thats a different story. I see linux taking the reign in the next 10-15 years (for corporations that is).

A shorter way to say that is, "I love Apple, but (--insert doom prediction here--). Next year will finally be the year of the Linux desktop (again). I read it on /. which is not a circle jerk of Linux fans who 'love Apple but'."

"Apple should pull the plug on the iPhone."

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post #29 of 59
Quote:
Originally Posted by Colper View Post

I love Apple and iOS, but just like BB, the iPhone will fade. There are tends/fads that come and go. I studied them for years in College. An example is Sony, Nokia, and even Blackberry. Not to say that BB will ever regain the position they once were, but you have to remember; Many corporations still rely on Blackberry and their IT departments are not yet ready to switch platforms esp because of the Office Suits. And their new Z10 is solid. Right now Apple has the best devices on the market. There is no comparison IMHO, but they too will only be able to stay on top for so long.... We'll talk in 3-5 years and you'll see what I"m saying.

Now the PC, Mac, and Linux desktops.... Thats a different story. I see linux taking the reign in the next 10-15 years (for corporations that is).

I agree that it is tough to stay on top, but you make it seem like the iPhone platform will remain stagnant while other platforms will grow. Apple is continually developing and testing new things, their R&D doesn't take time off once a product is released. Again time will tell of they remain as successful as they are today, but they do have plenty of resources at their disposal to continue to grow.
post #30 of 59
Quote:
Originally Posted by iSteelers View Post


I agree that it is tough to stay on top, but you make it seem like the iPhone platform will remain stagnant while other platforms will grow. 

 

So are businesses going to iOS because others aren't changing. Or because they feel iOS has stabilized while providing what they need. 

 

Add a stable route to hardware support (including being able to certify your own staff to be in house Apple techs) and the appeal makes sense.

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A non tech's thoughts on Apple stuff 

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post #31 of 59
I'm so conflicted! First I was hating on them for bad-mouthing Obama, now I've got to like them for supporting the other "platform" I like.
A.k.a. AppleHead on other forums.
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post #32 of 59
Though I have used iPhones since day one, it's still kind of sad to see a company as big as Blackberry stumble so badly. What's even sadder is the time it took them to react to the smartphone in general, only to come out with models that have been panned by nearly everyone whose had the opportunity to test them.
post #33 of 59
Quote:
Originally Posted by Colper View Post

I love Apple and iOS, but just like BB, the iPhone will fade. There are tends/fads that come and go. I studied them for years in College. An example is Sony, Nokia, and even Blackberry. Not to say that BB will ever regain the position they once were, but you have to remember; Many corporations still rely on Blackberry and their IT departments are not yet ready to switch platforms esp because of the Office Suits. And their new Z10 is solid. Right now Apple has the best devices on the market. There is no comparison IMHO, but they too will only be able to stay on top for so long.... We'll talk in 3-5 years and you'll see what I"m saying.

There are some counterexamples to your claims.

Mercedes built one of the first commercial cars - and is still doing well.
Ford built the first mass-produced card - and is still doing well.
Apple was one of the first selling computers to consumers - and is still doing well.

If you continue to stay ahead of the competition, there's no reason that a company must fade into oblivion.
Quote:
Originally Posted by Colper View Post

Now the PC, Mac, and Linux desktops.... Thats a different story. I see linux taking the reign in the next 10-15 years (for corporations that is).

Uh huh. And why is that true now when it hasn't been true for the last 20 years that people have been making that claim? If anything, I see Linux less now than I did 10 years ago.
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post #34 of 59
Quote:
Originally Posted by mstone View Post

I was in Lowe's a few months ago and they were already using the iPhone for inventory. All the floor sales staff were carrying specially equipped iPhones with laser bar code readers. Home Depot is playing catch up.

 

Except Home Depot isn't in the business of deploying iPhones to managers, they're in the business of providing one-stop shopping for the do-it-yourselfer.

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post #35 of 59
Quote:
Originally Posted by John.B View Post

Except Home Depot isn't in the business of deploying iPhones to managers, they're in the business of providing one-stop shopping for the do-it-yourselfer.

So? What's your point?

They obviously feel that the iPhones will contribute to their goal of providing shopping to their customers.
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post #36 of 59
Quote:
Originally Posted by jragosta View Post


So? What's your point?

They obviously feel that the iPhones will contribute to their goal of providing shopping to their customers.

I think the article mentions the sales floor mobile phones used for customer assistance won't be iPhones but instead Android-based ruggedized ones, which of course makes sense in a home-improvement store. The iPhones are going to management if the article is accurate.

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post #37 of 59
Quote:
Originally Posted by Colper View Post

I love Apple and iOS, but just like BB, the iPhone will fade. There are tends/fads that come and go. I studied them for years in College. An example is Sony, Nokia, and even Blackberry. Not to say that BB will ever regain the position they once were, but you have to remember; Many corporations still rely on Blackberry and their IT departments are not yet ready to switch platforms esp because of the Office Suits. And their new Z10 is solid. Right now Apple has the best devices on the market. There is no comparison IMHO, but they too will only be able to stay on top for so long.... We'll talk in 3-5 years and you'll see what I"m saying.

Now the PC, Mac, and Linux desktops.... Thats a different story. I see linux taking the reign in the next 10-15 years (for corporations that is).

 

Oh, you studied it in college, I guess it must happen them. 

 

The reason BB failed is because when the iPhone came out, it was a superior product, useability experience, and paradigm shift in so many ways. This shit isn't some random thing, or some pattern set in stone. RIM failed because of very deliberate choices they made and didn't make, and become someone else came out with something than consumers loved infinitely more than their own product. Same with Sony, Nokia, etc. Is the Z10 to the iPhone what the iPhone was to the BB? No, not even in the slightest. The Z10 may be on par with iPhone in a few things, but lagging behind in so many others. Apple won't go spiraling down 'just because'. If will only happen if someone else releases a much better product than consumers flock to, and has a much better vision of how things should work. There's no reason to suspect there's anyone else who is capable of doing this anytime in the next few years, and Apple isn't staying still. I'm sure we will be surprised this year, as no doubt they have alot of stuff cooking. No other company has all its ducks in a row as Apple does, controlling their hardware, software, ecosystem, and cloud services, along with seamless integration of their entire product line. 

post #38 of 59
Quote:
Originally Posted by Gatorguy View Post

I think the article mentions the sales floor mobile phones used for customer assistance won't be iPhones but instead Android-based ruggedized ones, which of course makes sense in a home-improvement store. The iPhones are going to management if the article is accurate.

So? How does that change what I said?

If they are switching from BB to iPhone for their management, they obviously feel that it will further their goal of making money while selling to their customers. The fact that they use other phones in other places doesn't negate that.
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post #39 of 59
Quote:
Originally Posted by jragosta View Post


So? How does that change what I said?

If they are switching from BB to iPhone for their management, they obviously feel that it will further their goal of making money while selling to their customers. The fact that they use other phones in other places doesn't negate that.

I simply clarified a point from the article, thinking perhaps you or others had missed the mention. I wasn't trying to get you to modify what you were trying to say as you've done. No biggie. Everything doesn't need to be an argument does it? 

 

Home Depot is going to give iPhones to their managers rather than Blackberry's. I think we both agree that looks good for Apple and bad for BB.

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post #40 of 59
Get hammered like what? Your so uninformed. If anything I would be wondering why Apple has lost $250 a share in 5 months. Hmm looks like the investers smell a future loser. Losses of hundreds of billion of dollars and market share to google. BB has tripled their value in a couple months. Hmmm ; )
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