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Apple notebook fire sale continues with $1,499 13-inch MacBook Pro with Retina display

post #1 of 56
Thread Starter 
The entry-level price for an Apple MacBook Pro with Retina display has been unofficially slashed by $200 to just $1,499, as the company continues to work with its indirect sales channel to push units on the back of a lackluster quarter for Mac sales in general.

$1,499 MacBook Pro


MacConnection on Saturday let AppleInsider know that it's now selling for a limited time the 2.5GHz 13-inch MacBook Pro with Retina display (8GB/128GB model MD212LL/A) for $1,499 -- a $200 price drop on the entry-level Retina product and the lowest entry-level pricing for a Retina display equipped MacBook Pro available since the notebook's inception.

The move comes on the heels of several other price reductions and limited-time fire sales on Apple's notebook offerings that have been viewed as abnormal, especially in light of their close proximity to the recently-ended and heavily-discounted holiday shopping season.

It's a trend that began in earnest just days before Apple released results for its fourth calendar quarter of the year that spooked industry-watchers and analysts when they revealed a 17% year-over-year decline in Mac unit sales. Shares of the Cupertino-based company bled more than 10% of their value in the hours following the disclosure.

The Mac maker, which has largely outperformed the overall PC industry several times over during the last several years, is particularly sensitive of steep price cuts that it believes could devalue the company's brand image in the eyes' of consumers.

Therefore, there's suspicion that Apple was working in concert with Best Buy when it slashed MacBook Air prices and subsequently MacBook Pro prices by double digit percentages just weeks after Christmas.

In the hours, days and weeks that followed, several other members of Apple's reseller channel engaged in a game of follow-the-leader, yielding the lowest first-quarter pricing (Price Guide) for Mac notebooks yet.
post #2 of 56
So no the price hasn't been dropped, AI posted an ad to a reseller they likely get a commission off as an article.

Real. Classy.

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A non tech's thoughts on Apple stuff 

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post #3 of 56
$200 off is a fire sale? You don't know what a fire sale is.
post #4 of 56
Quote:
Originally Posted by Phone-UI-Guy View Post

$200 off is a fire sale? You don't know what a fire sale is.

considering how Apple rarely drops their prices this is indeed a fire sale.

post #5 of 56
Quote:
Originally Posted by charlituna View Post

So no the price hasn't been dropped, AI posted an ad to a reseller they likely get a commission off as an article.

Real. Classy.

Dude, lighten up a little...if I was in the market for a MBP, this would be good information. :)

post #6 of 56
Quote:
Originally Posted by xtacee1990 View Post

considering how Apple rarely drops their prices this is indeed a fire sale.

Agreed! :)

post #7 of 56
Quote:
Originally Posted by xtacee1990 View Post

considering how Apple rarely drops their prices this is indeed a fire sale.

 

Apple didn't drop their prices.

 

AI's bait and switch advertising apparently worked on you.

post #8 of 56
Quote:
Originally Posted by OriginalMacRat View Post

 

Apple didn't drop their prices.

 

AI's bait and switch advertising apparently worked on you.

Do you even know what bait-and-switch means?

 

These products are in stock at their advertised specials. (example, $200 less than Apple's price and in stock at the time of this post: http://www.macconnection.com/IPA/Shop/Product/Detail.htm?sku=14969656) They are not trying to upsell you on something else. Hence, no bait-and-switch.

post #9 of 56

Anyone know how many displays the 13 inch retina MacBook Pro can drive?

 

I read once that the 15 incher could drive up to three external displays. I'd pick up the 13 inch model if it could drive at least two...

post #10 of 56
From the Q1 conference call:

"As we projected a quarter ago, we were significantly constrained with respect to the new iMacs and were only able to ship them for the final month of the December quarter. We believe our Mac sales would have been much higher absent those constraints. We began and ended the quarter with between three and four weeks of Mac channel inventory on a look-forward basis, which is below our target range of four to five weeks."

So no, the 17% decline is not alarming, because it was a one time issue due to supply constraints on a new product, not a demand issue.

And even if Apple were to get more aggressive with pricing eventually, I would see that as very positive. They would likely gain market and mind share even faster, especially in enterprise. And then benefit from the halo effect in iPhone and iPad etc sales, where they make their real money, not to mention content which is also has strong growth.
post #11 of 56
Bought a MBA 13 non-retina about 9 months ago. What a beautiful machine, amazing engineering and design.
Shopping around for a windows laptop as my wife needs it for work, we both were surprised at the poor quality.
Plastic fantastic rubbish, eventually we settled on a Sony ultra book, running windows 8, as it was the closest MBA clone and we love Sony products.
But the quality between the two are far apart, and the Sony is noticeably thicker.
To preempt comments, I know I could have bought another MBA and run windows, but my wife is anti-computer and simply wants to turn it on and get things done as quickly as possible for her customers.
post #12 of 56
Quote:
Originally Posted by Rothgarr View Post

Anyone know how many displays the 13 inch retina MacBook Pro can drive?

I read once that the 15 incher could drive up to three external displays. I'd pick up the 13 inch model if it could drive at least two...

TheTtech Specs for both the 13" with only an integrated GPU and the 15" with both an integrated and discreet GPU state:

Quote:
Dual display and video mirroring: Simultaneously supports full native resolution on the built-in display and up to 2560 by 1600 pixels on up to two external displays, at millions of colors

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post #13 of 56

I wouldn't buy it for $999. Web pages look like s*** on that retina display and unless the whole internet plans on upgrading every graphic I have no desire to own one.

post #14 of 56
Originally Posted by bdkennedy1 View Post
I wouldn't buy it for $999. Web pages look like s*** on that retina display and unless the whole internet plans on upgrading every graphic I have no desire to own one.

 

Vicious circle. That you refuse to update means website designers refuse to update, which makes you refuse to update which means…

 

Most websites are text, which looks just fine. Any image worth its salt works fine, as well.


…unless the whole internet plans on upgrading every graphic…

 

Nonsensical hyperbole. I bet you have Flash, even though the "whole Internet" does not, has not, and will never plan to use it.

Originally posted by Relic

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Originally posted by Relic

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post #15 of 56
Quote:
Originally Posted by bdkennedy1 View Post

I wouldn't buy it for $999. Web pages look like s*** on that retina display and unless the whole internet plans on upgrading every graphic I have no desire to own one.

OK. Don't buy it.

Hint: no one cares.
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Gatorguy 5/31/13
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Gatorguy 5/31/13
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post #16 of 56

Actually I'm not surprised with these price drops at all.   The retina machines are grossly overpriced which is probably is the result of constrained supplies for the new retina screens.   So I'd expect Apple to try to find a more sustainable price for retina hardware as supplies increase.  

 

Further they need to do this before the next hardware  rev.    For the same reason I expect the 15" to start coming down in price.  

Quote:
Originally Posted by xtacee1990 View Post

considering how Apple rarely drops their prices this is indeed a fire sale.

post #17 of 56
Quote:
Originally Posted by wizard69 View Post

Actually I'm not surprised with these price drops at all.   The retina machines are grossly overpriced which is probably is the result of constrained supplies for the new retina screens.   So I'd expect Apple to try to find a more sustainable price for retina hardware as supplies increase.  

Further they need to do this before the next hardware  rev.    For the same reason I expect the 15" to start coming down in price.  

Seeing overpriced as a result of constrained supply seems like the opposite conclusion to make. If a product is overpriced it will not be purchased because it's over the price that people are willing to pay so how can you then say the supply is constrained if they aren't being purchased?

I think the price will come down as the cost to manufacturer those displays and ability to produce more displays increase but I think the current prices are great for an IPS display of these resolutions on a notebook PC.




• unless there is illegal price gouging which doesn't apply any PC.
Edited by SolipsismX - 2/9/13 at 6:53pm

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #18 of 56
Originally Posted by wizard69 View Post
The retina machines are grossly overpriced…

 

I don't think that's true, component for component or overall. 

Originally posted by Relic

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Originally posted by Relic

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post #19 of 56
Quote:
Originally Posted by bdkennedy1 View Post

I wouldn't buy it for $999. Web pages look like s*** on that retina display and unless the whole internet plans on upgrading every graphic I have no desire to own one.

I don't have a retina Macbook, but I do have a retina iPad, and let me tell you, the internet looks pretty damn good on that iPad. Just for text alone, retina does wonders.

post #20 of 56
Quote:
Originally Posted by bdkennedy1 View Post

I wouldn't buy it for $999. Web pages look like s*** on that retina display and unless the whole internet plans on upgrading every graphic I have no desire to own one.

You're completely clueless on this, and as a result, you're denying yourself a superb web-browsing experience.

Both Safari and Firefox are completely retina. Once you see what the typical web page looks like, you'll have trouble going back to a non-retina screen.

Edit: Just saw that Apple][ posted something similar.
post #21 of 56
Quote:
Originally Posted by Rothgarr View Post

Anyone know how many displays the 13 inch retina MacBook Pro can drive?

 

I read once that the 15 incher could drive up to three external displays. I'd pick up the 13 inch model if it could drive at least two...

 

The HD4000 can drive the internal display plus two external displays.

 

Quote:
Originally Posted by xtacee1990 View Post

considering how Apple rarely drops their prices this is indeed a fire sale.

 

Well, in percentage terms, the drop in price of the MacBook Air from the Rev C (sold June 2009 - September 2010) to the Rev D sold from October 2010- July 2011 was bigger. My guess is that the Rev B rMBP will start at $1499. 

 

As for Mac sales in general, I think the iMac supply constraints were a bigger factor than the high price of the rMBP. I'm guessing that the rMBP deliberately wasn't priced to sell in high volumes during the holiday. But now as yields on displays are getting better and we are in the post-holiday lull, Apple is starting to make the line mainstream.

 

Regarding the stock price, since the iPhone is half of Apple's profits, and iPad is another quarter, my guess is that the decline was mostly out of concern that the iPhone has reached a saturation point, and the iPad sales growth is being driven mostly by the less expensive Mini line, rather than a drop in Mac sales of 17%. 

post #22 of 56

What the dat indicates to me is nobody is foolish enough to buy a 128GB hard drive and Apple can't move them. 256GB and up are marked down considerably less. 

(Composed on my 256GB MBA)

post #23 of 56
Quote:
Originally Posted by anantksundaram View Post

You're completely clueless on this, and as a result, you're denying yourself a superb web-browsing experience.

Both Safari and Firefox are completely retina. Once you see what the typical web page looks like, you'll have trouble going back to a non-retina screen.

It's too bad the 2560x1700 Chromebook Pixel is looking like a hoax.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #24 of 56
Quote:
Originally Posted by MJ Web View Post

What the dat indicates to me is nobody is foolish enough to buy a 128GB hard drive and Apple can't move them. 256GB and up are marked down considerably less. 

(Composed on my 256GB MBA)

 

Microsoft put the Surface Pro out for sale today with 128GB being the largest storage option. 

 

Clearly Apple didn't price the rMBP to sell in volumes, at least not in 2012/early 2013. My guess is that they are working with resellers to find the right price point for later this year when it becomes mainstream. I think that they will keep a 128GB version around. After all, it appears to be the most popular size for the MacBook Air line. If I didn't need to run Windows on my Mac occasionally, 128GB would be just fine for me. As it stands, if I were in the market, I'd be tempted to get the $1499 model and buy the OWC replacement SSD. With the Envoy Pro, I'd get a nice 128GB external SSD to boot. 

post #25 of 56
Quote:
Originally Posted by KPOM View Post

Microsoft put the Surface Pro out for sale today with 128GB being the largest storage option. 

Clearly Apple didn't price the rMBP to sell in volumes, at least not in 2012/early 2013. My guess is that they are working with resellers to find the right price point for later this year when it becomes mainstream. I think that they will keep a 128GB version around. After all, it appears to be the most popular size for the MacBook Air line. If I didn't need to run Windows on my Mac occasionally, 128GB would be just fine for me. As it stands, if I were in the market, I'd be tempted to get the $1499 model and buy the OWC replacement SSD. With the Envoy Pro, I'd get a nice 128GB external SSD to boot. 

If they can I suggest everyone wait. I think the node change for NAND is finally coming this year and I think the Mac lines will be likely be first on the list. IOW, I think the next MBA revision will have 128GB for $999 with no 64GB option.

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"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

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post #26 of 56
This is utterly shameless. Way to go AI. You have now become an absolute sell-out. I'd rather pay a fee for your posts rather than have to endure posts that are nothing but gutless advertisements. Sure you have to pay the bills, but did you really have to go further than the ridiculous amount of side-bar adds and now include full posts advertising sponcer sites? Are the economics of running this site at such dire straits?
Edited by antkm1 - 2/9/13 at 9:11pm
post #27 of 56
Quote:
Originally Posted by Tallest Skil View Post

 

I don't think that's true, component for component or overall. 

 

And that might mean something if most of their components weren't proprietary.

post #28 of 56
Quote:
Originally Posted by SolipsismX View Post


If they can I suggest everyone wait. I think the node change for NAND is finally coming this year and I think the Mac lines will be likely be first on the list. IOW, I think the next MBA revision will have 128GB for $999 with no 64GB option.

 

It's already here. Prices on 128 and 256gb parts have dropped 30-40% compared pre-black Friday prices. I just picked up a pair of Samsung 840 Pro's for $119, compared to $170 just a month ago. 

post #29 of 56
Quote:
Originally Posted by hfts View Post

Bought a MBA 13 non-retina about 9 months ago. What a beautiful machine, amazing engineering and design.
Shopping around for a windows laptop as my wife needs it for work, we both were surprised at the poor quality.
Plastic fantastic rubbish, eventually we settled on a Sony ultra book, running windows 8, as it was the closest MBA clone and we love Sony products.
But the quality between the two are far apart, and the Sony is noticeably thicker.
To preempt comments, I know I could have bought another MBA and run windows, but my wife is anti-computer and simply wants to turn it on and get things done as quickly as possible for her customers.

 

You should have looked at Samsung's Series 9 laptop. It's gorgeous, with build quality on par with Apple's. I bought my wife one for work because she hates OSX, and it's worked wonderfully for her. She wasn't crazy about Windows 8, but after I disabled the "Smart Corner" nonsense and installed Start8, which brings the start button back to the desktop, she couldn't be happier with it.

post #30 of 56
Thanks but no thanks. Had a Samsung LCD TV and it broke down just after warranty.
Each to their own I guess.
post #31 of 56
Quote:
Originally Posted by OriginalMacRat View Post

 

Apple didn't drop their prices.

 

AI's bait and switch advertising apparently worked on you.


Either know or learn about the topic you are commenting on or don't post a comment. Your comment only succeeds in showing your ignorance.

Artificial intelligence is no match for natural stupidity.

 

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post #32 of 56
Quote:
Originally Posted by bdkennedy1 View Post

I wouldn't buy it for $999. Web pages look like s*** on that retina display and unless the whole internet plans on upgrading every graphic I have no desire to own one.

 

Can you give me even one example?  I have the 15" retina display and have not had a single instance of a web page looking bad.  In fact, they consistently look better.  I have a thunderbolt display hooked up and dragging windows back and forth doesn't change the size of the window, it only improves the display of the content.

 

As for a price decrease, apple hasn't lowered any retail prices.  If they have lowered the price they charge MacConnection, it more likely means a pending speed bump than anythign sales releated. The sales issue in last quarter was the severely constrained supply of the iMac combined with the quarter being 1 week shorter than the prior year.

post #33 of 56
Quote:
Originally Posted by xtacee1990 View Post

considering how Apple rarely drops their prices this is indeed a fire sale.

It's not a firesale if it's a reseller that's doing it rather than Apple doing it.  Did Apple drop the retail list price?

 

Maybe the models that are the most popular are custom ordered.  Who knows why they are doing it on selected products, but did Apple drop the price?

 

There are plenty of reasons why someone drops the price of a product if it's just a reseller.    Maybe they bought too much inventory and decided to drop the price as part of some short term promotion.


The other thing is that certain products sell at different times of the year.  Example, some products sell more heavily to students just prior to a new school year as some products sell more during Christmas time.  All kinds of factors come into play.

post #34 of 56

To me it sounds like maybe the entry level model is what isn't selling as well as a higher end version, which makes sense to me.  For those buying a higher end model, they typically might want more storage, faster processor.  I think for the MacBookPro Retina, 128G of storage might be a little on the light side.  I would think for that class of laptop, people would rather have at least 256 or even 512G instead of 128G. 128G seems more like an entry level laptop like a MacBookAir or an entry level MacBookPro w/o Retina displays.  The Retina displays are more suited for higher end market where RAM, Storage and Processor speed is more important thus people want to max them a little more.  Just my first impression without knowing more about what their thought process is.

post #35 of 56
Quote:
Originally Posted by hfts View Post

Bought a MBA 13 non-retina about 9 months ago. What a beautiful machine, amazing engineering and design.
Shopping around for a windows laptop as my wife needs it for work, we both were surprised at the poor quality.
Plastic fantastic rubbish, eventually we settled on a Sony ultra book, running windows 8, as it was the closest MBA clone and we love Sony products.
But the quality between the two are far apart, and the Sony is noticeably thicker.
To preempt comments, I know I could have bought another MBA and run windows, but my wife is anti-computer and simply wants to turn it on and get things done as quickly as possible for her customers.

Well, from my experience of Windows, she would get things done a lot quicker with a Mac. :)

I concur with you on the MBA, I also have a 13" (had an 11" before that) and it is Apple's best product ever. They go everything right. I'm going to upgrade to the faster one in a few months so I can drive two external monitors, but other than that, it's still fast and reliable enough to provide at least another year or more of use.

post #36 of 56
Quote:
Originally Posted by xtacee1990 View Post

Quote:
Originally Posted by Phone-UI-Guy View Post

$200 off is a fire sale? You don't know what a fire sale is.
considering how Apple rarely drops their prices this is indeed a fire sale.

As others have mentioned Apple has not dropped their prices. Retailers are getting more competitive in absence of iMac stock. They have to find revenue elsewhere until stock levels return.
post #37 of 56

As a reminder, Apple themselves dropping the price on an existing product line without any other changes (refurb, spec bump) is something they Never Do.

If it were, the current entry level Mac Pro would sell for about $900.

 

bdkennedy1 View Post

I wouldn't buy it for $999. Web pages look like s*** on that retina display and unless the whole internet plans on upgrading every graphic I have no desire to own one.

As I understand it, pre-retina assets are simply pixel-doubled, similar to retina iPhone and iPad behavior. They essentially look the same as before, albeit comparatively worse next to retina text. Not a deal-breaker for most buyers, as sales show.

 

antkm1 View Post
This is utterly shameless. Way to go AI. You have now become an absolute sell-out. I'd rather pay a fee for your posts rather than have to endure posts that are nothing but gutless advertisements. Sure you have to pay the bills, but did you really have to go further than the ridiculous amount of side-bar adds and now include full posts advertising sponcer sites? Are the economics of running this site at such dire straits?

I don't necessarily agree with the tactic, but this is the first instance in my recent memory. Feel free to migrate to Cult of Mac, where the Sponsored Post ratio is more like 1:5.

 

hfts View Post
Thanks but no thanks. Had a Samsung LCD TV and it broke down just after warranty.

Then you have one data point.

Look into crowdsourced data, as in what percentage of rMBP users received the ghosting displays from Samsung, versus how many are built with the LG screen.

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post #38 of 56
Quote:
Originally Posted by bdkennedy1 View Post

I wouldn't buy it for $999. Web pages look like s*** on that retina display and unless the whole internet plans on upgrading every graphic I have no desire to own one.

 

Most web sites I go to are just fine. Remember, just about every full-sized tablet has a higher PPI, and the Surface Pro's PPI is just slightly less than the rMBP's. We'll see more and more websites upgrade their graphics. In the meantime, you get super sharp text.

Quote:
Originally Posted by Vorsos View Post

 

I don't necessarily agree with the tactic, but this is the first instance in my recent memory. Feel free to migrate to Cult of Mac, where the Sponsored Post ratio is more like 1:5.

 

Then you have one data point.

Look into crowdsourced data, as in what percentage of rMBP users received the ghosting displays from Samsung, versus how many are built with the LG screen.

 

AI has had a few sponsored "news articles" in the past month, highlighting B&H bundles and MacMall promotions.

post #39 of 56
Quote:
Originally Posted by charlituna View Post

So no the price hasn't been dropped, AI posted an ad to a reseller they likely get a commission off as an article.

Real. Classy.

 

"Likely get a commission"? Does the fact that the link in the story goes to a click-through tracking site give it away?

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post #40 of 56

If your supply is significantly constrained there is little sense in marketing something at the going rate because you would be sold out constantly.   Thus you raise the price to moderate demand until constraints can be dealt with.   Frankly the electronics. Industry has operated this way for years and is one reason why Intel can charge a premium for their processors.  Intel is almost two nodes ahead of the rest of the industry and can take that advantage and charge higher prices as the roll out new chips.  

 

So maybe it is best to say the retina MBPs are over priced due to constrained supplies.   

Quote:
Originally Posted by SolipsismX View Post


Seeing overpriced as a result of constrained supply seems like the opposite conclusion to make. If a product is overpriced it will not be purchased because it's over the price that people are willing to pay so how can you then say the supply is constrained if they aren't being purchased?

I think the price will come down as the cost to manufacturer those displays and ability to produce more displays increase but I think the current prices are great for an IPS display of these resolutions on a notebook PC.




• unless there is illegal price gouging which doesn't apply any PC.

The prices are great for Apple as long as they can continue to charge those prices.   But as supply catches up with demand and the competition starts to make use of those screens Apple will have to moderate prices.   In the end the retina machines shouldn't cost anymore than the standard screened machines. 

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