Originally Posted by SockRolid
"Melding" software and hardware is just the tip of the iceberg. You'll need a cross-device ecosystem plus a robust, pervasive, international infrastructure. You know, like the iOS + OS X ecosystem and the iTunes + iCloud infrastructure. An ecosystem and infrastructure more or less like the ones Apple started working on before the first iPod was released in 2001.
iTunes came first. Your infrastructure will also need to come first, otherwise your devices will be attempting to fly in a vacuum.
Oops. Good luck with that, Samsung.
and depending on Intel as a hardware partner... not such a good idea. How are those UltraBooks Selling?
The key value Apple is playing with is that it starts with a user experience... and then builds the UI, the Apps, the OS, the cloud infrastructure and the HW to meet that user experience. That's the value of 'melding' Having a HW 'partner' and a system 'partner' and an 'apps' partner? Oh, and a TV division and a Chip division and a dumb phone division.... Too many profit centers to keep happy.
iTunes didn't come first... Solving a user problem comes first (iTunes solved... 'how do I get songs on my iPod device without a degree is File Systems Management'). All of a sudden a whole bunch of people saw this something to 'hire' (like I'm hungry, who do I hire to feed me?) People pay for jobs to be done for them. What 'job' do you want that device, that app, that component to do? How do you make that thing hirable for 100 million people looking to spend $YYY to solve that problem?
Samsung's devices running Intel chips don't solve 500,000,000 people's problems as far as I can tell. Android and Google solve the problems.
But... the big issue is it's the apps and the ecosystem that are the end game. Samsung letting gmail and google and youtube, and google play get the eyeballs... in the end, that's where the money is (the cost/profit of the device will go to zero... see Kindle HD). See Apple's quarterly report. Their ITMS and AppStore are making more money than most phone makers, passing the iPod business internally, and soon to overtake the Mac HW money flow.
Seriously, this is a play for Google to share more of the ecosystem money, or a bolt by the only player that can likely survive leaving Android, and building its own ecosystem.