or Connect
AppleInsider › Forums › General › General Discussion › Apple's Sir Jony Ive gets top CBBC accolade, gives a peek into Apple's design facilities
New Posts  All Forums:Forum Nav:

Apple's Sir Jony Ive gets top CBBC accolade, gives a peek into Apple's design facilities

post #1 of 53
Thread Starter 
Head Apple designer Sir Jony Ive has received yet another award, with a presenter from Children's BBC show Blue Peter stopping by to hand him the show's highest honor. In the process, the show gave viewers a rare peek behind the scenes of Apple's design and fabrication process.



Interviewed by presenter Barney Harwood, Ive ? a lifelong Blue Peter fan ? recalled fond memories of the show, including how it demonstrated ways to breathe new life into objects that would otherwise be thrown away. Harwood went on to show Ive hand-drawn designs from assorted children, as well as thank-you videos from kids on iPad minis.

When Harwood handed him the show's gold Blue Peter badge, a visibly affected Ive said the honor was "absolutely incredible."

Blue Peter is the world's longest-running children's television program, on the air for 55 years and more than 4,700 episodes. The show introduced the Blue Peter badge in 1963, and since then has given out about 1,000 of them. Sir Jonathan joins other noted badge recipients including David Beckham, JK Rowling, Tom Daley, Damian Hirst, and The Queen.

Ive then took Harwood to receive his own surprise: a reproduction of the Blue Peter badge, carved from a single piece of aluminum. At the time, a CNC machine was in the process of carving out the design, which Ive said would take about 10 hours to finish. In the tradition of the show, though, Ive presented Harwood with a version they had crafted previously.

As Apple's Senior Vice President of Industrial Design, Ive has been the lead designer behind the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, and iPad mini. Ive has received multiple awards and honors over the course of his career, being featured in exhibitions, receiving knighthood from the British crown, and getting virtual carte blanche in his dealings at Apple. He is currently said to be working to refine the interfaces of both iOS and OS X.

The Blue Peter gadget special featuring Sir Jonathan Ive will air on CBBC, Saturday February 16 at 10am.
post #2 of 53

BBC icon on Apple TV - yes please

post #3 of 53
I'm pretty sure its a CNC Machine and not "CMC machine" 1smile.gif

And yes a BBC Icon would be awesome!!
post #4 of 53

Is that a smile I see on Jony?

Why does Apple bashing and trolling make people feel so good?

Reply

Why does Apple bashing and trolling make people feel so good?

Reply
post #5 of 53

 A wrist Navigator... Jony goes quiet

 

 

post #6 of 53
Quote:
Originally Posted by Dickprinter View Post

Is that a smile I see on Jony?

Not just a smile. Did you notice how he kept bowing and was generally bent over in humility (and shyness?)? 

 

Love it.

post #7 of 53

I would love to watch his creative genius in progress. Watch him come up with ideas on redesigns of existing products or designs for new ones. I wonder how many of his ideas/designs are so far ahead of modern day thinking that he has to put them away and wait for everyone else to catch up....

Tallest Skil:


"Eventually Google will have their Afghanistan with Oracle and collapse"

"The future is Apple, Google, and a third company that hasn't yet been created."


 


 

Reply

Tallest Skil:


"Eventually Google will have their Afghanistan with Oracle and collapse"

"The future is Apple, Google, and a third company that hasn't yet been created."


 


 

Reply
post #8 of 53

Great stuff. Hopefully this will get more kids interested in careers in engineering and design.

post #9 of 53

Gotta love Sir Jony.

post #10 of 53

Aluminium. Now, that's the way to pronounce it.... ;-)

 

What a GREAT video. The guy's all class. (The kid's impressive too, as are the little designers).

post #11 of 53

Yes indeed, the UK needs to get back to making things, our productivity in the service sector is shocking, even though its supposedly our strength!

post #12 of 53
Just excellent! Warmed my heart to hear the kids talking. And yes, I did notice how touched Sir Jony was! Very gracious! 1smile.gif
post #13 of 53
Quote:
Originally Posted by buckalec View Post

 A wrist Navigator... Jony goes quiet

Funny! :)

post #14 of 53
Man Jony, you let yourself go. :P

Not that I'm complaining, he looks happier than he did in his muscle-building days. And dare I say more jolly?
"Picasso had a saying, 'Good artists copy, great artists steal.' And we've always been shameless about stealing great ideas."
Reply
"Picasso had a saying, 'Good artists copy, great artists steal.' And we've always been shameless about stealing great ideas."
Reply
post #15 of 53

And there's the answer to the question "what do you buy a man with everything".

As small and silly as the badge is, he is genuinely choked to get it and loses the English stiff upper lip.

Good man.

post #16 of 53
Quote:
Originally Posted by stelligent View Post

Not just a smile. Did you notice how he kept bowing and was generally bent over in humility (and shyness?)? 

 

Love it.

 

I think this is the most candid I've ever seen him. It gives a strong insight into why he isn't (and probably never will be) CEO and doesn't participate in live presentations. Just very earnest and shy. You can see why him and Forstall didn't get along at all. Very different personalities.

post #17 of 53
His greatest legacy is making the auto correct turn ' I've ' in to ' Ive ' if even slightly fumbled...!
post #18 of 53

That was very sweet.

post #19 of 53
Wonderful to see. Gosh, what memories the words 'Blue Peter' bring back. I always loved learning the generic names for everything in a world dominated by trade names. 'Sticky Tape' instead of Sellotape™ and so on and when you are five or six this is pretty amazing. Gotta love the BBC. 1smile.gif
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
Reply
post #20 of 53
Quote:
Originally Posted by Evilution View Post

And there's the answer to the question "what do you buy a man with everything".

As small and silly as the badge is, he is genuinely choked to get it and loses the English stiff upper lip.

Good man.

Agreed.  He seems like someone it would be hard NOT to get along with.  Almost like a loveable teddy bear. 1smile.gif

post #21 of 53
Quote:
Originally Posted by Evilution View Post

And there's the answer to the question "what do you buy a man with everything".

As small and silly as the badge is, he is genuinely choked to get it and loses the English stiff upper lip.

Good man.

 

Having grown up with Blue Peter, I can relate to his reaction.  There's nothing small and silly about the Blue Peter badge - for those of us from the UK, and of a certain age, it would be quite the honor to get one.

post #22 of 53
What's up with the video link? I've only got a blank space on my iPad. You aren't going to make me go over to my iMac are you? That's so not post-PC!
Quote:
Originally Posted by poke View Post

I think this is the most candid I've ever seen him. It gives a strong insight into why he isn't (and probably never will be) CEO and doesn't participate in live presentations. Just very earnest and shy. You can see why him and Forstall didn't get along at all. Very different personalities.

Well said, and i'm glad to see someone else state this very obvious point. You don't put the artist in front of a crowd or make him do PR or business things. Jony Ive as CEO is one of the more clueless things said around here.
post #23 of 53
Quote:
Originally Posted by AeronPrometheus View Post

Man Jony, you let yourself go. :P

Not that I'm complaining, he looks happier than he did in his muscle-building days. And dare I say more jolly?

Yep, I noticed that, too. A little "pobsey!" And happy! :)

post #24 of 53
Quote:
Originally Posted by anantksundaram View Post

Aluminium. Now, that's the way to pronounce it.... ;-)

 

Second that. Lovely video and great honour. 

post #25 of 53
"The show introduced the Blue Peter badge in 1963, and since then has given out about 1,000 of them."

Not quite...since then they've given out about 1000 *gold* badges, but everyone who appears on the programme gets a regular Blue Peter badge. (And there are a few other types, too: http://en.wikipedia.org/wiki/Blue_Peter_badge#The_types_of_Blue_Peter_badge)
post #26 of 53
Now he can show everyone his Blue Peter........badge.
post #27 of 53
Any show (or person) that encourages kids to design things is terrific and I have nothing but respect for Ive, but really...the headline above has the same tone as if Ive had won the Nobel Prize. Any TV show can offer any award to anyone as an excuse to get them on the show. Besides, it was pretty apparent to me that Ive knew he was getting that award, otherwise why would he have made the aluminum "badge" for them?

Anyone else find it strange that there didn't seem to be another soul in that facility?

Sounds like a great show for kids. Why doesn't Children's Television Workshop do a U.S. version?
post #28 of 53
he's slouching! I am trying not to slouch from programming.
post #29 of 53
Quote:
Originally Posted by zoetmb View Post

Any show (or person) that encourages kids to design things is terrific and I have nothing but respect for Ive, but really...the headline above has the same tone as if Ive had won the Nobel Prize. Any TV show can offer any award to anyone as an excuse to get them on the show. Besides, it was pretty apparent to me that Ive knew he was getting that award, otherwise why would he have made the aluminum "badge" for them?

Anyone else find it strange that there didn't seem to be another soul in that facility?

Sounds like a great show for kids. Why doesn't Children's Television Workshop do a U.S. version?

My guess is in order for the BBC to get this exclusive with Ive they had to explain what it was for.  Regardless there are plenty of awards where people are notified ahead of time that they're receiving it.  Like knighthoods.  The recipient is notified ahead of time because of the chance someone might turn it down.

 

I didn't find it strange that no one else was around...I'm actually surprised Apple allowed the BBC to film there in the first place.

post #30 of 53
Quote:
Originally Posted by iSteelers View Post

Now he can show everyone his Blue Peter........badge.

It would look quite fetching with a matching pair of blue..........shoes.
post #31 of 53
It looks like this meant a lot to him, never mind that he was prepared for it.

The nonexistent video link on the iPad, really a blank space, is new to me. It looks like AI just leaves a hole rather than display the 'broken Flash' symbol.

Any way, the cause is that the BBC is still using Flash, bless 'em. I've sent complaints before to them, but I forget what their reasoning is. It was a long time ago.
post #32 of 53
This is proof that Apple hires children¡ Not just for their factories but now Ive is stealing their designs¡

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #33 of 53
Quote:
Originally Posted by Flaneur View Post

The nonexistent video link on the iPad, really a blank space, is new to me. It looks like AI just leaves a hole rather than display the 'broken Flash' symbol.

I'm under the impression that is something Apple changed, and I thought they did it after the iPad demo showed a broken flash symbol back in 2010 and people complained that it wasn't showing the full web.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #34 of 53
Quote:
Originally Posted by SolipsismX View Post

This is proof that Apple hires children¡ Not just for their factories but now Ive is stealing their designs¡

That made me laugh - nice one!

post #35 of 53
Watch out little girl, Samsung will steal that idea.
post #36 of 53
Where the hell is the link to this video?
post #37 of 53
Quote:
Originally Posted by Evilution 
As small and silly as the badge is, he is genuinely choked to get it and loses the English stiff upper lip.

It seemed more like one of those moments when someone gives you something really cheap but presents it as something meaningful and you have to exaggerate your enthusiasm for it, made especially worse when there's a TV camera filming you for a kid's TV show.

Nice video though and he's clearly a really nice guy. It always looks so lonely in his workshop. I know there were reports saying some of his rooms are off-limits but I hope they don't just lock the poor guy in with a milling machine all by himself.

They must also have a fair amount of milling machines if it takes 10 hours per part.
post #38 of 53
Quote:
Originally Posted by Slurpy View Post

Where the hell is the link to this video?

The video is embedded on the main AI page but not in the forum page.

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply

"The real haunted empire?  It's the New York Times." ~SockRolid

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

Reply
post #39 of 53
Quote:
Originally Posted by buckalec View Post

BBC icon on Apple TV - yes please

 

Agreed. Having had an Apple icon on BBC TV it only seems fair that we also have a BBC icon on Apple TV.

post #40 of 53
Quote:
Originally Posted by SolipsismX View Post

Quote:
Originally Posted by Slurpy View Post

Where the hell is the link to this video?

The video is embedded on the main AI page but not in the forum page.

I'll never understand that. Why would an article on the main page differ from the thread? Why is the article thread post #1? Why is the author's name not visible in the thread? Why are all thread started by Kaspers' slave? (Slavery is still in effect, no need to mock it IMO)

/rant, but I just don't go www.appleinsider.com and many like me miss out these embedded video's. I have posted this on the Feedback page and TS is going to put it through to Huddler, so just maybe....
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Discussion
AppleInsider › Forums › General › General Discussion › Apple's Sir Jony Ive gets top CBBC accolade, gives a peek into Apple's design facilities