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Apple's new iPad ad campaign promotes 300,000 apps "for everything you love"

post #1 of 44
Thread Starter 
Apple has introduced a new billboard ad campaign touting not just the iPad and iPad mini, but drawing particular attention to their shared library of 300,000 apps, a notable departure from the ads of Samsung and other tablet vendors.

300,000 apps for everything you love iPad ad


Apple's initial ad campaign for the new iPad mini simply presented it next to the full size iPad both playing a duet in GarageBand, or alone in a user's hand to highlight its smaller size.

The new ads present both a full size iPad and iPad mini, depicting both running one of a series of creative applications. Each ad has a simple headline that highlights a particular category or type of apps, such as "Ear Opening" for music related titles, "Elementary" for educational titles, "Well Versed" for music notation and ebooks and "Mind watering" for visually graphic apps.

300,000 apps for everything you love iPad ad


The new ads draw attention to Apple's strong software lead ahead of Android, Windows Phone, Samsung's Bada, BlackBerry and other mobile platforms.

While Apple's iPhone and iPad ads have focused on their functionality, ad from Samsung have typically portrayed the company's Galaxy products as capable of depicting a dandelion or similar static image, or call attention to hardware features such as the Note's bundled stylus to scribble on top of a static image. Other Android products are typically pictured in advertising at their home page of icons similar to the iPhone.

Amazon's recent Kindle Fire HD ads portray the device alongside an iPad, with both swiping through a series of static photos rather than running any actual software. The spot then asks viewers if, based on looking at a static display of images, they notice a difference in the two apart from their price.

Apple targets apps as differentiator



Steve Jobs took a harsher tone in deriding competing tablets' scant app capabilities, noting at the release of iPad 2, just after the debut of Google's Android 3.0 Honeycomb, that there were "at most 100 apps" for it. In reality there were only about 17.



At the time, Jobs could boast 350,000 App Store titles, 65,000 of which were optimized to "take full advantage of the iPad," drawing attention to "consumption apps, creation apps and fantastic games, and a lot of apps for business and vertical markets apps like medical. The things people are doing here are amazing," he said.



Today there are over 775,000 App Store titles, 300,000 of which are specific to iPad. At the launch of iPad 4 and iPad mini last October, Apple's head of product marketing Phil Schiller drew special attention to the "night and day" difference between tablet-optimized iPad apps and the stretched smartphone apps that work on Android tablets (above, TripAdvisor on both).
post #2 of 44
BART art.
post #3 of 44
Quote:
Originally Posted by quinney View Post

BART art.


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post #4 of 44
Good ads.
post #5 of 44
Good thing to promote: it's the #1 of several deal-breaker reasons I'd never recommend an Android device to most people. (In some cases, I would: the 1 person in 1000 who loves to tinker and troubleshoot and tweak and customize, as if their phone/tablet were a PC, and can accept Android's big disadvantages such as this one. Of course, on tech forums, it's easy to forget how rare those people are! I'm almost one myself... almost. I hacked and re-skinned my clickwheel iPod's UI, but it's a hobby I can live without.)

The thing, though, is that it's not quantity of apps. If Android had fewer apps but BETTER ones, it would still be a huge point in Android's favor. But iOS apps aren't just larger in choice, they're better in quality.

I keep asking, but Android users cannot deliver: give me a list of Android-only killer apps--not little utilities and system customizations (neat though they may be) but real serious productivity apps, like ArtRage, GarageBand, Procreate, Inkpad, Pages, Numbers, iMovie, Keynote, Textastic, iDraw, iTunes U, OmniGraffle, iPhoto, Bento, Omni Outliner, ArtStudio, NanoStudio, Diet Coda, Intaglio, Freeform, TouchUp, iTeleport, ReBirth. All of these are iOS exclusive. (Along with plenty of awesome smaller utilities like Dark Sky, and for a time, Instagram. Late is better than never, of course.)

Where are apps like these that are Android exclusives? Not, "well, here's SOME kind of app for this," but a truly top-level (and tablet-optimized) experience with that same level of power, ease and productivity?

If Android's list of truly excellent, powerful apps is smaller than iOS's then what else matters? A tablet or smartphone is only worth what you can DO with it. (What you can customize about the OS screens that you see when NOT using any app is worth something... but not as much apps.)

(I am now prepared for Android users to ignore my actual question and instead list their favorite little utility or system hack 1wink.gif )
post #6 of 44
@nagromme: my favorite Android app is all of them, that give out my name, location, and email address. /S
post #7 of 44

It's a no brainer really. Anybody looking for a good mobile device with the most and best content has to choose iOS. Everything else is so far behind it's a total joke.

 

Many developers don't even give a crap about Android. They are ignoring it completely, as it would be a huge waste of time and money for them. 

 

It makes as much sense to invest in an Android device today as it made sense to buy a betamax machine in 1985. In each case, you would be putting your money on the losing horse.

post #8 of 44

nagromme: You missed a bunch. Just in the music area alone we've got: Animoog, iMS-20, iPolySix, Magellan, Figure, Wolfgang PPG Wavegenerator and Wavemapper, Sunrizer, BeatMaker 2, Auria, Audiobus, Multitrack DAW and a bunch I know I've forgotten.

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post #9 of 44
Quote:
Originally Posted by leeeh2 View Post

@nagromme: my favorite Android app is all of them, that give out my name, location, and email address. /S

Shh! Google wants you to tone that down. Or else they'll cut you. /s

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post #10 of 44
Quote:
Originally Posted by Apple ][ View Post

 

It makes as much sense to invest in an Android device today as it made sense to buy a betamax machine in 1985. In each case, you would be putting your money on the losing horse.

Hmm…You might want to rephrase your analogy. As I understand it, Betamax was the technologically superior product but lost out to VHS because VHS was popularized by the porn industry as the tapes and players were cheaper.

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post #11 of 44
Quote:
Originally Posted by waybacmac View Post

Hmm…You might want to rephrase your analogy. As I understand it, Betamax was the technologically superior product but lost out to VHS because VHS was popularized by the porn industry as the tapes and players were cheaper.

Betamax did live on as a pro format, but it died as far as a consumer format was concerned. Betamax may have been superior, but VHS had certain advantages too, such as longer tape times I believe.  Ultimately, the consumers who ended up buying Betamax machines eventually lost out, because VHS completely took over and thrived for a very long time.

 

Android is a technologically inferior OS of course, and I also believe that their eco system is doomed to fail. I agree with you that Betamax was the better quality system vs VHS.

post #12 of 44
Quote:
Originally Posted by Apple ][ View Post

It's a no brainer really. Anybody looking for a good mobile device with the most and best content has to choose iOS. Everything else is so far behind it's a total joke.

 

Many developers don't even give a crap about Android. They are ignoring it completely, as it would be a huge waste of time and money for them. 

 

It makes as much sense to invest in an Android device today as it made sense to buy a betamax machine in 1985. In each case, you would be putting your money on the losing horse.

And buying a Microsoft RT tablet today would be like buying a Betamax machine in 2013.

 

Now, if only Apple would goose up the capability of its iWork apps...

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post #13 of 44
My questions: how many Android Apps are dedicated to tablets, Apple has 300,000.
What proportion of Android Users are happy with re-scaled phone Apps versus those that want the true tablet experience?
As was mentioned by another poster, where is Android's equivalent to say, Garage Band?
Where is their killer App? Where the hell is it ?
post #14 of 44
Quote:
Originally Posted by waybacmac View Post

Hmm…You might want to rephrase your analogy. As I understand it, Betamax was the technologically superior product but lost out to VHS because VHS was popularized by the porn industry as the tapes and players were cheaper.

I don't know about the porn factor, I believe it was Sony's failure to license to anyone but Sanyo that doomed Betamax.

It was far superior to VHS, both in picture quality and especially in the tape loading and transport mechanism. That it lost out to VHS is one of the great crimes in consumer technology of the last century. Sony blew it. It may be what caused them to lose their focus until the present day, even though they managed to dominate the pro video recording market.

Not a good analogy to the Android vs. iOS situation. In terms of the "open" vs. "closed" formula that Google used to yammer about, VHS would correspond to Android and Betamax to iOS. That leads us nowhere, because we see that Apple has opened iOS wide open to developers, as long as they play by the rules. Android has too few rules and not enough focus on quality.

If Apple can maintain their mind share and market share by staying focused on quality, it will go a long way toward making up for the Betamax debacle. For Android to "win" over iOS, it would repeat the crime of Betamax's loss. Unthinkable. I think it may have been around this fulcrum of quality vs. sheer numbers that Steve Jobs was driven nuts about Android, and rightly so.

I wonder if he was a Betamax holdout. A lot of us were for years, long after the battle was lost.
Edited by Flaneur - 2/17/13 at 7:42am
post #15 of 44
Quote:
Originally Posted by Apple ][ View Post

Betamax did live on as a pro format, but it died as far as a consumer format was concerned. Betamax may have been superior, but VHS had certain advantages too, such as longer tape times I believe.  Ultimately, the consumers who ended up buying Betamax machines eventually lost out, because VHS completely took over and thrived for a very long time.

 

Android is a technologically inferior OS of course, and I also believe that their eco system is doomed to fail. I agree with you that Betamax was the better quality system vs VHS.

Does Android have an eco system? I think that is their biggest flaw. Regardless of what carrier or brand of phone there is no consistency in how you sync and manage music data. video, and so forth. I am not sure Android will fail......i think some flavor of it will live on. But that is just MHO......

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post #16 of 44
Quote:
Originally Posted by waybacmac View Post

Quote:
Originally Posted by Apple ][ View Post

 

It makes as much sense to invest in an Android device today as it made sense to buy a betamax machine in 1985. In each case, you would be putting your money on the losing horse.

Hmm…You might want to rephrase your analogy. As I understand it, Betamax was the technologically superior product but lost out to VHS because VHS was popularized by the porn industry as the tapes and players were cheaper.

Yeah, that wasn't a great analogy to use.

post #17 of 44
Quote:
Originally Posted by geekdad View Post

Does Android have an eco system? I think that is their biggest flaw. Regardless of what carrier or brand of phone there is no consistency in how you sync and manage music data. video, and so forth. I am not sure Android will fail......i think some flavor of it will live on. But that is just MHO......

They have apps but there are little no control over the app ecosystem. The most controlled Android app ecosystem is from Amazon with their forked version of the OS. I think that certainly helped propel Android adoption but if they don't reign it in it could grow uncontrolled and way they don't want it to much like a cancer.

I think they also need more standardized HW so they can have a rich accessories market. Remember the first Android phone, the HTC Dream, without the 3.5mm headphone jack? It had an ExtUSB jack.

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post #18 of 44
Quote:
Originally Posted by "Apple 
[" url="/t/156025/apples-new-ipad-ad-campaign-promotes-300-000-apps-for-everything-you-love#post_2279110"]Betamax did live on as a pro format, but it died as far as a consumer format was concerned. Betamax may have been superior, but VHS had certain advantages too, such as longer tape times I believe.  Ultimately, the consumers who ended up buying Betamax machines eventually lost out, because VHS completely took over and thrived for a very long time.

Android is a technologically inferior OS of course, and I also believe that their eco system is doomed to fail. I agree with you that Betamax was the better quality system vs VHS.
Betamax had no titles or market share. They were more like the Apple of the mid 90's than the Android of today. That's why they lost. VHS was everywhere and cheap kind of like Android today. As far as apps, Android might not have as many native tablet apps but they do have more overall apps due to sheer number of devices and quality control issues in the Google app store. You're analogy isn't completely wrong but isn't nearly right either.
post #19 of 44

"Mind watering". I like that.

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post #20 of 44

Does Apple list the apps shown in the ads anywhere?

post #21 of 44
Not to mention that many really good apps run well on iPad1.
post #22 of 44
Quote:
Originally Posted by leeeh2 View Post

@nagromme: my favorite Android app is all of them, that give out my name, location, and email address. /S

Lolz!!!!!
post #23 of 44

Android won't fail: it's free, so handset makers can use it to save money. I still hold out the same hope I had when Android first stopped imitating Blackberry and started imitating Apple: it's a platform on which someone (not Google) can build their OWN proprietary ecosystem that is excellent and more Apple-like than Google has achieved. It's a huge head start for someone wanting to make a new OS, in other wordss--even if the result is really no part of the Android world at all, and doesn't run the same apps.

 

Amazon has touched on this a little, and they remain my top candidate for making a really good "non-Android" OS based on Android. That's not what they are doing yet, though--they're too focused on selling their media, not making a whole platform.

 

Meanwhile Microsoft has surprised me by doing something unique that has potential. So imagine this: someone with good ideas like the ones behind Metro (not perfect, too little too late, sure... but genuinely innovative) turns Android into a whole new OS for some major hardware maker, creating an integrated ecosystem all managed under one roof, Apple-style, without the fragmentation, lack of software updates, or all-around laziness that characterizes too much of the software development by today's handset makers.

 

Who knows what it could be, but it could be cool!

 

Quote:
Originally Posted by EricTheHalfBee View Post

nagromme: You missed a bunch. Just in the music area alone we've got: Animoog, iMS-20, iPolySix, Magellan, Figure, Wolfgang PPG Wavegenerator and Wavemapper, Sunrizer, BeatMaker 2, Auria, Audiobus, Multitrack DAW and a bunch I know I've forgotten.

 

Cool. I'm not familiar with most of those, but one of them (Figure) I have and (though it's great) I wouldn't count it as an answer to my question if an Android user presented it: it's a great app, but a "small" one.

 

Small apps ARE awesome, and small iOS exclusives DO matter to making iOS the better choice. I'm glad to know about those apps!

 

But if any Android users are present on this forum, what I'm curious about is bigger, high-end apps with the highest level of productivity and quality. (I know of two Android candidates myself: Photoshop Touch and maybe Sketchbook, although many iOS apps have surpassed Sketchbook, and I've heard that Sketchbook is dog slow on Android. However, those are not Android-exclusives, iOS has them too, so they don't answer my question.)

 

(Also, sometimes I feel that music apps--on every platform--can sometimes be burdened by the long history of terrible, dare I say, open-source-style UI design. They may be top-end in power/capability, and an invaluable tool all the same, but some of them fall short of modern touch-centric greatness in terms of ease-of-use and intuitive, workflow. A problem longtime users of desktop music apps wouldn't even notice! But it would keep me from counting some of them among the most excellent example apps. One called SunVox comes to mind: I kind of want to try it for the sheer novelty, but the screenshots look like insanity from my Amiga days times ten! EDIT: Ha! Naturally, SunVox IS available for Android.)

 

P.S. If you're into music, this one IS on Android, but it's pretty neat! SoundPrism. A whole new musical instrument, essentially, based on music theory in a way that I find interesting. More of a performing tool than a recording tool (maybe the non-free Pro version has that).


Edited by nagromme - 2/17/13 at 11:53am
post #24 of 44
Quote:
Originally Posted by wigby View Post


Betamax had no titles or market share.

It had no market share for movies and the average user.

However, it was about the only thing used by news/television for portable use. 

 

 


As far as apps, Android might not have as many native tablet apps but they do have more overall apps

except it doesn't.

post #25 of 44
Exactly right. Betamax was "the" standard for broadcast industry for years and years..

What about Blu Ray? They keep saying how great it's doing yet myself I haven't bought one in months -- going from buying two or three a week. Talk about a format that Steve Jobs him very self cut one of its legs off at the start.. It's been pegging along ever since..
Quote:
Originally Posted by Chris_CA View Post

It had no market share for movies and the average user.
However, it was about the only thing used by news/television for portable use. 


except it doesn't.
post #26 of 44

Apple, unlike analysts (and probably most phone manufacturers), realises that it's fighting a platform war, rather than being in a competition to see who can ship the most out-of-date devices to Indonesia. Software is what matters. Apple is very strong on this front.

post #27 of 44
I'd love for Apple to do an iPad/iPhone ad where they use a bunch of monkeys (ala 2001: A Space Odyssey) to represent Damnsung and their fan-droids. They could all have their larger screen phones and pound them on the ground, try to do the "s-bump" and then jump up and down screaming when the devices don't work. Obvoiusly Apple will never run an ad like that because they won't sink to their level and they don't have phone-envy like Shamsung and their ilk. Apple just needs to show the goods.

http://youtu.be/yUUtiQC_WoA
Edited by Dookie Howsre - 2/17/13 at 2:04pm
post #28 of 44

You know, apart from Apple's "insane" focus on fantastic HW and SW...it seems that people almost have to accidentally fall into the Apple "eco-system" by the "halo" effect.

 

I don't understand why everyone with an iPhone doesn't have an ATV, (like me!) Just the sophisticated slideshows with all your photos on a flat screen TV with nice music accompanying them is worth the price of admission! :)

 

Also, why doesn't everyone who has an iPhone have an iPad or MBA? This is where Apple should be putting their advertising $'s.

 

Those vid's that Job's used to show at the Keynotes, with young adults jumping into ponds....and then editing/sharing their vid's is the key! :)

 

Anyway, what do I know! :)

post #29 of 44
Quote:
Originally Posted by nagromme View Post

Android won't fail: it's free, so handset makers can use it to save money. I still hold out the same hope I had when Android first stopped imitating Blackberry and started imitating Apple: it's a platform on which someone (not Google) can build their OWN proprietary ecosystem that is excellent and more Apple-like than Google has achieved. It's a huge head start for someone wanting to make a new OS, in other wordss--even if the result is really no part of the Android world at all, and doesn't run the same apps.

 

Amazon has touched on this a little, and they remain my top candidate for making a really good "non-Android" OS based on Android. That's not what they are doing yet, though--they're too focused on selling their media, not making a whole platform.

 

Meanwhile Microsoft has surprised me by doing something unique that has potential. So imagine this: someone with good ideas like the ones behind Metro (not perfect, too little too late, sure... but genuinely innovative) turns Android into a whole new OS for some major hardware maker, creating an integrated ecosystem all managed under one roof, Apple-style, without the fragmentation, lack of software updates, or all-around laziness that characterizes too much of the software development by today's handset makers.

 

Yeah, I don't think Android is going to "fail" in the sense that it'll cease to be relevant. It basically ate Microsoft's Windows Mobile lunch. Sure, the iPhone changed the game, but at the start, Apple had no market share and Microsoft had the most popular mobile OS for handset makers who didn't have their own proprietary smartphone OS. Microsoft was slow to adapt Windows Mobile and ended up watching their handset partners increasingly switch to selling Android phones against the iPhone.

 

I think it's interesting that Samsung hasn't forked Android. Maybe the terms of the Open Handset Alliance preclude them from selling Android AND Android-forked phones. I recall that Google stopped one of their OHA partners from selling a phone based on some Chinese fork of Android under the terms of the OHA membership.

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post #30 of 44
Quote:
Originally Posted by Suddenly Newton View Post

I think it's interesting that Samsung hasn't forked Android. Maybe the terms of the Open Handset Alliance preclude them from selling Android AND Android-forked phones. I recall that Google stopped one of their OHA partners from selling a phone based on some Chinese fork of Android under the terms of the OHA membership.

But Samsung does have their inhouse designed OS, which they are rumoured to release this year. 

post #31 of 44
Quote:
Originally Posted by Macky the Macky View Post

And buying a Microsoft RT tablet today would be like buying a Betamax machine in 2013.

Now, if only Apple would goose up the capability of its iWork apps...

True, if exaggerated. I don't see a future for RT, unless they start releasing uber-cheap devices based on RT. Sort of "feature-tablet". Personally, I'd get rid of "desktop" on RT and create (or port) Windows Phone 8 version of Office to RT, locking it completely in Modern UI.

I think MS has started realising errors of their way, thus Windows 8 RT is now only Windows RT. I'm not sure if it is good enough. While it does deserve to be called Windows based on Modern apps that work both on RT and 8, I think it even more does not deserve the name based of it's incapability to run any desktop software. After all, being Windows is being compatible.

However, it is completely different story with Windows 8 Pro tablets. Especially new Atom based ones, which are price-competitive with iPads and Androids, as well as size/weight/battery life wise. And still run pretty much everything; you know, applications that students will actually have use after they finish studies and get a real jobs.

I am very convinced these will do well all around. But we will see.
post #32 of 44
Quote:
Originally Posted by nagromme View Post

Good thing to promote: it's the #1 of several deal-breaker reasons I'd never recommend an Android device to most people. (In some cases, I would: the 1 person in 1000 who loves to tinker and troubleshoot and tweak and customize, as if their phone/tablet were a PC, and can accept Android's big disadvantages such as this one. Of course, on tech forums, it's easy to forget how rare those people are! I'm almost one myself... almost. I hacked and re-skinned my clickwheel iPod's UI, but it's a hobby I can live without.)

The thing, though, is that it's not quantity of apps. If Android had fewer apps but BETTER ones, it would still be a huge point in Android's favor. But iOS apps aren't just larger in choice, they're better in quality.

I keep asking, but Android users cannot deliver: give me a list of Android-only killer apps--not little utilities and system customizations (neat though they may be) but real serious productivity apps, like ArtRage, GarageBand, Procreate, Inkpad, Pages, Numbers, iMovie, Keynote, Textastic, iDraw, iTunes U, OmniGraffle, iPhoto, Bento, Omni Outliner, ArtStudio, NanoStudio, Diet Coda, Intaglio, Freeform, TouchUp, iTeleport, ReBirth. All of these are iOS exclusive. (Along with plenty of awesome smaller utilities like Dark Sky, and for a time, Instagram. Late is better than never, of course.)

Where are apps like these that are Android exclusives? Not, "well, here's SOME kind of app for this," but a truly top-level (and tablet-optimized) experience with that same level of power, ease and productivity?

If Android's list of truly excellent, powerful apps is smaller than iOS's then what else matters? A tablet or smartphone is only worth what you can DO with it. (What you can customize about the OS screens that you see when NOT using any app is worth something... but not as much apps.)

(I am now prepared for Android users to ignore my actual question and instead list their favorite little utility or system hack 1wink.gif )

I am not an Android fanatic and generally prefer my iPhones/tablets over my Android phones/tablets (need multiple units for work). Generally speaking, the iOS App Store has a superior menu of exclusive apps. But if you are interested in facts and hype, then it's utterly untrue that there are not any Android-only apps that are useful, productive and/or interesting. I can list many but you'll probably find a definition to dismiss them. I understand that this is an Apple site and, I too am tired of those who recite fabulisms about iOS for the sake of baiting the majority here. But it is just as dishonest to pretend that the only things that matter in this industry are the features that Apple is good at. Just enjoy what you like and stop deluding yourself that everything else sucks. Such an attitude is provincial, closed-minded and belittling of those who hold it. Apple doesn't need you to defend it, particularly not by making stuff up. Find some other causes in life - more deserving causes that are truly in need of your zeal.


Edited by stelligent - 2/17/13 at 7:33pm
post #33 of 44
Quote:
Originally Posted by xtacee1990 View Post

But Samsung does have their inhouse designed OS, which they are rumoured to release this year. 

Bring it. Google needs competition.

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post #34 of 44
Quote:
Originally Posted by Suddenly Newton View Post

Bring it. Google needs competition.

You misspelled condemnation.

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post #35 of 44
MacRumors has links to the two TV ads that go with these billboards. I think they're great, if a little on the ADD end of the spectrum. Even so, they sailed over the heads of many MR commenters, no surprise. But one commenter took the trouble to transcribe all the words that flash by on the screen. Pretty wild for Apple.
post #36 of 44
I noticed not one Android supporter has shown proof on the number of tablet-specific Apps versus the number of ssssssttttttrrrrrreeeetttttccccccchhhhhhhheeeeeeddddddd phone Apps, masquerading as tablet ones.
I hear the chirping of crickets.
post #37 of 44
Naysayer is already out on the new Apple ads.
http://www.forbes.com/sites/roberthof/2013/02/18/whats-wrong-with-apples-tv-ads-lately/

If you don't get the concept, it is not for you. Everyone thinks they know Apple, they don't.
post #38 of 44

The idea that Android couldn't fail is not entirely correct. There are two profit making hardware brands - Samsung and Apple. If Samsung make a new OS - to be like Apple - and make it backward compatible at the API layer with Android ( which it can do , as the Blackberry did since the source is open) - and make the native apps smoother and faster then that leaves the rest of the Android market with -3% profit.

 

Unless you think that Android is the brand, not Samsung. Which is partly true, but mostly not.


Edited by asdasd - 2/18/13 at 5:22am
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post #39 of 44
Quote:
Originally Posted by Techboy View Post

Naysayer is already out on the new Apple ads.
http://www.forbes.com/sites/roberthof/2013/02/18/whats-wrong-with-apples-tv-ads-lately/

If you don't get the concept, it is not for you. Everyone thinks they know Apple, they don't.

Anyone who says "that also-a-little-desperate 1984 ad" obviously doesn't have a clue about advertising.
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post #40 of 44
Originally Posted by Nathillien View Post
Now, how many of those 300.000 will you actually use or buy?

 

A fraction meaningful for a single person.

 

The point is, we actually have them.

Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
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Originally posted by Marvin

Even if [the 5.5” iPhone exists], it doesn’t deserve to.
Reply
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  • Apple's new iPad ad campaign promotes 300,000 apps "for everything you love"
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