Why does Apple need to listen? Is the iPhone 5 really that ugly? Its only the best selling phone for them....ever! They already outsold everyone last quarter. I think HTC, Samsung, etc need to listen and create a better user experience. People who are buying a phone based off its specs are just fanboys who want to brag....the same people who buy/build this overpriced computer just so they can brag about it. In the end, its no different from anything else as far as the user experience. This is what matters most, not the specs of a phone. You could have the prettiest phone in the world, but if its a pain in the ass to use and just plain sucks software wise then all the design doesn't matter.