Apple sat somewhat on the design of the iPhone 4. (Great design, loved it. Lovely phone. But then we had the 'S' stuff from Samesung which made it appear that Apple was standing still. (The 4s wasn't a technical standstill but aesthetically it was.) It's not like Apple's sales are slowing. They're growing. They're selling more phones than ever.
But they're also losing potential sales, I feel, in the 'low end' (they addressed that in the iPod market...) and the 'big' screen market.
4.8 - 5 ish is doable. They had a hand holding an iPad Mini with a straight face...why not a bigger phone? The width of the iPhone is a bit difficult for reading web pages...less so in horizontal mode.
The design...is understated brilliance. But we know Ive can also do understated overstated brilliance. ;) I think the black iPhone 5 disguises it's brilliance on the back...jewel like though it is. It's not 'showy.' It doesn't have to be, I guess. But I look at the iPhone 4 design and the '5' and know what 'I mean.'
Nano the iPhone. £199-250. You're adding a phone radio to the iPod touch line which, in my view, is a better design than the 5 which is the best phone design out there. *looks to the Nano design and thinks of something more phone like? Out of plastic? Alu? Colours.
Update the 5 to 5s. Same design with colours? Quad core and better gpu?
Create a jaw dropping 4.8-5 incher with proper width. Higher res' and density? (Unless we're going for the 'long candy' bar extreme look...) In two colours. Black and white. Rogue graphics?
It's about time they addressed the same market. Let's not forget, the iPhone was the 'iPod' with a Phone in many ways. It was a natural extension...and it got a new interface...but it was no suprise that the iPod became 'touch.' Colours. Different price brackets. Slightly different designs and features for different budgets.
135 billion is a whole hunk of change...that Apple can add to the 135+ billion they already have.
I doubt they will leave that on the table in the Chinese, Indian or Brazil markets. They'd be insane otherwise.
Apple can make the 'premium' device at 3 tiered brackets like they did with iPod. Shuffle, Nana, Touch (there was the classic before...)
We now have the iPhone 'classic'. Time to change the record and give us 3 more addressable products.
In fact, Apple have been past masters at this. I'm surprised it's taken this long with the iPhone.
Lemon Bon Bon.