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LG ad riffs on Apple's panorama commercial, and expands on it

post #1 of 57
Thread Starter 
A new ad out from LG pays homage to an Apple ad showing off the iPhone 5's panorama capabilities, right before it skewers the ad by showing the expanded panoramic capabilities of the Optimus G Pro.



For the first 30 seconds or so, the LG spot (via MacMagazine) is a tweaked, but faithful, reproduction of the Apple ad in which an iPhone user takes a panorama shot of a line of joyful children. It mimics the white background, the elongated "Cheeeeese" (here "Kimchiiiiiii") and the quirky background music, as well as the long-framed picture the panorama shot produces.



At about the 30 second mark, though, the LG spot beings showing off the wider camera capabilities of the company's flagship Optimus G Pro. Instead of moving solely on a horizontal axis, the photographer begins moving the camera vertically, capturing the ceiling, floor, and surrounding material of the shot.

The resulting image is a multi-dimensional panorama, navigable by touch on the Optimus G Pro's screen. Google added this capability, dubbed "Photo Sphere," to its Android OS in late October with the release of 4.2 Jelly Bean. Images captured in this manner can be uploaded to Google+ or Google Maps for sharing with others.

Less emphasized in the course of the commercial is another feature of the Optimus G Pro's camera, a tracking focus setting that allows the device to keep moving objects in focus.
post #2 of 57
I usually think that the best advertisements are the ones where you don't need to make reference to your competitors (hence why I think so many of the Apple ads are top notch). But this one is well done in my opinion. Comes off as an almost playful jibe at Apple.
post #3 of 57
Thats nice... I have doing that with Photo-synth for years on iOS. Thats what happens when you have a healthly app eco-system.
post #4 of 57
Love it.
Especially "Kimcheeeeeeee" 1smile.gif

Much classier than Samsung ads.
post #5 of 57

I agree, it's pretty well done even tho they obviously play on Apple's panoramic feature. In this case I think it's effective advertising. FWIW that streetview-like panorama feature on the LG is actually built into Android as far as I can tell. It's on the Nexus 4 as well.

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post #6 of 57
Quote:
Originally Posted by wubbus View Post

I usually think that the best advertisements are the ones where you don't need to make reference to your competitors (hence why I think so many of the Apple ads are top notch). But this one is well done in my opinion. Comes off as an almost playful jibe at Apple.
 


In the end, whether you are pitching your product on its own merits or dissing others, it's all about making it memorable in a good way. Very few people would look at one feature and instantly change their minds about which phone to buy. Having said this, if enough ads make it look like the iPhone is deficient in some ways, some of the undecided folks may be swayed. OTOH, the US market is not going to change that much in the near future, is it?

post #7 of 57

Okay, LG is boasting about their new feature that Apple doesn't seem to offer with iPhones.

 

Sadly for LG, there's an $0.99 app for that.

 

https://itunes.apple.com/us/app/360-panorama/id377342622?mt=8

 

Poor LG had to build its own app though, we have something called App Store.

 

(And not only LG, every Android vendor bragging about features seems desperately trying to conceal that those features are actually a rip-off of apps on App Store(TM))

post #8 of 57
I played with the iPhone 5 panorama which was fun, but having to keep holding down the button to take a photo for 30 seconds? I don't know if I have time for that. I'm not really an avid photographer when it comes to using a smartphone, but I can see the attraction to this feature.

I find it humorous to see what features these guys use as a way to demo the product, but sometimes these features make great demos, but aren't actually used more than right after the initial purchase.
post #9 of 57

There are plenty of apps that does what LG's does int the iOS App Store.  Microsoft's Photo Synth, 360.  The idea and the apps have been around for years.

post #10 of 57
It might be a play off the ad. Or straight out plagiarism.

this is ad meant to air in Korea, and they may have never seen the us panorama ad, and Korean creatives have a reputation of copying American stuff so there's a chance it's a straight out plagiarism...for example their music videos or celebrities get sued by US musicians all the time.
post #11 of 57
Quote:
Originally Posted by wubbus View Post

I usually think that the best advertisements are the ones where you don't need to make reference to your competitors (hence why I think so many of the Apple ads are top notch). But this one is well done in my opinion. Comes off as an almost playful jibe at Apple.

Have you forgotten the whole series of "I'm a Mac, and I'm a PC" commercials?
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post #12 of 57
Quote:
Originally Posted by drblank View Post

I played with the iPhone 5 panorama which was fun, but having to keep holding down the button to take a photo for 30 seconds? I don't know if I have time for that. I'm not really an avid photographer when it comes to using a smartphone, but I can see the attraction to this feature.

I find it humorous to see what features these guys use as a way to demo the product, but sometimes these features make great demos, but aren't actually used more than right after the initial purchase.

You don't have to hold the button down the whole time. You just click it once, take your picture and click done when you're finished.

post #13 of 57

Lucky Goldstar makes phones?

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post #14 of 57

Apple should get royalties for all their work. Their r&d, their marketing, their design. Apple effectively functions as everybody else's instruction manual.

post #15 of 57
Quote:
Originally Posted by Netimoon View Post

Okay, LG is boasting about their new feature that Apple doesn't seem to offer with iPhones.

 

Sadly for LG, there's an $0.99 app for that.

 

https://itunes.apple.com/us/app/360-panorama/id377342622?mt=8

 

Poor LG had to build its own app though, we have something called App Store.

 

(And not only LG, every Android vendor bragging about features seems desperately trying to conceal that those features are actually a rip-off of apps on App Store(TM))

 

Using that logic, there has been panorama photo apps in the app store for years. Why does Apple feel the need to, sadly as you put it, advertise that its built in now?

 

And photo sphere is built into all androids (with Jellybean) standard. LG didn't build anything extra. And for that matter, there were and still are photosphere like apps in the android store as well.

 

Its just an ad.

post #16 of 57
What they fail to mention is that it is much harder to achieve that shot then the commercial implies.

When people attempt to duplicate that they will be very disappointed.

Apple focuses on simple things. That is why they did not make an App of their own for that feature.
post #17 of 57

I like that feature built-in- but have 360 panorama I've used for years that has that.

 

In terms of the picture- if I were to hand one, I'd much rather hang the iPhone one vs the LG one.  I like to focus on the people rather than the background.

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post #18 of 57
"Imitation (even in satire) is the sincerest form of flattery."

Of course, anyone can make a joke, good or bad, but this is definitely "a cut above" other attempts to mock Apple.

Yet, it's still just plain ol' mocking -- toss a penny (or possibly a nickel) into their hat & keep walking. Copiers gonna copy...
post #19 of 57
Much like the Mac PC ads, while it is a pretty good ad, it says a lot about your product when your approach is basically to compare yourself to someone who is doing much better than you in the market.
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post #20 of 57
@netimoon "Okay, LG is boasting about their new feature that Apple doesn't seem to offer with iPhones. Sadly for LG, there's an $0.99 app for that. https://itunes.apple.com/us/app/360-panorama/id377342622?mt=8 "

I went to their site and they never showed the ability to add vertical panorama parts to the basic horizontal panorama built into my iPhone5. Have you tried adding a layer above the initial panorama to get the equivalent of half a sphere? It sounds like LG does this and my OSX panorama software can handle a limited amount of horizontal and vertical stitching.
post #21 of 57
Quote:
Originally Posted by drblank View Post

I played with the iPhone 5 panorama which was fun, but having to keep holding down the button to take a photo for 30 seconds? I don't know if I have time for that. I'm not really an avid photographer when it comes to using a smartphone, but I can see the attraction to this feature.

I find it humorous to see what features these guys use as a way to demo the product, but sometimes these features make great demos, but aren't actually used more than right after the initial purchase.

 

You don't hold down the button to use the feature, you simply tap the button and pan left or right.

 

You can terminate the picture early by tapping the done button, or you can simply pan the full radius, at which time it will terminate automatically.

post #22 of 57

Reminds me of QuickTime VR (virtual reality I think?) that I used in the mid-late 1990s.  Except back then you had to have special software on a computer. 

 

While the ad is obviously unoriginal, it's better than Samsung or Verizon Droid ads. 

 

On that note, anybody have handy links to Samsung ads that air in South Korea? Do they keep it classy there?

post #23 of 57

Besides the ability of the iPhone to already do this type of shot c/o various apps, the framed print on the wall that ends the Apple ad spot is a much better shot/crop in so many ways. Because of the scale the LG print looks weak as the kids shrink to the size of mice. All the eye candy in the world can't change that, it's just the power of basic cropping. 

post #24 of 57
Quote:
Originally Posted by wubbus View Post

I usually think that the best advertisements are the ones where you don't need to make reference to your competitors (hence why I think so many of the Apple ads are top notch). But this one is well done in my opinion. Comes off as an almost playful jibe at Apple.
Uh. What? Apple ads are NOTORIOUS for "mentioning" their competitors.
post #25 of 57
Does anyone actually use the panorama feature? I played with it a couple times back during the beta, but haven't touched it since.
post #26 of 57
Quote:
Originally Posted by Cash907 View Post


Uh. What? Apple ads are NOTORIOUS for "mentioning" their competitors.

No, their "Get a Mac" ads were, not their ads in general. iPod, iPhone, iPad ads... not one mentions anything other than the iPod, iPhone, or iPad. The "Get a Mac" ads were more about changing common perceptions about what a computer was or could do, while highlighting that ONLY a Mac could do those things.

post #27 of 57
Quote:
Originally Posted by dmarcoot View Post

Thats nice... I have doing that with Photo-synth for years on iOS. Thats what happens when you have a healthly app eco-system.

I was gonna say the same thing. There's actually a couple apps on the App Store that do this. Reminds me of the SGS III that you can touch another phone and share photos. Contacts etc. There has been two apps one called bump on the app store since the since the 3GS.
post #28 of 57
Quote:
Originally Posted by Cash907 View Post

Uh. What? Apple ads are NOTORIOUS for "mentioning" their competitors.

Proof they are famous for this? Note that having done it before doesn't make them notorious for it. The did it back in the 80's with the horrible Lemmings ad and they did with Windows Vista in a couple Get a Mac ads after that failed horribly. Neither of which show a pattern or make them famous for it. The fact that you didn't link to a half dozen or more ads in your initial post is telling.

Quote:
Originally Posted by Cash907 View Post

Does anyone actually use the panorama feature? I played with it a couple times back during the beta, but haven't touched it since.

Only when taking pics of my junk.

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post #29 of 57
Quote:
Originally Posted by Cash907 View Post

Does anyone actually use the panorama feature? I played with it a couple times back during the beta, but haven't touched it since.

I've used it quite a bit. There are definitely very specific use cases for it, but it is something that is very useful when needed/wanted. For example, when we visited Chicago, it was cool to take vertical panoramas of the buildings there. Did I look like an idiot and was it completely unnecessary? Perhaps. But they're pretty cool photos when I go and look at them!

post #30 of 57
What's good about the ad is you don't have to know the Apple version to get the same impact of "Cool feature blown away by WAY COOLER feature."
post #31 of 57
Note to LG's PR department: "You mention Apple, you lose."

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post #32 of 57
It's funny when a competitor other than Samsung copies an Apple ad, people think it's well done though when Samsung copy an ad, they say they stole Apple's idea lol

Don't get me wrong, I do hate Samsung just as much as the rest of you.
post #33 of 57
Quote:
Originally Posted by drblank View Post

I played with the iPhone 5 panorama which was fun, but having to keep holding down the button to take a photo for 30 seconds? I don't know if I have time for that. I'm not really an avid photographer when it comes to using a smartphone, but I can see the attraction to this feature.

I find it humorous to see what features these guys use as a way to demo the product, but sometimes these features make great demos, but aren't actually used more than right after the initial purchase.

You are not supposed to hold the button. Push to start and push to stop.
post #34 of 57
Quote:
Originally Posted by Cash907 View Post

Does anyone actually use the panorama feature? I played with it a couple times back during the beta, but haven't touched it since.

I use it and like it quite a bit. I may be somewhat of a special case as I have many network connected large HD displays in my office at work. It is great to drop a panorama photo on my droplet that slices it and sends images to all of the monitors. I like the photos, but having the display capabilities is why I like it most. Otherwise they would just be 20Mb images sitting in my library.
post #35 of 57
Nice, but it's only available on the LG, and not Android, itself. What if everything else about that phone isn't for me? Not goint to buy it just for that panarama feature.
post #36 of 57
Are you guys blind this ad is like me take a story of a great write and say "the end". In the App Store their are many apps for that . This add is just another art of the Korean copying skills.
post #37 of 57
Quote:
Originally Posted by ruel24 View Post

Nice, but it's only available on the LG, and not Android, itself. What if everything else about that phone isn't for me? Not goint to buy it just for that panarama feature.

 It's also a feature of the "pure Android" Nexus 4

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post #38 of 57
Quote:
Originally Posted by Feynman View Post

It's funny when a competitor other than Samsung copies an Apple ad, people think it's well done though when Samsung copy an ad, they say they stole Apple's idea lol

Don't get me wrong, I do hate Samsung just as much as the rest of you.

 

It's not the same thing though.  

 

The Samsung ads that copy Apple ads are just direct 1 for 1 copies (without any reference to the fact that they are copies).  

This is taking an Apple ad and playing with it (essentially adding onto it) in the same manner as their camera feature "adds-on" to the original Apple one.  

 

The first thing is offensive and illegal in most countries, the second thing is a smart, positive, and relevant way to advertise your product.  

post #39 of 57
Quote:
Originally Posted by ruel24 View Post

Nice, but it's only available on the LG, and not Android, itself. What if everything else about that phone isn't for me? Not goint to buy it just for that panarama feature.

 

Not true. Photosphere is built into android and is on all jellybean devices.

post #40 of 57
Quote:
Originally Posted by Cash907 View Post

Does anyone actually use the panorama feature? I played with it a couple times back during the beta, but haven't touched it since.

 

It's a super popular and widely used feature.  

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