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'Think Different' ad creator believes latest Samsung ads are getting the best of Apple - Page 2

post #41 of 166
Quote:
Originally Posted by charlituna View Post

Why, because he used to work for the company that did Apples ads. That makes him more valid to make lame statements based on zero facts.
No- just more valid than you.

Just like id trust a structural engineer to give me his opinion on my foundation vs my uncle who has bought a couple houses before.

But if your experience as a successful advertiser gives you more credibility than him, I'd love to hear it.

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post #42 of 166
Quote:
Originally Posted by Ochyming View Post

 

 

Cool, Apple is cool?

 

 

Since when Apple is cool?

Only stupid journalists said that.

 

Cool is Google, Apple cannot get away with what Google gets away with. Go to the Guardian or the BBC online for example.


Is this a comprehension problem or are you just not following the thread?

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post #43 of 166
Quote:
Originally Posted by cherrypop View Post

I've got Segall's blog post open in the next tab, but even before reading it I have to say I agree that Apple's ads have been missing the target for years.

 

Yep. The girl singing to her grandfather, the iPad ad above, and so many more recent ones are just totally unengaging. Samsung's have some humor to them - arguably too little of their product (shown or in any way differentiated), and the end of the ad looks like a Best Buy commercial, but let's face it, I'm a Mac / I'm a PC weren't tech heavy ads, were amusing, and did much more for Apple as a brand than the smarmy pieces that seem to be de-riguer at the moment.

 

But the other issue may be that Apple needs an ad with someone getting in a car, having the magical car integration automatically give them a car touch interface to iOS apps (CarPlay enabled?) on the touchscreen... Or someone ask Siri to find the 'big game' or the unwatched episodes of some show - and have the TV 'magically' do the right thing ("Bob, You missed 3 episodes... Would you like me to start playing them?"... Or something else new and different. iOS hasn't moved forward enough in the past few years, making the domination by cool a bit challenging at the moment.

 

BTW, I would certainly argue that the competition got away with copying Apple's design & user interaction metaphors for phones, tablets, and light laptops, but these ads don't make any case about that. Hell, run a few ads that mock the blatant copies Mac vs. PC style.

post #44 of 166
Quote:
Originally Posted by charlituna View Post

Why, because he used to work for the company that did Apples ads. That makes him more valid to make lame statements based on zero facts. Don't think so. 

Now if he had access to some data to back up those claims . . . 

Actually, the evidence is there to back up his claims. Too bad he didn't claim what people here are pretending that he did.

What he said is that Apple was once untouchable. Now, with Samsung's massive media expenditures, that my no longer be true.

The market confirms that. Samsung is certainly selling lots of phones. Apple doesn't own the smartphone space they way they once did (in mindshare, if not in market share). Samsung IS a serious competitor and Apple can't take them for granted. That's really all that his statements add up to.

Note that he doesn't once say that Samsung's ads are better than (or even as good as) Apple's ads. He didn't say that the ads were good enough to convince people to switch. His main comment was that when you combine the ads with the enormous amount of money Samsung is spending on media space that they could constitute a threat to Apple. That statement rings true to me. It does not, however, imply that Samsung's ads are better in any real sense.
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post #45 of 166
Quote:
Originally Posted by charlituna View Post

 

Why, because he used to work for the company that did Apples ads. That makes him more valid to make lame statements based on zero facts. Don't think so. 

 

Now if he had access to some data to back up those claims . . . 

 

For the most part I agree with Segall.

 

His opinion is based on years and years of experience in the business and successful years I might add. He looks at what Apple is doing, he looks at what Samsung is doing. Based on his years and years of experience he forms an opinion of what he sees and hears.

 

[plus, read jragosta above]

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post #46 of 166

The responses of this young actress - J. Lawrence - http://www.youtube.com/watch?feature=player_embedded&v=wQNj-gF9bfE -  show how superficial this piece by Ken Segall is.

What really maters?

 

To respect your clients or would be clients as Apple ads tries to or to treat them as ignorants who need to be schooled ( using the Mr. liar and Mr Drones Hypocrite debate example )?


Edited by Ochyming - 2/26/13 at 7:26am
post #47 of 166
Quote:
Originally Posted by island hermit View Post

 

For the most part I agree with Segall.

 

His opinion is based on years and years of experience in the business and successful years I might add. He looks at what Apple is doing, he looks at what Samsung is doing. Based on his years and years of experience he forms an opinion of what he sees and hears.

 

[plus, read jragosta above]

 

 

Yeah, like Bernard Madoff made many people rich.

post #48 of 166

Don't think this has anything to do with whether Apple's ads are good or bad.  Samsung is carpet bombing the world with advertising.  I don't expect Apple to follow suit.  But I do think people will start to tire of seeing Samsung 24/7.  

post #49 of 166
Quote:
Originally Posted by daveinpublic View Post

I think Samsung's ads are pretty good, but not great. They're nothing compared to the 'Think Different' campaign of Apple's yesteryear. Sounds like another Apple story to generate hits. Personally, when I hear the Samsung commercial music, the orchestra playing a comical score, I think it's annoying. Is that what you want people to associate with your company? Also, I don't think bashing another company works well in advertising. Apple tried to do it to the PC market a few years ago, and look how far it took their computer division - not very. On the contrary, I've always thought that making fun of your competitor cements them as a standard to beat, it makes users of the 'mocked' company less likely to use the offending company, and it gives the 'mocked' company extra air time - because any publicity is good publicity. Like it or not, if people see a commercial painting an opposing company as terrible, the person walks away, forgets the commercial, and remembers the product logo. I don't think Apple is hitting it out of the park right now, but I think Samsung is performing abysmally in the ad space.

This. If you've spent any amount of time in the advertising business you know it's the one thing you NEVER do: Don't name your competitors. The entire push by Samsung to frame themselves as being more like Apple (Offering an integrated ecosystem of products) is undermined by the fact that they turn around and insult the very customers that they would (presumably) like to attract. 

 

With Apple, the message (under Tim Cook, at least) is quiet confidence. With Samsung, it's "look at the iFans, we're not them so we must be better." Seeing things like this makes me wish that Google exerted a bit more control over Android, not just in the products themselves (User Interface, etc.), but in the message that its partners send to potential customers.

 

I've said it before and it bears repeating: If the iPhone isn't for you and Android suits your needs better, fine. However, the only "safe" choice on Android at this point is the Nexus. Anything else is asking for trouble.

post #50 of 166
Quote:
Originally Posted by island hermit View Post


Is this a comprehension problem or are you just not following the thread?

 

 

I believe you do not understand that cool IS INDEED relative.

 

 

Apple success as nothing to do with being cool. but making good products.

… Your turn.

post #51 of 166
Say what?

People still watch adverts?

When we all have PVRs to pause live TV and then skip over adverts, or use our remotes to switch channels during ads, or at the very least have our laptops/tablets/smartphones to use whilst the adverts are on, are you peeps really saying that you WATCH adverts?

I'm shocked. Even at the cinema I'm chatting to friends or on my iPad whilst the adverts play.

I couldn't even tell you what a Samsung advert looks or sounds like. I only see Apple adverts if Appleinsider or Macrumors has them on their homepages. Even then, I rarely bother to check them out.

People still watching ads. That's so last millennium, darling 1wink.gif
post #52 of 166
Quote:
Originally Posted by Rogifan View Post

Don't think this has anything to do with whether Apple's ads are good or bad.  Samsung is carpet bombing the world with advertising.  I don't expect Apple to follow suit.  But I do think people will start to tire of seeing Samsung 24/7.  

 

 

No.

People like that. People like attracting attention, people like attention-grabbers. 

post #53 of 166
Quote:
Originally Posted by Ochyming View Post

 

 

I believe you do not understand that cool IS INDEED relative.

 

 

Apple success as nothing to do with being cool. but making good products.

… Your turn.


We weren't talking about Apple.

 

Your turn.

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post #54 of 166
Quote:
Originally Posted by Quadra 610 View Post

I'd say Apple's competitors need strong advertising a little more than Apple does. 

And that's all that needs to be said. Short post and spot on.

post #55 of 166
Quote:
Originally Posted by Andysol View Post


Lets be honest- the guy has immensely more perspective and more valid of an opinion than you or any of us. Unless you named the iMac and created one of- if not THE greatest ad series of all time.

....

 

Those "achievements" were a long time ago though and nothing about them stops him from being a "drama queen."  Many famous people, Tim Burton included are drama queens.  

 

I would agree myself that the adds are "scoring points" with consumers though I would disagree with any assertion (and note that Segal doesn't say this, only the posters here do), that this means Samsung is "winning" or that Apple has anything to worry about from them.  The ads are funny, well-shot, etc. but they show *nothing* of the product at all.  They don't say *why* you should use a Galaxy Tab or why it's better than an Apple iPad.  This one in particular hardly shows the device at all and when it does, all it shows is that it has a stylus and a guy swipes a page with it instead of his finger.  Wow.  

 

These are the kind of ads that drive idiots to the store and maybe towards buying the actual product in some cases, but at the end of the day, a Galaxy is still a pretty shitty piece of kit that doesn't actually do very much and most of the owners will eventually discover that.  

post #56 of 166
Not opining on the overall merits of what he is saying, but I thought the Samsung ads during the Oscars was just plain stupid. Apple's ads, which started appearing in the middle of the broadcast were, while safe and predictable, effective from an energy and simple messaging perspective.

Even Samsung's Super Bowl ad, while quite humorous, did not come across as effective in making their products compelling.

I do think it's time for Apple to break some new ground in their campaigns however..
post #57 of 166
Quote:
Originally Posted by Ochyming View Post


Yeah, like Bernard Madoff
 made many people rich.
Oh- so you're that guy. The one who picks out one anomaly and passes it off as being common. Congrats on that perspective.

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post #58 of 166
Quote:
Originally Posted by island hermit View Post


We weren't talking about Apple.

 

Your turn.

 

Quote:
Originally Posted by Ochyming View Post

 

 

Cool, Apple is cool?

 

 

Since when Apple is cool?

Only stupid journalists said that.

 

Cool is Google, Apple cannot get away with what Google gets away with. Go to the Guardian or the BBC online for example.

 

Quote:
Originally Posted by Plagen View Post

I tend to agree with "becoming cool". I think, it's a generational and rebellion factor. The younger generation would not buy, use, or wear things that their parents have had. It's only natural.

 

 

Really?

 

Suggesting that Samsung is THE new cool, and no longer Apple for the kids, because those kids would not want any association with their father use of Apple products?

 

Um …

 

That is stupid thing i read/watch about Apple on BBC.

Samsung started doing phones before Apple or not?

post #59 of 166
Quote:
Originally Posted by Andysol View Post


Oh- so you're that guy. The one who picks out one anomaly and passes it off as being common. Congrats on that perspective.

 

 

Guess you are a Wall Street guy.

 

No, i am the guy who believe that humans are humans because they are not perfect, which is not a bad thing.

Our imperfections makes us learn things and evolve.

 

… And Madoff was good, very good at what he was doing. Get it now?

post #60 of 166
Bring back John Hodgman and Justin Long. Except John can be Samsung.

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post #61 of 166
Quote:

I do think it's time for Apple to break some new ground in their campaigns however..

 

 

Easy to say…

But do Apple feels it needs to?

 

 

Apple knows its reality more than the hysterical and most of time stupid journalists and so call specialists in tech biz/ads. Apple holds the actual numbers.

Apple will never, ever sell as much as Samsung, because Samsung is trying to sell to anyone out there, the majority of people out there will never ever buy an Apple product for various reasons, but the main reason is - the majority do NOT think.

They buy the cheapest, they buy what the articulated guy from TV says it is good to buy.

post #62 of 166
Quote:
Originally Posted by igriv View Post

 

Interestingly, that is a big part of the point: Samsung ads are amusing enough that people would actually watch one for entertainment value (I know I clicked on the embedded ad in this article).

 

 

Ergo assuming ALL people do not fact-check ( the majority will NOT, tho )?

post #63 of 166

Who inside Apple has enough clout to introduce the next surprising, disruptive invention?  

 

Oh, nobody?  Yeah, even ol' Steve barely had enough clout to do that.  Steve suddenly got famous in 2010-2011 when the iPad was a hit even though all agreed it was a "stupid idea," his 9th "stupid idea" in a string of successful, profitable, revolutionary ideas that were ahead of the curve.

 

Apple hasn't done an interesting "stupid idea" since Steve died.  It is run by businessmen now.  And on deck, you have jizzlords like Einhorn.  


Edited by bwik - 2/26/13 at 8:08am
post #64 of 166
I didn't read anyones comments yet, just want to make this breif. Apple's ads strike people with a clear,crisp, & emotional sense of what their products offer. It's straight up. My opinion Samsung is fueled by currency, Apple's fuel is passion. That's how i feel in comparing the two videos. 👍
post #65 of 166
Quote:
Originally Posted by charlituna View Post

 

They aren't for you. You've already bought in. They are for the folks that haven't 

 

 

You prefer to be schooled?

Treated like a fool, who cannot choose by yourself?

 

I respect those who respect me. Let me make my mistakes, so i can learn.

Apple ads from what i read, tell you about the product capabilities/strength.

 

But people like fake dramas, no wonder TV sucks nowadays.

post #66 of 166
Apple is no longer a market challenger like when it was in 'I'm Mac' era or 'crushing IBM dominant Super Bowl' era. Not responding to Samsung's or LG's recent ads is possibly the best strategy. Nothing much Apple can do about it, except the next 'one more thing' that will awe the customers and the competitors.
Edited by jameshca - 2/26/13 at 8:15am
post #67 of 166
Quote:
Originally Posted by WontonParmesan View Post

I didn't read anyones comments yet, just want to make this breif. Apple's ads strike people with a clear,crisp, & emotional sense of what their products offer. It's straight up. My opinion Samsung is fueled by currency, Apple's fuel is passion. That's how i feel in comparing the two videos. 👍

 

 

Thx!

For saying WHAT i could not.

 

But as i wrote, Samsung offers the fake drama people like so much.

 

I never believed Apple was cool, just different, serene.

I like that, many people don‘t, tho. 

post #68 of 166
Quote:
Originally Posted by igriv View Post

Firstly, people who live in trailer parks and drive '80 Chevy Novas don't have purchasing power, since otherwise they would live in houses and drive cars. Secondly, if you look at the Samsung ads it is pretty clear that Samsung is trying to target (successfully, according to Segall) the exact same target audience as Apple.

You couldn't be more wrong.

First, people who live in trailer parks and drive Novas do have purchasing power. Not as much as someone living in a mansion and driving a Bentley, but they have some money to spend - and enough to make some companies very profitable.

Second, Samsung is TRYING to reach the same demographic as Apple, but they're failing miserably. You don't succeed with a demographic by calling them stupid.
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post #69 of 166
I think Apple should have an ad that promotes Bump and AirPlay. Tag line: Bump can do what Sammy's phone tap does and you don't need to buy a new $400 tv to mirror, just a $100 Apple tv.
post #70 of 166
Quote:
Originally Posted by jragosta View Post


You couldn't be more wrong.

First, people who live in trailer parks and drive Novas do have purchasing power. Not as much as someone living in a mansion and driving a Bentley, but they have some money to spend - and enough to make some companies very profitable.

Second, Samsung is TRYING to reach the same demographic as Apple, but they're failing miserably. You don't succeed with a demographic by calling them stupid.


Agreed on number 1. There are a few very wealthy people in my family. If they are a 10 then I'm a 3 on the wealth scale. Apple has made a lot more money from me than from all of them combined. Maybe that's why they are wealthy.  1tongue.gif

 

I don't agree on number 2. I don't think that Apple and Samsung are after the same demographic. Samsung seems to be going for geek chic. That cool factor. Android seems to hit that spot quite well but it is a limited market. Apple seems to be going after anyone and everyone who wants something that works easily and works well.

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post #71 of 166
Quote:
Originally Posted by igriv View Post

 

And what did "Think Different" show of actual Apple products? Or the iconic iPod advertising campaign show of the iPod's capability? Answer is: absolutely nothing.

 

As for "Galaxy is still a pretty shitty piece of kit that does not actually do very much" -- that's a completely ridiculous statement. The Galaxy does a lot, and is a very nice device. You like your iPhone? Good, I like mine too. I also like my Lumia and my Kindle Fire HD -- they are all just gadgets, not sacred objects (but you have obviously drunk the Apple Kool-Aid, and believe that you are not cool unless you have an Apple device. Say thank you to your friendly Kool-Aid purveyor  Ken Segall.

 

 

… but you are saying the same. No?

 

People express their opinion, does it make them rabid fools?

Any opinion, holding more or less ”emotion“ is nothing more than an opinion.

 

I already said why he is wrong.

 

Think Different = Did set Apple apart from the cartel that sells windows PC only. 

How you may ask.

 

Just look around, Apple is being cloned by everyone.

post #72 of 166

However well produced (and I do think they look good, sound good, and move along pretty well), the stories presented in this campaign annoy me, beginning with a mobile game startup named "Unicorn Apocalypse" that's populated by multi-cultural, "hip" people of varying age.

 

When someone is trying that hard to connect with me, they don't connect with me.

post #73 of 166
Quote:
Originally Posted by NotScott View Post

However well produced (and I do think they look good, sound good, and move along pretty well), the stories presented in this campaign annoy me, beginning with a mobile game startup named "Unicorn Apocalypse" that's populated by multi-cultural, "hip" people of varying age.

 

When someone is trying that hard to connect with me, they don't connect with me.


Then maybe they are not trying to connect with "you".

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post #74 of 166
For some time I have been wanting Apple to respond more directly to Samsung's personal-attack ads. Shouldn't be that hard; they are a fat target.

Would love to see one showing the Droid fans actually lure a person out of the line at the Apple store; person asks "where is the line for the Galaxy?" When told no one waits in line for a Galaxy, they go back to the END of the Apple line. Fade to white with simple line of Apple font saying: "iPhone. Worth waiting for."
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post #75 of 166
Quote:
Originally Posted by jragosta View Post

Second, Samsung is TRYING to reach the same demographic as Apple, but they're failing miserably. You don't succeed with a demographic by calling them stupid.

 

 

You think? Sammy seems to be targeting 20 something male nerds and Apple is targeting parents with children, women, executives, medical professionals, schools and government.

 

After watching a few of the latest Samsung ads I thought they somehow hired an Apple biased ad agency because they always paint Samsung users in a bad light. One user says they are making the game unicorn look exactly like they appear in real life. In another ad the finance ladies are scolding the Android boys because the project is way behind schedule while the guys are kicking back with their feet on the desk. To me these stereotypical loser nerds do not make Samsung look good at all. Apple doesn't need to advertise as long as Samsung is releasing these stupid commercials.

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post #76 of 166

So what the **** does Ken Segall want/expect Apple to do? Lower itself to playing in the mud, and start running Samsung bashing ads? That would be the worst possible thing it could do. Apple's ads focus on the product and its features, and how these features are meaningful to the everyday person. This is the best thing they can do. Samsung's ads "work" because of the situation- if Apple tried the same thing it would backfire, and validate Samsung and its products as something Apple cares about/fears. Apple isn't competing with Samsung, nor should it push the impression that it is. 

post #77 of 166
Quote:
Originally Posted by Slurpy View Post

So what the **** does Ken Segall want/expect Apple to do? Lower itself to playing in the mud, and start running Samsung bashing ads? That would be the worst possible thing it could do. Apple's ads focus on the product and its features, and how these features are meaningful to the everyday person. This is the best thing they can do. Samsung's ads "work" because of the situation- if Apple tried the same thing it would backfire, and validate Samsung and its products as something Apple cares about/fears. Apple isn't competing with Samsung, nor should it push the impression that it is. 


So you are saying that the most recent Apple ads are the best and most effective ads that Apple has done in the past 10-12 years?

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post #78 of 166
I'm an Apple guy, but Samsung's recent advertising push is better than Apple's full-stop. Apple should stop resting on its laurels in this important arena and start fighting back!
post #79 of 166

I'm really surprised he things the Samsung ads are that great. Both the Superbowl ad and the Oscars ad were basically very poorly-written 1 minute sitcoms with Samsung product placement. They were neither funny as sitcoms nor did they create any desire to try the devices. The only time you see people using the devices, they're doing something odd like making notes on photos while sitting around a conference table.

 

They're certainly worse than Apple's panned "Genius" ads. 

post #80 of 166
Quote:
Originally Posted by Ochyming View Post


Yeah, like Bernard Madoff
 made many people rich.

He did, he had to in order for his scheme to seem legit.
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