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'Think Different' ad creator believes latest Samsung ads are getting the best of Apple - Page 3

post #81 of 166
Originally Posted by Plagen View Post
In the "Tim Burton" add, Samsung is trying so hard to be subtle but it still looks pathetic. The scene when Tim is waving a phallus-looking horn is especially ridiculous. Am I supposed to run to the store and buy a Galaxy after that?

 

Next year they'll air the exact same ad, except the horn will be bigger.


Originally Posted by Ochyming View Post
Since when Apple is cool?

Only stupid journalists said that.

 

No, judges said that.


Originally Posted by bwik View Post
Who inside Apple has enough clout to introduce the next surprising, disruptive invention?  

 

Oh, nobody?  Yeah, even ol' Steve barely had enough clout to do that.  Steve suddenly got famous in 2010-2011 when the iPad was a hit even though all agreed it was a "stupid idea," his 9th "stupid idea" in a string of successful, profitable, revolutionary ideas that were ahead of the curve.

 

Apple hasn't done an interesting "stupid idea" since Steve died.  It is run by businessmen now.  And on deck, you have jizzlords like Einhorn.  

 

Absolute nonsense.


Originally Posted by 1983 View Post
I'm an Apple guy, but Samsung's recent advertising push is better than Apple's full-stop.

 

Nonsense.

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post #82 of 166
Quote:
Originally Posted by jakeb View Post

I'm really surprised he things the Samsung ads are that great. Both the Superbowl ad and the Oscars ad were basically very poorly-written 1 minute sitcoms with Samsung product placement. They were neither funny as sitcoms nor did they create any desire to try the devices. The only time you see people using the devices, they're doing something odd like making notes on photos while sitting around a conference table.

They're certainly worse than Apple's panned "Genius" ads. 

Please read his blog again. Nowhere does he say that Samsung's ads are that great.

He says they're well produced. That's probably true.

He says that much of their success is the fact hat Samsung is flooding the airwaves with them. That's true, too.

Finally, he says that the message is potent. I'm not quite so sure about that, but even if it's true, that doesn't mean the ads are effective at getting the message across.
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post #83 of 166
Apple is the primary target of Samsung's attentions, but not the primary victim. Apple's doing just fine. But look what's happening to Nokia, Microsoft, Sony, LG, HTC, HP, Dell, Blackberry in the mobile sector. Samsung's trashing the old guard en masse.

And all the billions in advertising are building the Samsung brand, not the Google brand. Google has a tiger by the tail. Samsung is nobody's lackey; it's merely milking Android for all its worth. Then what? Here's my prediction: Samsung will end up one of the big three in mobile with Apple and Google. I won't guess in what order.

Credit to Asymco and Horace Dediu for the stats behind statements made in the article.
post #84 of 166
Quote:
Originally Posted by jragosta View Post

He says that much of their success is the fact hat Samsung is flooding the airwaves with them. That's true, too.

Finally, he says that the message is potent. I'm not quite so sure about that, but even if it's true, that doesn't mean the ads are effective at getting the message across.

 

I think they are effective at getting the Samsung name into people's brains and in a positive way.

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post #85 of 166
I hate to say it but the new Samsung ads (that aren't attacking anyone) are pretty entertaining.

That being said, I don't think they are anywhere near Apple's level of quality.
post #86 of 166
The Samsung ads are idiotic. The people in them are singularly unattractive. We have a woman stealing credit for compiling sales figures, a guy arranging the smuggling of illegal energy drinks from Sweden (from a Russian named Oleg?), a guy who goofs off on half his screen while pretending to work on the other, guys going out for a pretentious lunch, a smug Asian IT thug, a roomful of gamer slackers who are allegedly creating a dumb game.

It's hard to believe these ads present the Samsung products in a favorable light to anyone other than a few urban hipsters. Most people will find these characters odious.
post #87 of 166
Originally Posted by macFanDave View Post
It's hard to believe these ads present the Samsung products in a favorable light to anyone other than a few urban hipsters. Most people will find these characters odious.

 

You put too much faith in humanity. What the man on the street sees on TV is his aspiration these days.

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post #88 of 166
Quote:
Originally Posted by island hermit View Post

I think they are effective at getting the Samsung name into people's brains and in a positive way.

Positive? You gotta get off that island.

Segall calls them "people" ads. Big mistake. They're anti-people ads, creepy-geek ads. As jragosta says, the demographic that Samsung (and all Android) is after is different in a not so positive way. They are the Technoid Alienated that hates Nature, Families, FaceTime wholesomness, the Liberal Arts, unicorns, everything Apple stands for, including the cool and simple approach to competent design.

Samsung's ads have become little anti-morality plays. Remember the office drama where the file swapper gets credit for the report? In this one, Tim Burton the pretend psychdelicized hipster (who never swallows his acid) contemplates how to to destroy the fantasy lives of millions of children.

Apple should never lower itself to respond to this sleaze.
post #89 of 166

Wait, people still watch ads?  Like, the ones on the TV Machine?  Wow.  I haven't watched an ad in over a decade.

 

This ad dork's analysis does get at the crux of Apple's problem today:  a severe lack of creative boldness.  Steve Jobs surrounded himself with people who would tolerate his aggresive creativity, so the result is that today Apple is run by timid execs who are afraid to dominate their competitors.  

post #90 of 166
Quote:
Originally Posted by Stef View Post

Apple is the primary target of Samsung's attentions, but not the primary victim. Apple's doing just fine. But look what's happening to Nokia, Microsoft, Sony, LG, HTC, HP, Dell, Blackberry in the mobile sector. Samsung's trashing the old guard en masse.

And all the billions in advertising are building the Samsung brand, not the Google brand. Google has a tiger by the tail. Samsung is nobody's lackey; it's merely milking Android for all its worth. Then what? Here's my prediction: Samsung will end up one of the big three in mobile with Apple and Google. I won't guess in what order.

Credit to Asymco and Horace Dediu for the stats behind statements made in the article.

 

Pretty much. I doubt Google is happy about Samsung completely dominating the Android device market. I can see Samsung replacing Android functionality with it's own services more and more, and eventually forking Android. People aren't buying Android phones. They're buying Samsung phones. That's the product, and the brand. Android is becoming less relevant, not more. 

post #91 of 166
Quote:
Originally Posted by SCProfessor View Post

Samsung needs a logo... just not the name glowing in blue. 

famous-logos2.png 

 

Yeah. plain logo just doesn't work.

post #92 of 166
If those Samsung ads appeal to you then you have not artist in you... Sorry. They are dry and pointless. Yes, on the other hand Apple's latest ads are bad... They're predictable and old... Watching them doesn't make me want to buy anything. Both companies need to go in another direction.
post #93 of 166
I think Apple has taught everyone else not only how to market, but how to develop products (even if they're copied from Apple). A variety of competitive products, from Samsung to Microsoft, incorporates decent screen designs, fonts, etc. that were once the almost exclusive domain of Apple. When I look at other devices and the new Microsoft OS, I've been actually kind of surprised. They might still have major faults, but they're "reasonable" for most people.

I think it's par for the course, but I also think that Apple needs to raise the bar once again, as they've done in the past.

Personally, I like the new Apple iPad ad. It features a large variety of very interesting looking applications. And after all, that's what the device is used for. While Samsung can get away with "people ads" that satirize Apple, if Apple did the same thing, they would be accused of being elitist and they would be criticized the way that they were when they ran the Lemmings ad.

I think one of the things Apple needs to do is run new ads for their computers, providing reasons why people still need them (and even though Macs now contribute a minority of Apple's revenue streams).

While I thought the Samsung ad with Tim Burton was funny, I don't think that the masses would understand it and I truly wonder how many people will recall that it was a Samsung ad. I didn't. What does the development of a killer unicorn game and spin-off movie have to do with a purchasing decision to buy a Pad or phone?

As for advertising on the SuperBowl, while the game gets very large audiences, the advertising buy is so expensive, that IMO, it's a poor use of resources. I think most companies advertise on the SuperBowl out of ego (and so they get invited to SuperBowl parties, etc.)
post #94 of 166
Quote:
Originally Posted by macFanDave View Post

The Samsung ads are idiotic. The people in them are singularly unattractive. We have a woman stealing credit for compiling sales figures, a guy arranging the smuggling of illegal energy drinks from Sweden (from a Russian named Oleg?), a guy who goofs off on half his screen while pretending to work on the other, guys going out for a pretentious lunch, a smug Asian IT thug, a roomful of gamer slackers who are allegedly creating a dumb game.

It's hard to believe these ads present the Samsung products in a favorable light to anyone other than a few urban hipsters. Most people will find these characters odious.

Thank you. That's what this is about. But:

Samsung, or its agency, knows its target as low-spectrum sociopaths with enough self-loathing to admire scammers and hustlers.
post #95 of 166
Originally Posted by SCProfessor View Post
Samsung needs a logo... just not the name glowing in blue. 

 

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Originally posted by Marvin

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post #96 of 166
I don't like the Samsung ads at all, and I am scik to death of that zombie unicorn b.s. they are running it on. But they do have a point, Samsung phones are preferred by subsection of geeks.
post #97 of 166
Quote:
Originally Posted by igriv View Post

What next, "Samsung is the anti-Christ"?

Oh stop, this is too deep for you, and you just proved it.
post #98 of 166
Quote:
Originally Posted by joseroverfan View Post

If those Samsung ads appeal to you then you have not artist in you... Sorry. They are dry and pointless. Yes, on the other hand Apple's latest ads are bad... They're predictable and old... Watching them doesn't make me want to buy anything. Both companies need to go in another direction.

Ads aren't easy to make. Most here will never like a Samsung commercial because they're biased. Apple's latest ads while not great do a good job showing what the iPad can in contrast the ads for the Surface are idiotic and doesn't not show the viewer why they should get one.
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post #99 of 166
Quote:
Originally Posted by interwebs View Post

I agree. I love Apple, but Apple's ads, while once revolutionary, have, with the minimalist styling, cuteness, and trendy soundtrack, become stale, stale, stale. They're being quite the laggard to not come up with anything new since the Genius ads flopped, and they're letting Samsung catch up with image, if not product. Resting on their laurels needs to end asap.

"I love Apple, but Apple hasn't innovated since Steve died, and now Samsung is winning and analysts say Apple has to chase Samsung and the Internet told me that Apple is doomed because they are resting on their laurels because they keep making stuff thinner instead of more exciting and where's my regularly scheduled breakthrough?"

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post #100 of 166
Quote:
Originally Posted by Flaneur View Post


Positive? You gotta get off that island.

Segall calls them "people" ads. Big mistake. They're anti-people ads, creepy-geek ads. As jragosta says, the demographic that Samsung (and all Android) is after is different in a not so positive way. They are the Technoid Alienated that hates Nature, Families, FaceTime wholesomness, the Liberal Arts, unicorns, everything Apple stands for, including the cool and simple approach to competent design.

Samsung's ads have become little anti-morality plays. Remember the office drama where the file swapper gets credit for the report? In this one, Tim Burton the pretend psychdelicized hipster (who never swallows his acid) contemplates how to to destroy the fantasy lives of millions of children.

Apple should never lower itself to respond to this sleaze.

 

Yes. Positive.

 

Everything that you say to prove the idea that these ads are negative is just your fantasized version of life. Some pseudo intellectual montage of what you feel is the real world when in actual fact it's your own emotional rebuke of a certain class of people. You sound like some really old guy whose next statement is going to be, "Get off my lawn!".

 

Negative is when you come right you and attack people. I see a bunch of young people having fun. Maybe not my kind of fun, maybe not your kind of fun, but I get it, I was there once.

 

That's Samsung's audience. As I've said before, I think it's a limited audience. It is getting Samsung's name remembered by people, though, and it seems to be working for them.

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post #101 of 166
Originally Posted by Suddenly Newton View Post
"I love Apple, but Apple hasn't innovated since Steve died, and now Samsung is winning and analysts say Apple has to chase Samsung and the Internet told me that Apple is doomed because they are resting on their laurels because they keep making stuff thinner instead of more exciting and where's my regularly scheduled breakthrough?"

 

This sentence hurt to read. Good job!

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Originally posted by Marvin

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post #102 of 166
Quote:
Originally Posted by dasanman69 View Post


Ads aren't easy to make. Most here will never like a Samsung commercial because they're biased. Apple's latest ads while not great do a good job showing what the iPad can in contrast the ads for the Surface are idiotic and doesn't not show the viewer why they should get one.

 

Now there is a good example of what I feel is idiotic... the Microsoft ads. All that clicking and tapping! WTF!?!

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post #103 of 166

There are "ads"?

 

That said it would behoove APPLE to crack open the wallet and let a little more of those billions flow towards advertising.

 

Oh and those Droid ads scare me. I doubt that's what they were going for? 

post #104 of 166
The consumers who are swayed by Samsung's ads deserve Samsung products, so what's the problem?
post #105 of 166
Quote:
Originally Posted by island hermit View Post


So you are saying that the most recent Apple ads are the best and most effective ads that Apple has done in the past 10-12 years?

 

I'm not going to comment on that, because there is no right answer. The type of ads that are tasteful or effective continues to change dynamically with the position of the company (whether it's an underdog of established player), the marketplace dynamics, and tone and message it wants to send, the demographics it wants to attract, etc. ie. today, the "got a mac" ads would NOT be right. Apple has made a concerted effort to avoid all comparisons to other products/companies in tis ads in the past few years, as it should. The type of ad you may like and think is effective may not be the same as an ad that the average joe would respond to. Apple's latest ads have been innocuous, playful, and witty, as well as highlighting feature(s) of it's product in a clear, easy to understand way. I prefer this alot more than the over the top bullshit, half-truths, distortion of facts, and mocking people that buy a competing product thats present in Samsung's ads, but to each his own. For Apple to stoop to this level would be unwise.

post #106 of 166
Quote:
Originally Posted by jfc1138 View Post

There are "ads"?

That said it would behoove APPLE to crack open the wallet and let a little more of those billions flow towards advertising.

Oh and those Droid ads scare me. I doubt that's what they were going for? 

That's why the most recent Droid ads were much softer.
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post #107 of 166
Originally Posted by jfc1138 View Post
That said it would behoove APPLE to crack open the wallet and let a little more of those billions flow towards advertising.

 

Why (do you think you know this)? Advertising = desperate for attention. Apple's not. 

 

If Apple puts out a new ad when they have a new product, like they've always done, and then an ad or so when they start a new service or find a set of apps that their team thinks the world should know about, I think that's just fine. Saves that money for other things.

 

Apple needs to advertise just as much as Coca-Cola does, in my opinion.

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post #108 of 166
Quote:
Originally Posted by igriv View Post

 

What next, "Samsung is the anti-Christ"?

Isn't samsung well known for being basically an organization ruled by thieves and criminals? yes, it is.

post #109 of 166
Quote:
Originally Posted by Tallest Skil View Post

Apple needs to advertise just as much as Coca-Cola does, in my opinion.

Do you really think Coca-Cola needs to advertise? In other parts of the world yes but not in the US.
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post #110 of 166
Quote:
Originally Posted by igriv View Post

 

I think it is safe to say that you are not persuaded by these ads. I don't think it is safe to say anything else.

Oh, I think it is safe to say that large groups of people will find the characters displayed in the Samsung ads to be repulsive.

 

Sure, hipster doofuses are a real market segment, but for every one you connect with, you alienate dozens of other potential customers.  The only thing Samsung has going for it is that is it cheaper.

post #111 of 166
Quote:
Originally Posted by alansky View Post

The consumers who are swayed by Samsung's ads deserve Samsung products, so what's the problem?

Totally agree with you, but Apple could do much more.

 

C'mon... Android guy Vs iOS guy.

 

The Android guy with stupid colored clothes, with too much green (simbolizing samsung's shitty screens on the galaxy line), fat but strong, against an well dressed and athletic iOS guy.

 

There's endless possibilities.

 

An android tunning car with people making mods (android) against a mercedes class S 65 amg, or a pagani (iOS)...

post #112 of 166
Quote:
Originally Posted by island hermit View Post


So you are saying that the most recent Apple ads are the best and most effective ads that Apple has done in the past 10-12 years?

No, but they are effective. They show you what an iPad / iPhone can do.
post #113 of 166
Quote:
Originally Posted by macFanDave View Post

Sure, hipster doofuses are a real market segment, but for every one you connect with, you alienate dozens of other potential customers.  The only thing Samsung has going for it is that is it cheaper.

Isn't that market segment already saturated with Android users? Sort of preaching to the choir...well not exactly choir boys...but. Perhaps those ads are intended mostly to attract users of other Androids brands more than they are designed to attract iPhone users although they do compare the iPhone and BB in the accounting department ad but those are women. Clearly they are not targeting feature phone hold outs. Everyone in that hipster market segment already has a smartphone.

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post #114 of 166
Quote:
Originally Posted by Slurpy View Post

 

I'm not going to comment on that, because there is no right answer. The type of ads that are tasteful or effective continues to change dynamically with the position of the company (whether it's an underdog of established player), the marketplace dynamics, and tone and message it wants to send, the demographics it wants to attract, etc. ie. today, the "got a mac" ads would NOT be right. Apple has made a concerted effort to avoid all comparisons to other products/companies in tis ads in the past few years, as it should. The type of ad you may like and think is effective may not be the same as an ad that the average joe would respond to. Apple's latest ads have been innocuous, playful, and witty, as well as highlighting feature(s) of it's product in a clear, easy to understand way. I prefer this alot more than the over the top bullshit, half-truths, distortion of facts, and mocking people that buy a competing product thats present in Samsung's ads, but to each his own. For Apple to stoop to this level would be unwise.


The quality of an ad never recedes. ie. 1984, Think Different, Mac/PC

 

This isn't about comparing Apple ads to any other company's ads. It's about the quality of Apple's own ads/ad campaign.

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post #115 of 166
Quote:
Originally Posted by Suddenly Newton View Post


"I love Apple, but Apple hasn't innovated since Steve died, and now Samsung is winning and analysts say Apple has to chase Samsung and the Internet told me that Apple is doomed because they are resting on their laurels because they keep making stuff thinner instead of more exciting and where's my regularly scheduled breakthrough?"

 

Apple today is about as interesting as General Mills.  Breakfast cereal too has innovations every year.

post #116 of 166
Quote:
Originally Posted by Tallest Skil View Post

 

Why (do you think you know this)? Advertising = desperate for attention. Apple's not. 

 

If Apple puts out a new ad when they have a new product, like they've always done, and then an ad or so when they start a new service or find a set of apps that their team thinks the world should know about, I think that's just fine. Saves that money for other things.

 

Apple needs to advertise just as much as Coca-Cola does, in my opinion.

 

Did Coca-Cola stop advertising?

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post #117 of 166
Quote:
Originally Posted by jungmark View Post


No, but they are effective. They show you what an iPad / iPhone can do.


So "Good Enough" is the new slogan for Apple?

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post #118 of 166
Quote:
Originally Posted by island hermit View Post


So "Good Enough" is the new slogan for Apple?

Are you talking about the ads or the products? The products can sell themselves. You can't beat word of mouth. It's hard to top Mac-PC.
post #119 of 166
Quote:
Originally Posted by dasanman69 View Post

Do you really think Coca-Cola needs to advertise? In other parts of the world yes but not in the US.

Yes, they do. Even when you're on top, you need to advertise. There are lots of reasons to advertise:
1. Keep yourself in the customer's mind ("Out of sight, out of mind" definitely applies in advertising).
2. Spur unplanned purchases (somehow, we always end up at McDonald's after my daughter hears an McD commercial on the radio)
3. Remind people that you're still #1.
4. Tell customers about new products or services
There are other reasons, but that's sufficient to show that you need to advertise even if you're #1.

That said, Apple DOES advertise (as does Coca-Cola, of course). Whether they advertise enough is an open question.

Quote:
Originally Posted by macFanDave View Post

The Samsung ads are idiotic. The people in them are singularly unattractive. We have a woman stealing credit for compiling sales figures, a guy arranging the smuggling of illegal energy drinks from Sweden (from a Russian named Oleg?), a guy who goofs off on half his screen while pretending to work on the other, guys going out for a pretentious lunch, a smug Asian IT thug, a roomful of gamer slackers who are allegedly creating a dumb game.

It's hard to believe these ads present the Samsung products in a favorable light to anyone other than a few urban hipsters. Most people will find these characters odious.

I agree. The first time I saw the ad about the girl pretending that the sales figures were hers, I couldn't believe it. I get more disgusted each time I see it.

I don't think it's just urban hipsters that they appeal to. There's a significant audience that thinks that the ends justify the means - and particularly when it comes down to stealing from a big, bad company. Everything about Samsung (from their advertising to their 'product development' to their corporate bribery practices says 'sleaze'.
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post #120 of 166
Quote:
Originally Posted by jungmark View Post


Are you talking about the ads or the products? The products can sell themselves. You can't beat word of mouth. It's hard to top Mac-PC.


You said that the ads weren't Apple's best stuff. So does that mean that "Good Enough" is the new standard.

 

By the way... I don't think there is a company on the planet who believes that they can stop advertising and remain on top or anywhere near it. [read jragosta above]

 

For every 10 mediocre ads presented by Samsung, Apple needs only one really good ad imho. As it is, I think that Apple is at the 10 to 4 ratio right now.

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