Originally Posted by dasanman69
Do you really think Coca-Cola needs
to advertise? In other parts of the world yes but not in the US.
Yes, they do. Even when you're on top, you need to advertise. There are lots of reasons to advertise:
1. Keep yourself in the customer's mind ("Out of sight, out of mind" definitely applies in advertising).
2. Spur unplanned purchases (somehow, we always end up at McDonald's after my daughter hears an McD commercial on the radio)
3. Remind people that you're still #1.
4. Tell customers about new products or services
There are other reasons, but that's sufficient to show that you need to advertise even if you're #1.
That said, Apple DOES advertise (as does Coca-Cola, of course). Whether they advertise enough is an open question.
Originally Posted by macFanDave
The Samsung ads are idiotic. The people in them are singularly unattractive. We have a woman stealing credit for compiling sales figures, a guy arranging the smuggling of illegal energy drinks from Sweden (from a Russian named Oleg?), a guy who goofs off on half his screen while pretending to work on the other, guys going out for a pretentious lunch, a smug Asian IT thug, a roomful of gamer slackers who are allegedly creating a dumb game.
It's hard to believe these ads present the Samsung products in a favorable light to anyone other than a few urban hipsters. Most people will find these characters odious.
I agree. The first time I saw the ad about the girl pretending that the sales figures were hers, I couldn't believe it. I get more disgusted each time I see it.
I don't think it's just urban hipsters that they appeal to. There's a significant audience that thinks that the ends justify the means - and particularly when it comes down to stealing from a big, bad company. Everything about Samsung (from their advertising to their 'product development' to their corporate bribery practices says 'sleaze'.