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Apple's iPhone and iPad models claim top 5 slots in enterprise device activations for Q4

post #1 of 17
Thread Starter 
According to a study released on Tuesday, activations of Apple's various iPhones and iPads accounted for eight of the top ten devices activated by enterprise entities for the fourth quarter of 2012, with the current iPhone lineup taking the top three spots.



Good Technology's quarterly Device Activations Report (PDF) for quarter four 2012 found that Apple's iOS garnered nearly 77 percent of all activations for the sector, up from 71 percent. In comparison, Google's rival Android mobile platform dropped from 29 percent of activations to 22.7 percent over the same period.

For the study, Good, which provides security mobile device, app and data security, analyzed activations across its network of over 4,000 corporate customers, which includes half of the Fortune 100.

Apple was clearly dominant during the three-month period, with the iPhone 5 itself accounting for roughly nearly one third of all device activations. The iPhone 4S and iPhone 4 followed, showing a slight increase bump in activations for the quarter attributed to the annual price drop Apple employs when a new flagship model is released. Rounding out the top five was Apple's third-generation iPad and the iPad 2.

Android's top performer was Samsung's Galaxy S III, which netted six percent of total device activations, good enough for sixth place.

iOS and Android


Despite owning a lion's share of the enterprise tablet market with an over 90 percent share, Apple faced rising competition from Android devices, the activations of which jumped from 2.7 percent to almost 7 percent. It should be noted that so-called "phablet" devices like the Galaxy Note were designated as tablets for the study.

Platform


While iOS and Android continue their duopoly in all things mobile, Microsoft's Windows Mobile platform managed to eke out a bit of marketshare with the decline in Android activations. Overall, Windows devices accounted for 0.5 percent of total activations for the quarter.

For the coming year, Good expects more device diversity in the workplace as enterprise embraces the bring your own device (BYOD) movement. By allowing employees to use their own equipment, corporations can see reduced IT costs and higher productivity as workers are able to use the devices they are most familiar with.
post #2 of 17
Hahahahaha!
post #3 of 17
So much for the importance of security¡
post #4 of 17
Before anyone gets too excited about this, it's just like all the ones that show that Android is winning. It's a useless set of data since there's no way to ensure that the data is representative of the population as a whole. In fact, looking at the data, it's almost certainly NOT representative of the mobile device market as a whole.

It makes a nice story, but unfortunately a fictional one.
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Gatorguy 5/31/13
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post #5 of 17
Good. Perhaps now we can have a real filesystem instead of this brain-dead 20-per folder and one level of folders.
post #6 of 17
Quote:
Originally Posted by jragosta View Post

Before anyone gets too excited about this, it's just like all the ones that show that Android is winning. It's a useless set of data since there's no way to ensure that the data is representative of the population as a whole. In fact, looking at the data, it's almost certainly NOT representative of the mobile device market as a whole.

It makes a nice story, but unfortunately a fictional one.

 

I was under the impression that Good Technology have a very large share of the enterprise market, so I would have expected their data to be quite representative of that market as a whole. Why do you think otherwise?

post #7 of 17

It looks like Apple had 8 out of the top 9 devices activated.   Android?  Really?  Wow.

post #8 of 17
Quote:
Originally Posted by muppetry View Post

I was under the impression that Good Technology have a very large share of the enterprise market, so I would have expected their data to be quite representative of that market as a whole. Why do you think otherwise?

Because any data that is not specifically demonstrated to be representative of the population as a whole is suspect. If they have a large enough share to make their data meaningful, they should say something in the article to support that claim.
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post #9 of 17
Quote:
Originally Posted by jragosta View Post

Because any data that is not specifically demonstrated to be representative of the population as a whole is suspect. If they have a large enough share to make their data meaningful, they should say something in the article to support that claim.

Calling it fictional isn't correct. It doesn't try to pass as data from the general public, it specifically states 'enterprise activations'. How many articles have we read here on AI where this gov't agency and that agency is switching to iOS? IMO these numbers are probably very close to the truth.
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post #10 of 17
Quote:
Originally Posted by jragosta View Post

Quote:
Originally Posted by muppetry View Post

I was under the impression that Good Technology have a very large share of the enterprise market, so I would have expected their data to be quite representative of that market as a whole. Why do you think otherwise?

Because any data that is not specifically demonstrated to be representative of the population as a whole is suspect. If they have a large enough share to make their data meaningful, they should say something in the article to support that claim.

 

They being who? AI or Good Technology? Good Technology released an analysis of their activations, including some statements on their level of presence in the market, although they probably expected that their target audience would be somewhat knowledgeable about the company. Did you read the report, or just the article? Though even the article mentioned the extent of their market penetration.

post #11 of 17
Quote:
Originally Posted by jragosta View Post

Before anyone gets too excited about this, it's just like all the ones that show that Android is winning. It's a useless set of data since there's no way to ensure that the data is representative of the population as a whole. In fact, looking at the data, it's almost certainly NOT representative of the mobile device market as a whole.

It makes a nice story, but unfortunately a fictional one.

This story is about devices activated by enterprise entities... not the population as a whole.

We have plenty of reports about how Android and iOS battle in the general population.... but THIS report is talking specifically about enterprise adoption.

I wouldn't call it fictional... they must have gotten their data from somewhere.

Unless you're suggesting that they totally lied about all of it... and more enterprise customers are actually choosing Android tablets over the iPad 1confused.gif
post #12 of 17
Quote:
Originally Posted by Michael Scrip View Post

This story is about devices activated by enterprise entities... not the population as a whole.

 

It's about devices activated on enterprise systems that use Good products.

 

In other words, it includes BYOD places where the Good VPN is required to access the corporate intranet, if you want to use your personal phone.  It does not necessarily reflect "enterprise adoption" (company bought phones), nor does it tell us what devices are most popular with other VPN systems.

 

As the report notes, the quarter reflected an expected uptick of iPhone 5 and iPad customers activating their new devices.  (In other words, the rise in activations included employees who were just switching to a different device, but who were not actually new users.)

 

In any case, it's clear that at least twice as many iOS devices, as Android devices, are being activated by employees of businesses that use Good.

 

As an interesting side note, Good was bought by Motorola back in 2007, then sold off in 2009.


Edited by KDarling - 2/26/13 at 6:48pm
post #13 of 17
Quote:
Originally Posted by Michael Scrip View Post

This story is about devices activated by enterprise entities... not the population as a whole.

"Population" is a statistical term. It doesn't mean "every person on the planet"; it means "the group that is being evaluated".

In this case, the population is enterprise usage. Unless someone can demonstrate that these figures are representative of the Enterprise as a whole they're meaningless. Just like the articles about Android having xyz% share based on ad hits are meaningless.

It's statistics 101. A sample must be representative to be meaningful. Since there's no evidence that it is, it's questionable. Accepting it hook, line, and sinker without such evidence is foolish.
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post #14 of 17
Quote:
Originally Posted by jragosta View Post

"Population" is a statistical term. It doesn't mean "every person on the planet"; it means "the group that is being evaluated".

In this case, the population is enterprise usage. Unless someone can demonstrate that these figures are representative of the Enterprise as a whole they're meaningless. Just like the articles about Android having xyz% share based on ad hits are meaningless.

It's statistics 101. A sample must be representative to be meaningful. Since there's no evidence that it is, it's questionable. Accepting it hook, line, and sinker without such evidence is foolish.

Ah... thanks for the clarification.
post #15 of 17
More people are CHOOSING iOS, period.

A great many people end up with Android not by intentional choice, but because the carrier salesperson wants a commission that Samsung will pay and Apple won't! An awful lot of people are clueless about the real benefits of Android and the real benefits of iOS. When someone with a name tag says "just like an iPhone only better," many of them take it. Whereas you wouldn't even go into an Apple store if you didn't have some interest in an Apple device--you've already started to make a choice that people walking into a carrier store haven't necessarily even thought about.

Samsung pays more on salesperson commissions alone than the entire advertising budget of Apple and Coca-Cola combined: http://www.asymco.com/2012/11/29/the-cost-of-selling-galaxies/

In the enterprise, though, true decision-making is going on, and commissions to sales people aren't much of a factor.
post #16 of 17
Gruber links to a hilarious attempt to spin this as a gain for Android, on the Wall Street Journal blog site. The comments are not to be missed. The WSJ is on a campaign against Apple! Cancel my subscription! Etc.
post #17 of 17
Interesting side data: the oct-dec big drop in ipad4 may be in fact explained by the ipad mini success. Note that the mini is not shown in the study, which could mean that IOS total share may be actually higher.
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