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Apple's Passbook to be accepted at 13 MLB stadiums in 2013 season

post #1 of 8
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Major League Baseball announced on Tuesday that it will adding nine new locations to the roster of ballparks that accept digital tickets stored and presented through Apple's Passbook iOS app.

Passbook
Former iOS chief Scott Forstall demos MLB Passbook compatibility at the iPhone 5 unveiling.


It appears MLB is following the overall push toward digital with the added compatibility, as digital ticketing services like those supported by Apple's Passbook move further into the mainstream.

As noted by GigaOm, the 2013 season will see the Baltimore Orioles, Chicago Cubs, Detroit Tigers, Milwaukee Brewers, Minnesota Twins, Oakland Athletics and Pittsburgh Pirates join the San Francisco Giants, New York Mets, Boston Red Sox and Kansas City Royals in supporting Passbook tickets. Three more teams have signed on, but are not yet ready to make an official announcement, the MLB said.

Being one of the initial services to support Passbook upon the app's rollout in September 2012, MLB was "floored" by customer demand during the last two weeks of the 2012 season, with Apple's app being the delivery method of choice for 12 percent of all e-ticket buyers during the period.

MLB fans can use the free MLB.com At Bat app to purchase tickets and store them in Passbook until game day.

According to MLB CEO of Advanced Media Bob Bowman, iOS device owners account for 70 percent of users for the free version of At Bat, with that number "shrinking every day" with the rise of Android. In comparison, however, the $20 in-app upgrade, which brings added features like live game coverage and tie-ins with MLB.TV subscriptions, is largely dominated by IOS users. Currently, iOS At Bat users account for 85 percent of the for-pay app's subscribers, a stat that Bowman said is "slowly" changing.

The 2013 MLB regular season kicks off on Sunday, Mar. 31, with the Astros hosting the Rangers.
post #2 of 8
I'll be using Passbook to attend World Champion San Francisco Giants games this year.

See you at AT&T Park.

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #3 of 8
"I have yet to find a use for NFC." - Tony Wang, Lead Senior Editor, TWiT for a review of the Google Nexus 4.


In my opinion, payments using Passbook is Apple's end game.

Create an app that provides a single user interface for boarding passes, loyalty cards, retail coupons, movie tickets, and more then when the app is well accepted include the ability to purchase.


American Airlines, Sephora excited by initial uptake of Apple's Passbook on Thursday, December 20, 2012

Square's new gift card initiative includes support for Apple's Passbook on Sunday, December 09, 2012

Discover launches Passbook support for cardholder rewards on Thursday, December 06, 2012

Re/Max real estate agents to sport Passbook business cards on Apple's iPhone on Tuesday, December 04, 2012

Google adds Passbook support to iOS Chrome, spreadsheets to Drive on Wednesday, November 28, 2012

British Airways planning to add support for Apple's Passbook on Friday, November 09, 2012

In initial test run, Apple's Passbook accounts for 12% of MLB e-tickets on Wednesday, October 10, 2012

Starbucks app update brings Passbook support on Wednesday, October 03, 2012

Ticketing company to use iOS 6 Passbook at Columbus Zoo, other attractions on Tuesday, September 18, 2012

Delta, Sheraton, Ticketmaster add support for Passbook in iOS 6 on Thursday, September 13, 2012

Two more major airlines to set to roll out Passbook support, report says on Friday, September 07, 2012

Evidence of airline support for Apple's Passbook surfaces ahead of iPhone debut on Thursday, September 06, 2012

Apple's Passbook strategy ignores NFC technology to power iOS 6 retail apps on Tuesday, September 04, 2012

Passbook "key" in iOS 6, but Apple won't detail its future strategy on Tuesday, July 24, 2012
Edited by MacBook Pro - 2/26/13 at 10:06pm
post #4 of 8
A look at the patents which may be related to Passbook.

Apple files for patent Passbook's digital coupon feature, hints at NFC on Thursday, December 20, 2012

Apple wins NFC-enabled barcode-reading "shopping list" patent on Tuesday, August 07, 2012

Apple wins Passbook-like, NFC-driven 'iTravel' patent on Tuesday, July 10, 2012
post #5 of 8
Here comes Samsung Wallet, a passbook knockoff. More "innovation" from Samsung.

http://www.gizmodo.com/5987237/samsung-wallet-is-apples-passbook-on-android
post #6 of 8
Quote:
Originally Posted by ifij775 View Post

Here comes Samsung Wallet, a passbook knockoff. More "innovation" from Samsung.

http://www.gizmodo.com/5987237/samsung-wallet-is-apples-passbook-on-android

They should have to pay 40 billions... they are shameless.

Bunch of corrupts.

post #7 of 8
I wish they could figure out how to tie this into parking at the stadium. I bought Brewers tickets for this season, but because I bought prepaid parking, I could only select having the tickets mailed to me and wasn't given an option for mobile tickets.
post #8 of 8
Quote:
Originally Posted by SockRolid View Post

I'll be using Passbook to attend World Champion San Francisco Giants games this year.

See you at AT&T Park.

I was pretty amazed to find Passbook was an option for spring training tickets for the Giants as well.  They're happily in my passbook waiting for me to get there on Saturday!

 

Lets go Giants!

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