or Connect
AppleInsider › Forums › Mobile › iPhone › Apple CEO Tim Cook on Android growth: 'Success is not making the most'
New Posts  All Forums:Forum Nav:

Apple CEO Tim Cook on Android growth: 'Success is not making the most'

post #1 of 188
Thread Starter 
Apple could easily make the most products in a category, but that wouldn't be good for the company, Chief Executive Tim Cook told shareholders on Wednesday.

Campus


Cook was asked during the question-and-answer session of his company's annual shareholder meeting what he plans to do about Android's explosive growth in the smartphone business. But "success is not making the most," Cook said.

Tim Cook


The CEO told shareholders that his company could press "a button or two" that would have Apple make the most products in a particular category. But that "wouldn't be good for Apple," he said.

Some market watchers have continuously called on Apple to expand the iPhone lineup to appeal to more customers. Some believe Apple needs to make a cheaper iPhone that could be sold contract-free in developing countries like China, as well as a large-screen iPhone to compete with popular devices like Samsung's Galaxy Note series.

But while some investors are concerned about market share, Apple has historically focused on maintaining its high margins with products like the iPhone. Though Samsung's overall handset sales exceed Apple, the iPhone maker collected a whopping 69 percent of handset industry profits last year.

Cook also noted on Wednesday that Apple's iOS mobile platform is on "a lot more tablets" than Google's Android is. While Android has grown exponentially on smartphones, through multiple carriers and manufacturers, Google's mobile platform has not had the same success in the tablet market, where Apple's iPad is dominant.
post #2 of 188
Sounds good
post #3 of 188
I think that Apple should be more flexible. A much less expensive phone is needed around the world, and possibly, even here. They might also need to figure out a way to have a less expensive 8" tablet.

In addition, they've got to adopt more strategies towards the market. Avertising is small when compared to Samsung. $14 billion in total for Samsung last year compared to about $1 billion for Apple. It's aking a big part of the difference in sales.

For those who believe that marketshare is worthless, I'll say that it's not. As the market shifts, so do developers. This isn't speculation, it's fact.

I'd also like to see Macbook Airs at $899. Mini's at $599, and iMac's at $999. Except for Air's, they've been there before. There's no reason why they can't be there again.
post #4 of 188
Now can you stop asking for an iPhone for the masses at the low end?! It will not happen.
post #5 of 188
but that's not what shareholders want to hear.. they only care about making more money.
post #6 of 188
Quote:
Originally Posted by melgross View Post

I think that Apple should be more flexible. A much less expensive phone is needed around the world, and possibly, even here. They might also need to figure out a way to have a less expensive 8" tablet.

In addition, they've got to adopt more strategies towards the market. Avertising is small when compared to Samsung. $14 billion in total for Samsung last year compared to about $1 billion for Apple. It's aking a big part of the difference in sales.

For those who believe that marketshare is worthless, I'll say that it's not. As the market shifts, so do developers. This isn't speculation, it's fact.

I'd also like to see Macbook Airs at $899. Mini's at $599, and iMac's at $999. Except for Air's, they've been there before. There's no reason why they can't be there again.

 

This is /s correct? You do realize Apple is one of the larges companies in the world with over $140 Billion in cash reserves, correct? 

 

Why do people continually think Apple needs to go cheaper? Apple never has, never will, it is not their way of doing business. 

 

The better question is why do I keep replying to utter nonsense! 

post #7 of 188
Originally Posted by melgross View Post
Mini's at $599…

 

You mean $499?

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply
post #8 of 188
Quote:
Originally Posted by netrox View Post

but that's not what shareholders want to hear.. they only care about making more money.

 

Then you should have sold at $700 and invested elsewhere. 

post #9 of 188
Arrogance
post #10 of 188
Quote:
Originally Posted by melgross View Post

I think that Apple should be more flexible. A much less expensive phone is needed around the world, and possibly, even here. They might also need to figure out a way to have a less expensive 8" tablet.

In addition, they've got to adopt more strategies towards the market. Avertising is small when compared to Samsung. $14 billion in total for Samsung last year compared to about $1 billion for Apple. It's aking a big part of the difference in sales.

For those who believe that marketshare is worthless, I'll say that it's not. As the market shifts, so do developers. This isn't speculation, it's fact.

I'd also like to see Macbook Airs at $899. Mini's at $599, and iMac's at $999. Except for Air's, they've been there before. There's no reason why they can't be there again.

If you want to play the Market Share game, compare Android to iOS and not just the iPhone.

Sammy advertises because everyone knows about the iPhone. You're also forgetting about product placement in tv shows and movies in addition to free advertising from celebrities/athletes using the iDevice in public.
post #11 of 188
Quote:
Originally Posted by rsdofny View Post

Arrogance

 

The fact that (some) shareholders and others want to change Apple from what has made them successful to other business model that havs failed or is failing? Yes, I agree, how arrogant! 

post #12 of 188
Quote:
Originally Posted by melgross View Post

I think that Apple should be more flexible. A much less expensive phone is needed around the world, and possibly, even here. They might also need to figure out a way to have a less expensive 8" tablet.

In addition, they've got to adopt more strategies towards the market. Avertising is small when compared to Samsung. $14 billion in total for Samsung last year compared to about $1 billion for Apple. It's aking a big part of the difference in sales.

For those who believe that marketshare is worthless, I'll say that it's not. As the market shifts, so do developers. This isn't speculation, it's fact.

I'd also like to see Macbook Airs at $899. Mini's at $599, and iMac's at $999. Except for Air's, they've been there before. There's no reason why they can't be there again.
Dude, every time apple releases a new device the previous devices become very cheap while maintaing it's long life & quality. It's already done. It is a poor strategy for apple to make a cheaper iPhone & waste of resources.
post #13 of 188
Originally Posted by rsdofny View Post
Arrogance

 

Is claiming you don't copy, getting caught, and continuing to do it, stating others are copying.

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply
post #14 of 188
Quote:
Originally Posted by melgross View Post

I think that Apple should be more flexible. A much less expensive phone is needed around the world, and possibly, even here. They might also need to figure out a way to have a less expensive 8" tablet.

In addition, they've got to adopt more strategies towards the market. Avertising is small when compared to Samsung. $14 billion in total for Samsung last year compared to about $1 billion for Apple. It's aking a big part of the difference in sales.

For those who believe that marketshare is worthless, I'll say that it's not. As the market shifts, so do developers. This isn't speculation, it's fact.

I'd also like to see Macbook Airs at $899. Mini's at $599, and iMac's at $999. Except for Air's, they've been there before. There's no reason why they can't be there again.


MacBook Air is available at $999 which is very competitive
MacMinis start at $599
iMac is a real outlier at $1299

I don't mind as long as they continue to push the envelope. I would like to see 802.11ac this year on every device.


I think the market could be very interesting if Samsung is successful with their operating system. If Samsung separates themselves from Android the market would essentially be split into three fairly even parts.
post #15 of 188
Quote:
Originally Posted by melgross View Post

I think that Apple should be more flexible. A much less expensive phone is needed around the world, and possibly, even here. They might also need to figure out a way to have a less expensive 8" tablet.

In addition, they've got to adopt more strategies towards the market. Avertising is small when compared to Samsung. $14 billion in total for Samsung last year compared to about $1 billion for Apple. It's aking a big part of the difference in sales.

For those who believe that marketshare is worthless, I'll say that it's not. As the market shifts, so do developers. This isn't speculation, it's fact.

I'd also like to see Macbook Airs at $899. Mini's at $599, and iMac's at $999. Except for Air's, they've been there before. There's no reason why they can't be there again.

 

Possibly your first post I would have to disagree with Melgross!

 

Apple do not need a cheap phone to address developing markets. Developing markets (such as China and other parts of Asia) have a rapidly growing middle class that can and will afford an iPhone. 

Though I do agree that Apple should spend a bit more on advertising.

post #16 of 188
I think selling a "cheaper" iPhone (or iPad or iAnything) is a mistake. Apple has enjoyed great growth and even greater margins because it is perceived as a premium product. In-laws in China all want iPhones or iPads because of that and because they are a bit of a status symbol. If Apple began selling a cheaper alternative, it'll take away a bit of that 'premium' feel. That, in turn, will have repercussions on the more expensive phones (if it's perceived as no different than all the other phone vendors out there, why buy an iPhone?)

Apple makes beautiful, high-quality gadgets that are higher-than-average in cost. That's its thing. It shouldn't try to compete on the basis of price - because it can't! Unlike Samsung, Apple doesn't even manufacture its own products - so how can it compete with the former on the basis of price?

Stick to your knittings, I say. Keep making beautiful, high-quality products. Just remember to always add new products to maintain growth.
post #17 of 188
Quote:
Originally Posted by MacBook Pro View Post

would like to see 802.11ac this year on every device.
 

 

YES 802.11ac would be really nice : ) 

post #18 of 188
Quote:
Originally Posted by Richard Getz View Post

YES 802.11ac would be really nice : ) 
Hey guys, what is 802.11ac?
post #19 of 188

I think Apple will eventually release a larger and a smaller iPhone. Probably three models would be ideal. They did it with iPod and also iPad so why not for iPhone? For me I would stick with the current size but I think a smaller (cheaper) phone would be a hot seller and some people would like a slightly larger screen than what we currently have. Not a huge screen just a tad bigger.

 

The dev tools just need to be able to effortlessly export different screen resolutions to avoid fragmentation.

 

I suspect Tim's comments are misdirection. The buttons have already been pushed.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #20 of 188
Originally Posted by WontonParmesan View Post
Hey guys, what is 802.11ac?

 

The next step in Wi-Fi speed, range, and bandwidth increases. 

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply
post #21 of 188
Quote:
Originally Posted by Tallest Skil View Post

The next step in Wi-Fi speed, range, and bandwidth increases. 
Thanks for the link. So max speed 1Gbps not bad.
post #22 of 188
The only arrogance here is with the conveniently anonymous bloggers and commenters who pretend to speak for the poor and underprivileged, who proselytize a wonderful socialist state where nobody has to actually work in order to afford the "good life" and the accouterments thereof.

Daniel Swanson

Reply

Daniel Swanson

Reply
post #23 of 188
I hope Apple will never change their business inherited from Steve Jobs in end of 90s.

(of course, to adapt to new technologies, new tools and a new world)

Basically : to be a company doing only the best computing device the technology and business allows.

-
there are others companies for any kind of others needs. But we need, at least, ONE Apple.

at least ONE. Let Apple be Apple.
post #24 of 188
Quote:
Originally Posted by melgross View Post

I think ... A much less expensive phone is needed around the world, and possibly, even here. ...

 

I think the "less expensive phone" is a red herring of sorts.  

 

They already have lots of products that are affordable for almost every person in every category and country, even if those products are last years products.  These products aren't "phones" only because a simple piece of software (which is what a "phone" has become) isn't available on them.  This is because of the carriers and the way they conduct their business, not Apple.  

 

If Apple could simply put phone software of some kind on *all* of their products, there would no longer be a need for a cheaper "phone."  

 

This is what everyone was expecting them to do when they came out with the iPhone and for the next few seasons after that, but so far they've failed to do so and failed to convince the carriers that this is a good idea.  Apple just needs to step up to the plate and start fighting for the consumer in the horribly corrupt cell carrier market.  They really should have bought something like Skype instead of giving it to Microsoft to kill.  

 

"Phones" are rapidly becoming old news and will soon be irrelevant if only the carriers can be either evaded or gotten onboard in this rather obvious and inevitable evolution.  

 

Mass producing cheap phones is an idea from the 1990's.  I would rather Apple look to the future as is their wont, and evade the whole question of a cheap "phone" altogether.  They need to get behind the idea that everything could be a phone and that data is data, whether it's "minutes" or movies.  Why (the f*ck), should I have to have a phone in my pocket, just to connect my tablet to the network when like many people today, I don't even receive phone calls?  Why do I have to sit through an explanation of a complicated phone contract every time I upgrade my phone when absolutely none of the details of minutes and long-distance and all that other "phone crap" matters to me at all?  

 

They need to cannibalise the iPhone to move forward.  

 

They need to make everything a phone, which will ironically make the "phone" disappear altogether. 

post #25 of 188
Quote:
Originally Posted by mstone View Post

I think Apple will eventually release a larger and a smaller iPhone. Probably three models would be ideal. They did it with iPod and also iPad so why not for iPhone? For me I would stick with the current size but I think a smaller (cheaper) phone would be a hot seller and some people would like a slightly larger screen than what we currently have. Not a huge screen just a tad bigger.

 

The dev tools just need to be able to effortlessly export different screen resolutions to avoid fragmentation.

 

I suspect Tim's comments are misdirection. The buttons have already been pushed.

So basically they're just going to copy what Samsung et al are already doing? 

post #26 of 188
Quote:
Originally Posted by melgross View Post

I think that Apple should be more flexible. A much less expensive phone is needed around the world, and possibly, even here. They might also need to figure out a way to have a less expensive 8" tablet.

In addition, they've got to adopt more strategies towards the market. Avertising is small when compared to Samsung. $14 billion in total for Samsung last year compared to about $1 billion for Apple. It's aking a big part of the difference in sales.

For those who believe that marketshare is worthless, I'll say that it's not. As the market shifts, so do developers. This isn't speculation, it's fact.

I'd also like to see Macbook Airs at $899. Mini's at $599, and iMac's at $999. Except for Air's, they've been there before. There's no reason why they can't be there again.

 

Why? Why do they need a tablet cheaper than $329? 

 

When the first iPad came out everyone was predicting it would be between $800-$1200. People were shocked at the $499 price. It was a device from science fiction. Now, only a couple years later, we have the iPad mini, a tablet that is infinitely more capable than the original, MUCH lighter, thinner, faster, more portable, with 2 cameras, an almost infinite library of apps,etc- for $329. Why have we become so synical, so spoiled, as to not have a sense of history and context, and consider this "expensive"? Because cheaper tablets can be found, which are shittier in every single sense? I'm amazed daily at my iPad mini, which I use for a variety of tasks such as reading, browsing, emailing, gaming, and everything else under the sun, in a form factor that is infinitely versatile, portable, and flexible- and which cost merely $329. It doesn't need to be cheaper, it needs to retain the same pricepoint while becoming even more capable. Apple didn't get to where it is today by cutting corners and going for marketshare by releasing bargain bin products. This will do nothing but chip away at brand value and decrease useability and satisfaction. Maybe good for some short term slaes, but catastrophic for the long term. We have enough shitty electronic gadgets produced by every company on the planet, with limited shelf-life and no long term vision. We don't need more. 


Edited by Slurpy - 2/27/13 at 10:59am
post #27 of 188
" The fact that (some) shareholders and others want to change Apple from what has made them successful to other business model that havs failed or is failing? Yes, I agree, how arrogant!
"

YES, it's exactly that. Apple has a specific model, a specific vision, and it's why they can produce the kind of device (and software) they do.

If we force a change of their business, to do cheap commodized hardware and software stuff like everyone, the company, as before (end 80-90s), will be just as dull and cold than Dell.

Do we need a new Lenovo ? a new motorola or a new samsung ? we already have Lenovo, Motorola and Samsung.

Who need a new Sony ? there are already one Sony, it's Sony !

Investors ?

NOT the users !
post #28 of 188
I am tired of hearing Tim Cook repeating the same mantra as Steve. Be your own man Tim and get this company going, again. If everything is so wonderful, why has the stock tanked. This is BS from Tim Cook!
post #29 of 188
I think the biggest news here is that Apple has built buttons for achieving market dominance?? How did we miss this in their patent filings? Tim Cook's iPhone must have a special market dominance app.
post #30 of 188
Quote:
Originally Posted by Rogifan View Post

So basically they're just going to copy what Samsung et al are already doing? 

No they will be using iOS not Android.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #31 of 188
Quote:
Originally Posted by cgr111 View Post

I am tired of hearing Tim Cook repeating the same mantra as Steve. Be your own man Tim and get this company going, again. If everything is so wonderful, why has the stock tanked. This is BS from Tim Cook!

What exactly do you want Tim to do to "get this company going again"?

post #32 of 188
Originally Posted by cgr111 View Post
If everything is so wonderful, why has the stock tanked.

 

Because you're not actually paying attention to the stock.

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply

Originally Posted by asdasd

This is Appleinsider. It's all there for you but we can't do it for you.
Reply
post #33 of 188
Quote:
Originally Posted by mstone View Post

No they will be using iOS not Android.

So Apple creates a smaller and larger phone so they capture a range of sizes an prices like Android OEM's do.  Then Wall Street and the tech press do a collective "meh" and wonder if that's all Apple has up its sleeve.

post #34 of 188
Quote:
Originally Posted by Rogifan View Post

So Apple creates a smaller and larger phone so they capture a range of sizes an prices like Android OEM's do.  Then Wall Street and the tech press do a collective "meh" and wonder if that's all Apple has up its sleeve.


They're wondering that now.

na na na na na...
Reply
na na na na na...
Reply
post #35 of 188
Quote:
Originally Posted by monstrosity View Post

Possibly your first post I would have to disagree with Melgross!

Apple do not need a cheap phone to address developing markets. Developing markets (such as China and other parts of Asia) have a rapidly growing middle class that can and will afford an iPhone. 
Though I do agree that Apple should spend a bit more on advertising.

I agree. Allow the market to develop naturally.

Open more outlets whether Apple Stores or Apple Authorized Dealers.
Create solutions for China Mobile (1)
Allow the standard pricing model for previous models suit the need for the lower cost market



(1) The latest announcement from Qualcomm about the RF 360 suggests a front end solution that will enable 3G TD-SCDMA and 4G LTE-TDD.
post #36 of 188
Quote:
Originally Posted by WontonParmesan View Post

Hey guys, what is 802.11ac?

http://letmebingthatforyou.com/?q=what%20is%20802.11ac%3F

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

Goodbyeee jragosta :: http://forums.appleinsider.com/t/160864/jragosta-joseph-michael-ragosta

Reply

"There is no rule that says the best phones must have the largest screen." ~RoundaboutNow

 

Goodbyeee jragosta :: http://forums.appleinsider.com/t/160864/jragosta-joseph-michael-ragosta

Reply
post #37 of 188
Quote:
Originally Posted by Rogifan View Post

So Apple creates a smaller and larger phone so they capture a range of sizes an prices like Android OEM's do ...Apple does in all the other device categories they participate in.  

Fixed it for you.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #38 of 188

Cheaper =  NO...

 

Bigger Phone = YES...

 

Just my opinion....

post #39 of 188
A iPhone "Nano" would, at some point, perhaps not be a bad idea but at the moment "the iPhone maker collected a whopping 69 percent of handset industry profits last year." and the recently noted success of the 3Gs (!!) let alone the 4, 4s and the 5 all speak to the current inventory being quite nice, thanyouverymuch.
post #40 of 188
Greedy capitalists will always kill the goose that lays the golden egg.

Idiots.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPhone
AppleInsider › Forums › Mobile › iPhone › Apple CEO Tim Cook on Android growth: 'Success is not making the most'