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Apple's Cook: We'll move into new 'spaceship' campus site by 2016

post #1 of 45
Thread Starter 
Responding to questions at the company's annual shareholder meeting, Apple CEO Tim Cook revealed that Apple employees will likely be moving in to the company's new "spaceship" campus building in 2016.

spaceship campus


Amid the regular proceedings of the shareholder meetings, Cook fielded a question on the progress of "the Campus 2 project," a new, circular building that will become the new headquarters for the company upon its completion. Construction on the facility, Cook said, will require a good deal of destruction on the site where it is slated to go up.

"We plan to bulldoze all the buildings on the new site," Cook said, "build one 2.8 million square foot building that will be the most collaborative work environment."

The new campus will also involve a good deal of apparent land reclamation. According to Cook, 80 percent of the site is currently covered in asphalt and concrete. By the time the project is finished, Cook says that number will be down to 20 percent.

According to construction timetables submitted by Apple, the company was not set to begin building the facility until 2014. Cook today, though, said that Apple may break ground on the project later this year.

spaceship campus 2


Construction on the new campus is expected to be completed in 2016, and Cook expects that Apple will move in shortly thereafter.

"I project that we will move in in 2016," Cook said.

Late Apple cofounder Steve Jobs took a hands-on approach to the design of the company's new campus. He personally revealed the designs for the facility at a Cupertino city council meeting in June of 2011. Cook acknowledged the project's importance to the late Apple CEO.

"Steve put a lot of work into this before he passed away, and we're continuing that."
post #2 of 45
A ship that leaks from the top. ; ) looks amazing.
post #3 of 45

Anybody know if they plan any people movers (moving walkways, carts, Segways) for those who might need to go around to the other side without crossing the middle court.


Edited by KDarling - 2/27/13 at 11:26am
post #4 of 45
I hope AAPLis at $1000 by then. 1cool.gif
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #5 of 45
Instead of a cafe they should have an organic garden & provide fresh juice (nutrition) for the employees. The health of the workers are the health of the company.

Remember this.

post #6 of 45
It looks so zen. Steve really knew his stuff.

Wonder if Jonny Ive had any hand in this?
post #7 of 45

Nobody gets a corner office.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #8 of 45

Sammy just announced they are creating an oval shaped office building in Palo Alto. :) It's purely coincidental the shape is similar to Apple. It's the convergence of building design.

post #9 of 45

Few people on this planet can replace Jobs, obviously, but when is Cook actually going to step up and act like the CEO of the greatest technology company ever created, instead of "just" its most organized COO ever?  Every time Cook ends up saying something it's as if he is still mourning the loss (yes, an incredible bummer!) or trying to put us to sleep.  Jobs didn't hand Cook the job of driving a station wagon (MSFT), he handed him the keys to an M5.  The problem, or difference is, Cook seems to be concerned about speed limits, whereas Jobs made sure to ignore them.  C'mon Cook, step on the gas, you're driving a BMW and most of us are in your cheering section! No one cares about a Star Trek building, we care about the next product, what is it?

post #10 of 45

Imagine if you worked in this campus, and were going directly across the way to have an argument with a co-worker.  I bet by the time you cross the wooded meadow in the middle and reach the other side, you wouldn't feel like arguing anymore. 1tongue.gif

 

Or instead, maybe they'll have shuttle chairs (similar to the ones for scooting old people up the stairs) inside the building that whisk you around to the other side.  Then that same argument would turn into a fist-fight, like particles colliding. lol.gif

post #11 of 45
Quote:
Originally Posted by TJRSV View Post

Few people on this planet can replace Jobs, obviously, but when is Cook actually going to step up and act like the CEO of the greatest technology company ever created, instead of "just" its most organized COO ever?  Every time Cook ends up saying something it's as if he is still mourning the loss (yes, an incredible bummer!) or trying to put us to sleep.  Jobs didn't hand Cook the job of driving a station wagon (MSFT), he handed him the keys to an M5.  The problem, or difference is, Cook seems to be concerned about speed limits, whereas Jobs made sure to ignore them.  C'mon Cook, step on the gas, you're driving a BMW and most of us are in your cheering section! No one cares about a Star Trek building, we care about the next product, what is it?

 

Why are first posts always so idiotic? Step on the gas? Did you expect Cook to unveil their next product at a shareholders meeting? He was asked about the new campus, should he have no responded? Maybe they should cancel the plans altogether because some whiny loser on a messageboard doesn't care about Apple's next HQ?

 

Apple will announce their next product when they're good and ready, they don't owe you anything, including a timeline. I would prefer Apple does it right, and creates an obsessively well thought out product that is built for the future, than rushing something out because people like you don't think they're "stepping on the gas" enough. Apple released and updated more products in 2012 than any other time in their history. But that doesn't matter to OCD people as such yourself. Grow up. As if you had any clue of what qualities the CEO of Apple should entail. You don't- that's why Tim Cook is where he is, and you are where you are. 


Edited by Slurpy - 2/27/13 at 12:24pm
post #12 of 45
Quote:
Originally Posted by mstone View Post

Nobody gets a corner office.
Nope but everyone gets a curved one!
post #13 of 45
Quote:
Originally Posted by WontonParmesan View Post

Instead of a cafe they should have an organic garden & provide fresh juice (nutrition) for the employees. The health of the workers are the health of the company.

Remember this.Apple already has a very healthy cafe. I know this from working there in 2001. I'm sure it's gotten even better. Best part? Free apples and ice tea!

post #14 of 45
Quote:
Originally Posted by mstone View Post

Nobody gets a corner office.

A great democratic officespace for the future!

 

Wait, on second thought it sounds sort of communist ...

post #15 of 45
Quote:
Originally Posted by KDarling View Post

Anybody know if they plan any people movers (moving walkways, carts, Segways) for those who might need to go around to the other side without crossing the middle court.

I suspect that while the above ground portion is circular that below the courtyard is a lot of structure as well. There might well be plans out there that would show what's what that way.

post #16 of 45
Quote:
Originally Posted by Slurpy View Post

Why are first posts always so idiotic?  .... (snip)

 

Apple will announce their next product when they're good and ready, they don't owe you anything, including a timeline. I would prefer Apple does it right, and creates an obsessively well thought out product that is built for the future, than rushing something out because people like you don't think they're "stepping on the gas" enough. Apple released and updated more products in 2012 than any other time in their history.

 

But that doesn't matter to OCD people as such yourself. Grow up. As if you had any clue of what qualities the CEO of Apple should entail. You don't- that's why Tim Cook is where he is, and you are where you are. 

 

Why are you bashing a first time poster?  Let's go back and look at one of your very first  posts.  Seems you were pretty critical of Apple, yourself.

 

Quote:
Originally Posted by Slurpy View Poston 3/16/09

This is fucking ridiculous. **** you, Apple. I've given this company tens of thousands of my dollars over the years, and this shit is what makes me regret it. I seriously can't believe there's people defending this. Get your heads out of your asses. There's NOTHING good about this, its simply a cynical money grab by Apple.

Its also pathetic and humorous how some here are trying to put a positive spin on this by suggesting that controls on headphones is somehow a new thing, and that Apple is being a technological trailblazer with this. At first I realized it may have been sarcasm/satire, then I realized it wasnt. You people arent doing Apple any favors by consistently defending and apologizing for their every move.

This is a bad, bad thing for consumers, and you should all hold Apple's feet to the fire, if you have the objectivity to do so.
 

The amount of rudeness allowed around here is unbelievable.

post #17 of 45
Quote:
Originally Posted by TJRSV View Post

Few people on this planet can replace Jobs, obviously, but when is Cook actually going to step up and act like the CEO of the greatest technology company ever created, instead of "just" its most organized COO ever?  Every time Cook ends up saying something it's as if he is still mourning the loss (yes, an incredible bummer!) or trying to put us to sleep.  Jobs didn't hand Cook the job of driving a station wagon (MSFT), he handed him the keys to an M5.  The problem, or difference is, Cook seems to be concerned about speed limits, whereas Jobs made sure to ignore them.  C'mon Cook, step on the gas, you're driving a BMW and most of us are in your cheering section! No one cares about a Star Trek building, we care about the next product, what is it?


What has Apple done under Cook? Highest stock price ever, by a long shot. Record revenue and profits almost every quarter. Released iPhone 4S, iPhone 5, Maps, iPad 3, iPad 4, iPad Mini, rMBP, thin as thick-paper iMac. How many times did Jobs better this record during a similar span in his entire career? In terms of "quantity", arguably never. In terms of impact, maybe 4 times - Mac, iPod, iPhone, iPad. But those were spaced over a long period of time. So you are just full of it.

post #18 of 45
Quote:
Originally Posted by jfc1138 View Post

I suspect that while the above ground portion is circular that below the courtyard is a lot of structure as well.

Parking lot.

post #19 of 45
Cool as always apple is a step above the rest!
post #20 of 45
Quote:
Originally Posted by mstone View Post

Nobody gets a corner office.


This reminds me of the "old" days at Microsoft, when they designed new buildings to give everyone an office. Every office was supposed to be of the same size, including that of Bill Gates (so rumored, not sure if that is true). But obviously, some offices were nicer because they were located in the corners or had windows. Microsoft assigned windowed offices based on years of service and not rank. So there were managers whose secretaries had nicer offices.

post #21 of 45
Quote:
Originally Posted by TJRSV View Post

Few people on this planet can replace Jobs, obviously, but when is Cook actually going to step up and act like the CEO of the greatest technology company ever created, instead of "just" its most organized COO ever?  Every time Cook ends up saying something it's as if he is still mourning the loss (yes, an incredible bummer!) or trying to put us to sleep.  Jobs didn't hand Cook the job of driving a station wagon (MSFT), he handed him the keys to an M5.  The problem, or difference is, Cook seems to be concerned about speed limits, whereas Jobs made sure to ignore them.  C'mon Cook, step on the gas, you're driving a BMW and most of us are in your cheering section! No one cares about a Star Trek building, we care about the next product, what is it?

I do care about the building, it's beautiful. And he was asked about the building, that is why he talked about it. Chill, man. These are first world "problems"
post #22 of 45
Quote:
Originally Posted by KDarling View Post

Why are you bashing a first time poster?  Let's go back and look at one of
your
very first  posts.  Seems you were pretty critical of Apple, yourself.


The amount of rudeness allowed around here is unbelievable.

Yes isn't it amazing that there are so many rude people around.

Maybe they can't stand idiots or people who are trying to be clever like the Samsung inspired ones.
post #23 of 45
Quote:
Originally Posted by Feynman View Post

Apple already has a very healthy cafe. I know this from working there in 2001. I'm sure it's gotten even better. Best part? Free apples and ice tea!
I see what you're saying. Can you tell me more about the cafe? I would love to know how healthy it really is. For instance, are the fruit & vegetables grown NON GMO in the cafe itself. Are they all organic? Does the cafe have their own customized worm factory which provides healthy soil for the plants, giving then optimum nutrition? Please it would be an honor to hear more from someone who has worked there in the past.
post #24 of 45
I imagine it will use a lot of renewable energy like wind and solar. They could continue to be on the cutting edge of renewable resources by having a green building. Very exciting!
post #25 of 45
Quote:
Originally Posted by Feynman View Post

Nope but everyone gets a curved one!

New local business, making curved furniture!
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #26 of 45
Quote:
Originally Posted by landon View Post

Cool as always apple is a step above the rest!

Scamsung are working on a new office that's round and looks like a space ship but they planned this thirty years ago of course ... 1wink.gif
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #27 of 45
Quote:
Originally Posted by TJRSV View Post

Few people on this planet can replace Jobs, obviously, but when is Cook actually going to step up and act like the CEO of the greatest technology company ever created, instead of "just" its most organized COO ever?  Every time Cook ends up saying something it's as if he is still mourning the loss (yes, an incredible bummer!) or trying to put us to sleep.  Jobs didn't hand Cook the job of driving a station wagon (MSFT), he handed him the keys to an M5.  The problem, or difference is, Cook seems to be concerned about speed limits, whereas Jobs made sure to ignore them.  C'mon Cook, step on the gas, you're driving a BMW and most of us are in your cheering section! No one cares about a Star Trek building, we care about the next product, what is it?


I know, under Jobs 14 years as CEO, he had a new game-chaning product every year: the imac, ipod, iphone, MBA, ipad, um...um...i guess i'm 9 short somewhere...

post #28 of 45
For some strange reason I can't help but think about the upcoming SIRIUS disclosure documentary when I look at the "flying saucer" Apple building:

http://siriusdisclosure.com
post #29 of 45
O = Over (like Apple's run as being innovative leader is Over)
We become what we behold. We shape our tools and then our tools shape us.- Marshall McLuhan

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We become what we behold. We shape our tools and then our tools shape us.- Marshall McLuhan

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post #30 of 45

Is Cook where he is today because of his innovation? Or operations expertise?  Jobs obviously felt that Cook was the best and most capable to carry on his intense and lofty visions, but not once have I heard Cook say anything technically impressive or visionary (can the guy write a line of code?).  Cook and crew cannot be credited for $700/share, no way, that was Jobs' pinnacle and salute to his Hall of Fame status with the likes of Da Vinci, Edison, Einstein, and if he were an athelete; Jordan/Magic/Bird/and Dr. J all rolled into one.

 

Ever since the intro of the iPhone5 AND iPad Mini, plus the maps fiasco, the stock has tanked 36.2% for a company still making 6X revenue of GOOG?  Whatever, the smart money is saying Cook is simply a "gray-suit" trying to perform as an innovating/growth type CEO?  And now it's time to build the Star-Ship-Enterprise just to fullfill Job's vision? That wasn't his vision.  His vision and execution was to become the sorcerer and enable the rest of us the same powers via hand and voice gestures brought to life by bits-n-bytes with beautiful interfaces. 

 

As a shareholder (my place in life, and not a bad one:-), I have two (now three, wait, four!) unanswerable questions at the moment: 1) What are the next products to further achieve the complete and ubiquitous integration of my digital world of communications (my car & my living room!), and when will they be out!, 2)  As a shareholder of a company, that means I own a tiny sliver of that company, so if AAPL, my company has $137B in cash, where is my $$$ as part owner, a sub-2% dividend (and I don't even agree with Einhorn, except his analogy that the board displays a great depression mentality)? Who is in charge of innovation, Cook or Ivey?  Why not state, transparently, the mission of AAPL post Jobs?  Right now, the AAPL execs are just a bunch of stray puppies looking for a new home, and Wall St. is laughing it's way to the bank.

 

That's not whining my friend, that's wondering if I am invested in the correct company for the future from this point on.  I am still long AAPL and would prefer to remain so.  While Job's was a master at both antagonizing Wall St. geeks, he was also a master at gaining absolute respect from any investor.

 

Enjoy the rest of your evening, cheers.

 

tjrsv

post #31 of 45
Originally Posted by TJRSV View Post
…not once have I heard Cook say anything technically impressive or visionary (can the guy write a line of code?).

 

Because writing code is the way Steve Jobs innovated¡


Cook and crew cannot be credited for $700/share, no way, that was Jobs' pinnacle and salute to his Hall of Fame status with the likes of Da Vinci, Edison, Einstein, and if he were an athelete; Jordan/Magic/Bird/and Dr. J all rolled into one.

 

That's an affront to the work of the entire Apple executive team and an insult to Steve Jobs himself for refusing them the credit they deserve.

 

1) What are the next products to further achieve the complete and ubiquitous integration of my digital world of communications (my car & my living room!), and when will they be out!,

2)  As a shareholder of a company, that means I own a tiny sliver of that company, so if AAPL, my company has $137B in cash, where is my $$$ as part owner

 

1) "No comment; when we tell you." 

2) "Did you do any of the work to earn this money?"

 

Just a guess.


Who is in charge of innovation, Cook or Ivey?

 

It's always telling when people can't even spell Jonathan Ive's name.


Why not state, transparently, the mission of AAPL post Jobs?

 

Because Apple hasn't operated like that in its 37 year existence?


Right now, the AAPL execs are just a bunch of stray puppies looking for a new home, and Wall St. is laughing it's way to the bank.

 

So Wall Street is the one with $130 billion cash? I'm confused.


That's not whining my friend, that's wondering if I am invested in the correct company for the future from this point on.

 

So dump your Apple stock and be happy.


 

While Job's was a master at both antagonizing Wall St. geeks, he was also a master at gaining absolute respect from any investor.

 

But he's dead now, so that's the end of that, apparently?

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #32 of 45
Quote:
Originally Posted by Commodification View Post

O = Over (like Apple's run as being innovative leader is Over)

You better put away that tool, your head is starting to resemble it. (Referring to your signature, of course.)
Edited by Flaneur - 2/27/13 at 11:07pm
post #33 of 45
Quote:
Originally Posted by TJRSV View Post

Is Cook where he is today because of his innovation? Or operations expertise?  Jobs obviously felt that Cook was the best and most capable to carry on his intense and lofty visions, but not once have I heard Cook say anything technically impressive or visionary (can the guy write a line of code?)..

tjrsv

Because others say things like this, your frothy rant deserves some rebuttal.

You may remember that Jony Ive is still with the company, and he is a visionary, and he no doubt has a crew of fellow visionaries working with him.

Therfore, Tim Cook does not need to BE a visionary, though I happen to think he is in his own way, he only needs to make everything possible for the product guys to function. Right? Or do you imagine Tim Cook saying "no" to Ive over some new product or other?

Apple is the largest ship ever floated on the open seas. Steve Jobs could never have steered it like Tim Cook is doing. It's time for you Jobs puppies to stop shivering and whimpering without your daddy. It's a new era for Apple and things are going to be just fine. Steve actually set it up that way, for the big times ahead.
post #34 of 45
Quote:
Originally Posted by TJRSV View Post


Ever since the intro of the iPhone5 AND iPad Mini, plus the maps fiasco, the stock has tanked 36.2% for a company still making 6X revenue of GOOG?  Whatever, the smart money is saying Cook is simply a "gray-suit" trying to perform as an innovating/growth type CEO?  And now it's time to build the Star-Ship-Enterprise just to fullfill Job's vision? That wasn't his vision.  His vision and execution was to become the sorcerer and enable the rest of us the same powers via hand and voice gestures brought to life by bits-n-bytes with beautiful interfaces. 

Maybe you should ask WS that: Record sales of iPhone and iPads.

As for new HQ, it was being design/planned during Jobs tenure. To wait just because is stupid. Labor costs rise.
post #35 of 45
The last real innovation from Apple came in 2007 with the iPhone and iOS. Sure the 2010 IPad was rad but it was basically an enlarged iPhone. So now 6 years later the big talk is an iPhone watch accessory which could be cool, but will be nothing more than a expense and optional add-on of the original 2007 iPhone. Apple had six amazing and innovative years between 2001-2007 and while the last six years 2007-2013 have been really profitable for Apple, they have been no where near as innovative.
We become what we behold. We shape our tools and then our tools shape us.- Marshall McLuhan

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post #36 of 45
Quote:
Originally Posted by Commodification View Post

The last real innovation from Apple came in 2007 with the iPhone and iOS. Sure the 2010 IPad was rad but it was basically an enlarged iPhone. So now 6 years later the big talk is an iPhone watch accessory which could be cool, but will be nothing more than a expense and optional add-on of the original 2007 iPhone. Apple had six amazing and innovative years between 2001-2007 and while the last six years 2007-2013 have been really profitable for Apple, they have been no where near as innovative.

Well, this calls for another lecture.

If you are still seeing the touchscreen tablet as "basically an enlarged iPhone," even after the entire personal computer industry has again been transformed, this time right before your unseeing eyes, then maybe you should go back and read your Gutenberg Galaxy again.

The iPhone, we now know, was a step on the way to the touchscreen tablet computer. (You have it backwards.) The wrist computer will be a further development of the touchscreen computer, merged with voice control. Eventually there will be gesture and eye contol and who knows what else from there.

Apple started the graphical interface with hand/mouse control, as soon as Jobs and the people around him saw the PARC machine's invitation: let the mind be amplified by the machine, and let the machine be controlled by natural human input, rather than typed lines of code.

All of Apple's "innovation" events that you are keeping score on are actually part of one visionary process unfolding before our eyes, if we have eyes to see with. Or "look" at it this way: they are all part of one tactile process: your fingers, touch and gestures now produce books, movies, paintings, messages to posterity.

And your voice: Gutenberg's framed pages of metal type can now be dictated into existence. Apple understands this interface business from the very beginning as well or better than anybody, and what they are doing now is what they've always been doing—making the tools of communication easier and more pleasant to use. And you're keeping yearly tabs on how they're doing, transforming the way humans communicate?

Someone said that in the Internet age people's knowledge has become a mile wide and a millimeter deep. Like your signature says, you have become like your tools. The cure is to think the way McLuhan did, across ages of technology, the way geologists think of the Earth. Then you see patterns, not momentary problems with "innovation."

The last six years have been about the unwrapping of the nervous system of the machine and laying it bare on the glass for your fingers to manipulate it directly. Typesetting, the keyboard, the machine typewriter, are now symbols on glass that the capacitive field in your fingers makes into the computer's digits. The iPad is equal to the GUI itself in transformational power. "No where near as innovative"—hah!
Edited by Flaneur - 2/28/13 at 4:29am
post #37 of 45
Quote:
Originally Posted by Commodification View Post

The last real innovation from Apple came in 2007 with the iPhone and iOS. Sure the 2010 IPad was rad but it was basically an enlarged iPhone. So now 6 years later the big talk is an iPhone watch accessory which could be cool, but will be nothing more than a expense and optional add-on of the original 2007 iPhone. Apple had six amazing and innovative years between 2001-2007 and while the last six years 2007-2013 have been really profitable for Apple, they have been no where near as innovative.

My guess: You must think Google Glass is innovative? So innovative people at Apple can not think of something like that?

post #38 of 45
Quote:
Originally Posted by Flaneur View Post

Well, this calls for another lecture.

If you are still seeing the touchscreen tablet as "basically an enlarged iPhone," even after the entire personal computer industry has again been transformed, this time right before your unseeing eyes, then maybe you should go back and read your Gutenberg Galaxy again.

The iPhone, we now know, was a step on the way to the touchscreen tablet computer. (You have it backwards.) The wrist computer will be a further development of the touchscreen computer, merged with voice control. Eventually there will be gesture and eye contol and who knows what else from there.

Apple started the graphical interface with hand/mouse control, as soon as Jobs and the people around him saw the PARC machine's invitation: let the mind be amplified by the machine, and let the machine be controlled by natural human input, rather than typed lines of code.

All of Apple's "innovation" events that you are keeping score on are actually part of one visionary process unfolding before our eyes, if we have eyes to see with. Or "look" at it this way: they are all part of one tactile process: your fingers, touch and gestures now produce books, movies, paintings, messages to posterity.

And your voice: Gutenberg's framed pages of metal type can now be dictated into existence. Apple understands this interface business from the very beginning as well or better than anybody, and what they are doing now is what they've always been doing—making the tools of communication easier and more pleasant to use. And you're keeping yearly tabs on how they're doing, transforming the way humans communicate?

Someone said that in the Internet age people's knowledge has become a mile wide and a millimeter deep. Like your signature says, you have become like your tools. The cure is to think the way McLuhan did, across ages of technology, the way geologists think of the Earth. Then you see patterns, not momentary problems with "innovation."

The last six years have been about the unwrapping of the nervous system of the machine and laying it bare on the glass for your fingers to manipulate it directly. Typesetting, the keyboard, the machine typewriter, are now symbols on glass that the capacitive field in your fingers makes into the computer's digits. The iPad is equal to the GUI itself in transformational power. "No where near as innovative"—hah!

Wonderful post. I really enjoyed reading that.
Been using Apple since Apple ][ - Long on AAPL so biased
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Been using Apple since Apple ][ - Long on AAPL so biased
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post #39 of 45
Originally Posted by Commodification View Post
The last real innovation from Apple came in 2007 with the iPhone and iOS. Sure the 2010 IPad was rad but it was basically an enlarged iPhone.

 

I'm glad that so many are so willing to discredit everything they'll ever say.


We need a way to mark user accounts that have done this so that people can see what nonsense they spew… A color would be great, but good luck getting something like that implemented… If signatures could be locked, a simple link to wherever they did it would work, but they… ah, wait… 

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply

Originally posted by Marvin

Even if [the 5.5” iPhone] exists, it doesn’t deserve to.
Reply
post #40 of 45

Well, I certainly agree with you on most fronts and enjoy reading your posts.  No one can replace Jobs, or expects that of Cook, or Ive.  But they do need to step on it and learn how to drive this sports car named AAPL as well as Jobs did, both in product innovation, as well as financial/shareholder innovation.  Viewing AAPL as a ship only spells Titanic to me, and WS seems to be viewing them as the same at the moment. Believe me, I want them to succeed immensely, as I love the integrated ecosystem. 

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