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The Complete and Utter P.R. failure of Apple

post #1 of 31
Thread Starter 

As we watch the slow motion death of AAPL stock, you have to wonder about the complete and utter failure of Apple's massive P.R. department.  Or is the P.R. department of Apple, in fact, nothing more than a monkey on a tricycle with a pinwheel hat riding in circles?  A couple of high school interns?

For being the purported “most trusted company in America” it's utterly shocking to watch as:

 

1. Apple gets smeared with negative press. Relentlessly.  APPLE’s response - (zilch)

2. Competitors steal, copy and outgun Apple at its own game.  APPLE’s “public” response  -(zilch)

3.  False rumors are spread through high level news organizations.  APPLE’s response - (zilch)

4.  The value of company stock tanks daily - DAILY!... and yet APPLE’s response -  (zilch)

5.  Consumers voice disgust at lack of innovation.  APPLE’s response - (zilch)

6.   Institutional investors abandon the company in droves.  APPLE’s response  - (zilch)

7. Tim Cook opens his mouth and says nothing – NOTHING - but the same stale, robotic lines about great products.

 

The question is, will Apple, circa 2013, be looked back upon as a the largest public relations failure in history? Studied in marketing textbooks as the biggest blunder of modern industry?  Once perched high on the mountain of consumer confidence, will the empire crumble in a matter of months?  One has to wonder.

 

In the meantime some advice for APPLE  - Just do nothing.  It’s working out great.


Edited by Prizm - 3/1/13 at 1:04pm
post #2 of 31
Say the stock went all the way down to $200, what would be the effect on Apple's day-to-day business? Also, how would the public at large view the company differently as opposed to investors looking for an investment opportunity? Lastly, what would you expect them to do to fix the above problems? They can't and have never commented widely on false rumours - every time someone suggests they are working on a particular product, they can't dismiss it or they'll narrow down what they are working on.
post #3 of 31
Thread Starter 

I think the stock dropping to 200 would significantly affect the day to day business of Apple.  I think a lot of consumer money is wrapped up in 401K's, personal savings, etc.  It affects the people who BUY the stuff that Apple makes.  As the negative spin on the street continues, confidence erodes. People, if not personally affected by the fall of the stock, catch wind of the dying animal that is Apple.  Desperation is never a cologne that attracts. 

 

But if you think one of the world's largest companies saying nothing about anything is a good strategy... so be it. 

A career in P.R. sounds easy if the formula is F**k everyone. 


Edited by Prizm - 3/1/13 at 3:00pm
post #4 of 31
Originally Posted by Prizm View Post

1. Apple gets smeared with negative press. Relentlessly.  APPLE’s response - (zilch)

2. Competitors steal, copy and outgun Apple at its own game.  APPLE’s “public” response  -(zilch)

3.  False rumors are spread through high level news organizations.  APPLE’s response - (zilch)

4.  The value of company stock tanks daily -  DAILY!... and yet APPLE’s response -  (zilch)

5.  Consumers voice disgust at lack of innovation.  APPLE’s response -  (zilch)

6.   Institutional investors abandon the company in droves.  APPLE’s response  - (zilch)

7. Tim Cook opens his mouth and says nothing – NOTHING - but the same stale, robotic lines about great products.

 

1. Sales, revenue, and profit that prove the negative press is written by people who need to be in jail.

2. Lawsuits, worldwide, across the entire market.

3. They don't have to respond to this.

4. Sales, revenue, and profit that make this meaningless.

5. Invalid. No actual customers are saying this. You're listening to trolls; that's your problem.

6. Why should they care?

7. Your point being what? What "should" he say?

 

How are you so blind that you don't see this?


The question is, will Apple, circa 2013, be looked back upon as a the largest public relations failure in history? 

 

Answer: No.

Originally posted by Relic

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Originally posted by Relic

...those little naked weirdos are going to get me investigated.
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post #5 of 31

Let the stock tank !

Apple then announces a buy back scheme - and you just watch all the hedge fund heroes climb all over it.

Apple a dying animal - jeez ! Where did that come from ?

post #6 of 31
Thread Starter 

"Apple a dying animal"

 

Right or Wrong this is what I mean by much lacking P.R. 

 

This sentiment it out there.  Trust me.  It is.

post #7 of 31
Originally Posted by Prizm View Post
This sentiment it out there.  Trust me.  It is.

 

And it's just as big a lie as the crap written about Apple to tank the stock. So what?

Originally posted by Relic

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Originally posted by Relic

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post #8 of 31
Thread Starter 
Quote:
Originally Posted by Tallest Skil View Post

 

And it's just as big a lie as the crap written about Apple to tank the stock. So what?


I'm not trying to start a fight.

 

And  I'm not listening to trolls mind you. For clarity, I will state that I work in a position where I get to see "lots" of a new phones that will be released in the next 6 months. The phone's that I play with on a daily basis are truly innovative and fun. Lots of envelope pushing technology.  These manufacturers, that are obviously not Apple, are really using cutting edge hardware and software in their devices.  No... they don't have the "halo" of Apple products as of yet...but they're trying. Trying lots of things that are pulling up fast in Apple's rear view mirror. 

 

It's only a matter of time, as the last 6 months of Samsung sales has proven.  Time is ticking.  
 


Edited by Prizm - 3/1/13 at 12:53pm
post #9 of 31
Originally Posted by Prizm View Post
I'm not trying to start a fight.

 

I'm just trying to understand why you believe any of this.


For clarity, I will state that I work in a position where I get to see "lots" of a few phones that will be released in the next 6 months.


Just like every year.


The phone's that I play with on a daily basis are truly innovative and fun. Lots of envelope pushing technology.  These manufacturers, that are obviously not Apple, are really using cutting edge hardware and software in their devices.  No... they don't have the "halo" of Apple products as of yet...but they're trying. Trying lots of things that are pulling up fast in Apple's rear view mirror.

 

And yet none of them have the customer satisfaction of Apple, nor are they on track to do so.


It's only a matter of time, as the last 6 months of Samsung sales has proven.  Time is ticking.  

 

So what's your argument, again? Apple is doomed?

Originally posted by Relic

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Originally posted by Relic

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post #10 of 31
Thread Starter 

My point is the subject line of this thread.

post #11 of 31
Originally Posted by Prizm View Post
My point is the subject line of this thread.

 

Okay. You're wrong.

Originally posted by Relic

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Originally posted by Relic

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post #12 of 31
Thread Starter 

Good talk.
 

post #13 of 31
Quote:
Originally Posted by Prizm 
I think the stock dropping to 200 would significantly affect the day to day business of Apple.  I think a lot of consumer money is wrapped up in 401K's, personal savings, etc.  It affects the people who BUY the stuff that Apple makes.

Not directly though, the vast majority of buyers of Apple products won't even know there is such a thing as AAPL. The value of the stock has to be primarily controlled by the activities of the largest shareholders and they aren't average consumers even though many will respresent consumers:

http://finance.yahoo.com/q/mh?s=aapl

As you say, they are gambling with consumer money. This doesn't justify in any way Apple being more responsible for what happens with it. Expecting reckless behaviour to be mended by responsible people working harder is exactly the wrong way to go about it. It'll just encourage the stock manipulation through false rumours and use of automated transactions. If it's always Tim's problem then they can make the rollercoaster run as wild as they want.
Quote:
Originally Posted by Prizm 
People, if not personally affected by the fall of the stock, catch wind of the dying animal that is Apple.  Desperation is never a cologne that attracts.

And you think that would stop them buying a nice computer or phone? More accurately, would that stop over 100 million people per year buying a nice computer or phone?
Quote:
Originally Posted by Prizm 
It's only a matter of time, as the last 6 months of Samsung sales has proven.

Yeah, the iPhone 5 outsold the Galasy S3 and Note combined last quarter. Samsung really needs to start innovating when they can't even outsell essentially a stretched version of last year's iPhone. It must be worrying for them that all they can sell are cheap, low margin products even with a totally redesigned flagship model.
post #14 of 31
Thread Starter 
Yeah, the iPhone 5 outsold the Galasy S3 and Note combined last quarter. Samsung really needs to start innovating when they can't even outsell essentially a stretched version of last year's iPhone. It must be worrying for them that all they can sell are cheap, low margin products even with a totally redesigned flagship model.

 

 

I'm not sure Samsung is worrying. They're ripping off Apple left and right.  And doing a darn good job of it.  Their sales are increasing. Apple's 2013 salses forecast seems to be heading in the opposite direction.

post #15 of 31
Originally Posted by Prizm View Post
Apple's 2013 salses forecast seems to be heading in the opposite direction.

 

What evidence do you have for this?

Originally posted by Relic

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Originally posted by Relic

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post #16 of 31
Quote:
Originally Posted by Prizm View Post

 

 

 Apple's 2013 salses forecast seems to be heading in the opposite direction.

Pure unadulterated FUD !

post #17 of 31
Quote:
Originally Posted by Prizm 
I'm not sure Samsung is worrying. They're ripping off Apple left and right.  And doing a darn good job of it.  Their sales are increasing. Apple's 2013 salses forecast seems to be heading in the opposite direction.

They're even copying the event strategy:

http://www.t3.com/news/samsung-galaxy-s4-will-surprise-and-delight-on-march-14-says-leading-analyst

"They didn’t announce the Galaxy S4 at CES – the so-called Super Bowl of Technology. They said “no” to MWC and said “we’re going to have our own event.”"

And some of their phone strategy by stretching the last model:



Oh no, lack of innovation! Their early release schedule suggests they are a bit desperate too. $200b market cap, has Samsung peaked? Time to start ditching the stock. I guess when you copy an innovator who stops innovating, your innovation supply runs out too.

As you can see though from the list of major investors in Apple, it's the same culprits you see time and time again involved in all financial turmoil. It only takes a few of them to trigger a major change. They have deliberately placed themselves in a position that everyone from government to the consumer is entirely dependent on their actions so they become untouchable. Everybody runs around pointing the finger at the only people actually behaving responsibly and doing better than they ever have to sort the mess out. The first step is to start pointing the fingers in the right direction.

Tim Cook's answer to a certain class of investors about his performance should simply be (NSFW):

http://www.youtube.com/watch?feature=player_detailpage&v=PSEYXWmEse8#t=187s

"I'm the guy who does his job, you must be the other guy"

but he could start here (NSFW):

http://www.youtube.com/watch?feature=player_detailpage&v=PSEYXWmEse8#t=65s

There are long term investors who are being screwed over and it's bad that this happens but it's the nature of the game they play. Apple has over 0.5 billion customers, which considering there are only 7 billion people in the world and half are in poverty, and they only sell a handful of premium products, is pretty impressive. I'd say they have a long way to fall before they are in any kind of trouble and it's not really trouble if they stop growing. Nobody takes a stepladder up Mount Everest. When you reach the top, that's as far as you need to go. Tim said he doesn't see a limit to where they can go but there is a human limit in everything and there is a tighter limit in a premium market, usually exponentially because of the wealth distribution.

Maybe the current market cap is more appropriate for Apple and it will stabilise but right now, people will get scared by the drop, dump the stock to save further losses and drive the price really low and then it will be undervalued and people will buy in again and it'll settle somewhere after a year or more. All Apple can do is keep selling their products and there's no evidence they are having problems there.
post #18 of 31
Thread Starter 

Another day of flushing billions of dollars down the toilet.

 

Great job Apple.  Great job.
 

post #19 of 31
Originally Posted by Prizm View Post
Another day of flushing billions of dollars down the toilet.

 

Great job Apple.  Great job.

 

 

Finally I get to use this again.

Originally posted by Relic

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Originally posted by Relic

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post #20 of 31
Thread Starter 

Look...I know you're a moderator and all, but you really come off as standoffish and kind of rude.

 

Isn't your job to moderate, not berate people?

post #21 of 31
Originally Posted by Prizm View Post
Look...I know you're a moderator and all, but you really come off as standoffish and kind of rude.

 

Isn't your job to moderate, not berate people?

 

We get a lot of "doom and gloomers" here. There's no real reason to let that go unchallenged. You've provided no disproven evidence for your position and aren't answering about half of the questions here. 

So forgive me if I'm a little snarky with someone who wants to just say "Apple is doomed" while standing in front of their HUGE PILE OF MONEY and INVENTORY THAT TURNS OVER EVERY SINGLE WEEK.

Originally posted by Relic

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Originally posted by Relic

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post #22 of 31
Thread Starter 

Never once did I say Apple is doomed, man.

 

I said they do a horrid job of P.R.   As in doing nothing.

 

In modern marketing, it's irresponsible.

post #23 of 31
Originally Posted by Prizm View Post
Never once did I say Apple is doomed, man.
Originally Posted by Prizm View Post
Another day of flushing billions of dollars down the toilet.

 

Great job Apple.  Great job.

 

No, I can't see where that would have happened.


I said they do a horrid job of P.R.   As in doing nothing.

 

Except they're not, which is sort of the point.


In modern marketing, it's irresponsible.

 

So 'modern' marketing began roughly five months ago? Because this is the same thing they've been doing the past fifteen years, and it worked through all of them.

Originally posted by Relic

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Originally posted by Relic

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post #24 of 31
Thread Starter 

In 5 months they've lost 35 percent of their market cap... so yeah... there's that.  Hundreds of billions of dollars.

 

There's a difference between business as usual. And just pure, unadulterated stupidity.
 

post #25 of 31
Originally Posted by Prizm View Post
There's a difference between business as usual. And just pure, unadulterated stupidity.

 

The chasm in understanding certainly seems to be that large.

Originally posted by Relic

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Originally posted by Relic

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post #26 of 31
Thread Starter 
Basic math. It's your friend.
post #27 of 31
Originally Posted by Prizm View Post
Basic math. It's your friend.

 

That basic math winds up with 13 billion in quarterly profit. Fourth highest of all time. And they sold almost a million fewer product.

 

Come on, man.

Originally posted by Relic

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Originally posted by Relic

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post #28 of 31

Firstly, Tim Cook is doing a GREAT JOB as Apple CEO. It isn't HIS FAULT that some seemingly illegal (should be) conspiracy to take his business down to benefit certain others with a dog in that race have become increasingly fabricated-ly off their rockers. I haven't seen bullsh*t pass of as "Journalism* ever. It's incredible that it can be legal.

However, secondly, I think the one area Tim Cooks MGMT has "failed" (THUS FAR) is in PR. Lots could have been done to maintain control. Either he/they don't care and just focus on the business, or they aren't doing their jobs in THAT regard. 

Even things like when they announced the Dividend. WHY on the weekend of reporting blockbuster iPad sales? When the stock was flying? WHY do they have the ex-date and record date so close together? They aren't even trying to get people to hold the stock for long periods of time, which is the whole point of a Dividend (stabilization). Why just give their money away like that? Most companies make you hold for a long time to receive your Dividend (as it should be).

IF you're gonna step in the ring and play W.S games, then don't make it look like you're doing it carelessly, kicking and screaming. You have to feed those arrogant idiotic sharks, give them something to chew, or control and divert the conversation.

Tim should be guarding the $400's with his life and job, which is how I see it. However, he's allowed the sentiment to get so powerful, it literally has BECOME the Wall Street perception of Apple. And it DOES start to effect public perception of the company to some degree. I.e like my Brother who barely knows what "Stocks" are, brings up "What happened to Apple stock"? The media is on a jointed effort to make Apple sound "finished", "uncool", and it's bullcrap, but they're trying to convince one mind at a time, and succeeding on some of those who are ignorant enough to believe it.


I am not an Apple doomsdayer, I think the company is doing better than ever, innovating at the top of its classes, and iPhone 5 is a HUGE HIT, annihilating the lousy GS3 in sales, which the media CLAMORED over in that it wouldn't happen.... then when it did? Nothing, crickets. It's a fixed sentiment right now, largely payed for by the record-breaking anti-Apple media budget of those thieves, Samsung, and Apple is letting it get the best of them, all whilst they're doing INCREDIBLY, posting the best quarters in HISTORY OF THE WORLD, and T.C has done a REMARKABLE JOB of transitioning a company who just lost the most prolific CEO perhaps in history.

 

The only thing left is to regain control of the sentiment, and they have the FACTS to prove it, to fight off the FABRICATIONS of the naysayers. IMO, Apple needs to become more transparent. Not on products, but on PR. Also, they've let their advertisements get lost in translation. While Samsung is damagingly bullying them in ads (which IMO makes Samsung look even worse than those thieves already do, but unfortunately generates some mind-control of the ignorant), Apple has seemingly a small and soft media presence. They barely advertised iPhone 5, it's like they gave up on that phone and it STILL posted record results. They let Samsung take the media momentum and shift it back their way.

post #29 of 31
Originally Posted by SCProfessor View Post
Enlighten me.... over the years what percentage of iPhones had parts in them by the people most peeps dis?

 

I'm just trying to figure out why what you're saying matters or why you think it's somehow a rebuttal and not extra proof of what most say.


Have fun getting you Apple at Walmart when subsidized plans vanish in about 2 years.

 

You can get an iPhone at Wal-Mart now. What's your point? And where's your proof that subsidies will disappear? 

Originally posted by Relic

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Originally posted by Relic

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post #30 of 31
Quote:
Originally Posted by Tallest Skil 
proof that subsidies will disappear?

T-Mobile looks to be one of the first:

http://arstechnica.com/apple/2013/01/t-mobile-says-iphone-coming-subsidies-going-in-3-4-months/

I saw a page suggesting they will offer discounts on the upfront cost though. The iPhone 5 is $650 off-contract according to AT&T and it looks like what they will do is apply a discount so they might ask for $450 up front and then lock the buyer into a contract in order to recoup the costs of the discount.

I think it will just drive people away from T-Mobile when other providers will offer the phones free on more expensive contracts. I reckon more people will pay $40 for 24 months = $960 vs $450 + $20 for 24 months = $930. After the contract is up, you can switch to a cheaper plan. They obviously feel that they will make more money without subsidies but I can see a lot of customers being put off by the initial price.

Some people think this will drive people away from Apple but the Galaxy S3 is only $100 cheaper and a worse product.
post #31 of 31
Originally Posted by Marvin View Post
I saw a page suggesting they will offer discounts on the upfront cost though. The iPhone 5 is $650 off-contract according to AT&T and it looks like what they will do is apply a discount so they might ask for $450 up front and then lock the buyer into a contract in order to recoup the costs of the discount.

 

That's different from a subsidy in name only. lol.gif

 

Though you're right; it's probably what they'll do.

Originally posted by Relic

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Originally posted by Relic

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