A little earlier today I received a presser from Canalys on just how important these freemium apps are. Some here will probably be surprised at just how pervasiveness .
"A study of the top apps in Apple’s App Store in the United States in January 2013 reveals the extent to which the freemium model has now become an established feature of app market dynamics. Over the 31 days of January, the top 300 free iPhone apps included, on average, 38% that were monetized solely or in part through in-app purchases. Of the top 300 grossing iPhone apps, 58% on average were freemium apps, while a further 13% were paid-for apps offering additional in-app purchases.
A similar picture can be seen with iPad apps. 41% of the top 300 free apps, on average, make use of the freemium model, along with 59% of the top 300 grossing iPad apps. 12% more were paid apps with in-app purchases on offer.
Notably, these proportions tend to grow in the upper echelons of the top grossing lists, while remaining fairly static in the top free app list. 64% of the top 100 grossing iPhone apps, and 85% of the top 10, are monetized via the freemium model. Among iPad apps, on average, 68% of the top 100 and 85% of the top 10 grossing titles were freemium. Evidently, there are plenty of freemium apps – almost half - among the most popular downloaded titles, and, what is more, freemium apps are some of the highest revenue-generating apps in the US App Store."
Edited by Gatorguy - 3/6/13 at 8:23am