Originally Posted by zoetmb
The problem with all of these "campuses" is that they have no involvement with the street and as such, greenery or not, reinforce the automobile culture. The closed campus approach also reinforces Apple's paranoia and secrecy. All such companies act like they're the KGB or that they're protecting Area 51.
If Apple loves Cupertino so much, imagine if they had instead integrated the new facility with the town and the street life, instead of isolating it and if they had also built (or helped build) a futuristic public transportation system where you truly didn't need a car to get to work
Some months back, I looked at the detailed plans and I can't believe it's not going to be a nightmare getting in and out of the garages during rush hours.
It's great that Apple is supposedly eliminating acres of parking lots and planting trees instead, but if they really wanted to be a leader, they would have gone even farther in rethinking what a corporate environment should be like.
Wonder what's going to happen with the land that they're not using for this new campus. Holding it in case they have to expand yet again? Even though I don't live there and rarely visit there, I'd love to see them turn some of it into a public park.
No need to put a negative spin on their need to make a closed-off precinct for their academy. First, they don't owe the community a public recreational or touristic Appleland. They are employing a lot of workers and paying taxes. I also think you can expect that they're going to be very diligent about traffic problems
Do you demand to hang around Bell Labs, or JPL? Apple has to work under wraps, because they're the ones who are advancing the technology, and running the business well means making enough money off their lead to pay for more research. It's not paranoia, its running a tight ship.
Think of it like the temple complex that surrounded the Elusinian Mysteries. No tourists allowed, until the product was ready once a year.
http://en.wikipedia.org/wiki/Eleusinian_Mysteries#Entheogenic_theoriesEdited by Flaneur - 3/3/13 at 2:04pm